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The CPG View
The CPG View
114 episodes
3 days ago
The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!
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Marketing
Business
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All content for The CPG View is the property of The CPG View and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!
Show more...
Marketing
Business
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Turning Data into Growth: Lessons from Mondelēz International (Cristina Marinucci, VP Global Growth & Omni Commercial Insights at Mondelēz International)
The CPG View
27 minutes 56 seconds
1 week ago
Turning Data into Growth: Lessons from Mondelēz International (Cristina Marinucci, VP Global Growth & Omni Commercial Insights at Mondelēz International)

You’ve worked with some of the biggest CPG brands. What key experiences or lessons have shaped your approach as a leader in insights and category growth?

You’re passionate about understanding the consumer, retailer, and shopper. Can you share a moment where an insight completely transformed a marketing strategy or category approach?

As a retail media crusader and AI advocate, how do you see data, AI, and retail media shaping the future of omnichannel marketing?

You call yourself a “Shaker-Up’er.” Can you share an example of when you challenged the status quo and drove meaningful change within an organization or industry?

What are the biggest challenges and opportunities in unified commerce today, and how should brands and retailers prepare to stay ahead?

 

 

The CPG View
The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!