Episode 5: What Have I Got To Offer As a Coach? I’m Just A Normal Person!
Have you ever thought, “What have I got to offer as a coach?” I get it - I’ve been there too. In this episode, I’m sharing why you already have everything you need to become a world-class coach. Forget the myth of the “perfect expert” - clients don’t want flawless; they want real. I’ll explain how your story, your struggles, and your unique experiences are your greatest assets when it comes to building a thriving coaching business.
What You’ll Learn in This Episode:
Timestamps:
00:00 – 01:00 The real reason you’re enough
01:00 – 02:30 The mission behind the Coach Business School
02:30 – 04:00 The myth of the expert coach
04:00 – 05:30 Real people want real coaches
05:30 – 07:00 The story that hooks hearts
07:00 – 08:30 The authenticity advantage
08:30 – 10:00 From experience to expertise
10:00 – 11:30 Everyone’s tuned to ‘What’s in it for me?’
11:30 – 12:30 Forget accreditations — tell your story
12:30 – End The one thing you must remember
Links & Resources:
Join the Coach Business School: Ready to start or grow your coaching journey? Whether you want to get accredited as a coach or master the business of coaching, you can train directly with Andy at the Coach Business School — the home of successful coaches.
👉 Explore programs and free resources at coachbusiness.school
Already Accredited? Take your next step with the Coach MBA — Marketing and Business for Accredited Coaches, designed to help you build a sustainable, thriving coaching business.
👉 Learn more at coachbusiness.school
If this episode inspired you, please follow, share, and review the show — and don’t forget to visit coachbusiness.school to join me and the community of successful coaches.
Let’s do this.
Episode 4: Coaching Online or In-person: Which Is Most Effective and Economical
In this episode, Andy explores one of the most important questions for modern coaches: should you focus on in-person or online coaching? Drawing on over a decade of experience, Andy shares how reconnecting with in-person coaching - through retreats, corporate clients, and one-to-one sessions - reignited his passion and deepened the impact of his work.
What You’ll Learn in This Episode:
Timestamps:
00:00 – 01:30 The human touch question
01:30 – 03:00 The rise of online coaching
03:00 – 05:00 Rediscovering real connection
05:00 – 06:30 The power of being in the room
06:30 – 08:30 A bold business opportunity
08:30 – 10:30 Inside the corporate world
10:30 – 13:00 The logistics of presence
13:00 – 16:00 The coffee shop coach
16:00 – 19:00 The friendship dilemma
19:00 – End The return of real coaching
Links & Resources:
Join the Coach Business School: Want to become a successful, accredited coach? Train directly with Andy through the Coach Business School - where we combine elite-level coaching skills with world-class business training.
👉 Explore programs and free resources at coachbusiness.school
Already Accredited? Join the Coach MBA - Marketing and Business for Accredited Coaches, designed to help you master the business of coaching and build a thriving practice.
👉 Learn more at coachbusiness.school
If you enjoy this episode, please share it with your coaching community, follow the show, and leave a review - it helps more coaches discover these insights.
Let’s do this.
Episode 3: How to Price Your Coaching. You Are Not Charging Enough!
In this episode, Andy tackles one of the biggest challenges in coaching - why brilliant, passionate coaches often struggle to make money despite transforming lives. Discover how to shift from selling your time to selling outcomes, redefine your value, and start earning what your coaching is truly worth.
What You’ll Learn in This Episode:
Whether you’re just starting out or an experienced coach ready to scale, this episode will help you connect meaning, impact, and income - so you can do more of what you love and thrive while doing it.
Timestamps:
00:00 – 01:00 The big question
01:00 – 02:30 Breaking the mould
02:30 – 04:30 Great coach, poor business
04:30 – 06:00 The accreditation trap
06:00 – 07:30 The meaning–money connection
07:30 – 09:30 Stop selling your time
09:30 – 12:00 Your story holds the key
12:00 – 15:00 The pricing breakthrough
15:00 – 20:00 The coaching value matrix
20:00 – End From scarcity to abundance
Links & Resources:
🎓 Join the Coach Business School: Ready to take your coaching to the next level? Whether you want to get accredited as a coach or you’re already qualified and want to master the business side of coaching, the Coach Business School has everything you need to succeed.
👉 Explore our programs and free resources at coachbusiness.school.
🚀 Join the Coach MBA: If you’re an accredited coach ready to build a thriving business, check out the Coach MBA — Marketing and Business for Accredited Coaches.
💻 Click here to learn more.
Hopefully, I’ll see you inside the training very soon. Let’s do this!
Episode 2: The 7 Deadly Coaching Sins
In this episode, Andy dives into the seven biggest mistakes that hold coaches back — from failing to choose a niche, to undercharging, to trying to go it alone. Drawing on decades of experience and training hundreds of coaches, Andy shares the honest truths, lessons learned the hard way, and the mindset shifts that turn a good coach into a thriving one.
What You’ll Learn in This Episode:
Whether you’re brand new or seasoned in the world of coaching, this episode will help you sidestep the pitfalls and build a sustainable, purpose-driven business that shines.
Timestamps:
00:00 – 01:00 Welcome back, coach!
01:00 – 02:30 Deadly sin #1: No niche, no impact
02:30 – 05:00 Deadly sin #2: Free forever
05:00 – 08:00 You’re not selling hours
08:00 – 10:30 Deadly sin #3: The certificate illusion
10:30 – 12:30 Deadly sin #4: No marketing strategy
12:30 – 15:00 Deadly sin #5: Neglecting your own growth
15:00 – 17:00 Deadly sin #6: Giving up too soon
17:00 – 20:00 Deadly sin #7: Doing it alone
20:00 – End The abundance mindset
Podcasts Links:
Apple Podcast - https://podcasts.apple.com/podcast/the-coach-business-school-podcast/id1842342941
Spotify - https://open.spotify.com/show/142STLsZrbxVW0pgZxyCj1
Description:
In this very first episode, Andy shares the story behind his journey into coaching, the lessons he’s learned along the way, and the mission of the Coach Business School Podcast: to help coaches not only master the craft of coaching but also the business skills needed to succeed. From personal transformation to coaching elite athletes and CEOs, Andy explains why beliefs, not events, shape our lives, and how changing those beliefs unlocks true potential.
What You’ll Learn in This Episode:
Links & Resources:
Next Episode Teaser:
Don’t miss Episode 2, where Andy dives into The 7 Deadly Coaching Sins—and how to avoid them on your journey to building a successful coaching business.
Timestamps:
00:00 – 01:00 The secret sauce to life
01:00 – 02:30 Why most coaches fail
02:30 – 04:30 The wake-up call
04:30 – 06:30 The book that changed everything
06:30 – 08:30 The belief breakthrough
08:30 – 11:30 Learning from the masters
11:30 – 13:30 The alcohol-free awakening
13:30 – 16:00 From broker to coach
16:00 – 20:00 The birth of the Coach Business School
20:00 – End The mission and what’s next