In this episode, we dive deep into the key ingredients to startup success with Susie Ippolito, a brand strategist and creative nonfiction writer who’s passionate about helping thought leaders and solopreneurs stand out in a crowded marketplace. We uncover the importance of laying a strong foundation before jumping into marketing, how positioning builds brand confidence, and the pitfalls many small businesses face when they rush into growth strategies without a plan. Whether you're just starting out or looking to refine your brand, Susie’s insights will help you build a strategy that’s clear, authentic, and ready for sustainable growth.
About Susie Ippolito
Susie Ippolito is a brand strategist and creative nonfiction writer who helps thought leaders and solopreneurs stand out in crowded markets. With a background spanning digital marketing, SaaS, high-end lifestyle brands, and more, Susie combines creativity and strategy to position businesses for long-term success. It is her goal to help every client she works with achieve greater visibility, make a stronger impact, and experience sustainable growth.
Key Points Covered:
1. Susie’s Journey from Makeup to Brand Strategy
Susie shares her unconventional path, starting as a makeup artist in New York City before moving into brand strategy. Her experiences taught her the value of authenticity and understanding the core of what makes a business stand out.
2. The Importance of Strategy Before Marketing
Susie emphasizes that many businesses waste money on marketing because they haven’t established a solid strategy first. She breaks down why positioning—understanding your target market, competitive landscape, and brand voice—is the foundation for any successful business.
3. Positioning as Brand Confidence
According to Susie, positioning is like a brand's confidence. It’s built on knowledge and a clear understanding of your market, much like an athlete’s confident stance. Without it, businesses struggle to communicate their value and compete effectively.
4. Common Marketing Pitfalls
Many startups rush into hiring social media managers or building websites without validating their ideas first. Susie advises testing concepts cheaply and quickly to avoid costly mistakes.
5. Authenticity and Ethical Marketing
Susie stresses the importance of aligning growth and sales strategies with your brand’s authentic voice. She shares her own approach, which focuses on genuine connections rather than following cookie-cutter sales funnels.
6. The Role of AI in Brand Strategy
Susie introduces her AI-powered tool, "The One," designed to help small and medium-sized businesses develop comprehensive brand strategies quickly and affordably. This tool provides key elements like customer segments, brand voice, and competitive analysis, empowering businesses to communicate effectively.
7. Avoiding Quick-Fix Promises
Social media is full of misleading messages promising quick success. Susie advocates for ethical marketing and encourages businesses to focus on their own authentic goals rather than chasing unrealistic promises.
Connect with Susie Ippolito
Website: SIBrands.co
LinkedIn: https://www.linkedin.com/in/susie-ippolito/
Additional Resources
Do you want weekly tips on marketing, finance, and personal growth? Subscribe to the Balanced CEO community: https://freedomsun.co/balancedceopodcast. This is a free membership where you can focus on your personal and financial growth.
Sign up for the Balanced CEO Community Here: https://freedomsun.co/balancedceopodcast
Website: https://freedomsun.co/
Instagram: @simone.liv.cr
In this episode, we dive into a transformative approach to personal growth, covering everything from shifting your identity to embracing timeless truths for success and fulfillment with Larisa Makuch, the CEO and founder of Abundance Academy and Canada’s leading abundance mentor. She brings a wealth of knowledge from her diverse professional background and shares actionable insights from her journey as an author, speaker, and mentor. If you’ve ever felt stuck in old patterns or unsure how to align with your goals, this episode is for you.
About Larisa Makuch
Larisa Makuch is the CEO and founder of Abundance Academy and Canada’s leading abundance mentor. She empowers professional women to achieve their dreams with clarity, confidence, and conviction. Larisa is the author of “Stop Procrastinating Your Life Away: Discover the Secrets to More Time, Money, and Freedom” and a sought-after speaker. Her expertise spans personal finance, sales, and corporate management, and she now helps women double their income while positively impacting the world.
Key Points Covered:
1. Peeling Back the Layers of Growth
Larisa explains her philosophy of personal transformation as peeling back layers, like an onion, to uncover deeper truths about yourself. This process is about committing to honest self-reflection and going beyond surface-level efforts.
2. Awareness and Curiosity as Tools for Change
She highlights that awareness is the first step to meaningful change. Observing your habits, thoughts, and behaviors without judgment helps create clarity and allows you to make intentional decisions.
3. The Power of Identity Shifts
Larisa shares how embodying the identity of the person you aspire to become can lead to lasting change. Acting “as if” aligns your behaviors with your goals, creating a ripple effect that reinforces the transformation.
4. Separating Stories from Facts
She talks about how to gain clarity by distinguishing emotional stories from neutral facts. By removing emotional weight, you can see situations more clearly and make better decisions.
5. Breaking Free from Victimhood and Scarcity
Larisa identifies common traps, like blaming or feeling powerless, and explains how to shift out of them. She also addresses the importance of clear goals and commitment to overcome scarcity thinking.
6. Defining Success and Wealth Holistically
For Larisa, success is moving purposefully toward meaningful goals, and wealth is about feeling aligned across all areas of life—health, relationships, finances, and personal joy.
Connect with Larisa Makuch
Website: myabundanceacademy.ca
LinkedIn: https://www.linkedin.com/in/larisa-makuch/
Instagram: https://www.instagram.com/myabundanceacademy/
YouTube: https://www.youtube.com/@MyAbundanceAcademy
Facebook: https://www.facebook.com/myabundanceacademy
TikTok: https://www.tiktok.com/@larisamakuch528
Additional Resources
Do you want weekly tips on marketing, finance, and personal growth? Subscribe to the Balanced CEO community: https://freedomsun.co/balancedceopodcast. This is a free membership where you can focus on your personal and financial growth.
