Get my favourite Beauty Business Growth Tips Weekly for FREE: https://beautybusinesssecrets.co/newsletter/



Feeling stuck with your salon or clinic’s social media? You’ll love this chat with Stephanie, aka The Beauty Business Bestie.



She spills the tea on how she went from salon owner to social media pro—and why beauty business owners need to stop treating Instagram and Google like a boring chore.



Here’s what you’ll learn in this episode:




* The #1 mistake salons make with before-and-after posts.



* Why Google might just be your secret marketing weapon.



* How to use AI “bots” to save time and create better content.



* The magic of telling stories instead of just showing results.




Book Your FREE Business Growth Call: Click here to schedule



⏱️ Timestamps:



03:10 – Stephanie’s beauty business journey17:45 – Social media myths busted36:00 – Why Google is the new Insta48:15 – Meet “Team Beauty” (her AI bots)56:30 – Client success stories that will inspire you



DM me on Instagram to let me know your biggest takeaway from this episode @adamchatterley



If you’re a solo business owner and not yet making £8k ($10k) per month – check out the The MONEY Method™ 2.0: https://www.beautybusinesspodcast.com/solo



Other Episode Titles for the Algo:



– Stop Posting Just Before & Afters!– Why Google Beats Instagram for Salons– Meet the AI Bots Saving You Hours– Social Media Made Simple for Salons



#BeautyBusiness #SalonSuccess #NailTechJourney #BeautyPros #HairAndBeautyBusiness #SelfEmployedLife #AccidentalBusinessOwner 

Get the No. 1 Newsletter for Beauty Business Owners for FREE https://beautybusinesssecrets.co/newsletter/



Are you posting, promoting, and doing all the “right” things — yet bookings are still flat? Or maybe clients love your treatments, but never buy the products you recommend? This episode will flip that script.



Brand strategist and sales expert Arif Isikgun joins Adam to reveal the real reason clients buy — and it’s not because of treatments or ingredients… it’s emotion. 



You’ll discover:




* Why emotion, not education, drives sales.



* How to use emotion and storytelling to turn “meh” marketing into magnetic moments.



* A simple story framework for crafting stories that connect.



* The truth about customer service (and why it should be your secret sales weapon).



* Three quick wins to boost retail sales without feeling “salesy.”




Follow Arif on Instagram: @aibeautyconsultancy



⏱️ Timestamps:



[02:15] Why “people buy feelings” changes everything



[14:40] The department store customer that taught Arif the power of story



[27:10] How to structure a “hero’s journey” for your business



[42:30] The Customer service crisis — how touse it to  stand out



[57:05] 3 quick wins to instantly improve client conversations



DM me on Instagram to let me know your biggest takeaway from this episode @adamchatterley



If you’re a solo skin specialise, aesthetician or PMU artist and not yet making £8k ($10k) per month – check this out https://www.beautybusinesspodcast.com/solo



Other Episode Titles for the Algo:



Stop Selling Treatments — Do THIS InsteadStorySelling Secrets to Skyrocket Salon SalesThe Real Reason Clients Buy (and It’s Not What You Think)How to Turn Browsers into Buyers with Emotional MarketingHow to become the StorySeller in your business



#BeautyBusinessPodcast #BeautyMarketing#StorySelling#SalonMarketingTips #BeautyBusinessGrowth #SellWithStories#EmotionalMarketing #BeautyIndustrySuccess #SpaBusinessTips #SalonOwnerLife #RetailExcellence #BeautyBusinessCoach #ClientConnection #BoostRetailSales #StorytellingForBusiness #BeautyBrandStrategy



#SalonSuccess #HeartLedBusiness #BeautyBizTips #ServiceBasedBusiness

Get my favourite Beauty Business Growth Tips Weekly for FREE: https://beautybusinesssecrets.co/newsletter/



This is a story I’ve never shared publicly, the real reason I ditched corporate luxury to help solo salon and clinic owners like you? 



In this episode, I share the full story—why I left the glamorous world of corporate spa consulting, luxury travel and expense accounts to help independent beauty business owners like you find real freedom and sustainable success.



And it’s not all about me, because there are some valuable take-aways from my journey that will help you get what you want sooner.



