In this episode of The Coach Trap, I sit downwith Leyla Holmes, a coach who specializes in working with early-stagefounders. What makes this conversation particularly interesting is Leyla'scandid discussion about her transition from trying to serve everyone to findingher specific niche—and how that single decision transformed her entire coachingpractice.

We explore the psychology behind why foundersand high achievers require a different approach compared to other clientgroups. Leyla shares her framework for leveraging past experiences as acompetitive advantage, rather than viewing them as baggage. There's afascinating section where we discuss how to train social media algorithms towork in your favor through strategic client engagement and authentic personalbranding, which I think will be immediately actionable for anyone building anaudience.

The conversation moves into personal brandingterritory, examining the difference between authentic connection andsales-focused content. Leyla makes a compelling case for why coaches shouldshare their struggles and failures openly—not as a marketing tactic, but as agenuine way to shortcut the learning curve for their clients.

We also investigate the evolution of leadgeneration strategies, particularly the shift from traditional lead magnetstoward community building. Leyla explains how she's seen this transition playout in real time and why it matters for coaches looking to build sustainablepractices.

One of the more nuanced discussions centers onbalancing intuition with strategic planning. Too many coaches lean entirely onone or the other, and Leyla breaks down how to integrate both for betterdecision-making in your coaching business.

What I appreciated most about thisconversation was Leyla's willingness to discuss what didn't work. She talksabout the early coaching experiences that taught her the most, the positioningmistakes she made when starting out, and how she refined her approach overtime.

If you're a coach struggling with positioning,audience building, or wondering whether you should narrow your focus, thisepisode will give you a framework to think through those decisions. Theinsights here apply whether you're just starting out or looking to pivot yourexisting practice.

CONNECT WITH LEYLA HOLMES

LinkedIn:https://www.linkedin.com/in/theleylaholmes/ Website:https://holmeslifeconsulting.com/

DON'T FALL INTO THE COACH TRAP

To find out more about our Skool community andconnect with coaches who are building sustainable, focused practices, visitwww.skool.com/thecoachtrap

ABOUT THE COACH TRAP

The Coach Trap is a podcast hosted by GregStyan and Dan Williams that examines the reality of building a successfulcoaching practice. We have conversations with coaches who have navigated thechallenges of positioning, client acquisition, and sustainable business growth.The goal is to provide practical insights without the usual coaching industryhyperbole.

Most coaches don’t fail because they’re bad at coaching they fail because they’re bad at marketing. In this episode, Coach Trap co-founders Greg Styan and Dan Williams share exactly how to become part of the 10% of coaches who make it.Learn how to make money online as a coach, build a simple funnel that works, and finally attract clients without wasting time or ad spend. 

Join the Coach Trap Community: skool.com/thecoachtrap

 Watch the full podcast on YouTube:

youtube.com/watch?v=Q9oAbeC5Rpc

Don't Fall into the coach trap

www.coachtrap.co.uk

Most coaches don’t fail because they’re bad at coaching; they fail because they’re bad at marketing. In this episode, Coach Trap co-founders Greg Styan and Dan Williams share exactly how to become part of the 10% of coaches who make it.Learn how to make money online as a coach, build a simple funnel that works, and finally attract clients without wasting time or ad spend. Join the Coach Trap Community:

skool.com/thecoachtrap

Watch the full podcast on YouTube:

youtube.com/watch?v=Q9oAbeC5Rpc

Breaking the Coach Trap: Achieving Inner Peacewith Eddie Truong | Personal Branding for Coaches

Are you a struggling coach trying to breakthrough? New to coaching and feeling stuck? This episode of The Coach Trappodcast with hosts Greg Styan and Dan Williams is essential viewing for coachesready to level up their personal branding, coaching business, and marketingstrategy.