Sign up for the Balanced CEO Community Here: https://freedomsun.co/balancedceopodcast
Website: https://freedomsun.co/
Instagram: @simone.liv.cr
In this episode, we dive deep into a journey of resilience, self-discovery, and bold reinvention with Susana Serrano-Davey, a seasoned CFO, entrepreneur, and mentor. From being a high school dropout to climbing the corporate ladder and later founding a successful business, Susana shares how she transformed burnout and challenges into opportunities for growth.
We talk about the lessons she’s learned along the way, from managing her inner critic to redefining success and wealth on her own terms. If you’re looking for inspiration and actionable insights to create balance and fulfillment in your life and career, this episode is for you.
About Susana Serrano-Davey
Susana Serrano-Davey is a highly experienced CFO, entrepreneur, and mentor with over 20 years of international experience. Known for her collaborative and approachable leadership style, Susana has reached the C-suite, founded and sold a successful business, and now guides professionals and entrepreneurs toward greater confidence, satisfaction, and well-being in their careers.
Tune in to hear Susana’s inspiring story and practical advice on building a life and career you truly love.
Key Points Covered:
1. Resilience and Reinvention
Susana shares her inspiring journey from dropping out of high school to becoming a CFO and entrepreneur. Her story shows that it’s never too late to reinvent yourself and turn life’s challenges into opportunities.
2. Career Evolution and Entrepreneurship
She talks about building and selling her own accounting business, and how stepping out of her comfort zone helped her discover her true calling in mentoring and leadership development.
3. The Importance of Work-Life Balance
Through personal experiences, including a near-death health scare, Susana learned to prioritize her well-being. She now encourages others to set boundaries and align their work with their values to avoid burnout.
4. Overcoming the Inner Critic
Susana explains how she identified and managed her inner critic using tools like NLP (Neuro-Linguistic Programming). By fostering self-awareness and practicing self-compassion, she learned to silence self-doubt and gain clarity.
5. Redefining Success and Wealth
For Susana, success is about feeling proud and engaged in what you do, while wealth is the freedom to live authentically and pursue what matters most.
6. Self-Discovery and Second Acts
She highlights the importance of seeing your skills as tools for new opportunities, whether it’s transitioning to a new career, starting a business, or simply creating more balance in your life.
Connect with Susana Serrano-Davey
Website: www.serranodavey.com
LinkedIn: https://www.linkedin.com/in/susana-serrano-davey-51117811/
Additional Resources
Do you want weekly tips on marketing, finance, and personal growth? Subscribe to the Balanced CEO community: https://freedomsun.co/balancedceopodcast. This is a free membership where you can focus on your personal and financial growth.
Sign up for the Balanced CEO Community Here: https://freedomsun.co/balancedceopodcast
Website: https://freedomsun.co/
Instagram: @simone.liv.cr
In this episode, we explore how businesses can be a force of good in the world with Stephen Karbaron, a Conscious Capitalism Consultant and international speaker. Stephen shares his journey from early personal development with Tony Robbins to becoming an advocate for conscious capitalism and a unique concept he calls “MindFlow.” We dive into how balancing purpose, adaptability, and authentic leadership can redefine success and build businesses that truly benefit society.
About Stephen Karbaron
Stephen Karbaron is a Certified Conscious Capitalism Consultant, Goal Mapping Master Coach, and international speaker with over 40 years of experience working across the globe. Passionate about helping businesses protect resources, support communities, and build prosperous, sustainable enterprises, Stephen is a member of Conscious Capitalism Europe and has spoken worldwide on topics like leadership, corporate culture, and world peace.
Tune in to this inspiring episode to learn how you can transform your business and life through conscious practices, adaptability, and purposeful leadership.
Key Points Covered:
1. Stephen’s Path to Conscious Capitalism
Inspired by Tony Robbins, Stephen embarked on a journey of self-development that led him to conscious capitalism. He shares how he first set materialistic goals that came true, and how this inspired his higher goal of becoming a “catalyst for world peace” by influencing people and organizations to lead consciously.
2. Four Tenets of Conscious Capitalism
Stephen introduces the core principles of conscious capitalism:
- Higher Purpose: Businesses should serve a greater purpose beyond profit.
- Conscious Leadership: Leaders need to be purpose-driven and self-aware.
- Stakeholder Orientation: All stakeholders—employees, customers, suppliers, and communities—should be valued.
- Conscious Culture: A positive workplace culture fosters loyalty, reduces turnover, and builds stronger connections with clients and employees.
3. Balancing Masculine and Feminine Energies in Business
Stephen highlights the importance of balancing masculine qualities (like structure and focus) with feminine ones (like empathy and collaboration) in order to create a well-rounded approach to leadership.
4. MindFlow vs. Mindset
Moving beyond traditional “mindset,” Stephen shares his concept of “MindFlow,” encouraging adaptability and openness to change. He believes being in flow allows us to navigate challenges with flexibility while still pursuing our higher purpose.
5. Redefining Success and Wealth
For Stephen, success and wealth are feelings rather than achievements. Wealth is about meaningful experiences and connections, and success is about fulfilling a purpose that brings joy and impact.
6. Empowering Teams through Trust and Authentic Leadership
Stephen advocates for authentic leadership by trusting employees and empowering them to excel in their roles. He shares a story from his time working in Russia, where a CEO trusted his team to lead, which built a culture of loyalty and high performance.
Connect with Stephen Karbaron
Website: www.karbaron.com
LinkedIn: https://www.linkedin.com/in/stephenkarbaron
Additional Resources
Do you want weekly tips on marketing, finance, and personal growth? Subscribe to the Balanced CEO community: https://freedomsun.co/balancedceopodcast. This is a free membership where you can focus on your personal and financial growth.
