Get set to master the art of Black Friday and Cyber Monday pricing strategies with Luigi and Burc Tanir, the e-commerce pricing expert and CEO of Prisync. Learn how to avoid common pitfalls most retailers fall into during the holiday season and how to strategically utilise agile pricing for success. Burc elaborates on why merchants should focus more on margins and volumes rather than just the top-line numbers. This episode gives you a deep understanding of how to make the most out of these ...
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Get set to master the art of Black Friday and Cyber Monday pricing strategies with Luigi and Burc Tanir, the e-commerce pricing expert and CEO of Prisync. Learn how to avoid common pitfalls most retailers fall into during the holiday season and how to strategically utilise agile pricing for success. Burc elaborates on why merchants should focus more on margins and volumes rather than just the top-line numbers. This episode gives you a deep understanding of how to make the most out of these ...
Mastering Black Friday Cyber Monday: Strategies, challenges and tools for a successful BFCM campaign
The BIG, commerce Podcast
49 minutes
2 years ago
Mastering Black Friday Cyber Monday: Strategies, challenges and tools for a successful BFCM campaign
Get ready to become an expert on navigating the Black Friday Cyber Monday season with Ivan and me as we unravel the secrets of crafting a victorious campaign. How can current economic uncertainties shape this year's sales and is it a smart move for businesses to partake in BFCM promotions? We'll tackle these questions and more, comparing last year's trends with this year's forecasts to give you a comprehensive understanding of potential market dynamics. Step into the marketing arena with us...
The BIG, commerce Podcast
Get set to master the art of Black Friday and Cyber Monday pricing strategies with Luigi and Burc Tanir, the e-commerce pricing expert and CEO of Prisync. Learn how to avoid common pitfalls most retailers fall into during the holiday season and how to strategically utilise agile pricing for success. Burc elaborates on why merchants should focus more on margins and volumes rather than just the top-line numbers. This episode gives you a deep understanding of how to make the most out of these ...