In this powerful conversation, special guestEddie Truong reveals his incredible journey from Vietnam to the United Stateson a full scholarship, sharing the cultural shocks and personal challenges thatshaped his coaching philosophy. Eddie specializes in helping high-performingcoaches and entrepreneurs achieve peak performance while maintaining innerpeace—a combination that's transforming the coaching industry.

What You'll Learn in This Coaching MarketingMasterclass:

Eddie opens up about his groundbreaking book,"The Digital Freedom Guide," which tackles phone addiction and itsdevastating impact on mental health, productivity, and coaching effectiveness.For coaches building their personal brand, understanding digital wellness isn'tjust personal—it's professional. Your messaging matters, and Eddie breaks downhow identity transformation is the key to overcoming addiction and unlockingtrue potential.

This episode dives deep into coachingstrategies that actually work for new coaches, personal branding techniquesthat attract ideal clients, and marketing insights for coaches who want tostand out in a crowded marketplace. Whether you're a life coach, businesscoach, or wellness coach, you'll discover actionable strategies to improve yourcoaching practice and personal brand.

🔥 JOIN THECOACH TRAP COMMUNITY ON SKOOL 🔥 Stopstruggling alone. Connect with other coaches, get daily support, and accessexclusive coaching resources: skool.com/thecoachtrap

Eddie Truong's Resources: Instagram:instagram.com/eddietruong_era Website: www.eddietruong.com Book: book.eddietruong.com 100%Off Coupon Code for Listeners: THANKYOU100

The Coach Trap Podcast: Apply tobe a guest: www.coachtrap.co.ukJoin our Skool Community: skool.com/thecoachtrap

#PersonalBranding #CoachingBusiness#CoachMarketing #NewCoaches #CoachingTips #PersonalBrandingForCoaches#CoachingPodcast #EntrepreneurMindset #DigitalWellness #HighPerformanceCoaching#CoachTraining #OnlineCoaching #CoachingSuccess #BuildYourBrand #CoachingCommunity#BusinessCoach #LifeCoach #CoachingStrategy

From Rugby to Business: Rhod Jones' Journey | The Coach Trap Podcast

Most people think discipline is about waking up at 5am and grinding harder. Rhod Jones knows it's actually about systems, setbacks, and storytelling.

Rhod went from professional rugby player to solopreneur, and the transition taught him more about business than any course ever could. The difference? Sport doesn't let you fake it. You either have the systems or you don't. You either make the comeback or you stay down.

In this episode, hosts Greg Styan and Dan Williams sit down with Rhod to unpack what professional athletics actually teaches you about mental health, productivity, and building a business that doesn't consume your life. This isn't motivational fluff. It's practical systems from someone who lived at the top of one career and rebuilt himself in another.

We cover why physical activity is non negotiable for mental clarity, how to overcome the fear of putting yourself out there, and why authenticity is the only edge you have left in a saturated market. Rhod breaks down his approach to storytelling, how he integrates work and family without the guilt, and the productivity routines that keep him consistent when motivation disappears.

If you're a solopreneur trying to figure out how to show up every day without burning out, this conversation will give you the framework. Not theory. Systems.

Chapters: 00:00 Introduction to Rhod Jones and His Journey 02:59 The Impact of Sports on Mental Health 05:42 Lessons from Professional Rugby: Discipline and Systems 08:59 Overcoming Fear and Embracing Vulnerability 11:52 The Power of Storytelling in Business 14:30 Building Authentic Connections on Social Media 17:37 Implementing Effective Systems for Productivity 20:39 Creating a Supportive Community for Solopreneurs 23:35 Conclusion and Future Directions

Key Takeaways: Discipline from rugby translates directly into business success Physical activity is critical for mental health and clarity Sports teach you how to turn setbacks into comebacks Overcoming fear of criticism unlocks personal growth Storytelling connects you to your audience in ways facts never will Authenticity differentiates you in crowded markets Integrating work and family creates sustainable balance Building community provides support when solo gets lonely Consistency beats motivation every time Systems and routines are productivity multipliers

