CAC, LTV, KPI, the list goes on and on.
There's 1000 metrics to track in the world of marketing, but how many of them actually lead to results?
In today's episode, we touch on the 12 metrics you should definitely be tracking across your website, social media, email marketing, and sales, to get the best idea of what's working (and what's not).
We also cover 5 metrics that look good on paper but may not actually be helping your business.
Thanks for listening! Please leave us a review and be sure to subscribe to stay tuned for future episodes.
GET HELP WITH YOUR MARKETING
Marketing Jumpstart Kit: https://www.dybmedia.org/jumpstart
The Canva Code Guidebook: https://www.dybmedia.org/canvacode
LET’S BE FRIENDSWebsite: http://www.dybmedia.orgInstagram: @the_dybennettLinkedIn: https://www.linkedin.com/in/the-dybennett/YouTube: https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A
Black Friday isn’t even the biggest spending holiday of the year, so why would you bank your whole business promo schedule on that?
In today’s episode, we talk about the biggest spending holidays of the year and how to find the best ones to take advantage of for YOUR business.
Dylan also breaks down the O.A.R. Method to help you build the right promo for the right time.
Thanks for listening! Please leave us a review and be sure to subscribe to stay tuned for future episodes.
GET HELP WITH YOUR MARKETING
Marketing Jumpstart Kit: https://www.dybmedia.org/jumpstart
The Canva Code Guidebook: https://www.dybmedia.org/canvacode
LET’S BE FRIENDSWebsite: http://www.dybmedia.orgInstagram: @the_dybennettLinkedIn: https://www.linkedin.com/in/the-dybennett/YouTube: https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A
As a business owner and a parent, my schedule is jam packed. Not to mention adding on a normal 9-5 and wanting to stay fit.
With so much on my schedule, I constantly am reflecting on what that schedule looks like to make sure my projects and my passions are moving forward.
Today's episode talks about one of the many things I've learned to audit my time and focus on the right things.
Thanks for listening! Let me know what you think or if there are features you want to see more of in the comments below!
LOOKING FOR MARKETING HELP?Check out my website for templates for social media, downloadable PDFs, planners, and so much more! See it here: https://www.dybmedia.org/
Click the SUBSCRIBE button to get more tips, tricks, and trainings just like this!
LET’S BE FRIENDSWebsite: http://www.dybmedia.orgInstagram: @the_dybennettLinkedIn: https://www.linkedin.com/in/the-dybennett/YouTube: https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A
How Nike’s Partnership with Michael Jordan Revolutionized Brand EndorsementsIn this episode we explore the journey of how Nike's revolutionary deal with Michael Jordan transformed the company from a small apparel business into a global giant.
We look at the financial numbers, strategic decisions, and long-term impacts of Michael Jordan's endorsement deal, and how this blueprint has influenced modern athlete collaborations with brands like LeBron James with Nike and Steph Curry with Under Armour.
And finally, we look at how small businesses can apply these principles through influencer partnerships to grow their brand in today's social media landscape!
Learn the key steps to finding the right influencer, crafting mutually beneficial deals, and fostering long-term relationships.00:00 - The Michael Jordan Effect: Nike's Transformation04:56 - Modern Athlete Collaborations07:37 - Applying Big Brand Strategies to Small Businesses08:05 - Finding and Engaging the Right Influencer09:24 - Structuring a Successful Influencer Agreement11:09 - Building Long-Term Relationships with Influencers13:37 - Conclusion and Final Thoughts
There's one person you need on your side, in your corner, on your team at all times.
It's not a parent, a partner, or a friend.
Listen in on who the most important person to have in YOUr corner is.
Thanks for listening! Let me know what you think or if there are features you want to see more of in the comments below!
LOOKING FOR MARKETING HELP?Check out my website for templates for social media, downloadable PDFs, planners, and so much more! See it here: https://www.dybmedia.org/
Click the SUBSCRIBE button to get more tips, tricks, and trainings just like this!
LET’S BE FRIENDSWebsite: http://www.dybmedia.orgInstagram: @the_dybennettLinkedIn: https://www.linkedin.com/in/the-dybennett/YouTube: https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A
A quick episode of Car Talk this week on The Creativity Code!