Here’s what you’ll learn:




* Why one-size-fits-all tactics don’t work (and what does)



* The real reason clients choose you—and how to use that in your marketing



* A powerful “mini-letter” strategy that brings in dream clients



* How spa owners are doubling revenue without working more hours



* The secret behind the “Money Method” that’s built for beauty businesses




Book Your FREE Business Growth Call: Click here to schedule



⏱️ Timestamps:



01:30 – From corporate spas to real impact10:40 – Why tactics fail (and systems win)18:20 – The 3 questions to find your dream clients23:15 – The simple post that fills your books30:00 – Real results from real salon owners



DM me on Instagram to let me know your biggest takeaway from this episode @adamchatterley



If you’re a solo business owner and not yet making £8k ($10k) per month – check out the The MONEY Method™ 2.0: https://www.beautybusinesspodcast.com/solo



Other Episode Titles for the Algo:



-Why I quit making corporations rich, to help change lives-Stop Chasing Skin Clients – Here’s What to Do Instead-The 3-Step System for More Beauty Clients & Cash-The Mindset Shift That Made My Beauty Salon and Skin Clinic Clients Thousands



#BeautyBusinessPodcast #BeautyBoss #SalonSuccess #SpaBusinessGrowth #BookedAndProfitable #BeautyBizCoach #ServiceBusinessSuccess #MoneyMethod



#BookedNotBusy  #FreedomThroughBusiness

Get my favourite Beauty Business Growth Tips Weekly for FREE: https://beautybusinesssecrets.co/newsletter/



If you’re stuck in the “busy but broke” cycle? Always working but not seeing the money to match? It’s time to stop chasing clients and start attracting the right ones — the kind who pay premium prices, follow your advice and keep coming back.



In this episode, Adam shares his proven Money Method for crossing the line from struggling to thriving. 



Here’s what you’ll learn:




* The real reason you’re not making enough (hint: it’s not your prices)



* Why chasing trends, adding services and running promos is keeping you stuck



* The 3 simple phases of the Money Method to move from busy but broke to booked and banking the profits.



* A simple 2-minute mindset shift exercise that’ll change everything




Book Your FREE Business Growth Call: Click here to schedule



⏱️ Timestamps:



01:15 — The “line in the sand” limiter between broke and booked04:48 — Why chasing more clients isn’t the answer08:37 — Phase 1: Nailing your positioning14:02 — Phase 2: Getting daily inquiries (without posting non-stop)19:25 — Phase 3: Turning interest into paying clients 



DM me on Instagram to let me know your biggest takeaway from this episode @adamchatterley



If you’re solo and not yet making £8k ($10k) per month – check out the The MONEY Method™ 2.0: https://www.beautybusinesspodcast.com/solo



Other Episode Titles for the Algo:



-From Busy But Broke to Fully Booked in your Beauty Business-Stop Chasing Skin Clients – Here’s What to Do Instead-The 3-Step System for More Beauty Clients & Cash-The Mindset Shift That Made My Beauty Salon and Skin Clinic Clients Thousands



#BeautyBusiness #BookedByDesign #BeautyBusinessCoach #SalonMarketingTips #ClientAttraction #BusyButBroke #BeautyBoss #SalonSuccess #SkincareBusiness #BeautyEntrepreneur #BeautyBusinessGrowth #PricingStrategy #BeautyMarketing #SpaOwnerTips #BeautyBusinessStrategy

Get My Weekly Newsletter for FREE: https://beautybusinesssecrets.co/newsletter/



If you’re solo and not yet making £8k ($10k) per month – check out the The MONEY Method™ 2.0: https://www.beautybusinesspodcast.com/solo



You can’t pick up your phone these days without someone telling you about a new “game changing” AI tool. But how do you know what to use, how to use it and whether something is going to really make a difference to you – or just be a massive waste of your time.



In this fun and eye-opening chat, Adam sits down with salon legend Phil Jackson to unpack exactly how using AI properly can actually help you save time, ditch boring tasks, and even boost your bottom line.Whether you’re AI-curious or AI clueless, this episode breaks it down in real talk.



Here’s what you’ll learn:




* How to get started with AI (without tech overwhelm)



* How NOT to use with ChatGPT



* Simple ways to use AI for marketing, money, and more



* Why Phil fired his whole team (!) and now runs his one-person empire



* How a “Virtual Phil” is changing online learning for his clients




Learn how to implement AI tools easily into your beauty business with Phil’s step-by-step course → https://philjackson.coach



⏱️ Timestamps:



3:35 – “Why AI is the new salon website”11:20 – ChatGPT isn’t just for social posts!18:40 – The biggest AI mistake salon owners make31:55 – Meet Phil’s AI-powered board of directors45:10 – AI tools that actually save you time 



DM me on Instagram to let me know your biggest takeaway from this episode @adamchatterley



Connect with me:



Website: https://beautybusinesssecrets.co



LinkedIn: https://www.linkedin.com/in/adamchatterley/



Instagram: https://www.instagram.com/adamchatterley/



Want my help to get unstuck or grow your beauty business with simple systems that work: LET’S CHAT



Other Episode Titles for the Algo:



-How to Use AI to Save Time in Your Salon-Can AI Help You Make More Money in Beauty?-From Team to Tech: Why Phil Went Solo with AI-Is ChatGPT Worth It for Your Salon or Spa?



