How Nike’s Partnership with Michael Jordan Revolutionized Brand EndorsementsIn this episode we explore the journey of how Nike's revolutionary deal with Michael Jordan transformed the company from a small apparel business into a global giant.

We look at the financial numbers, strategic decisions, and long-term impacts of Michael Jordan's endorsement deal, and how this blueprint has influenced modern athlete collaborations with brands like LeBron James with Nike and Steph Curry with Under Armour.

And finally, we look at how small businesses can apply these principles through influencer partnerships to grow their brand in today's social media landscape!

Learn the key steps to finding the right influencer, crafting mutually beneficial deals, and fostering long-term relationships.00:00 - The Michael Jordan Effect: Nike's Transformation04:56 - Modern Athlete Collaborations07:37 - Applying Big Brand Strategies to Small Businesses08:05 - Finding and Engaging the Right Influencer09:24 - Structuring a Successful Influencer Agreement11:09 - Building Long-Term Relationships with Influencers13:37 - Conclusion and Final Thoughts