In this episode of Dylan talks about balancing sales and marketing in business.
What is the biggest mistake businesses make when handling both sales and marketing?
It's important to balance your resources when it comes to sales and marketing, no matter the size of your business. The episode emphasizes the synergy between sales and marketing and how it can lead to more efficient and scalable business operations.
Thanks for listening! Let me know what you think or if there are features you want to see more of in the comments below!
LOOKING FOR MARKETING HELP?Check out my website for templates for social media, downloadable PDFs, planners, and so much more! See it here: https://www.dybmedia.org/
Click the SUBSCRIBE button to get more tips, tricks, and trainings just like this!
LET'S BE FRIENDSWebsite: http://www.dybmedia.orgInstagram: @the_dybennettLinkedIn: https://www.linkedin.com/in/the-dybennett/YouTube: https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A
TIMELINE00:00 Biggest Mistake in Sales and Marketing00:55 The Importance of Marketing01:42 Sales vs. Marketing: Short-term vs. Long-term02:59 Integrating Sales and Marketing for Success04:11 Conclusion and Final Thoughts
Maximizing Your Content Strategy: Target Audience, Pillars, and Tools | Car Talk Ep. 2
In this episode of 'Car Talk', we dive into content strategy for businesses, focusing on understanding your audience, setting goals, developing content pillars, and efficiently scheduling posts.
We answer key questions about what to post based on your target audience, the importance of content pillars, the effectiveness of hashtags, and the best tools for scheduling content. Additionally, we discuss the elements of a memorable tagline or slogan.
Whether you're new to social media marketing or looking to refine your strategy, this episode offers valuable insights to help you succeed!
Thanks for listening, let me know what you thought, if there are questions you want answered, or if there are features you want to see more of in the comments below!
Have a question you want answered? Drop it in the comments below!
→ SUBSCRIBE to get more tips, tricks, and trainings just like this and click the notification bell 🔔 to stay up to date when I upload new videos!
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🤝 LinkedIn: https://www.linkedin.com/in/the-dybennett/
TIMESTAMPS
00:00 Understanding Your Audience
00:59 Setting Content Goals
01:23 Creating Content Pillars
04:20 Using Hashtags Effectively
05:38 Efficient Content Scheduling
07:28 Crafting Memorable Taglines
08:32 Conclusion and Engagement
We're trying out a new format in today's quick episode!
Dylan answers three questions about marketing your small business on the go in a rapid-fire Q&A.
1. How often should I be marketing my business?
2. How do I determine my budget?
3. Should I do my marketing myself or hire?
This is a new format we are testing so if it's something you enjoyed, please let us know so we can keep creating more!
Also, if you have questions you'd like answered in this style, send them to Dylan on social media (@the_dybennett) or comment on the show on Spotify!
➢ Don't forget to lick the SUBSCRIBE button so you never miss an episode!
➢ CONNECT WITH MEWebsite: https://www.dybmedia.orgInstagram: @the_dybennettLinkedIn: https://www.linkedin.com/in/the-dybennett/YouTube: https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A
Marketing your small business can be complicated, especially in a world of digital.
In this episode, Dylan covers the 4 areas he recommends to start marketing your business if you were starting out today.
Thanks for listening, let me know what you thought or if there are features you want to see more of in the comments below!
➢ NEED HELP FROM A FRACTIONAL CMO?I help small businesses create foundational marketing strategies, build systems, and train your team to manage it all to take a load off your plate.
If you're looking for help, visit my website to learn more: https://www.dybmedia.org/Or book a 30-minute discovery call today: https://calendly.com/dylan-dybmedia/30-minute-discovery-call
➢ Want to see the video version of this episode with visual walk throughs of every trick, feature, and tip? Check out my YouTube Channel! (link below)
➢ Click the SUBSCRIBE button to get more tips, tricks, and trainings just like this!
➢ CONNECT WITH MEWebsite: http://www.dybmedia.orgInstagram, Threads, & TikTok: @the_dybennettLinkedIn: https://www.linkedin.com/in/the-dybennett/YouTube: https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A
In this episode, I share my personal toolkit for optimizing time and staying organized in my multifaceted roles as a marketing director and small business owner.