Sign up for the Balanced CEO Community Here: https://freedomsun.co/balancedceopodcast
Website: https://freedomsun.co/
Instagram: @simone.liv.cr
In this episode, we explore the impact of music therapy and authentic communication on personal and professional well-being with Oliver Solano Watson, the Co-Founder and CEO of Music Training Lab. Oliver shares his approach to life as a series of clues, discussing how to shift from fear to curiosity, and dive into the transformative power of music therapy, NLP, and authentic communication.
About Oliver Solano Watson
Oliver Solano Watson is the Co-Founder and CEO of Music Training Lab, where he combines his expertise in music and business management to create memorable experiences for individuals and companies.
Join us for a refreshing take on how to embrace life’s challenges, cultivate a curious mindset, and lead with authenticity.
Key Points Covered:
1. Following the Clues of Life
Oliver believes life presents us with “clues” through people, situations, and decisions. By staying open and aware, he suggests we can recognize these clues as guidance along our path and embrace life’s opportunities.
2. Mindset Shift: Moving from Fear to Curiosity
A big part of following life’s clues is viewing challenges with curiosity instead of fear. Oliver explains how a curious mindset turns obstacles into learning experiences, helping us grow without letting fear hold us back.
3. Self-Reflection and Tools for Personal Growth
Self-reflection is key to personal development, and Oliver recommends using tools like mindfulness, NLP, and feedback to increase self-awareness. He shares how these practices allow us to overcome limiting beliefs and build resilience.
4. The Power of Music Therapy and Sound
As a music therapist, Oliver has seen firsthand how music therapy reduces stress and enhances well-being. Through rhythm, sound, and active engagement, he uses music to help people reconnect with themselves, especially in stressful environments like the corporate world.
5. Breathwork and Mindful Presence
Oliver highlights how conscious breathing can quiet the mind and reduce stress. Breathing exercises help us stay present, manage emotions, and improve our overall mental state.
6. Authenticity in Leadership and Communication
Oliver emphasizes that authenticity is essential for effective leadership. Leaders who are genuine and self-aware build stronger, more trusting teams. He encourages leaders to practice active listening, mindful presence, and open communication to improve team dynamics.
7. Engaging Body and Mind through Music
In his music therapy work, Oliver uses body percussion and rhythmic exercises to fully engage clients, fostering a fun, stress-free environment that promotes creativity and stronger connections within teams.
Connect with Oliver Solano Watson
Website: www.musictraininglab.com www.oliverwatsonrhythm.com
LinkedIn: https://www.linkedin.com/in/oliverwatsonrhythm/
Instagram: https://www.instagram.com/oliverwatsonrhythm/ https://www.instagram.com/musictraininglab/
Additional Resources
Do you want weekly tips on marketing, finance, and personal growth? Subscribe to the Balanced CEO community: https://freedomsun.co/balancedceopodcast. This is a free membership where you can focus on your personal and financial growth.
Sign up for the Balanced CEO Community Here: https://freedomsun.co/balancedceopodcast
Website: https://freedomsun.co/
Instagram: @simone.liv.cr
In this episode, we explore the power of self-awareness, leadership, and embracing change with Maria Kelly—an executive and career coach who made the bold move from a high-powered corporate role at Sotheby’s to building her own business in Barcelona. Maria shares the challenges and rewards of stepping into the unknown, adapting her leadership style, and finding balance between guiding others and leading herself.
About Maria Kelly
With over two decades of experience in international auctions at Sotheby’s, Maria Kelly has mastered the art of navigating complex business environments and driving results. As a bilingual, globally-minded executive coach, Maria helps leaders and entrepreneurs create fulfilling careers and successful businesses without compromising their values or well-being. Based in Barcelona, she’s also a co-founder of a business association for English-speaking professionals and an active Toastmasters member.
Join us to hear Maria’s inspiring story and her advice on how to embrace new opportunities and lead with confidence.
Key Points Covered:
1. Embracing New Adventures
Maria shares how she and her husband left their established life in London for a fresh start in Barcelona. She explains how letting go of the familiar helped her discover new possibilities, build resilience, and take a leap of faith to create the life she truly wanted.
2. Self-Leadership vs. Team Leadership
Moving from a corporate role with large teams to running her own business meant Maria had to strengthen her self-leadership. No longer able to delegate tasks, she’s learned the power of self-discipline, structure, and finding the motivation to keep pushing forward as a solo entrepreneur.
3. Learning from Cultural Differences in Leadership
With experience working internationally, Maria shares insights into different leadership styles. She found American work culture to be solution-focused and resilient, while some European environments were more risk-averse. This cultural awareness helped her shape her own adaptable leadership style.
4. Navigating Resistance to Change
Maria talks about introducing new ideas, like online auctions, at Sotheby’s. By starting with small buy-in from key individuals and supporting her team through the change, she successfully pushed innovation forward, even in a traditionally conservative industry.
5. Authentic Communication and Difficult Conversations
In her coaching, Maria helps leaders learn consultative, trust-building conversations—skills that help with both team leadership and sales. She emphasizes the importance of listening, collaboration, and handling challenging discussions in a way that builds mutual respect and growth.
6. Expanding into Career and Small Business Coaching
Since starting her business, Maria’s work has expanded to include career coaching and consulting for small businesses. She helps clients with everything from gaining career clarity to navigating team dynamics and scaling operations, offering her support wherever they need it most.
