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The Aspirant Podcast
Natasha Clawson
33 episodes
1 week ago
Send us a text If your mornings start with doom-scrolling and your days end with “I’ll rest when life calms down,” this episode is your re-center. Natasha sits down with coach and shadow-work facilitator Helena to unpack a simple, powerful pyramid for a fulfilling life now—spiritual alignment, emotional well-being, and world service—so you can show up to your business and relationships with grounded energy (not hustle hangovers). We’re getting real about: Morning inputs that set your to...
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Entrepreneurship
Business
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Send us a text If your mornings start with doom-scrolling and your days end with “I’ll rest when life calms down,” this episode is your re-center. Natasha sits down with coach and shadow-work facilitator Helena to unpack a simple, powerful pyramid for a fulfilling life now—spiritual alignment, emotional well-being, and world service—so you can show up to your business and relationships with grounded energy (not hustle hangovers). We’re getting real about: Morning inputs that set your to...
Show more...
Entrepreneurship
Business
Episodes (20/33)
The Aspirant Podcast
3 Things You Need to Know About Burnout, Boundaries, and Being Well
Send us a text If your mornings start with doom-scrolling and your days end with “I’ll rest when life calms down,” this episode is your re-center. Natasha sits down with coach and shadow-work facilitator Helena to unpack a simple, powerful pyramid for a fulfilling life now—spiritual alignment, emotional well-being, and world service—so you can show up to your business and relationships with grounded energy (not hustle hangovers). We’re getting real about: Morning inputs that set your to...
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1 week ago
29 minutes

The Aspirant Podcast
How to Hire the Right VA Without Losing Your Mind: A Simple, Stress-Free Playbook
Send us a text If you’ve ever thought “I need help—but what kind?” this episode will clear the fog. I sit down with Virtual Assistant veteran Rachael Davila (20+ years in the field) to unpack how to hire smarter, onboard better, and actually get your time (and sanity) back. In this episode you’ll learn: Why hiring fails more often from mindset than skill — and how to move from solopreneur to teampreneur.The difference between onboarding and offloading (and why onboarding wins ever...
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1 month ago
26 minutes

The Aspirant Podcast
How to Systemize Your Solo Biz Without Killing Your Creativity
Send us a text In this episode, I’m joined by Jessi, an operations strategist and expert Asana consultant who helps businesses and nonprofits streamline the way they work. With her blend of emotional intelligence and sharp systems thinking, Jessi shows founders how to build workflows that feel like scaffolding, not a cage—so you can stay creative, delegate confidently, and actually take a breath in your business. We’re getting real about where to start (hint: what’s painful or costly), which ...
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1 month ago
17 minutes

The Aspirant Podcast
Mindset, Mechanics, and Motion for Sales That Stick
Send us a text Sales isn’t just about closing deals. It is about the questions you ask, the mindset you bring, and how you use tools like AI to create real connections and lasting impact. This week I’m joined by Merit Kahn, Certified Speaking Professional, sales expert, emotional intelligence authority, and creator of the one woman comedy show Optimistic Personality Disorder. We dive into the intersection of sales, emotional intelligence, and AI and why the right balance of tech and human tou...
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2 months ago
36 minutes

The Aspirant Podcast
Your Website’s Not Broken, But Search Is Changing
Send us a text If you’ve heard that SEO is dead, you’re not alone, but it’s far from true. In this episode, I’m joined by SEO expert and agency owner Stella Morrison of The Stellastro Effect to talk about how AI is changing the way people search for information and what that means for your website, visibility, and long-term marketing strategy. We dive deep into: What AI overviews are and how they’re impacting your click-through ratesWhy ChatGPT isn’t replacing Google (yet)The SEO fundam...
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2 months ago
46 minutes