I break down the specific tools he uses for:
I even highlight the utility and adaptability of each tool and provide practical examples of how they enhance my daily workflow.
By the end of the episode, you’ll have a list of 10 tools that can help you stay creative and efficient in your own content.
➢ CHAPTERS
00:00 - Introduction to the Creative Code01:03 - Tool 1: Mastering Notion02:07 - Tool 2: Creating with Canva03:47 - Tool 3: Organizing with ToDoIst05:05 - Tool 4: Communicating with Gmail and Slack07:28 - Tool 5: Storing with Google Drive and Dropbox08:56 - Tool 6: Staying Creative with Apple Music09:53 - Tool 7: Editing with Descript and Splice11:27 - Tool 8: Scheduling with Later13:24 - Tool 9: Automating with Zapier15:00 - Conclusion and Recap
Thanks for listening, let me know what you thought or if there are features you want to see more of in the comments below!
➢ LOOKING FOR TEMPLATES?Check out the store on my website for templates for social media, downloadable PDFs, planners, and so much more! More templates are added every month. See it here:https://www.dybmedia.org/category/all-products
➢ Click the SUBSCRIBE button to get more tips, tricks, and trainings just like this!
➢ CONNECT WITH MEWebsite: http://www.dybmedia.orgInstagram: @the_dybennettLinkedIn: https://www.linkedin.com/in/the-dybennett/YouTube: https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A
Unlocking Canva's Hidden Gems: 10 features to change the way you use Canva.In this comprehensive episode, we introduce a selection of Canva's most powerful, yet lesser-known, features that can improve your design process.
Learn about tools like the Color Palette Generator, photo grids, Canva Print, charts and graphs, a QR code generator, custom dimensions, unique banners, non-traditional business cards, and the content importer.
Additionally, this episode explores the educational offerings of Canva Design School and emphasizes the flexibility provided by custom design dimensions.
By the end of the episode, you'll be equipped with the knowledge to harness these tools, boosting your creativity and efficiency. Don't forget to subscribe, review, and share the show!
Thanks for listening, let me know what you thought or if there are features you want to see more of in the comments below!
➢ LOOKING FOR TEMPLATES?Check out the store on my website for templates for social media, downloadable PDFs, planners, and so much more! More templates are added every month. See it here:https://www.dybmedia.org/category/all-products
➢ LINKS & RESOURCESCanva's License Agreements:https://www.canva.com/policies/license-agreements/
Color Palette Generator:
https://www.canva.com/colors/color-palette-generator/
Font Combinations:
https://www.canva.com/learn/the-ultimate-guide-to-font-pairing/
➢ TIMELINE00:00 Introduction to Hidden Canva Features00:48 Color Palette Generator02:14 Font Combinations03:47 Text Masking / Font Framing06:28 Photo Grids07:59 Canva Print: Convenient Print Solutions09:59 Charts and Graphs11:20 QR Codes13:10 Canva's Design School14:12 Custom Design Dimensions15:58 Importing and Editing External Designs17:10 Conclusion and Final Thoughts
➢ Click the SUBSCRIBE button to get more tips, tricks, and trainings just like this!
➢ CONNECT WITH MEWebsite: http://www.dybmedia.orgInstagram: @the_dybennettLinkedIn: https://www.linkedin.com/in/the-dybennett/YouTube: https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A
In this episode, we dive into the distinction between creativity and innovation. Creativity involves generating new and original ideas, while innovation is about turning these ideas into practical and valuable realities. The episode explores how creativity serves as the raw material and spark that drives innovation's process of refinement and problem-solving. Key strategies to foster both creativity and innovation are discussed, such as encouraging curiosity, creating space for experimentation, and embracing failure. We also highlight the relationship between creativity and innovation using examples from Apple and SpaceX. Thanks for listening, let me know what you thought or if there are features you want to see more of in the comments below!
➢ LOOKING FOR TEMPLATES?Check out the store on my website for templates for social media, downloadable PDFs, planners, and so much more! More templates are added every month. See it here:https://www.dybmedia.org/category/all-products
➢ LINKS & RESOURCESCanva's License Agreements:https://www.canva.com/policies/license-agreements/
➢ Want to see the video version of this episode with visual walk throughs of every trick, feature, and tip? Check out my YouTube Channel! (link below)
➢ Click the SUBSCRIBE button to get more tips, tricks, and trainings just like this!
