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The CPG View
The CPG View
114 episodes
3 days ago
The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!
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All content for The CPG View is the property of The CPG View and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!
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Marketing
Business
Episodes (20/114)
The CPG View
From Black Box to Breakthrough: How Ampd is Redefining Retail Media (Joshua Gebhardt, Co-founder & CEO at Ampd)


·  Your journey as the co-founder and CEO of Ampd is inspiring. What originally sparked the idea for Ampd, and how has the vision evolved since its inception?

 

·  Looking back, what have been the most significant challenges and milestones in your journey to scaling Ampd to serve millions of customers?

 

·  What excites you most about the future of Ampd and the role it’s playing in transforming the retail media and commerce space?

 

·  How do you see emerging technologies, like AI and machine learning, shaping the future of platforms like Ampd and the broader industry?

 

·  If you could fast-forward five years, what impact would you want Ampd to have had on the way consumers discover and purchase products?

 

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3 days ago
29 minutes 7 seconds

The CPG View
Turning Data into Growth: Lessons from Mondelēz International (Cristina Marinucci, VP Global Growth & Omni Commercial Insights at Mondelēz International)

You’ve worked with some of the biggest CPG brands. What key experiences or lessons have shaped your approach as a leader in insights and category growth?

You’re passionate about understanding the consumer, retailer, and shopper. Can you share a moment where an insight completely transformed a marketing strategy or category approach?

As a retail media crusader and AI advocate, how do you see data, AI, and retail media shaping the future of omnichannel marketing?

You call yourself a “Shaker-Up’er.” Can you share an example of when you challenged the status quo and drove meaningful change within an organization or industry?

What are the biggest challenges and opportunities in unified commerce today, and how should brands and retailers prepare to stay ahead?

 

 

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1 week ago
27 minutes 56 seconds

The CPG View
From Doing to Partnering: How Brands Win with Simplicity, Community, and Customer Experience (Alex Timlin, Chief CRM and Customer Experience Expert at SAP)


You’ve built and led high-performing teams across multiple industries and geographies. What pivotal moments or experiences have shaped your career as an entrepreneurial executive?

Given your focus on customer experience and go-to-market strategies, what trends or innovations in SaaS and personalized marketing excite you the most right now?

You emphasize the importance of aligning people, product, and customer focus with company growth metrics. Can you share an example of when this alignment drove significant impact?

What shifts are you seeing in how brands approach customer experience?

For executives looking to scale SaaS businesses successfully, what are the key leadership and strategy principles they should prioritize?

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2 weeks ago
24 minutes 58 seconds

The CPG View
Retail Reimagined: How Walmart Connect is Powering Brands Through AI and Leadership (Lucas Barros, Head at Walmart Connect)

What excites you most about leading Walmart Connect in Chile, and what unique opportunities do you see in the region’s market?

How do you approach leveraging data-driven insights to create more authentic connections between brands and consumers?

What trends in omnichannel marketing are shaping your strategy at Walmart Connect, and how do you see them evolving in Latin America?


What leadership principles guide you in balancing strategic vision with execution, especially when entering new markets or revitalizing existing ones?


What’s a project or achievement you’re particularly proud of at Walmart Connect, and how has it impacted the business or consumers?

 

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1 month ago
24 minutes 33 seconds

The CPG View
Cracking the Amazon Data Code: Smarter Growth Through Clean Insights (Andrew Hamada, CEO and Co-Founder of Reason Automation)


Your career journey from Amazon to founding Reason Automation is fascinating. Can you share how your experience at Amazon inspired you to create a company focused on data and analytics?

You emphasize the importance of mastering data to stay ahead. What are the most common mistakes you see businesses make when it comes to utilizing their data effectively?

Reason Automation has evolved from simply extracting data to making it accurate, actionable, and easy to interpret. Can you share an example of how this shift has helped a business achieve success?

With Amazon being such a data-driven company, what lessons did you learn during your time there that you think all eCommerce businesses should adopt?

What are you most excited about for the future of eCommerce and how businesses can leverage data to drive innovation and growth?

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1 month ago
25 minutes 52 seconds

The CPG View
Marketplace Momentum: Scaling Brands in the Fast Lane of E-Commerce (Jamie Roller, Director, Growth Channels at Dr. Squatch)

Your career spans strategy consulting, high-growth eCommerce, and leading CPG brands. Can you walk us through your journey and how these experiences shaped your expertise in scaling challenger brands?

 At Dr. Squatch, you oversee marketplaces and support omni-channel growth. What’s been one of your proudest accomplishments in this role so far?