#BeautyBusiness #SalonOwnerTips #AIforBusiness #BeautyBoss #SalonSuccess #BeautyIndustry #AIAutomation #SalonMarketing #BeautyBusinessCoach #BeautyEntrepreneur #ChatGPTforBusiness

Grab my FREE weekly newsletter “Monday Money Minutes” to make more money in your beauty business under a minute: https://beautybusinesssecrets.co/newsletter/



What if you didn’t have to work so hard to succeed … just pick one thing to focus on?



In this episode, I reveal the ONLY four winning strategies for beauty businesses in 2025 to attract more clients, charge more money, and work fewer hours – and you only need to pick one of them.



You’ll discover:




* Why trying to “be better at everything” actually backfires



* The four proven strategies that successful salons and clinics use



* Real-life examples of beauty pros winning with ease, speed, or guarantees



* Why low prices can work — but only if you go all in



* How to pick your winning strategy and build your brand around it




Ready to pick your winning strategy and finally grow without the struggle? Listen now!







⏱️ Timestamps:



01:55 – The big mistake most beauty business owners make



04:30 – The 4 strategies that actually move the needle



06:40 – How to win with ease — making your biz feel effortless



11:00 – The power of speed (and how to charge more for it)



17:00 – Removing risk and turning “maybe” into “yes”



22:30 – When price is the right play — and when it’s not



DM me on Instagram to let me know your biggest takeaway from this episode @adamchatterley







Connect with me:



Website: https://beautybusinesssecrets.co



LinkedIn: https://www.linkedin.com/in/adamchatterley/



Instagram: https://www.instagram.com/adamchatterley/



Want my help to get unstuck or grow your beauty business with simple systems that work: LET’S CHAT







Other Episode Titles for the Algo:



-The ONLY 4 Winning Strategies for Beauty Business Owners in 2025-Stop Trying Everything — Do This Instead-How to win without guessing-Why Your Beauty Biz Needs Just ONE Strategy to Win-Burnt Out? These 4 Salon Growth Tactics Actually Work



#beautysalon #skinclinic #growth

Grab a FREE Trial of my NEW weekly newsletter: https://beautybusinesssecrets.co/newsletter/



Feeling stuck in your beauty business? Before you add new treatments or products and definitely before you splash out on a shiny new machine or jump on the latest treatment trend, stop right there. This episode contains a simple framework plus a quick mindset shift that could save you thousands – as well as your sanity.



You’ll discover:




* Why more of what’s already working beats doing anything new



* How to find and fix hidden gaps in your current systems



* Real examples from salon owners who scaled smart



* When “New” is actually worth it – and when it’s not




Learn this strategy that smart beauty pros are using to grow without overwhelm as Adam shares the “More → Better → New” method.



⏱️ Timestamps:



01:20 — The trap of chasing “new” too early



04:02 — Alison’s 60K machine mistake (and how she dodged it)



07:45 — Katie unlocked 120 hours without hiring



10:30 — The golden rule: new is a reward, not a rescue



12:15 — One-minute weekly tips that make you more money



DM me on instagram to let me know your biggest takeaway from this episode @adamchatterley



Connect with me:



Website: https://beautybusinesssecrets.co



LinkedIn: https://www.linkedin.com/in/adamchatterley/



Instagram: https://www.instagram.com/adamchatterley/



Want my help to get unstuck or grow your beauty business with simple systems that work: LET’S CHAT



Other Episode Titles for the Algo:-Do More, Better, THEN New: Your Salon Growth Plan-The £60K Mistake Most Beauty Pros Make-Why You Don’t Need New Clients (Yet)-Burnt Out? Do This Before You Hire



#beautysalon #skinclinic #growth

I ran my first-ever retreat, and something truly unexpected happened.

Real breakthroughs. Real strategy, Real wins, and some real tears (good ones).

In this episode, I’m taking you behind the scenes of my Escape & Elevate retreat to reveal what actually went down in Valencia, why it worked so well… and what I’m doing next.