Connect with Maria Kelly
Website: www.askmariakelly.com
LinkedIn: https://www.linkedin.com/in/askmariakelly/
Additional Resources
Do you want weekly tips on marketing, finance, and personal growth? Subscribe to the Balanced CEO community: https://freedomsun.co/balancedceopodcast. This is a free membership where you can focus on your personal and financial growth.
Sign up for the Balanced CEO Community Here: https://freedomsun.co/balancedceopodcast
Website: https://freedomsun.co/
Instagram: @simone.liv.cr
In this episode, we dive into how clearing mental clutter and overcoming limiting beliefs can transform your life and business. Suzanne Longstreet, a mindset coach who specializes in helping entrepreneurs rewire their minds for success, shares the powerful techniques she uses, like Neuro-Linguistic Programming (NLP), hypnosis, and timeline therapy, to help her clients break free from patterns that hold them back. This episode is packed with practical insights that will guide you toward clearing your mindset and reaching your full potential.
About Suzanne Longstreet
Over the past decade, Suzanne Longstreet has coached six-figure, action-oriented female entrepreneurs to break through their limiting beliefs and rewire their minds for success. Using techniques like NLP, hypnosis, and timeline therapy, she has empowered many women to reach seven-figure revenues and unlock their full potential. Today, her Quantum You Coaching services are helping entrepreneurs worldwide shift their identities and behaviors to achieve their goals.
Tune in to learn how to clear your mindset, break free from limiting beliefs, and rewire your mind for success with Suzanne Longstreet.
Key Points Covered:
1. Clearing Mental Clutter for Focus and Productivity
Suzanne explains how many of us struggle with multitasking, time management, and being present because of a cluttered mindset. When you clear the mental clutter, you can focus on what really matters, leading to more productivity and less stress.
2. Breaking Old Patterns with NLP and Hypnosis
Suzanne dives into how the brain holds onto past events and creates neural pathways that shape your behavior. By using techniques like hypnosis and NLP, she helps clients break free from these old, negative patterns, allowing them to create new, healthier ways of thinking and acting.
3. Limiting Beliefs and the Subconscious Mind
She explains that many people’s struggles with money, relationships, or personal growth stem from unconscious beliefs formed early in life. Using NLP and other techniques, she helps her clients identify and clear these blocks, leading to better decision-making and breakthroughs.
4. Root Problems and Transformation
Suzanne identifies four core root problems most people face: feeling unworthy, unlovable, powerless, or not good enough. By addressing these deep-seated beliefs, she helps clients achieve massive changes in their lives, whether it's related to making more money or gaining personal confidence.
5. The Power of Hypnosis and NLP for Lasting Change
Through hypnosis and timeline therapy, Suzanne helps clients reroute their neural pathways, clearing old traumas and limiting beliefs. These techniques allow people to take different actions and experience new results in their lives, even if they’re unaware of the specific block they’re clearing.
Connect with Suzanne Longstreet
Website: https://www.successandclarity.com/
LinkedIn: https://www.linkedin.com/in/suzanneglongstreet/
Facebook: https://www.facebook.com/successandclarity
Instagram: https://www.instagram.com/successandclarity
Youtube: https://www.youtube.com/@suzannelongstreet1174
Additional Resources
Do you want weekly tips on marketing, finance, and personal growth? Subscribe to the Balanced CEO community: https://freedomsun.co/balancedceopodcast. This is a free membership where you can focus on your personal and financial growth.
Sign up for the Balanced CEO Community Here: https://freedomsun.co/balancedceopodcast
Website: https://freedomsun.co/
Instagram: @simone.liv.cr
In this episode, we dive deep into leveraging mindset alignment, disciplined flexibility, and self-awareness for organizational excellence and sustainable change with Rich Webb, an expert in organizational development and leadership transformation. Rich shares his journey from engineering to leadership coaching and explains how curiosity, mindset, and disciplined flexibility have shaped his approach to business and leadership. Whether you’re an entrepreneur or a seasoned leader, this conversation is packed with practical insights that can help you drive meaningful change within your organization.
About Rich Webb
Rich Webb, an engineering graduate from Cambridge University, began his career at Barclays Bank before moving into leadership roles in the non-profit sector. He later became Chief Operating Officer at GiANT, where he led the company through a transition to a SaaS model. In 2020, Rich shifted focus to working directly with clients, helping organizations, teams and individuals achieve peak performance.
Listen to this episode for Rich Webb’s expert advice on transforming your leadership and making meaningful change in your business.
Key Points Covered:
1. Curiosity and Continuous Improvement
Rich’s journey started with a curiosity about how things work and how they can be improved. This mindset fuels his approach to leadership development and organizational growth. He explains how asking the right questions helps leaders solve problems more effectively and come up with better solutions.
2. Mindset, Method, and Means
Rich emphasizes that successful change always begins with the right mindset. He breaks down three core elements of transformation: mindset, method, and means. To create lasting change in a business, leaders must align their beliefs and values with their actions. If you skip the mindset work, your methods and tools may not produce the results you want.
3. The Six P’s of Organizational Success
Rich walks through his six key elements for business transformation:
Purpose: Why does your business exist?
People: Who’s on your team and driving the business?
Proposition: What problem are you solving for your customers?
Process: How does work get done?
Productivity: How do you prioritize and measure success?
Potential: How do you innovate and manage growth?
These six elements work together, and aligning them helps businesses of all sizes succeed.
4. Disciplined Flexibility
Rich introduces the concept of disciplined flexibility, where structure and adaptability coexist. He explains how using two-week sprints keeps teams flexible enough to pivot when necessary while staying focused on long-term goals. Finding this balance ensures organizations remain agile and effective.
