The BIG, commerce Podcast

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The BIG, commerce Podcast

Calashock Commerce

40 episodes

6 months ago

Get set to master the art of Black Friday and Cyber Monday pricing strategies with Luigi and Burc Tanir, the e-commerce pricing expert and CEO of Prisync. Learn how to avoid common pitfalls most retailers fall into during the holiday season and how to strategically utilise agile pricing for success. Burc elaborates on why merchants should focus more on margins and volumes rather than just the top-line numbers. This episode gives you a deep understanding of how to make the most out of these ...

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Entrepreneurship

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Get set to master the art of Black Friday and Cyber Monday pricing strategies with Luigi and Burc Tanir, the e-commerce pricing expert and CEO of Prisync. Learn how to avoid common pitfalls most retailers fall into during the holiday season and how to strategically utilise agile pricing for success. Burc elaborates on why merchants should focus more on margins and volumes rather than just the top-line numbers. This episode gives you a deep understanding of how to make the most out of these ...

Show more...

Entrepreneurship

Episodes (20/40)

The BIG, commerce Podcast

Mastering Black Friday/Cyber Monday pricing strategies, with Burc Tanir from Prisync

Get set to master the art of Black Friday and Cyber Monday pricing strategies with Luigi and Burc Tanir, the e-commerce pricing expert and CEO of Prisync. Learn how to avoid common pitfalls most retailers fall into during the holiday season and how to strategically utilise agile pricing for success. Burc elaborates on why merchants should focus more on margins and volumes rather than just the top-line numbers. This episode gives you a deep understanding of how to make the most out of these ...

2 years ago

36 minutes

The BIG, commerce Podcast

Using automation in e-commerce Customer Service during BFCM, with Natalie Barton from Gorgias

Are you prepared to revolutionise your understanding of customer service in the e-commerce realm? Natalie Barton from Gorgias brings her vast experience to the table, discussing how Gorgias streamlines customer communication and enhances customer relationships. The platform’s impressive features and international presence simplify customer service, ensuring every crucial detail fits into a single screen, making agents the masters of first impressions. Ever wondered how to marry efficiency a...

2 years ago

31 minutes

The BIG, commerce Podcast

Mastering e-commerce personalisation during BFCM, with Dilyar Askar from Justuno

Boost your online conversions and make your e-commerce store stand out from the crowd this Black Friday/Cyber Monday with insights from Dilyar Askar of Justuno, a leading conversion rate optimisation platform. We dive deep into the world of data capture and behavioural targeting, revealing how merchants can create a unique online shopping experience that mirrors the personal touch of a brick-and-mortar store. Our discussion takes us through the maze of maximising Q4 sales, with Dilyar offer...

2 years ago

46 minutes

The BIG, commerce Podcast

The road to e-commerce mastery, with Tom Armenante from GTSE.co.uk

Get ready for a masterclass in e-commerce as we invite Tom, co-founder of GTSE, on a deep dive into the nuts and bolts of running a successful online business. From finding a unique niche in cable ties to managing a massive product data catalogue of 5,000 SKUs, Tom shares the challenges and achievements in his journey. You'll gain vital insights into how GTSE stays on top of search engine rankings and optimises its website conversion rates. We're not just about business strategies; we delve...

2 years ago

42 minutes

The BIG, commerce Podcast

Harnessing the power of Reviews and Loyalty programs in e-commerce, with Mike Berardo from Stamped

Have you ever stopped to ponder the power of reviews and customer loyalty in the world of e-commerce? Picture this episode as a golden ticket, unlocking the secrets of harnessing these factors, especially in a landscape where customer acquisition costs are spiralling upwards. As our spotlight guest, Mike Barardo, CEO of Stamped.io, takes us through his journey of building the North American team and expanding their product catalogue, you'll experience firsthand the surprising benefits of neg...

2 years ago

45 minutes

The BIG, commerce Podcast

Mastering Black Friday Cyber Monday: Strategies, challenges and tools for a successful BFCM campaign

Get ready to become an expert on navigating the Black Friday Cyber Monday season with Ivan and me as we unravel the secrets of crafting a victorious campaign. How can current economic uncertainties shape this year's sales and is it a smart move for businesses to partake in BFCM promotions? We'll tackle these questions and more, comparing last year's trends with this year's forecasts to give you a comprehensive understanding of potential market dynamics. Step into the marketing arena with us...

