I’m breaking down all the things I don’t do in my business and why I’m so glad I’ve learned to say no to them. From ditching hustle culture (no working weekends here!) to ditching outdated definitions of “professionalism,” I’m sharing the boundaries, systems, and choices that have made my business simpler, more flexible, and honestly, way more fun.

Whether it’s turning off notifications, outsourcing what drains me, or working from my sofa with dry shampoo in my hair. These no’s have made space for bigger, better yeses. I’d love to know: what’s something you’ve stopped doing in your business?