 Profitability and growth strategy are your superpowers. What advice would you give to emerging consumer brands looking to break through the noise on Amazon?

 You’ve built a reputation for streamlining processes and leading cross-functional teams. How do you balance the fast pace of eCommerce with ensuring long-term, sustainable growth?

 

What excites you most about helping brands scale on platforms like Amazon and Walmart.com, and how do you see marketplaces evolving in the next few years?

 

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1 month ago
19 minutes 25 seconds

The CPG View
Beyond Awareness: Modernizing Iconic Brands for Amazon Profitability (Noah Knoblauch, Head of Ecommerce & Retail Media at Suave Brands Company)

What are the unique challenges and opportunities in integrating iconic brands into a modern eCommerce and retail media strategy?

 Your career spans roles in major corporations, startups, and private equity. How has this diverse experience shaped your approach to leading eCommerce and digital strategies in the CPG industry?

You’re known for being a people-first leader. What strategies do you use to build and motivate high-performing teams, especially in fast-paced, transformative environments?

You emphasize using breakthrough thinking backed by customer analytics. Can you share an example where data-driven insights led to a transformative strategy for a brand?

With your experience in both global corporations and agile startups, what trends or technologies do you believe will most significantly impact the future of digital commerce in the CPG sector?


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1 month ago
21 minutes 33 seconds

The CPG View
The Long Game: Why Brand Building Beats Short-Term Wins (Preston Rutherford, Cofounder of Chubbies)

Having co-founded Chubbies Shorts, you share some insights into building a CPG brand that resonates with consumers and stands out in a competitive market?

What strategies do you find most effective for driving growth and building brand loyalty within the CPG sector?

Why do brands often become overly reliant on short-term revenue-maximizing strategies, and what are the consequences of this dependence on their long-term growth?

What are the advantages of adopting a balanced approach between brand building and direct response tactics, and how can brands achieve this balance effectively?

As someone with experience navigating the balance between brand building and direct response tactics, what advice would you offer to CPG brands looking to optimize their marketing mix and allocate resources effectively to achieve long-termsuccess?

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2 months ago
24 minutes 26 seconds

The CPG View
Data, Distribution & Disruption: Russell Close on What’s Next in Digital Commerce (Russell Close, Global eCommerce Director at Carlsberg Group)

Can you share your career journey and how it led you to your current role as Global eCommerce Director at Carlsberg Group? What were some key milestones along the way?

What are you most excited about in the world of eCommerce right now, and how is Carlsberg Group capitalizing on these opportunities?

The beer and beverage industry has unique challenges when it comes to eCommerce. How does Carlsberg balance tradition with innovation in the digital space?

What role does data and digital transformation play in shaping Carlsberg's eCommerce strategies? Can you share an example of a successful initiative?

As a leader in eCommerce, how do you foster collaboration across teams and regions to ensure alignment with Carlsberg’s global goals?

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2 months ago
27 minutes 37 seconds

The CPG View
No Shiny Objects: How Costco is Redefining Retail Media with Purpose (Mark Williamson, AVP, Retail Media at Costco)

Costco is known for its unique business model and loyal member base. How has Costco approached retail media differently, and what role does it play in enhancing the member experience and driving sales?

 

Costco operates across physical warehouses, eCommerce, and delivery channels. How do you ensure retail media efforts align seamlessly with the company's omnichannel strategy?

 

With retail media, shopper marketing, and eCommerce marketing increasingly converging, what strategies are you using to connect these disciplines and maximize the impact of programmatic media solutions?

 

What do you see as the next big trend or challenge for retail media in the wholesale space, and how is Costco positioning itself to stay ahead of the curve?

 

 As you continue to grow Costco’s retail media program, what excites you the most about the opportunities or innovations on the horizon?

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2 months ago
36 minutes 51 seconds

The CPG View
Beauty Meets the Digital Shelf: Winning Strategies in eCommerce (Chris Chesebro, Global Chief Digital Officer at Wella Company)

As someone deeply involved in the beauty ecommerce space, what emerging trends or shifts are you currently observing in consumer behavior and technology?

What do you consider to be the most underutilized levers for optimizing growth on marketplaces like Amazon, and how can brands effectively tap into them?

What are the biggest challenges facing ecommerce executives in the beauty space today, and how can they prepare to address these issues in 2025 and beyond?

In a data-rich environment, how do you recommend brands prioritize the metrics and insights that truly drive performance and customer engagement?

How should beauty brands balance their direct-to-consumer (DTC) channels with marketplace strategies to maximize growth and consumer loyalty?