➢ CONNECT WITH MEWebsite: http://www.dybmedia.orgInstagram: @the_dybennettLinkedIn: https://www.linkedin.com/in/the-dybennett/YouTube: https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A
In this episode, we delve into the challenges of creative blocks and offer 11 practical strategies to overcome them!
From changing your environment to embracing play, we explore actionable techniques to reignite your creativity.
Join us as we discuss how to get unstuck and back into your creative flow, ensuring both your personal and professional creative endeavors thrive!
Thanks for listening, let me know what you thought or if there are features you want to see more of in the comments below!
➢ LOOKING FOR TEMPLATES?Check out the store on my website for templates for social media, downloadable PDFs, planners, and so much more! More templates are added every month. See it here:https://www.dybmedia.org/category/all-products
➢ LINKS & RESOURCESCanva's License Agreements:https://www.canva.com/policies/license-agreements/
➢ Want to see the video version of this episode with visual walk throughs of every trick, feature, and tip? Check out my YouTube Channel! (link below)
➢ Click the SUBSCRIBE button to get more tips, tricks, and trainings just like this!
➢ CONNECT WITH MEWebsite: http://www.dybmedia.orgInstagram: @the_dybennettLinkedIn: https://www.linkedin.com/in/the-dybennett/YouTube: https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A
Cultivating Creativity: Myths and Methods In this episode of 'The Creative Code,' we debunk the myth that creativity is an innate trait, showcasing how iconic figures like Walt Disney, Pharrell Williams, and Albert Einstein cultivated their creativity over time.
Host, Dylan Bennett shares 10 actionable strategies for fostering creativity
The episode emphasizes that creativity is a continuous journey, accessible to everyone.
Find your favorite part: 00:00 Introduction to Creativity 00:44 Exploring Iconic Creative Figures 04:49 Debunking the Creativity Myth 06:30 10 Tips to Cultivate Creativity 18:23 Conclusion and Final Thoughts
Thanks for listening, let me know what you thought or if there are features you want to see more of in the comments below!
➢ LOOKING FOR TEMPLATES? Check out the store on my website for templates for social media, downloadable PDFs, planners, and so much more! More templates are added every month. See it here: https://www.dybmedia.org/category/all-products
Looking for more ways to grow your creative muscle? Website: http://www.dybmedia.org Instagram: @the_dybennett LinkedIn: https://www.linkedin.com/in/the-dybennett/ YouTube: https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A
In this episode of The Creative Code, we explore the power of cross creativity and how engaging in multiple creative outlets can amplify your overall creativity.
Discussing examples from prominent figures like John Lennon, Bob Dylan, Pharrell Williams, William Shakespeare, and Walt Disney, we illustrates how diversifying one’s creative endeavors can lead to more innovative and enriched outcomes.
CHAPTERS: 00:00 - Introduction to Creative Exploration 01:23 - The Power of Cross Creativity 02:38 - 5 Examples of Prominent Creators 07:27 - Explore New Creative Outlets 09:40 - My Challenge to YOU
Understand all the downloadable file types in Canva, in less than 10 minutes.
Most people might know PDF.
But what’s the difference between a JPG and a PNG? What is a GIF? And for crying out loud, what on earth is an SVG?!
So many file types, so much confusion!
I’ll answer it all in this quick episode and you’ll be back to designing your best content in Canva in no time.
Thanks for listening, let me know what you thought or if there are features you want to see more of in the comments below!
➢ LOOKING FOR TEMPLATES? Check out the store on my website for templates for social media, downloadable PDFs, planners, and so much more! More templates are added every month. See it here: https://www.dybmedia.org/category/all-products
➢ LINKS & RESOURCES Canva's License Agreements: https://www.canva.com/policies/license-agreements/
➢ Want to see the video version of this episode with visual walk throughs of every trick, feature, and tip? Check out my YouTube Channel! (link below)
➢ Click the SUBSCRIBE button to get more tips, tricks, and trainings just like this!