Find Rhod Jones: https://x.com/homeofficehero9

Don't Fall into the Coach Trap: www.coachtrap.co.uk

#CoachTrap #RhodJones #Solopreneur #MentalHealth #Productivity #BusinessSystems #Storytelling #Authenticity #ProfessionalRugby #Entrepreneurship #GregStyan #DanWilliams

Healing Beyond Fatigue: Katie Dean's Journey | The Coach Trap Podcast

Join hosts Greg Styan and Dan Williams as they sit down with transformational coach Katie Dean for an inspiring conversation about breaking free from chronic fatigue and rediscovering your authentic self.

In this powerful episode, Katie shares her remarkable transformation from burned-out management consultant to specialized bioenergetic health coach. After experiencing severe burnout and navigating her own recovery from chronic fatigue syndrome, Katie discovered the profound connection between mind, body, and trauma – insights that now form the foundation of her coaching practice.

What You'll Discover: • Katie's unexpected path from corporate stress to healing others • The hidden complexities of chronic fatigue syndrome affecting millions • How trauma – even from seemingly small experiences – impacts physical health • The crucial role of the mind-body connection in recovery • Effective marketing strategies that focus on transformation, not just process • Building trust through authentic storytelling in your coaching practice • Leveraging technology to grow and scale your impact • Why curiosity and openness are essential for healing

Whether you're battling chronic fatigue, supporting someone who is, or building your own coaching practice, this conversation offers practical wisdom and hope for transformation.

Connect with Katie Dean: LinkedIn: https://www.linkedin.com/in/katie-dean-553a53139/ Website: https://www.findmyenergy.co.uk

Want more episodes like this? Search for The Coach Trap on YouTube and Spotify, and whatever you do, Don't Fall into the Coach Trap!

🌐 www.coachtrap.co.uk

#TheCoachTrap #ChronicFatigue #ChronicFatigueSyndrome #BioenergticHealth #TransformationalCoaching #MindBodyConnection #TraumaHealing #EnergyHealing #BurnoutRecovery #HealthAndWellness #CoachingBusiness #PersonalGrowth #HealingJourney #WellnessCoach #MentalHealthAwareness #SelfHealing #AuthenticLiving #CoachingPodcast #KatieDean #GregStyan #DanWilliams

Unleashing Potential: Angela Bennett’s Coaching Journey | The Coach Trap Podcast

In this episode of The Coach Trap, Angela Bennett takes us through her powerful journey from equestrian coaching to becoming a coach specializing in NLP, hypnosis, personal branding, and women’s empowerment.

Angela shares how she helps women reconnect with their true selves, while also diving into the realities of building an online presence through social media, content creation, and SEO in today’s digital world. She also reflects on her time in Chiang Mai, exploring the cultural insights and sense of community that shaped her coaching philosophy.

Whether you’re a coach, entrepreneur, or someone looking to find your true voice online, this episode is packed with strategies, insights, and inspiration.

👉 Don’t Fall into the Coach Trap: www.coachtrap.co.uk

👉 Connect with Angela: Angela Bennett LinkedIn | Aligned Living Hub

________________________________________

Timestamps

00:00 – Journey into Coaching: Angela’s Story

02:51 – Empowering Women: Finding True Self

05:43 – Navigating Social Media: Building an Online Presence

08:41 – Content Creation: The Key to Visibility

11:26 – SEO and Marketing: Adapting to Change

14:17 – Cultural Insights: Angela’s Experience in Chiang Mai

17:27 – Final Thoughts: Building Connections and Community

________________________________________

#Coaching #PersonalBranding #WomenEmpowerment #NLP #Hypnosis #SocialMediaMarketing #SEO #ContentCreation #ChiangMai #CoachTrapPodcast #AngelaBennett #MarketingForCoaches #OnlinePresence #Storytelling #BuildingCommunity #CoachingJourney #AlignedLiving #WomenInBusiness #CoachingInsights #PersonalGrowth #LifeCoaching #CoachingSuccess #DigitalMarketing #MindsetCoaching #Empowerment

From Gym Owner to Coach: Olga’s Transformation | The Coach Trap Podcast

In this episode of The Coach Trap, host Daniel Williams speaks with Olga Lapushna about her inspiring journey from running a franchise gym to becoming a life coach for women in business.