2 years ago

49 minutes

The BIG, commerce Podcast

What the Calashock Partner ecosystem looks like, with Ivan Stefanovski

Ready to dive into the complex ecommerce partner landscape? Join us as Ivan Stefanovski, Director of Client Success and Partnerships at Calashock, offers an exciting deep dive into the world of e-commerce partnerships. His insights, stemming from his vast experience on both the tech and agency side of the e-commerce ecosystem, shed light on how these partnerships have evolved, particularly in the face of the e-commerce growth surge following the COVID pandemic. No stone is left ...

2 years ago

44 minutes

The BIG, commerce Podcast

Webinar: Expert talk - Multichannel vs Omnichannel, Conquer your e-commerce Strategy, with BigCommerce and Skyvia

Unravel the complex world of multi-channel and omnichannel strategies in e-commerce as we venture on a thrilling exploration with industry experts Halie Adams from BigCommerce, Dmitry Alasania from Skyvia, and Luigi Moccia from Calashock. Discover the fundamental differences between these two strategic approaches. Our experts illuminate how multi-channel strategies hinge on customer engagement across diverse channels, while omnichannel strategies offer a unified, cohesive experience allowing ...

2 years ago

1 hour

The BIG, commerce Podcast

Transforming Markets: A Deep Dive into Online Marketplaces

Get ready to unravel the intricate workings of online marketplaces, their evolution, and the key role trust plays in their success with our guest, Shirish Nadkani, a seasoned tech entrepreneur and marketplace aficionado. Prepare to dive deep into the dynamics of how marketplaces like Amazon, eBay, and Airbnb have transformed traditional business models and gathered the trust of their customers. Together, we'll dissect the mechanisms behind network effects, explore how technological innovation...

2 years ago

40 minutes

The BIG, commerce Podcast

Decoding International Taxation, with James Bright from Avalara

Do you ever feel like you're navigating a labyrinth when it comes to tax strategy, especially when expanding internationally? Fear not, because we've got James Bright from Avalara, a leading tax management solution company on our show, ready to guide you through the maze. He shares with us Avalara's three-pillared approach to tax management: tax registration, calculating tax at the transaction stage, and ensuring timely and accurate tax filing. We tackle the nitty-gritty of cross-border comm...

2 years ago

44 minutes

The BIG, commerce Podcast

Exploring the Power of Integration in e-commerce, with Dave Malda from Jitterbit

Imagine a realm where data flows seamlessly, customer experience soars and merchants run efficient, profitable businesses. This isn't a utopia, but a reality when the power of integration in e-commerce is harnessed. Join us as we explore this fascinating world with our guest, Dave Malda from Jitterbit, who brings a wealth of 15 years of experience in the e-commerce and EDI space. He lays bare the significance of relationships and the rewarding aspect of helping others in business, reminding ...

2 years ago

43 minutes

The BIG, commerce Podcast

The Art of Harnessing Customer Reviews for e-commerce, with Charlotte Talesnick from Yotpo.

Ever wondered how to make the most of customer reviews in your e-commerce strategy? Joined by our insightful guest, Charlotte Talesnick from Yotpo, we unpack the magic of review analytics and their transformative impact on e-commerce. In today's digital era, customer feedback is more than words - it's a compass guiding businesses towards improvement. As we continue our chat with Charlotte, we discuss the power of customer insights and how they can help refine products and services. Hear abou...

2 years ago

36 minutes

The BIG, commerce Podcast

Mastering Product Data Management, with Nicole Kiernan from Pimberly

Ready to revolutionise your e-commerce business? Tune in as Nicole Kiernan from Pimberly takes us on a transformative journey of optimising your B2B tech stack. Nicole unravels how Pimberly’s bespoke implementations can maximise your tech stack's potential. She also sheds light on managing everyday business while integrating various systems for an enhanced customer experience. Nicole also shares her insights into streamlining e-commerce operations and making your business operate like a well-...