➢ CONNECT WITH ME Website: http://www.dybmedia.org Instagram: @the_dybennett LinkedIn: https://www.linkedin.com/in/the-dybennett/ YouTube: https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A
n this episode of The Creative Code, host Dylan Bennett chats with top podcast coach Ryan Sullivan, who is also Dylan's personal podcast coach. They dive into the significance of creativity in the podcasting space, particularly for B2B businesses, and how it can be leveraged for content creation and marketing strategies. Ryan shares insights on launching a successful podcast, the nuances between influencer and business brands, and how businesses can break out from a sea of sameness. They also touch upon the importance of developing a unique voice, creative storytelling, and the continuous journey of maintaining fresh content. Stay tuned until the end to learn more about Ryan's journey from his passion for music to becoming a DJ and rapper. Thanks for listening!
➢ LOOKING FOR TEMPLATES? Check out the store on my website for templates for social media, downloadable PDFs, planners, and so much more! More templates are added every month. See it here: https://www.dybmedia.org/category/all-products
➢ LINKS & RESOURCES Canva's License Agreements: https://www.canva.com/policies/license-agreements/
➢ Want to see the video version of this episode with visual walk throughs of every trick, feature, and tip? Check out my YouTube Channel! (link below)
➢ Click the SUBSCRIBE button to get more tips, tricks, and trainings just like this!
➢ CONNECT WITH ME Website: http://www.dybmedia.org Instagram: @the_dybennett LinkedIn: https://www.linkedin.com/in/the-dybennett/ YouTube: https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A
Canva tips, tricks, and how to's are great. But what if you don't feel you're creative?
We've officially rebranded to The Creative Code and are bringing you so much more than just tips to boost your skills in Canva.
With guest appearances, tips on finding creative inspiration, and more, this show is bound to help you create some of the best content, art, or ideas yet!
Follow us on Spotify or Apple Podcasts and be sure to check out the video version on YouTube! Connect with host, Dylan Bennett, on Instagram (@the_dybennett) or LinkedIn!
Mastering Design Trends: Making Them Unique to Your Brand In this episode, we delve into the importance of design trends in social media and how to effectively incorporate them into your brand identity and marketing strategy.
We discuss the necessity of aligning trends with your brand's message and voice, giving examples like the Spirit Halloween costume and Barbie trends.
Learn how to evaluate trends, make them authentic to your brand, and use them to expand your audience and boost engagement.
Tune in to discover how to strike a balance between following trends and maintaining your unique brand identity. Thanks for listening, let me know what you thought or if there are features you want to see more of in the comments below!
➢ LOOKING FOR TEMPLATES? Check out the store on my website for templates for social media, downloadable PDFs, planners, and so much more! More templates are added every month. See it here: https://www.dybmedia.org/category/all-products
➢ LINKS & RESOURCES Canva's License Agreements: https://www.canva.com/policies/license-agreements/
➢ Want to see the video version of this episode with visual walk throughs of every trick, feature, and tip? Check out my YouTube Channel! (link below)
➢ Click the SUBSCRIBE button to get more tips, tricks, and trainings just like this!
➢ CONNECT WITH ME Website: http://www.dybmedia.org Instagram: @the_dybennett LinkedIn: https://www.linkedin.com/in/the-dybennett/ YouTube: https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A
Canva is an incredible tool to find your creativity, market your business, or showcase your incredible skills!
In today's episode, we talk about 10 tips and tricks that you may not know about and that can help you get the most out of your Canva subscription!
Thanks for listening, let me know what you thought or if there are features you want to see more of in the comments below!
➢ LOOKING FOR TEMPLATES? Check out the store on my website for templates for social media, downloadable PDFs, planners, and so much more! More templates are added every month. See it here: https://www.dybmedia.org/category/all-products
➢ LINKS & RESOURCES Canva's License Agreements: https://www.canva.com/policies/license-agreements/
➢ Want to see the video version of this episode with visual walk throughs of every trick, feature, and tip? Check out my YouTube Channel! (link below)
➢ Click the SUBSCRIBE button to get more tips, tricks, and trainings just like this!
➢ CONNECT WITH ME Website: http://www.dybmedia.org Instagram: @the_dybennett LinkedIn: https://www.linkedin.com/in/the-dybennett/ YouTube: https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A