Olga shares how she overcame the challenges of gym ownership, discovered her true passion for helping others, and transitioned into coaching. She breaks down the importance of building strong relationships with clients, using effective hooks in content, and leveraging testimonials and case studies to build trust.

The conversation also dives into organic marketing strategies, why LinkedIn is such a powerful tool for coaches, and how aligning coaching with personal values can lead to better results for both coaches and clients.

👉 Don’t Fall into the Coach Trap: www.coachtrap.co.uk

👉 Connect with Olga: Olga Lapushna LinkedIn

________________________________________

Timestamps

00:00 – Olga’s Journey into Coaching

06:59 – Building Relationships and Generating Leads

11:57 – The Importance of Effective Hooks

19:37 – Leveraging Testimonials and Case Studies

26:40 – Simplifying Marketing Strategies

________________________________________

#Coaching #Leadership #WomenInBusiness #BusinessCoaching #OrganicMarketing #LinkedInMarketing #CoachingInsights #LifeCoach #CoachingJourney #MarketingStrategies #ClientRelationships #Testimonials #CaseStudies #BuildingTrust #SelfLeadership #PersonalDevelopment #CoachTrapPodcast #OlgaLapushna #Entrepreneurship #FemaleEntrepreneurs #BusinessGrowth #CoachingSuccess #OrganicGrowth #ContentMarketing #RelationshipBuilding

Phil Adderley’s Journey to Becoming an Alcohol-Free Coach | The Coach Trap Podcast

In this episode of The Coach Trap, we sit down with Phil Adderley, an alcohol coach helping people, especially those over 40, break free from the cycle of drinking.

Phil shares his personal journey, exploring the impact of alcohol on health, careers, and relationships while diving into the generational differences in drinking habits. We unpack the power of storytelling, trust building, and effective marketing strategies in coaching.

From tackling social pressures to understanding why moderation is often so hard, this conversation highlights how personal stories and real coaching insights can inspire transformation.

If you’re curious about sobriety, want to explore resources for alcohol-free living, or are interested in how coaches connect deeply with clients, this episode is packed with value.

👉 Don’t Fall into the Coach Trap: www.coachtrap.co.uk

👉 Learn more about Phil’s coaching: philadderleycoaching.com

00:00 – Introduction to Alcohol Coaching

02:54 – The Impact of Alcohol on Life

06:02 – Generational Perspectives on Drinking

08:56 – Marketing Strategies for Alcohol Coaching

11:52 – Personal Stories and Overcoming Challenges

14:57 – Coping with Social Situations

17:38 – The Role of Coaching in Alcohol Awareness

20:42 – Building Trust and Engagement

23:55 – Final Thoughts and Resources

#AlcoholCoaching #Sobriety #AlcoholImpact #GenerationalDrinking #AlcoholFreeLiving #PersonalStories #SocialPressures #Storytelling #TrustBuilding #CoachingInsights #AlcoholAwareness #SoberLiving #SoberCommunity #BreakFreeFromAlcohol #AlcoholRecovery #CoachingForChange #SoberCoach #LifeWithoutAlcohol #SobrietyJourney #SoberSupport #AlcoholFreeCoach #HealthyLiving #SoberLife #CoachTrapPodcast #PhilAdderley

What’s it like to be on the receiving end ofyou?