5. Know Yourself to Lead Yourself
Rich believes effective leadership starts with self-awareness and self-regulation. As leaders, we need to understand our own strengths, weaknesses, and tendencies—and how those impact the people we lead. By knowing ourselves better, we can lead more intentionally and effectively.
6. Change Management and Mindset Shifts
For lasting change, you need more than just a good plan. Rich uses the change equation, which says change only happens when there’s dissatisfaction with the current state, a clear vision of a better future, and actionable next steps. If any of these pieces are missing, it’s unlikely that change will stick.
7. Innovation vs. Optimization
Entrepreneurs often struggle to balance their excitement for new ideas with the need to optimize existing systems. Rich explains the importance of knowing when to experiment and when to focus on improving what’s already working. Entrepreneurs need both to keep their businesses growing and evolving.
Connect with Rich Webb
Website: https://performanceninja.co.uk
LinkedIn: https://www.linkedin.com/in/revrichwebb/
Instagram: https://www.instagram.com/performanceninja/
In this episode, I dive deep into a conversation with Charles Leikauf, a corporate finance expert turned accidental fractional CFO.
Charles shares the strategies and mindset shifts that helped him escape the CFO corporate job to overcome fears, consistently attract clients, and ultimately build his own business. We discuss the importance of personal branding, leveraging Facebook ads, and building a scalable model with a reliable team.
Listen to the full episode to learn about how offering value and embracing new marketing methods can scale an accounting business or any professional service.
00:48 High Vibrational State and Mental Rehearsal
02:35 Applying Mental Rehearsal in Business
05:44 The Accidental Fractional CFO: Charles' Origin Story
13:51 Transitioning from Corporate to Entrepreneurship
17:28 Growing a Business and Overcoming Challenges
19:31 The Importance of Predictable Client Acquisition
21:23 Leveraging Facebook Ads for Business Growth
31:11 Scaling Through Content Consumption
31:51 Overcoming Limiting Beliefs in Accounting
32:40 The Evolution of Accounting Practices
33:17 Embracing the Internet for Business Growth
34:10 Niche Down for Success
38:21 The Importance of Client Compatibility
40:50 Building a Reliable Team
44:35 The Value of Character in Hiring
47:36 Supporting Accountants to Scale
50:59 Balancing Multiple Businesses
53:54 The Bigger Picture: Changing the Industry
57:23 Encouragement for Fractional CFOs
01:00:33 Final Thoughts
About Charles Leikauf
Instagram: @profitsurgegroup, @charlesleikauf
LinkedIn: https://www.linkedin.com/in/cleikauf/
In this episode, I'm diving into a topic that's crucial for small business owners: achieving true business freedom. It's all about transforming from being deeply immersed in day-to-day tasks to stepping into the role of a CEO.
I'll guide you through this journey, starting with the importance of understanding finance. We'll explore how mastering personal and business finances, especially knowing your numbers, can drive profit and financial freedom.
I introduce the 'Build, Manage, Grow' equation as a framework for boosting business cash flow. We'll also delve into the 'wealth quadrant' concept, urging entrepreneurs to shift from the self-employed quadrant to the business owner quadrant by implementing effective systems and assembling a skilled team.
Throughout the episode, we'll discuss practical strategies for increasing income, managing money through allocations, and setting up sales and money management systems. I'll emphasize the significance of mindset and belief systems as foundational steps for business transformation.
Tune in to discover how you can achieve true business freedom and unlock greater success in your ventures!
01:04 The Essential Equation for Business and Personal Growth
02:46 Diving Deep into the Build, Manage, Grow Equation
03:41 Exploring the Wealth Quadrant: A Game Changer for Entrepreneurs
05:42 Building Income: Strategies for Growth
10:23 Mastering Money Management for Business Success
15:16 The Power of Systems in Business Growth
19:02 The Mindset Shift: From Business Operator to CEO
20:24 Closing Thoughts and Resources
Download the PROFIT CALCULATOR (with tutorial) to help you apply these principles to your own entrepreneurial journey here:
Today, we're diving deep into the world of digital marketing and exploring the power of sales funnels.
In this episode, I share insights from my recent experience working with a client who, despite running a successful business for over 20 years, found the concept of sales funnels mystifying. We'll explore how transitioning from traditional business development methods to leveraging online funnels can revolutionize your lead generation strategies and turbocharge your revenue streams.
Join me as I break down the basics of sales funnels and highlight two essential types that every business owner should have in their arsenal. We'll explore the intricacies of trust funnels and fast action funnels, discussing how they differ in approach and execution.
I'll also share practical tactics for driving traffic to your funnel, optimizing your website for conversions, and nurturing leads to propel them towards becoming loyal customers. Plus, some insider tips on crafting compelling lead magnets and leveraging social media to amplify your funnel's reach.
If you're ready to turn your website into a sales-generating powerhouse and unlock the full potential of digital marketing, then this episode is a must-listen!
00:54 The Power of Sales Funnels Explained
04:23 Maximizing Offline Networking with Digital Tools
07:03 Navigating the Online Funnel Landscape
10:34 Understanding Your Customer's Journey Through Sales Funnels
19:07 Actionable Steps to Optimize Your Sales Funnel
Download the PROFIT CALCULATOR (with tutorial) here:
https://lp.marketingpro.ai/profit-calculator
Want to learn more about how to MASTER DIGITAL MARKETING? Grab our e-book here: https://marketingpro.ai/
In this episode, we delve into the significance of building genuine community, connection, and collaboration, contrasting it with mere audience building with Baily Hancock, Connection Strategist and “Professional Friend-Maker”.