CLICK HERE TO ESCAPE & ELEVATE [Link: http://beautybusinesspodcast.com/retreat]

I ran my first-ever retreat, and something truly unexpected happened.

Real breakthroughs. Real strategy, Real wins, and some real tears (good ones).

In this episode, I’m taking you behind the scenes of my Escape & Elevate retreat to reveal what actually went down in Valencia, why it worked so well… and what I’m doing next.

CLICK HERE TO ESCAPE & ELEVATE [Link: http://beautybusinesspodcast.com/retreat]

What if your appointment book filled itself –  with the right clients –  while you simply performed your treatments and services and took care of your clients?



In this exclusive episode, I chat with Ashish Verma, founder of Zoca, the world’s first AI-powered growth platform built specifically for salons, skin clinics, and spas.



FIND OUT MORE AND GRAB YOUR FREE TRIAL



Zoca doesn’t just give you the tools. It does the work — from ranking you higher on Google, to writing your content, replying to leads, running ads, and even following up to book appointments… all in your brand voice, without your daily input.



Put simply, it finds you clients, gets them booked, engineers reviews and referrals and then keeps those clients coming back. And if you experience an unexpected dip in bookings, it’ll quickly fire up an advert for you to give you a boost.



This is not a booking app. This is the future of beauty business marketing.



In this episode, you’ll learn:



✅Why most salon marketing fails (even when you’re doing “all the right things”)✅How hyper-local search has changed — and what you need to know to make it work for you✅The client-converting mistake you’re probably making with your website and reviews



And what’s more we’ve secured you a full FREE trial of Zoca for 7 days, with no payment details required.



Visit https://beautybusinesspodcast.com/ai to access the trial and everything we mention in the episode.

Retail sales feeling like a constant struggle in your clinic? In this episode, we dive into a smarter, stress-free way to generate recurring revenue without holding stock, chasing reorders, or feeling like a pushy salesperson.



CLICK HERE TO FIND OUT MORE ABOUT KATHRYN, BOOK A CALL OR CHECK OUT ZINZINO



I’m joined by skin pro and wellness expert Kathryn Buckley, who shares how she and other clinic owners are boosting income and client results through a modern, test-based subscription model. If you’re ready to ditch the dusty shelves and finally make retail work for you, this is your must-listen.

In this episode, I’m breaking down what I honestly think should be required listening for every beauty business owner — especially if you’re tired of constantly pouring more time, money, and energy into getting new clients.



DOWNLOAD MY GOOGLE REVIEWS SCRIPT HERE



I walk you through a super important shift: moving from a linear business model (where you’re always having to hustle for the next client) to a self-sustaining growth system that works for you — even when you’re not working.



The secret?



Getting your existing clients to generate new clients. And we do that through one powerful strategy: getting more (and better!) reviews.



I share four actionable tactics you can easily put in place this week.



Plus, I tell the story of one of my coaching clients who jumped from 40 to 140 Google reviews in just 30 days and hit #1 in local search — all by implementing the process I walk you through in this episode.



If you’ve ever thought “I just wish my business could grow without me doing more all the time,” then this episode is for you.



And hey — if you want the exact scripts I used to get all those reviews, grab them right here or check the link in the show notes.

At least 20% to 40% of your revenue should come from retail sales. If not, you are leaving money on the table and missing out on some easy revenue.



In this episode, I’ve got 9 simple, effective strategies that you can quickly implement in to your beauty business to help you and your team increase your retail revenue without ever feeling “salesy.”



Want more than just more money from retail? 



Come and work with me for three days in the sun to help unlock more profit in your existing business on my Escape & Elevate Retreat: CLICK HERE

In this episode, we’re diving into a game-changing concept that could completely transform how you attract clients—without the constant hustle.





Introducing The Attention Flywheel, a simple yet powerful strategy that helps you keep a steady flow of clients using the methods you’re already familiar with. This isn’t about working harder; it’s about working smarter.




JOIN ME IN IN VALENCIA FOR A PRIVATE RETREAT




Here’s what you’ll discover in this episode:-Why traditional marketing feels overwhelming—and how to simplify it-The four essential elements of the Attention Flywheel (Hint: You’re probably already using them, just not in the right way!)-The secret to getting more clients without relying on social media trends-How to make your website, Google presence, and word-of-mouth referrals work together effortlessly-A step-by-step breakdown of what potential clients are really looking for—and how to ensure they choose YOU





If you’ve ever felt frustrated with marketing, this episode is for you. Stop chasing clients—let them come to you. 