In this episode of The Coach Trappodcast, hosts Greg Styan and Dan Williams sit down with Vicky O’Farrell — the Queen of Behaviours — to explore the ripple effect ouractions have on the people around us. Fired from her corporate career, Vicky rebuilt her life as a coach, professional speaker, and TEDx presenter, and now helps leaders and coaches uncover the deeper impact of their personality, values, and behaviours.

This conversation dives into the art of professional speaking, the importance of authenticity in coaching, and how limiting beliefs silently hold so many back from their potential. Vicky shares theraw reality of marketing a coaching business, the necessity of human connection in a world obsessed with numbers, and how understanding your core values can change not just your business, but the way you live.

If you’re a coach struggling to stand out,wrestling with marketing, or questioning whether you’re really connecting with your clients — this episode will hit home.

Find out more about Vicky: queenofbehaviours.com
Discover more about The Coach Trap podcast: www.coachtrap.co.uk

#Coaching #PersonalBranding #Marketing#PublicSpeaking #TEDx #PersonalityProfiling #Authenticity #HumanConnection#CoreValues #LimitingBeliefs #Coaches

AUTISM, COACHING & CONTENT CREATION: The Power of Storytelling | The Coach Trap Podcast

What happens when coaching meets neurodiversity, marketing strategies, and emotional storytelling?

In this episode of The Coach Trap, hosts Greg Styan & Dan Williams sit down with Daniel Jones, founder of Living with Dan (livingwithdan.com), to uncover how he turned his personal journey with autism into a movement that’s reshaping coaching and content creation.

Dan opens up about his psychotic breakdown during COVID, how writing a book started his mission, and why emotional storytelling + trial-and-error marketing are the keys to authentic connection. We dive deep into coaching formats for neurodiverse individuals, community building, personal branding, and the power of podcasts to nurture leads and create lasting impact.

This is more than just coaching advice—it’s a masterclass in strategy, vulnerability, and building a platform that truly helps people.

🚨 Don’t fall into the Coach Trap → www.coachtrap.co.uk

________________________________________

🔥 What you’ll learn in this episode:

• Why emotional storytelling drives engagement and trust.

• How to use trial & error in marketing strategies for real growth.

• The role of community building in supporting autistic individuals.

• How different coaching formats can meet unique needs.

• Why podcasts are one of the best tools for personal branding.

________________________________________

#TheCoachTrap #CoachingAdvice #CoachStrategy #PersonalBranding #AutismAwareness #Neurodiversity #MentalHealth #ContentCreation #MarketingStrategies #CommunityBuilding #LivingWithDan #EmotionalStorytelling

The Coach Trap | Episode: The Story Behind Audopia
Host: Greg Styan
Guest: Nick Aschettino, Founder of Audopia

🎧 Episode Summary:
Is traditional coaching leaving people behind? Nick Aschettino thought so—and he created Audopia to change the game. In this episode of The Coach Trap, host Greg Styan sits down with Nick to explore the story behind Audopia, a platform designed to make personal growth accessible, affordable, and impactful for everyone.

Nick shares his personal journey into coaching, the inspiration behind Audopia, and how the platform is empowering learners and coaches alike. From innovative audio learning to building a strong community, Audopia allows people to grow anytime, anywhere while complementing traditional coaching.

💡 What You’ll Learn:

• Nick’s journey into coaching and personal development.

• How Audopia centralizes growth resources for accessibility and convenience.

• Learning on the go while reducing screen time.

• A diverse range of courses from qualified coaches and therapists, including underserved topics like ADHD.

• The crucial role of community for both clients and coaches.

• Audopia’s upcoming app launch and how to join the waitlist.

🌐 Find out more about Audopia: www.audopia.co.uk
⚠️ Don’t fall into the coach trap: www.coachtrap.co.uk

• "You can grow anywhere, anytime."

• "We're very close to launching it."

• "We have a diverse range of courses."

