Want to turn harmful reviews into real revenue while staying 100% within Amazon’s rules? In this episode of The E-Comm Show, host Andrew Maff sits down with Danan Coleman, founder of Ecom Triage and long-time Amazon seller, to unpack a white-hat system for identifying and removing policy-violating negative reviews — and why each removal can be worth the impact of 7–12 five-star reviews. Danan shares how he’s been selling on Amazon since 2010, why his supplement brand hasn’t run paid ads for s...
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Want to turn harmful reviews into real revenue while staying 100% within Amazon’s rules? In this episode of The E-Comm Show, host Andrew Maff sits down with Danan Coleman, founder of Ecom Triage and long-time Amazon seller, to unpack a white-hat system for identifying and removing policy-violating negative reviews — and why each removal can be worth the impact of 7–12 five-star reviews. Danan shares how he’s been selling on Amazon since 2010, why his supplement brand hasn’t run paid ads for s...
No Prime, No Problem: The DTC Strategy Powering Firefly Recovery's Growth | EP. #191
The E-Comm Show
23 minutes
3 months ago
No Prime, No Problem: The DTC Strategy Powering Firefly Recovery's Growth | EP. #191
Is your brand ready for retail, or are you just following the crowd? On this 191st episode of The E-Comm Show, Andrew Maff sits down with Lauren Campbell, CMO of Firefly Recovery, to explore what it really takes to grow a DTC wellness brand without leaning on Amazon or retail crutches. In this episode, Lauren shares how she evolved the brand’s messaging from elite athletic recovery to everyday wellness, expanded into the travel market based on real customer feedback, and resisted the pressure...
The E-Comm Show
Want to turn harmful reviews into real revenue while staying 100% within Amazon’s rules? In this episode of The E-Comm Show, host Andrew Maff sits down with Danan Coleman, founder of Ecom Triage and long-time Amazon seller, to unpack a white-hat system for identifying and removing policy-violating negative reviews — and why each removal can be worth the impact of 7–12 five-star reviews. Danan shares how he’s been selling on Amazon since 2010, why his supplement brand hasn’t run paid ads for s...