2 years ago

32 minutes

The BIG, commerce Podcast

Revolutionising Your E-commerce Business with AI: Tools, Tips, and Strategies

Ready to revolutionise your e-commerce business using artificial intelligence? That's exactly what we're diving into in today's solo cast. Strap in as we explore how tools like Google's Bard and ChatGPT can be used strategically to supercharge your marketing strategy and boost sales. It's not all plug-and-play though - effective deployment of these tools demands a well-thought plan and sustained effort. We then shift gears to delve deep into personalising marketing efforts and optimising se...

2 years ago

16 minutes

The BIG, commerce Podcast

Unlocking Omnichannel growth for B2B merchants, with Matt Dornfeld from Feedonomics

Join Luigi and Matt Dornfeld from Feedonomics in this engaging conversation with valuable insights on creating an effective omnichannel strategy for your brand. Matt shares his experience at BigCommerce and how their M&A strategy led to the acquisition of Feedonomics, why the platform plays such a crucial role for merchants and the importance of bridging the education gap for B2B merchants. From Google Ads to more complex channels, Matt and Luigi explore a wide range of omnichannel oppo...

2 years ago

47 minutes

The BIG, commerce Podcast

Unleashing your B2B ecommerce website with the new BigCommerce B2B Edition, with Lance Owide from BigCommerce

Is your B2B e-commerce experience hitting the mark in today's digital-first world? Join us as we chat with Lance O-Wide, Director of B2B at BigCommerce, about the game-changing new B2B Edition and how it's revolutionizing the B2B e-commerce sector. The pandemic may have accelerated the shift towards digital-first buyers, but this change was bound to happen. Lance highlights the importance of providing a simplified, efficient, and dynamic experience for B2B buyers and shares how BigCommerce is...

2 years ago

49 minutes

The BIG, commerce Podcast

Optimising inventory management and forecasting to improve financial strength, with Jill Liliedahl from Inventory Planner by Sage

This is an episode not to be missed. What if there was a way you could accurately forecast what your customers are likely to want in the future so you only buy the stock you need? Luigi speaks with Jill Liliedahl from Inventory Planner by Sage, an inventory planning and forecasting tool that helps merchants optimise their stock procurement and provides reliable purchasing reporting. If you've ever had to deal with stock issues such as shortages or overstock, you will learn how merchants w...

2 years ago

39 minutes

The BIG, commerce Podcast

Why every merchant should have a shipping strategy and give customers a choice of shipping methods, with Quentin Montalto from ShipperHQ

When was the last time you reviewed your shipping strategy? That’s the question our guest, Quentin Montalto from ShipperHQ asks in this podcast episode. Luigi and Quentin discuss the critical role of shipping in the e-commerce journey and how ShipperHQ is transforming how businesses handle shipping rates, rules, and delivery options. If you want to differentiate yourself from competitors and offer your customers a tailored shipping experience that improves the conversation rate, you won’t wan...

2 years ago

48 minutes

The BIG, commerce Podcast

Why BigCommerce B2B Edition is the platform of choice for fast-growing B2B merchants looking to offer an omnichannel experience to their customers, with Lance Owide from BigCommerce

We were very excited to be joined on the podcast by BigCommerce’s General Manager of B2B, Lance Owide. If you’re a B2B company - with or without a website - you won’t want to miss this episode. Luigi and Lance talk about the nuances and complexities of launching and running a B2B ecommerce website, how B2B buyer expectations are shifting, and why - unlike in B2C ecommerce - there is continued growth and demand for B2B e-commerce. Covering BigCommerce B2B Edition specifically, Lance talks u...

2 years ago

47 minutes

The BIG, commerce Podcast

The importance of backing up your ecommerce platform's data, with Jerry Meron from Rewind

The importance of backing up your ecommerce platform's data, with Jerry Meron from Rewind On the latest episode of the BIG, commerce podcast, Luigi welcomes Jerry Meron, from data backup and recovery platform Rewind. Jerry and Luigi delve into the significance of backing up your SaaS ecommerce data, sharing valuable insights and tips for merchants to ensure they have a reliable backup system in place, and some real-life examples of merchants losing data. Companies can sometimes wrongly assume...

2 years ago

35 minutes