We explore how Baily’s childhood experiences shaped her profound understanding of community, the complexities of human design, dynamics of collaboration, and the significance of forging authentic connections within communities to achieve collective goals.
Baily enlightens us on her vision of the three C's—community, connection, and collaboration— as essential elements for personal growth, business success, and potentially saving humanity.
Lastly, we also explore the challenges businesses face when building communities and the importance of genuine purpose and mutual benefit over mere marketing tactics.
01:18 The Journey into Community Building
01:34 Exploring Personal Growth Through Community
04:13 Leadership, Loneliness, and the Power of Community
05:08 Diving Deep into Human Design and Self-Discovery
06:27 The Projector's Path: Navigating Energy and Influence
12:25 Unraveling the Layers of Self and Strategy
17:30 The Creative Process and Overcoming Limitations
20:35 Reflections on Writing and Personal Identity
24:13 Strategies for Achieving Big Goals
26:05 Rediscovering Passion and Navigating Entrepreneurship
26:44 The Entrepreneurial Journey: Challenges and Aspirations
28:13 Exploring Business Models: Solopreneurs vs. Corporations
28:41 Community Architecture: Building and Optimizing
29:46 The Three C's to Save Humanity: Community, Connection, Collaboration
30:58 The Power of Community in Times of Crisis
37:28 Navigating the Business Landscape: Community vs. Membership
40:53 The Essence of True Community Building
43:42 The Future of Business: Authenticity and Purpose
45:59 Final Thoughts: The Journey Ahead
About Our Guest Baily Hancock
Website: https://bailyhancock.com
Instagram: https://www.instagram.com/bailyhancock/
LinkedIn: https://www.linkedin.com/in/bailyhancock
In this episode of The Business Freedom Lab, we dive deep into the concept of unlocking personal power and achieving time freedom, particularly within the realms of parenthood and entrepreneurship. Our guest, JLove Carey, is not only a parent but also a certified practitioner of impactful practices like Hypnotherapy, Neuro Linguistic Programming, NLP Coaching, Time Line Therapy™, Neuroscience for Change, and Usui Reiki. Together, we discuss the journey of personal transformation, shedding light on the societal taboos that often hinder our ability to prioritize ourselves. We explore the stigma surrounding self-care and the disconnect from our inner desires and intuition, digging into the systemic conditioning that leads us astray.
Throughout our conversation, we touch upon the importance of listening to our inner voice and recognizing the role of the unconscious mind in shaping our desires and decisions. We delve into effective leadership strategies, highlighting the balance between masculine and feminine leadership styles. Drawing from personal anecdotes and insights, my guest shares valuable tips on overcoming limiting beliefs and harnessing the power of the unconscious mind for growth.
We also tackle practical aspects of achieving time freedom, including delegation, system setup, and task prioritization. Balancing entrepreneurial pursuits with family responsibilities can be complex, but we discuss actionable steps to navigate this journey with grace and efficiency.
Join us as we uncover the keys to unlocking personal power and achieving true freedom in both our personal and professional lives. Let’s dive in!
01:02 Reconnecting and Realizing Alignment
01:33 Breaking Taboos in Women's Entrepreneurship
02:06 The Power of Putting Yourself First
02:53 Unlocking Your Inner Voice and Desires
04:48 The Role of the Unconscious Mind in Personal Development
13:02 Navigating the Complexities of Ego and Higher Self
19:44 Transformative Processes for Personal Growth
31:28 Emotional Energetic States and Their Impact on Our Lives
37:13 Transformative Personal Experiences: The Catalyst for Change
38:49 The Power of Determination and Love in Overcoming Challenges
40:39 Integrating Time Management and Personal Growth for Parents and Entrepreneurs
53:18 Unlocking Personal Power and Leadership for Positive Impact
58:21 Exploring Professional Identities and the Journey of Self-Discovery
01:05:16 Conclusion: Embracing Time as the Ultimate Resource
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About Our Guest Jennifer Love Carey
Website: www.mercury.coach
Email: jlove@mercury.coach
LinkedIn: https://www.linkedin.com/in/jlovemercury/
Facebook: https://www.facebook.com/jennifer.carey.7965
Instagram: https://www.instagram.com/careyjennifer/
In this episode, we had a deep dive into the world of taboo topics with Petra Salaric, founder of pstaboo, a consultancy specializing in supporting organizations in dealing with taboo topics. As a taboo expert, she leads the charge in breaking down societal barriers and promoting open dialogue for a more inclusive world.We talked about why it's so important to tackle those uncomfortable conversations both personally and in society.
Petra shared some gems about creating safe spaces for discussing taboos, especially for women. She emphasized the importance of self-care and mental health, especially in cultures where it might be stigmatized. We even got into the nitty-gritty of having difficult conversations, like choosing the right time and environment, and expressing emotions openly with "I" statements.
One big takeaway? Understanding that these conversations aren't about blame but about acknowledging emotions and perspectives. Plus, Petra dropped some knowledge about how challenging taboos can dismantle inequalities and power structures in society.
So, if you're ready to embrace discomfort for personal growth and societal progress, this episode is for you! Tune in and let's dive deep into those taboo topics together. You won't want to miss it!