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3 months ago
24 minutes 27 seconds

The CPG View
Tariffs, Trust & Trade: Navigating the Future of Supplements on Marketplaces (Loren Israelsen, Founder and President, United Natural Products Alliance)

For those unfamiliar, can you share the origin story of the United Natural Products Alliance, what its mission is, and how it’s evolved to serve the natural health products and supplement industry today?

How are tariffs impacting the landed cost structure and margin pressure for supplement brands selling on marketplaces like Amazon?

What’s your perspective on how trade disputes—especially between the U.S. and China—are reshaping global sourcing strategies for eCommerce-first supplement brands?

From UNPA’s vantage point, how prepared is the VMS industry to navigate growing regulatory and trade complexity while scaling globally via platforms like Amazon?

As Amazon continues to dominate supplement discovery and purchase behavior, how should brands balance regulatory compliance with the speed and scale that eCommerce demands?

With growing scrutiny around claims, testing, and transparency, how is UNPA helping brands compete responsibly on digital shelves where speed and consumer trust are both critical?

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3 months ago
28 minutes 55 seconds

The CPG View
Start Now: Building AI-Literate, High-Performing Teams (Alex Brueckmann, Chief Executive Officer at Brueckmann Strategy Consultants Ltd.)

Your approach emphasizes making strategy accessible for leaders. What are the most common misconceptions leaders have about strategy, and how do you help them overcome these?

 

AI is transforming businesses across industries. How do you help leaders build AI literacy, and what are some practical ways businesses can integrate AI into their strategies to drive growth and efficiency?

 

You specialize in turning leadership teams into high-performance units. What are the critical factors for building a team that not only develops a strategy but also executes it effectively?

 

Your 9EOI Strategy Certification offers leaders the tools to facilitate impactful strategies independently. What inspired you to create this program, and how does it empower organizations to sustain long-term strategic success?

 

As a Fractional CSO, you help organizations avoid common pitfalls in strategy execution. What are the top challenges you see businesses face, and what advice do you have for leaders to avoid their strategy "falling flat on its nose?

 

 

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3 months ago
27 minutes 31 seconds

The CPG View
Think Global, Act Local: The Power of Market-Centric Execution (Melda Hamarat, Global Head of Digital Commerce Strategy at Unilever)

You’ve led the development of e-commerce strategies across multiple markets. What are the key elements of a successful e-commerce strategy, and how do you ensure it is flexible enough to adapt to different consumer behaviors and market conditions globally?

 

With the rise of omnichannel retail and retail media, how do you approach building a seamless experience for customers across both physical and online channels? What are the key factors in optimizing online visibility and conversion?

 

Data-driven decisions are essential in today’s fast-changing e-commerce landscape. How do you use data and experimentation to improve customer experience and drive business results? Can you share any examples of where experimentation led to unexpected insights or success?

 

You’ve played a key role in leading digital transformation by integrating marketing, commerce, and retail media functions. What are some of the biggest challenges in transforming an organization for digital success, and how do you ensure alignment across teams?


 Looking ahead, what are you most excited about in the e-commerce space? Are there any emerging trends or technologies that you believe will significantly shape the future of online shopping and consumer behavior?


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4 months ago
24 minutes

The CPG View
Beyond the Banner: Crafting AI-Driven, Creative-First eCommerce Strategies (Nicole Pilkington, Global Head of eCommerce Acceleration at Barilla Group)

What excites you most about the future of digital commerce, and how do you see Barilla evolving to meet emerging trends?

Leading a team across 35 countries must come with unique challenges and opportunities. How do you balance global consistency with local adaptability in your eCommerce acceleration strategy?

What innovative strategies or partnerships is Barilla pursuing to capitalize on this trend?

Consumer behavior in eCommerce is constantly evolving. How is Barilla leveraging data and insights to anticipate these changes and stay ahead of the curve?

What capabilities and skills do you believe are essential for eCommerce professionals in 2025, and how is Barilla investing in education and training to prepare its teams for the future of digital commerce?


 

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4 months ago
22 minutes 43 seconds

The CPG View
Retail at a Crossroads: Mariano on Redefining IT Value and Industry Collaboration (Mariano Gomide de Faria, Founder and co-CEO of Vtex)

The MACH approach was originally seen as a breakthrough for digital commerce, but VTEX has voiced concerns about how it's evolved. In your view, where did the industry start to veer off course?"

 

You’ve emphasized the importance of simplicity, native connectivity, and minimal middleware. How does VTEX’s philosophy differ from the traditional MACH interpretation, and what benefits does that bring to retailers and brands?"

