I’m breaking down all the things I don’t do in my business and why I’m so glad I’ve learned to say no to them. From ditching hustle culture (no working weekends here!) to ditching outdated definitions of “professionalism,” I’m sharing the boundaries, systems, and choices that have made my business simpler, more flexible, and honestly, way more fun.
Whether it’s turning off notifications, outsourcing what drains me, or working from my sofa with dry shampoo in my hair. These no’s have made space for bigger, better yeses. I’d love to know: what’s something you’ve stopped doing in your business?
What do Matchbox cars, a racetrack rug, and an alphabetized movie collection have to do with running a business? In this video, I’m sharing the childhood quirks that became the foundation of my career — and how my love of tidying, organizing, and creating systems became the heart of Calibrated Concepts.
From lining up toy cars to designing streamlined onboarding systems, I’ve always found comfort in bringing order to chaos. And as it turns out, that coping mechanism (hello, undiagnosed anxiety!) turned into my superpower as a systems strategist for small businesses.
This video is for anyone who’s ever wondered how their weird little habits might actually be a gift — and a reminder that the things we loved (or needed) as kids often point us toward the work we're meant to do.
💡 If your business backend feels more like a racetrack than a library, I’d love to help. Check out the links below to work together or connect.
What would I tell myself if I were starting my business from scratch? After nearly 8 years in business (and a whole lot of trial and error), I’ve learned a thing or two about what actually makes a business sustainable... and what doesn’t.
In this video, I’m sharing the lessons I wish I’d known earlier, from setting boundaries to building the right systems, to learning to let your business evolve with you. If you’re in the early stages of your business or going through a season of change, I hope this offers you some clarity and encouragement.
🔗 Grab my free tools + templates over at https://calibratedconcepts.com
📩 Join my behind-the-scenes email list: https://calibratedconcepts.myflodesk.com/db2d8ed7-f554-435a-94af-1431d94534d6
Let me know in the comments: What’s your biggest lesson so far?
In this quarterly update, I’m sharing the latest happenings in my life and business, including the launch of my newly updated website with exciting new services and ongoing experiments with a quiz freebie.
I'm also battling some burnout while trying to maintain balance and prepare for my annual birthday sale in August. I’m also discussing my efforts to build a local entrepreneurial community and my personal adventures with my new puppy, Guinness.
Stay tuned for more updates and feel free to reach out with any questions or suggestions!
In this episode, I share my personal strategies for tackling overwhelm when your to-do list feels unmanageable. I discuss the importance of journaling, tracking your time, and allowing flexibility in deadlines to maintain sanity. I also emphasize the need for self-kindness and the power of saying no to tasks that aren't priorities. If you find these tips helpful, please consider subscribing for more insights!
I'm sharing my top three tips for automating and simplifying your business processes to help you regain control over your time and energy. I'm also covering the importance of tracking where you lose time and my favorite tools, like scheduling software and client relationship management systems to streamline your operations.
If you've been putting off a brand photo shoot (because posing awkwardly in front of a camera sounds like actual torture), this one's for you.
In this episode, I’m breaking down everything I’ve learned from doing three very different brand photo shoots for my business. From choosing the right photographer and prepping props to nailing the outfits and planning a shot list, I’m walking you through what worked, what I’d do differently, and how to make your next shoot feel fun, intentional, and totally you.
Plus, I’ll show you the behind-the-scenes setup and talk through the difference each shoot made for my confidence and marketing!
Some exciting updates about my life and business since moving back to the States at the end of August. I've been appointed as the city councillor for Ward 2, and I'm really passionate about investing in my community. I also discuss my pivot towards creating more evergreen content and the upcoming launch of ads for my quiz lead magnet.
These are my top tips for decluttering and streamlining your digital workspace, focusing on effective email management, file organization, and project management systems. I'm also talking about the importance of using templates and automation to save time and enhance productivity as well as setting boundaries to protect your focus while working.
Let me know if these tips are helpful!
I'm sharing my experience of moving my business from Northern Ireland back to Oregon, US after seven years. The transition over the last few months has been more complicated than I anticipated, especially with banking and tax regulations. I'm sharing the challenges I've faced, including setting up my software and managing my business license here in the US. I also touch on how this move has impacted my work-life balance and my efforts to rebuild my professional network.Let me know if you have any questions or if you've gone through a similar process!
This is how I use Dubsado for managing my client communications and workflow processes. If you want more help with your Dubsado setup, I have other videos on Dubsado and resources on my website which I've linked here.Let me know if this was helpful - do you use Dubsado or are you planning to this year?
The importance of setting boundaries, especially for those who often struggle with people-pleasing tendencies. I'm sharing practical tips on how to implement boundaries in your business, working with your natural rhythm and the importance of saying no.
Let me know if boundaries is something you struggle with, or do you have any boundary setting tips of your own?
A behind the scenes look at how I structure my week and days to balance client work, my own business work and personal time effectively! I'd love to hear your key takeaways 🙌
I’m diving into why I created a quiz as a fun, engaging lead magnet for small business owners. The goal? To help people figure out their biggest business headaches and give them real, useful resources to tackle them. In the video, I talk about the time and effort it took to create something valuable and how I’ve tweaked and improved it based on feedback (because nothing’s ever perfect on the first go, right?)
Dive into this captivating episode where Ellie interviews multi-passionate entrepreneur Chikumo Fiseko. From accidental influencer to thriving CEO, Chikumo shares her inspiring journey through content creation, business management, and personal growth.
Discover how implementing systems and asking for help transformed her life and business. If you've ever felt overwhelmed juggling life and entrepreneurship, this episode is a must-listen. Tune in to learn invaluable insights on balancing it all!
In this episode, Ellie interviews Eve Earley, an American living in Ireland, about her journey as a business owner and the impact of their collaboration over the years. They discuss Eve's transition to Ireland, her approach to teaching creativity through workshops, and the importance of connections.
Eve shares insights on career counseling, finding creativity in unexpected places, and the power of systems and templates in business. The conversation delves into setting boundaries, timezone challenges, the evolution of Eve's business, and the joy of helping people discover their potential.
Tune in for an inspiring discussion on embracing change and building a supportive community.
In this video, I share my guiding principle for business success: keeping things simple.
I discuss how simplicity can make a big difference for small business owners, especially when feeling overwhelmed or unsure of how to proceed.
I provide examples of how I apply this principle in my own business, such as using templates, outsourcing tasks, and focusing on what truly moves the needle. By asking ourselves how we can make things simple and fun, we can achieve greater impact and better serve our community.
Ellie interviews Wivi-Anne Nyberg, a yoga teacher with over 20 years of experience. Wivi-Anne shares her journey from a high-stress corporate career to finding solace in yoga and Ayurveda, leading her to teach and empower others in their holistic living. The conversation delves into Wivi-Anne's transition to the digital space, the challenges she faced, and the transformation in her business with the help of Ellie's expertise. Tune in to learn how Wivi-Anne's business thrives with simplicity, balance, and a passion for empowering others.
It was great to bring Mel Wiggins back onto the show to discuss the evolution of Mel's business, starting from gathering creative women in 2016 to establishing a partnership called Embodied Leadership.
We chat about our arework together and the significance of using systems like Asana and Acuity to streamline operations, allowing Mel to focus on higher-level tasks and grow her business effectively.
Let's discuss how I streamlined my processes, automated client hand-holding, improved consistent communication, provided a clear dashboard for tracking my business, enabled lead tracking, and saved me time and headspace. Watch the video to learn more about how a CRM can transform your business.