#PersonalDevelopment #Coaching #Audopia #Accessibility #Community #Growth #MentalHealth #AppLaunch #CoachingPlatform #OnlineLearning #Podcast #CoachTrap

The Coach Trap | Why Most Coaches Fail (ft. Christopher Down)Most coaches will never make it.Not because they don’t care. Not because they aren’t talented.But because they’ve fallen into the trap.In this episode of The Coach Trap, host Daniel Williams sits down with Christopher Down – a coach who’s been in the trenches, faced the same struggles, and found a way through. If you’ve ever questioned why your calendar is empty, why your content gets ignored, or why coaching feels more like a side hustle than a business… this conversation is for you.We talk about:Why most coaches are chasing clients the wrong wayThe dangerous myths of the “coaching industry” nobody talks aboutHow to stand out when every feed is flooded with life adviceThe uncomfortable truths you need to face if you want to survive as a coachThis isn’t motivational fluff. It’s raw, unfiltered, and aimed directly at the coaches stuck in the grind — the ones pouring their heart out online but still wondering why it isn’t working.🎯 Don’t fall into the coach trap.👉 www.coachtrap.co.ukTo find out more about Chris and his coaching.  / christopher-down-3b2277264  

Unlocking Potential: Craig Drake’s Coaching Journey | The Coach Trap Podcast

In this episode of The Coach Trap, hosts Greg Styan and Dan Williams sit down with Craig Drake, a seasoned coach with over 20 years of management and leadership experience. Craig opens up about his journey of overcoming limiting beliefs, his passion for helping others unlock their potential, and the lessons behind his upcoming course at Audopia.

The conversation dives deep into the challenges coaches face in marketing, the importance of defining your target audience, and how vulnerability and storytelling can build authentic trust with clients. Craig also highlights why journaling and self-awareness are vital tools for personal development and shares practical tips for consistency in content creation, accountability, and balancing time between clients and marketing.

✨ Don’t fall into the Coach Trap: www.coachtrap.com
📘 Learn more about Craig’s course: audopia.co.uk

🔑 Key Takeaways:

• Over 20 years of management and leadership experience

• Overcoming limiting beliefs through self-awareness and action

• Why targeting a specific audience is crucial for success

• The power of vulnerability and storytelling in coaching

• Journaling as a tool for growth and clarity

• Consistency in content creation and marketing strategies

• The importance of accountability for coaches

🎧 Chapters:
00:00 – Introduction to Craig Drake and His Journey
01:45 – Understanding Limiting Beliefs
03:35 – Target Audience and Niche Marketing
06:45 – The Importance of Specific Targeting
09:52 – Personal Stories and Vulnerability in Coaching
12:37 – Building Trust Through Storytelling
14:34 – Content Creation and Marketing Strategies
19:21 – Metrics for Success in Coaching
22:32 – Takeaways from Craig’s Course
25:00 – Final Thoughts and Closing Remarks

#Coaching #LimitingBeliefs #PersonalDevelopment #MarketingStrategies #TargetAudience #Vulnerability #Storytelling #ContentCreation #Leadership #SelfAwareness

Think Smart: Mastering Mindsets with EmrahIkiok

Most people don’t fail because they lack talent. They fail because they thinkin the wrong way.

In this episode of the Audiopia X CoachtrapPodcast, hosts Gregory Bernard Styan and Dan Williams sitdown with Emrah Ikiok to explore how mindset shapes every decision youmake—and why learning to think smarter is the ultimate unfair advantage.

From her journey as an industrial engineer tobecoming a coach, Emrah reveals the insights behind her program, “ThinkSmart: Mastering the Mindsets that Move You Forward.” This isn’t aboutgeneric positivity—it’s about building a mental operating system that worksunder pressure.

If you’ve ever found yourself trapped byoverthinking, procrastination, or self-doubt, this conversation will show youwhy changing your thoughts is the first step to changing your life.

