“Build it and they will come” is the biggest lie in the coaching world

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The Coach Trap Podcast

The Coach Trap

39 episodes

1 day ago

Most Coaches Fail. Here's Why You Won't. 86% of coaches quit in their first year. We help you join the 10% who thrive. Greg (coach turned 7-figure brand builder) and Dan (marketing strategist) built a profitable coaching business in 90 days using proven systems, not guesswork. Learn how to: → Attract premium clients consistently → Create content that converts → Build a coaching business that actually makes money → Stand out in a crowded market We've made the mistakes so you don't have to. Now we're sharing the playbook. 🎯 Join our community: skool.com/thecoachtrap

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“Build it and they will come” is the biggest lie in the coaching world

The Coach Trap Podcast

34 minutes 1 second

3 months ago

“Build it and they will come” is the biggest lie in the coaching world

“Build it and they will come” is the biggest lie in the coaching worldYou’ve probably heard the advice — build the program, make a logo, write the posts… And eventually, clients will magically appear.It’s nonsense.This week, we’re joined by Katrena Friel, an experienced speaker, author, and creator of Becoming the Expert, who shares exactly why that strategy doesn’t work — and what does.She opens up about a $30,000 mistake that nearly ended her coaching career before it began, why so many coaches waste time trying to “look professional”, and how to build a real business that brings in actual income.We also dive into:Introvert vs extrovert coaches (yes, it matters)Why joint ventures aren’t always the answerHow she built her brand as the “Business Witch”The skills most coaches ignore — and end up broke because of itHow to start coaching without quitting your jobIf you’re stuck, spinning your wheels, or wondering why no one’s signing up — this one’s for you.The lie is “build it and they will come”.The truth? Marketing is part of the job — learn to do it, or get outplayed by someone who will.Guest: Katrena FrielHosts: Greg Styan & Dan WilliamsPodcast: The Coach TrapWant help getting unstuck?Don’t fall into the coach trap.Sign up to the free video email series: www.coachtrap.co.ukWant to find out more about Katrena.....Connect with Katrena:Website: becomingtheexpert.com.auDiscovery Call: Available on her siteStartup Checklist: Free download there tooLinkedIn: linkedin.com/in/katrenafrielInstagram: @katrenafrielFacebook: facebook.com/katrena.frielTwitter/X: @ActivatedLife#CoachingTruths #TheCoachTrap #KatrenaFriel #BuildItTheyWontCome #OnlineCoaching #CoachingBusiness #CoachingMistakes #LifeCoachReality #marketingforcoaches #CoachTrapPodcast #StrugglingCoaches