In this special episode of the CX4CA podcast, George Smith, Regional Managing Director EMEA at Horizontal Digital, sits down with Wian Gaggero, Solution Architect at Exah, and Francios Kleynhans, Integration Architect at Exah to explore the game-changing potential of Salesforce's MuleSoft in the Middle East. The conversation uncovers the unique features of the platform, its advanced integration abilities, and how MuleSoft harnesses the power of AI in its systems to personalize the customer experience. They also tackle critical data residency concerns in the region. Tune in for an insightful look into the future of digital innovation with MuleSoft.

In today's digital era of customer experience, partnerships play a pivotal role in driving brands towards success. Tune into this exclusive episode with Owen Traniuk, SVP of Global Ecosystem at Sitecore, and George Smith, Regional Managing Director MEIA at Horizontal Digital, to discover how Sitecore continuously adds value to brands with its latest digital solutions, and the company's journey towards being partner-first, focusing on scaling and engaging partners effectively.

In this episode of the CX4CA podcast, we are joined by Adam Dore, Senior Director of Digital Transformation EMEA at Horizontal Digital, and Ram Machiraju, Vice President of Product Management at Salesforce. Together, they delve into the dynamics of harnessing Data & AI to craft seamless customer experiences in the Middle East. Tune in to uncover the evolving challenges of building brand loyalty, and learn more about how Salesforce is empowering brands to overcome these challenges with Salesforce Loyalty Management and Data Cloud.

In this episode of the CX4CA podcast, we delve into the strategies and insights driving Sitecore’s evolution in the digital sphere alongside Sitecore’s Chief Marketing Officer, Kathie Johnson, and Horizontal Digital’s Chief Digital Officer, Chris Staley. Join us as we delve into Kathie’s illustrious career journey in the digitally-rich realm, and gain exclusive insights into Sitecore’s pivotal marketing goals for 2024 as they pave the way for unparalleled growth in the Customer Experience landscape.

In our latest CX4CA podcast, George Smith, Regional Managing Director (EMEA) at Horizontal Digital sets with Nick Malone, Chief Operating Officer at Sitecore. Together, they delve into the leadership insights Nick has honed throughout his career and explore the pivotal moments that have indelibly shaped Sitecore's transformative journey and how Sitecore continues to strategically position itself to stay ahead of the curve.

In the most recent CX4CA podcast, Nathan Morris, Regional VP of Sitecore UK and Ireland, talks to George Smith, Regional Managing Director (EMEA) at Horizontal Digital, on how Sitecore has responded to changing technology needs, the latest trends in personalization and what companies can do to stand out from the crowd online.

George Smith, Managing Director at Horizontal Digital EMEA, engages in a fascinating conversation with Lee Miles, Chief Customer Success Officer at Sitecore. The episode delves into Lee's fascinating career journey, highlighting his invaluable insights and experiences. Furthermore, the discussion takes a deep dive into the remarkable success stories of renowned Sitecore customers, such as L'Oréal and Emirates NBD, as they harness the power of the platform to achieve substantial return on investment and gain a significant competitive edge. The episode also explores the profound impact of technology and artificial intelligence on the ever-evolving landscape of customer experience, painting a compelling picture of the future that awaits. Join George and Lee as they unravel the transformative potential of technology, and chart a course towards a new era of customer-centricity and innovation.

We sat down with Jessica Abouzeid, Head of Marketing (Middle East, Turkey & Africa) at EssilorLuxottica and Jennifer Petrie, Industry Lead at Sitecore to discuss her career journey, the challenges she has faced as a marketer, why personalization and customization is a must for customers with a digital-first mindset, and the marketing and digital trends that are emerging in 2023.

Piyush Chowhan, Group CIO LuLu Group International discussing retail transformation, changing consumer trends and how Covid has been a catalyst for digital transformation in industries like retail.

This week we have an exceptional guest in Hussein Dajani, General Manager - Digital and Customer Experience Transformation - Africa, Middle East, India, and Turkey - Nissan Motor Co. He discusses his early career in Finance and banking and how he made the transition to digital and customer experience. He talks candidly about his experiences of working in the middle east, his challenges and wins and most importantly, how his drive and entrepreneurial spirit and experiences got him to where he is now. If you would like to be on the CX4CA show, please get in touch with us on twitter @thecx4cashow or subscribe to the newsletter at www.cx4ca.com and we will get in touch.

Sumit Puri is obsessed with technology. In fact, he believes digital technology is the key to unlocking improved healthcare in emerging economies across Africa and South Asia. As the Global CTO of Evercare Group, Sumit and his team partner with 28 hospitals throughout India, Pakistan, Kenya, Nigeria and Bangladesh to provide affordable healthcare and improve the quality of life. In this episode of the CX4CA Show, Sumit shared his thoughts on how emerging technology is reshaping the landscape in emerging economies—particularly in the healthcare and financial services field.

Chief Marketing Officer, Sunny Landeros talks candidly about Pierce Brosnan, marketing lipsticks to private jets and how she has built her career in the Middle East. She discusses being a working mom, how she balances life as a CMO and her children, how the middle east region has given her faster career progression and what advice she would give to the next generation.

In this episode, Amy Gath discusses her entry into the Marketing world, her experience at Formica and how they have been able to drive digital transformation across their organisation. It's a fun conversation which touches on customer experience, culture, digital transformation and worktops!