What You’ll Learn:

About Emrah Ikiok:
Emrah Ikiok is a coach and entrepreneur with a background in engineering andbusiness. Her course, “Think Smart,” helps ambitious people upgradetheir mindset so they can handle complexity with clarity.

Connect with Emrah:
LinkedIn: https://www.linkedin.com/in/emrahikiok/
Course: www.audopia.co.uk

Don’t Fall Into the Coach Trap: www.coachtrap.co.uk

#Mindset #Coaching #PersonalDevelopment#ThinkSmart #Podcast

Take Your Coaching Business Anywhere – with Simon Cook | The Coach Trap

Ever dreamed of running your coaching business from a tropical island?

In this episode of The Coach Trap, we’re joined by Simon Cook — a coach who took that dream and turned it into a permanent lifestyle. He packed up his business, moved to the Cayman Islands, and now runs his coaching practice entirely online… from paradise.

But this isn’t just a highlight reel.

Simon shares the unfiltered truth about what worked, what flopped, and what nobody tells you about going global. From timezone chaos to cultural adaptation, raising a family as digital nomads, and navigating breathwork, moon phases, and client expectations — it’s all here.

Dan and I also open up about taking The Coach Trap international, including the behind-the-scenes wins and setbacks of building a coaching brand from anywhere in the world.

🔑 Topics We Cover:

Making the leap: How Simon moved his coaching business abroad

Avoiding rookie mistakes in remote coaching

Timezones, tech tools, and tropical trade-offs

Why networking and niche are everything

The surprising power of breathwork and wellness trends

Balancing work, life, and family as a digital nomad

Whether you're dreaming of palm trees or just more freedom, this episode is your blueprint.

👉 Don’t fall into the Coach Trap.

Start building the coaching business you can take anywhere.

—

🔗 Resources:

Simon Cook on LinkedIn: linkedin.com/in/simon-cook-59a076276

More from us: hypnotic-change.co.uk

📍Watch on Spotify, LinkedIn, or YouTube

🗓️ Originally recorded live: August 14, 4:30PM BST

Cayman Islands, online coaching, remote work, digital nomads, coaching tips, breathwork, work-life balance, cultural adaptation, wellness trends, family travel, niche marketing, remote business, coaching from anywhere

What if anxiety wasn’t your enemy… but your greatest teacher?

Romi Mitchell went from battling crippling anxiety to building a coaching practice that changes lives. In this conversation, she reveals the deeper solutions behind her upcoming course Anxiety Sorted — available at Audopia August 18th and found at www.audopia.co.uk/listen-now/.

We explore the mindset shifts that turn fear into fuel, the marketing strategies that cut through the noise, and why personal storytelling is the most underrated tool in coaching. You’ll hear practical tips for managing mental health, the secrets to content creation that actually connects, and how to use podcasting and social media to grow your impact.

If you care about personal development, online courses, or learning how to build trust in a distracted world, this episode will change the way you think about anxiety, coaching, and your own potential.

Find Romi at www.instagram.com/romi.mitchell
Don’t fall into the Coach Trap — www.coachtrap.co.uk

From Magic to Marketing: Jimi Gibson on Visibility, Branding, and Getting Clients

Most coaches stay broke—not because they suck at coaching, but because they’re invisible.

In this episode, Gregory Bernard Styan speaks with Jimi Gibson, VP of Brand Communication at Thrive Agency and former professional magician. With over 25 years of experience helping brands stand out, Jimi breaks down what it really takes to build authority and attract clients in today’s digital world.

Topics include:

• Why 90% of coaches fail in year one

• How to stop blending in with boring content

• Personal branding that actually works

• TEDx talks as a trust-building tool

• LinkedIn strategies that don’t make you sound desperate

• The Five Finger Method for content clarity

• How to be consistent without burning out

This isn’t another generic conversation about “posting more.” It’s about building visibility, trust and long-term demand in a crowded market.