01:04 Exploring the World of Taboos and Personal Stories
04:28 The Impact of Taboos on Personal Development and Relationships
07:57 Cultural Differences and the Role of Emotions in Communication
08:36 Identifying and Discussing the Major Global Taboos
14:29 The Influence of Online Communication on Intimacy and Relationships
23:22 Practical Approaches to Addressing and Understanding Taboos
26:09 Exploring the Impact of Taboos on Self-Perception
26:46 The Power of Sharing and Conversations
27:35 Addressing Taboos: Workshops, Diaries, and Mind Maps
28:23 The Liberating Effect of Discussing Taboos
30:33 The Role of Culture in Self-Care and Mental Health
30:56 Creating Safe Spaces for Healing and Discussion
32:12 Navigating Personal Boundaries and Seeking Professional Help
36:12 The Importance of Self-Awareness in Overcoming Taboos
41:30 Strategies for Having Difficult Conversations
50:49 Embracing Taboos for Personal and Societal Growth
53:04 Connecting with Guest and Final Thoughts
About Our Guest Petra Salaric
Website: https://www.pstaboo.com/
Instagram: https://www.instagram.com/petrasalaric/
In this episode, we’ll explore the impact of money mindset on our financial success. I’ll share actionable insights on activating your wealth and navigating past financial self-sabotage.
Join me as I guide you through practical steps, from identifying limiting beliefs to embracing self-love and forgiveness. It's all about rewiring your neural pathways to align with the success you desire.
But remember, this journey isn't an overnight fix. It requires commitment, uncomfortable honesty, and a willingness to explore your inner self. Yet, trust me, the path to financial freedom is immensely rewarding.
So if you're ready to break free from financial limitations and unlock your full wealth potential, tune in to discover how you can rewrite your money story and create a life of financial freedom and abundance.
00:51 The Importance of Money Mindset
02:12 Uncovering the Roots of Your Money Mindset
03:31 The Role of Society in Shaping Your Money Mindset
05:37 Rewiring Your Money Mindset
06:25 Identifying and Overcoming Limiting Beliefs
15:46 The Power of Gratitude and Self Love
18:22 The Role of Forgiveness in Wealth Activation
19:46 The Importance of Community and Environment in Wealth Building
21:25 Conclusion: Embracing the Journey to Financial Freedom
Website: https://freedomsun.co/
Instagram: @freedom.and.sun
In today's episode, Allison Pagano joins me as we delve deep into the realms of emotional processing, the interplay of masculine and feminine energies, and the ever-evolving landscape of financial education.
With over 25 years of experience in the Healing Arts, Allison brings a unique perspective to our conversation. Recognizing the need to bridge the gap in dance training, she founded Embodied Dance, where movement serves as a healing and communicative tool.
During our discussion, Allison shares her personal journey of realizing the importance of making money work for you, especially in today's economy where traditional methods may fall short.
Here are the key highlights from our conversation:
1. Navigating Financial Shifts: We explore the dynamic nature of financial security in today's world and emphasize the significance of adapting to new financial paradigms.
2. The Importance of Financial Literacy: Allison underscores the critical need for financial education, emphasizing the mastery of investment strategies and effective money management for sustained stability.
3. Crafting an Investment Hypothesis: Allison provides invaluable insights into formulating an investment hypothesis and strategically allocating funds across diverse investment avenues.
4. Taking Ownership of Finances: Our conversation emphasizes the empowerment derived from understanding and independently managing finances, rather than solely relying on financial advisors.
5. Gender Dynamics in Financial Education: We discuss gender-specific biases in financial education and advocate for more inclusive and accessible financial literacy programs.
6. Integrating Somatic Approaches: Allison introduces the concept of integrating somatic (body-based) approaches with financial education, highlighting the role of subconscious barriers in financial decision-making.
7. The Journey of Personal Growth: Both Allison and I reflect on our ongoing journeys of learning and growth in understanding and managing finances, emphasizing the importance of continuous education and development in this area.
Join us in this episode of The Business Freedom Lab for practical insights and empowering strategies to unlock your financial potential and pave the way to a brighter financial future.
01:10 Diving Deep into Masculine and Feminine Energies
02:08 Exploring the Richness of Body Language and Its Impact
06:47 The Transformative Power of Acknowledging Deep-Seated Beliefs
10:07 Navigating the Complexities of Worthiness and Self-Perception
16:59 The Role of the Body in Healing and Transformation
20:47 Understanding the Impact of Repressed Emotions on Our Lives
27:06 The Journey of Healing: Ancestral, Personal, and Collective Layers
30:24 Exploring the Dynamics of Masculine and Feminine Energies
43:06 Embracing the Feminine: Intuition, Feeling, and Wisdom
44:15 Exploring the Feminine Connection to Creativity and Intuition
46:45 The Balance of Masculine and Feminine Energies
48:46 Personal Experiences with Gender Energy Dynamics
55:59 Navigating Financial Education and Investment Strategies
01:05:38 The Future of Finance and Empowerment Through Knowledge
01:21:02 Concluding Thoughts and Next Steps
About Our Guest Allison Pagano
Website: https://embodied-dance.com/
Instagram: @embodied.dance
LinkedIn: https://www.linkedin.com/in/allison-pagano-029b5b12
In this episode of The Business Freedom Lab, we're diving headfirst into the world of sales strategies. Join me as I share my journey of exploring inbound and outbound approaches to sales.
Ever felt the pressure to master outbound sales but found yourself more at home with inbound tactics? Yeah, me too! Here are the main points and takeaways:
So, grab your favorite beverage, kick back, and let's crack the code to finding your sales groove together! Tune in now and level up your sales game with me on The Business Freedom Lab.
00:42 The Art of Selling: Embracing Inbound and Outbound Strategies
01:59 Navigating the Challenges of Outbound Sales
06:35 The Power of Personalization in Sales Messaging
10:27 Inbound vs. Outbound: A Reflection on Sales Strategies
14:03 Building Trust and Authority: The Key to Sales Success
15:10 Closing Thoughts: Embracing Your Sales Journey
Let’s connect!