 

MACH principles like API-first and headless are now widely adopted. What do you think commerce leaders should focus on next to create real business value, beyond the buzzwords?"

 

For companies that embraced composable architectures and are now facing complexity or cost challenges, what advice would you offer as they rethink their approach?

 

You’ve mentioned VTEX would be open to rejoining the MACH Alliance if certain values are embraced. What would a more balanced, business-first version of MACH look like to you? 

 

 

 

 

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4 months ago
29 minutes 11 seconds

The CPG View
Playing for the W: Leadership, Learning, and the Power of Team (Nikki Stone, Chief Commerce Officer at GroupM)

GroupM’s mission is to shape the next era of media where advertising works better for people. What strategies do you employ to ensure that bold innovation consistently translates into measurable ROI for your clients?

 

As someone recognized as a top marketer to watch in 2024, what emerging trends or technologies in retail media do you believe will shape the industry over the next few years?

 

As a seasoned media executive and bold innovator, what are you most excited about for the future of retail media, both in terms of technological and data advancements, and their potential to impact people’s lives?

 

Your leadership philosophy emphasizes fostering a supportive environment where team members can thrive.  How do you ensure team well-being remains a priority while navigating the pressures of driving exponential revenue growth and delivering breakthrough client solutions?

 

What does it take to lead successfully in a high-stakes industry where innovation, goal-setting, and maintaining a competitive edge must coexist with building an inclusive and supportive work environment

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4 months ago
27 minutes 35 seconds

The CPG View
Connected, Not Complicated: A New Vision for Digital Retail (Frank Mulcahy, Head of Sales at Chewy Advertising)

Chewy has built an incredibly loyal customer base. How do you ensure that advertising remains a helpful and additive part of the shopping experience?

Chewy recently launched a newly optimized version of its retail media network, Chewy Ads. What drove the refresh, and what key features or enhancements does it introduce?

With new formats like video ads, offsite placements, and deeper performance insights, how are these updates helping brand partners drive discoverability, conversions, and long-term growth?

Many CPG brands are expanding into pet care. What advice would you offer to brands looking to break into this highly loyal category—and how can retail media accelerate their success?

Chewy’s success is rooted in trust and strong customer relationships. How do you balance the need to grow ad revenue while preserving the authenticity and credibility that pet parents have come to expect?

 

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5 months ago
23 minutes 12 seconds

The CPG View
Must Be Present to Win: Rethinking Leadership in the Age of AI (Art Hopkins, Global Head of Technology Officers Practice at Russell Reynolds Associates)

As the Global Head of Technology Officers Practice at Russell Reynolds Associates, you’ve guided companies through significant leadership transitions. What are the most notable shifts you’ve seen in the role of top tech executives over the past decade, and how are organizations adapting to these changes?

 

You’ve led searches for pivotal roles, such as CIOs and chief inclusion officers, across diverse industries. What key qualities or traits do you prioritize when identifying candidates for these high-stakes positions?

 

Your involvement in initiatives like the Information Technology Senior Management Forum and education-focused boards highlights your commitment to developing the next generation of leaders. What do you see as the biggest opportunities and challenges in building a robust pipeline of tech executives?

 

Based in Atlanta, a city experiencing tremendous growth in tech and business, how do you see the region shaping the future of technology leadership and innovation? What role do you think Atlanta plays in the broader tech ecosystem?

 

With your extensive experience and insights into leadership, technology, and community development, what are you most excited about for the future—whether in tech, leadership, or beyond?

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5 months ago
24 minutes 51 seconds

The CPG View
Uncorking Retail Media: Blending Compliance, Creativity & Commerce (Jenna Steele, Vice President, eCommerce and Digital at Riboli Family Wines)

Can you share your journey into the CPG world? What sparked your interest in this field, and how have your experiences shaped your approach to building brands and driving growth within the industry?

With nearly two decades of experience working with global brands like Jack Daniel's and Stella Rosa, how do you think the beverage alcohol industry has evolved in terms of eCommerce?

You've been crafting omnichannel programs to build strategic partnerships. How does the integration of online and offline sales channels change the way beverage alcohol brands approach their customers?

With your experience across different tiers of the industry, how do you see technology, consumer behavior, and regulatory environments shaping the future of eCommerce in the beverage alcohol sector? What role will data and digital transformation play in this evolution?

How are you leveraging data and personalization to create more tailored experiences for customers and improve online sales performance?

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5 months ago
20 minutes 4 seconds

The CPG View
The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!