Find Jimi Gibson:
LinkedIn: https://www.linkedin.com/in/jimigibson
Website: https://www.thriveagency.com

More insights:
https://coachtrap.co.uk

#coachingbusiness #digitalmarketing #personalbrand #contentmarketing #LinkedInstrategy #buildauthority #visibilitystrategy #TEDxspeaker #marketingtips #coachtrap

“Build it and they will come” is the biggest lie in the coaching worldYou’ve probably heard the advice — build the program, make a logo, write the posts… And eventually, clients will magically appear.It’s nonsense.This week, we’re joined by Katrena Friel, an experienced speaker, author, and creator of Becoming the Expert, who shares exactly why that strategy doesn’t work — and what does.She opens up about a $30,000 mistake that nearly ended her coaching career before it began, why so many coaches waste time trying to “look professional”, and how to build a real business that brings in actual income.We also dive into:Introvert vs extrovert coaches (yes, it matters)Why joint ventures aren’t always the answerHow she built her brand as the “Business Witch”The skills most coaches ignore — and end up broke because of itHow to start coaching without quitting your jobIf you’re stuck, spinning your wheels, or wondering why no one’s signing up — this one’s for you.The lie is “build it and they will come”.The truth? Marketing is part of the job — learn to do it, or get outplayed by someone who will.Guest: Katrena FrielHosts: Greg Styan & Dan WilliamsPodcast: The Coach TrapWant help getting unstuck?Don’t fall into the coach trap.Sign up to the free video email series: www.coachtrap.co.ukWant to find out more about Katrena.....Connect with Katrena:Website: becomingtheexpert.com.auDiscovery Call: Available on her siteStartup Checklist: Free download there tooLinkedIn: linkedin.com/in/katrenafrielInstagram: @katrenafrielFacebook: facebook.com/katrena.frielTwitter/X: @ActivatedLife#CoachingTruths #TheCoachTrap #KatrenaFriel #BuildItTheyWontCome #OnlineCoaching #CoachingBusiness #CoachingMistakes #LifeCoachReality #marketingforcoaches #CoachTrapPodcast #StrugglingCoaches

🎙️ Too Much Self-Promotion? Here’s Why Your Coaching Content Isn’t Working

Don’t fall into the coach trap.
You're posting every day. Reels. Stories. Wins. But no clients. Why? Because no one cares how great you are — they care how you can help them.

In this episode of The Coach Trap Podcast, Greg Styan and Dan “Yoda” Williams rip apart the myth that constant self-promotion is the key to growing your coaching business. Spoiler: it’s not.

We talk about:

• Why storytelling is more powerful than bragging

• The actual role of podcasts in trust building

• Why audience-centric content = client acquisition

• How to stop scrolling past your own posts

• And the ONE question every coach should ask: “Am I actually helping, or just shouting into the void?”

💥 Ready to fix your content? Want actual clients, not just likes?
Start with our Free Email Series at 👉 www.coachtrap.co.uk
(It’s free. It’s brutal. It works.)

• Self-promotion ≠ value.

• Focus on them, not you.

• Niche down and talk directly to your ideal client.

• Storytelling builds trust. Stats build proof. Use both.

• Podcasts = DMs at scale.

• Mix it up. Posts, clips, conversations — don’t be a one-trick pony.

🎯 CTA: Don’t fall into the coach trap.

00:00 – The Misconception of Self-Promotion in Coaching
02:29 – The Importance of Audience-Centric Content
05:14 – The Role of Storytelling in Building Trust
07:46 – The Power of Podcasts in Client Engagement

coaching, self-promotion, audience-centric content, storytelling in coaching, podcasts for coaches, niche marketing, client acquisition, social media strategy, value-driven content, trust building in business

#TheCoachTrap #CoachingBusiness #SelfPromotion #StorytellingForCoaches #PodcastMarketing #ClientAcquisition #CoachingTips #NicheMarketing #TrustBuilding #SocialMediaForCoaches #AudienceCentric