Hit play now! 

No clients, no business—simple as that. But did you know that revenue is only one of the six crucial “R’s” that every client should bring to your business?



…and the more of these R’s you maximize, the easier it gets to grow your business and make more money.



In this episode, and for the first time, I’m sharing the Six R’s of Client Success — your cheatsheet to getting the best value for every client you work with.



Here’s what you’ll learn:



Revenue – The foundation of your business. But how do you go beyond the initial sale?Rebook – No secret to this secret, but it’s the key to building loyal, long-term clients.



…. if you want to know the other 4 R’s, you’ll have to listen to this short, sweet and VERY profitable episode.



PLUS: There’s special announcement about an exclusive business retreat I’m hosting, and a challenge to help you actually implement what you learn from this episode.



Links & Resources




* Join the Wating List to find out more about my exclusive Business Retreat → beautybusinesspodcast.com/retreat



* Check out our VIP Referral Card System → https://beautybusinesspodcast.com/bbp-177-the-best-referral-system-ever/



* What should we do to celebrate our 200th episode celebration? Email me at adam@beautybusinesspodcast.com




If you found value in this episode, PLEASE pass it along! If you tell just one person about the podcast, it helps another beauty business owner build a thriving, profitable business. 

To grow your beauty business in 2025, it’s essential to track key numbers. This episode dives into what to measure, how to measure it, and what to do with the data.



Key takeaways:




* What gets measured gets managed: Tracking the right numbers helps you make informed decisions.



* The right numbers for YOU to track: The key numbers that matter most in your business for where you want to go.



* KPI vs. KPA:

* KPIs (Key Performance Indicators) measure past performance (lag measures).



* KPAs (Key Performance Actions) track real-time actions that drive results.





* How your numbers will make more money: what to do with the numbers once you have them




Growth Tools:




* Compare trends over time to identify growth opportunities.



* Traffic Light Analysis:

* Green = Good



* Amber = Stable



* Red = Needs improvement





* KPA Tracker: Define daily/weekly activities to improve weak areas.




To make everything easier, grab my Beauty Business Scorecard for free by DMing SCORECARD on Instagram (@adamchatterley).



Quick Instagram Link: https://www.instagram.com/adamchatterley/



Adam’s Knowledge Nugget: 



“If knowing a number wouldn’t change your actions, stop tracking it!”



Feel free to snag that and post it as your very own Insta-Quote; do me a favor and tag me in so I can feel the love.

The beauty industry has faced some tough times recently, but this year could be the turning point—if you're ready for it. 

In this episode, I’ll share 9 powerful strategies to guarantee growth, no matter what the economy throws your way.

From mastering your numbers and pricing for maximum profit to simplifying your business and setting it to "easy mode," these cheat codes will help you build a rock-solid foundation for growth. Plus, don’t miss our bonus tip that could instantly boost your visibility and revenue.

If you’re serious about making 2025 your best year yet, hit play now!

Want my MONEY Method Map? 

Follow me over on Instagram @adamchatterley and DM the word MONEY and I’ll send you everything you need.

Let’s explore the relentless evolution of social media with a fresh perspective from Chloe Parry, Content Marketing Executive at Carden Park Hotel.
We delve into the challenges posed by constant platform changes and algorithm shifts, offering practical strategies for individuals and businesses to stay ahead in 2024.
Chloe shares her actionable tips to actually get results from your social media and there’s one big surprise you are NOT going to see coming.
Listen to find out what it is.

Let’s get this straight. There isn’t a pricing crisis in the beauty industry.

There is a major pricing problem, but it’s not a crisis.

It’s not just suddenly happened, even though some scaremongerers would have you believe it has.

In this episode, I’m going to solve your biggest issues, mistakes and hang ups around pricing.

Think of this episode as the “sort your pricing issues out now” cheat codes.

We’ve even got free resources to download that will help you put things in place quickly and easily.

In this episode, let me tell you about the best business conference for independent beauty business owners, certainly in the UK.
There’s nothing like meeting in the real world with your peers, brands, suppliers, and inspirational leaders within your industry.

It’s not my event, but it’s the next best thing . . . and I promise you it’s unique, you’ve never heard of anything like it.

Which is why I’ve arm-twisted one of the original organizers onto the show to tell you all about it!

CREATE A 90-DAY PLAN FOR YOUR BUSINESS: beautybusinesspodcast.com/call