Website: https://freedomsun.co/
Instagram: @freedom.and.sun
In this episode, we dive deep into the fascinating intersection of money, mindset, and the nervous system with Izabella Soko, Alignment Coach and Breathwork Facilitator.
Izabella shared her personal journey from working in tech to becoming an alignment coach, driven by a surfing accident that sparked her transformation to a path of self-discovery and transformation.
She shared insights into the power of the nervous system and how it influences everything from how we respond to stress to our ability to find alignment in our lives. We dove deep into the idea that true wealth extends far beyond just money—it's about having a regulated nervous system, feeling worthy, and rewiring those old beliefs that might be holding us back.
So, if you're ready to unpack your money mindset and learn how to harness the power of your nervous system for financial freedom, this episode is a must-listen. Tune in now and get ready to transform your relationship with money!
01:10 The Metaphor of Surfing for Life's Challenges
04:30 From Tech to Alignment Coaching: A Personal Transformation
08:04 Exploring the Symptoms and Causes of Anxiety
09:56 Diving Deep into Nervous System Dysregulation
21:05 Personal Stories of Healing and Transformation
25:12 The Shift from Tech to Alignment Coaching
32:31 Discovering the Power of Breathwork
33:28 The Journey to Nervous System Regulation
34:07 Embracing Somatic Work for True Alignment
36:02 Navigating Life's Manual for Emotional and Physical Health
38:04 The Role of Awareness and Curiosity in Personal Growth
43:07 Exploring the Intersection of Wealth, Identity, and the Nervous System
44:20 The Path to Financial Success Through Somatic Practices
53:19 Understanding Money Management and Wealth Encoding
57:06 Reflecting on Personal Journeys and Future Directions
About Our Guest Izabella Soko
Instagram: @izabellasoko
Do you ever feel like there just aren't enough hours in the day to tackle everything on your to-do list? As women entrepreneurs, we're experts at wearing multiple hats – business owner, caregiver, household manager, you name it. And while we might all have the same 86,400 seconds ticking away each day, it's how we choose to use them that sets us apart.
In this episode of The Business Freedom Lab, we're diving deep into the world of time management and productivity. We'll explore how to shift from merely being busy to truly being effective in reaching your goals. Because let's face it, efficiency is great, but effectiveness is where the magic happens!
I'll share some insights and strategies into how to prioritize your tasks, block your time, and ensure that every action you take aligns with your bigger picture goals. Plus, we'll uncover the importance of stepping into the identity of the person you aspire to be – whether that's a successful business owner or a present parent.
But it's not just about working harder; it's about working smarter. That's why I'll reveal my secret weapon for understanding the true value of your time: the hourly breakeven calculation. Trust me, once you grasp the value of each precious second, you'll never look at your schedule the same way again.
So, if you're ready to stop chasing time and start making it work for you, then this episode is a must-listen. Get ready to transform those 86,400 seconds into your ticket to success!
Tune in now and let's unlock the power of time together!
00:00 Introduction: Reflecting on Unfulfilled Desires
00:58 The Value of Time: A Currency We Never Get Back
02:29 Efficiency vs. Effectiveness: Maximizing Your Time
04:02 Confronting Limiting Beliefs and Fears
05:41 Strategies for Achieving Your Goals
09:20 Understanding the Value of Your Time
15:13 Actionable Steps for Time Management
17:05 Closing Thoughts: Making Every Second Count
In this episode, we dive deep into a topic that's often overlooked but crucial for personal growth and fulfillment: sexual empowerment. Jocelyn Silva, MSW sexual empowerment coach, shared invaluable insights and practical tips to help us embrace our sexual essence and live a pleasure-filled life.
From understanding anatomy and knowing what you want, to talking openly with your partner and having the guts to act on what you know. Jocelyn really drives home the importance of loving and accepting yourself, which she says is key to feeling empowered in your sexuality.
She opens up about her own journey from feeling pretty low and battling depression to becoming a champion for sexual empowerment. According to Jocelyn, it's all about those daily habits, forgiving yourself, and sticking to self-love like glue to change how you see yourself and kick those limiting beliefs to the curb.
In closing, Jocelyn left us with a simple yet profound exercise for the listeners to start with: spending time with oneself.
So, if you're ready to level up your self-love game and feel more confident in your sexuality, you gotta give this episode a listen.
00:00 Introduction to Sexual Empowerment
00:34 Meet Jocelyn Silva, MSW Sexual Empowerment Coach
01:13 Exploring Morning Routines and Fitness
01:45 The Role of Gym and Fitness in Life
04:20 Journey to Fitness and Overcoming Obstacles
06:46 Understanding Sexual Empowerment
08:17 The Impact of Shame and Fear on Sexuality
11:14 The Role of Self-Love in Sexual Empowerment
14:13 The Journey to Becoming a Sex Educator
24:24 Understanding the Difference Between Therapy and Coaching
26:13 Swinging Pendulum: From Religious to Reckless
26:48 The Downfall: Infidelity, Divorce, and Depression
27:23 Road to Recovery: Sex and Love Addicts Anonymous
28:39 Self-Love: The Journey of Acceptance and Forgiveness
29:34 The Power of Self-Love: A Personal Perspective
30:14 The Struggle of Self-Love: A Shared Experience
32:12 The Journey of Self-Love: It's a Commitment
34:15 Overcoming Limiting Beliefs: The Key to Self-Love
37:06 The Role of Self-Love in Sex Coaching
41:29 Breaking Through Limiting Beliefs: A Practical Approach
47:24 Sexual Empowerment: Knowledge and Courage
50:34 Final Thoughts: The Power of Self-Love
About Our Guest Jocelyn Silva
Website: https://jocelynsilva.com/
Instagram: @iamjocelynsilva