This week we look at marketing in the world of legal with returning guest, Rob Watson. 

This week - among other topics - our Opinionated Marketers discuss the demise of April Fools.

In our last episode, we took a tour of the Museum of Brands in London.  This week the Museum's Director, Paul Botje, speaks to us about the collection, the challenges and the future of the museum.

Welcome to the Cambridge Marketing Podcast, where this week, we take you on a fascinating journey through time at the Museum of Brands in Notting Hill, London. Joined by Christian Pratt, founder of The Clarity Company, we explore the rich history of branding, from Victorian railway memorabilia to iconic 20th-century products and beyond. As we walk through the Time Tunnel, we discover how brand communications have evolved, examining intriguing exhibits that highlight the transformation of consumer brands and packaging over the decades. From early long-form advertisements to the rise of collectibles and modern branding trends, this episode uncovers the stories behind the enduring appeal of some of the world's most recognisable brands. Join us as we delve into the vibrant world of advertising and branding, exploring themes of cultural shifts, technological advancements, and the power of brand identity. 

This week our Opinionated Marketers discuss the new/old marketing strategy of GAIL'S bakery in the UK.

Welcome to the Cambridge Marketing Podcast, where we delve into the intricacies of international marketing with Nandan Sengupta, a Senior Lecturer and Director of Studies at Anglia Ruskin University. In this episode, we explore how marketing frameworks, both classical and contemporary, remain relevant and essential in today's global landscape. Nandan emphasizes the importance of understanding cultural elements in decision-making, highlighting that different markets require tailored strategies. Whether discussing the nuances of selling consumer electronics in India or understanding the unique challenges posed by diverse global regulations, this episode is packed with insights. We also examine how technology aids in segmentation, targeting, and positioning, providing marketers with a deeper understanding of customer behaviors and market demands. From leveraging Porter's models to discussing data-driven insights, this conversation offers a comprehensive overview of international marketing dynamics.

In a shock discovery, this week we reveal which of our Opinionated Marketers is a bona fide influencer!

We've all heard about Experiential Marketing, but this week we discover how you market an experience. Our guest is Christopher Bone, Communications Director for the hugely successful Hay Festival in the UK. 

This week our Opinionated Marketers discuss Britain's booming Net Zero economy, and a change of perspective towards AI.

Welcome to this episode of the Cambridge Marketing Podcast where we delve into the niche world of golf marketing with James Savage, PR and Communications Manager at Acushnet UK. Discover the strategies behind marketing leading golf brands Titleist and Footjoy, the competitive landscape of the golf ball market, and the importance of maintaining brand consistency from professional tours to dedicated golfers. 

This week we explore the future of AI with Patrick Hustings, the developer of a new third-party add-in called Ghostwriter.ai.

This week we look at effective crisis communications strategies with Terry Nicklin.

This week our Opinionated Marketers discuss Trump's Tariffs and the segmentation of grapes!

This week our Opinionated Marketers discuss DeepSeek - the new Chinese AI chatbot which has wiped off nearly $1-trillion from global stock markets.

Ever wanted to work in the computer gaming industry but not sure how to make it happen? Want to know why marketing in a computer game is irresistible to advertisers?  John-Paul Burke, head of Overwolf UK, is Kiran's guest this week.

"Convincing the world to eat green slime" - just one of the topics on this week's Opinionated Marketers.  

In our first episode of 2025, our Opinionated Marketers discover high-end anti-perspirant.  

As we start 2025, this episode is dedicated to Career Development.  Our guest is Anne Bailey - CEO and Co-Founder of Form the Future, who in 2025 celebrate 10 years of helping young people learn about and form their future careers. 

How was 2024 for marketers? Did our Opinionated Marketers correctly predict how the year would play out?  Listen to our final episode of the year to find out!

This week our Opinionated Marketers discuss Peter Fisk's A-Z Trend Kaleidoscope.