The Aspirant Podcast
One LinkedIn Profile, More than One Business: How to Show Up Without Confusing People
Send us a text If you run more than one business or have a personal brand alongside your company, you’ve probably asked: Should I split them up on LinkedIn? The short answer — not always. In this quick episode, I share how to decide whether to combine your businesses and personal brand under one LinkedIn profile or keep them separate. You’ll hear two real-world client examples — one where the audiences were so different that separation was the only way to protect the brand, and another where ...
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3 months ago
5 minutes

The Aspirant Podcast
From Stuck to Standout: How to Rebrand, Recharge, Reinvent Your Business
Send us a text Feeling stuck in your business? Or like you just aren’t landing the clients you want (or used to)? In this episode, I’m joined by Topaz Hooper, founder of American Copywriter Co, who recently rebranded her own business and now helps global companies launch and grow in the U.S. market. Whether you’re feeling bored, misaligned, or just sensing it’s time for a change, this conversation will help you get clear on what’s next! We’re talking about: The key signs it’...
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3 months ago
37 minutes

The Aspirant Podcast
Getting Booked and Building Buzz with Podcast Tours
Send us a text In this episode, I’m joined by visibility strategist Jenn from Visibility Ecosystem to talk about one of the most underutilized marketing tools out there — podcast tours. Whether you’re launching something new, trying to expand your reach, or just plain tired of social media, this episode breaks down how podcast guesting can help you build buzz and attract dream clients. We talk about: What a podcast tour actually is Why smaller, niche shows might bring you better results ...
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3 months ago
37 minutes

The Aspirant Podcast
The Generalist’s Dilemma: How Laurie Went from Undefined to Unforgettable
Send us a text If you’ve ever found yourself spiraling in “I could do anything for anyone!” energy—but still wondering why your dream clients aren’t knocking—this one’s going to hit home. In today’s episode, I’m joined by my long-time creative partner and fellow strategist, Laurie Peterson—who recently did something that took her over 15 years to do: finally name and clearly position her consulting brand. We’re getting real about what makes it so hard to define our own niche (even when ...
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4 months ago
21 minutes

The Aspirant Podcast
How to Stand Out and Build Real Relationships on LinkedIn
Send us a text LinkedIn doesn’t have to feel like a corporate suit you’re squeezing into. If you’ve ever felt overwhelmed, underqualified, or just downright awkward about showing up on LinkedIn, this episode is the breath of fresh air you need. I’m joined by the brilliant and down-to-earth Sue Gresham (aka “The LinkedIn Lady”), who breaks down what it really takes to build visibility and relationships on the platform, all while leaning into your own secret sauce. We talk about: Why you...
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4 months ago
30 minutes

The Aspirant Podcast
How to Ditch the Chatter and Find Your True Voice
Send us a text Are you ready to stop second-guessing yourself and start speaking with bold, authentic confidence? In this episode of The Aspirant Podcast, we’re joined by the amazing Jen Oliver, a TEDx speaker coach and champion of real, heartfelt expression and connection. She’s here to share how to uncover your true voice—whether you’re pitching a client, sharing your story on stage, or communicating something important in your personal or romantic life. Jen’s dropping truth bombs on ...
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5 months ago
38 minutes

The Aspirant Podcast
How to Stop Overthinking and Start Taking Action in Your Business
Send us a text Ever get stuck in a spiral of “what ifs” that stops you from moving forward in your business? You’re not alone and this episode is exactly what you need to give you the motivation and know how to do something different next time. Today, I’m joined by Elizabeth Dodson, co-founder of the tech company HomeZada, to talk about how to stop overthinking, trust your gut, and make bold decisions (even if you’re scared). With over 25 years in tech and business development, Beth brings re...
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5 months ago
45 minutes

The Aspirant Podcast
My Journey Into Entrepreneurship Started with Cards and Chocolate
Send us a text What do handmade greeting cards and holiday truffles have to do with entrepreneurship? In this special solo episode, I’m taking you back to the early days of my business journey, back before I ever even knew, or dreamed where I’d be today! From childhood creative projects to unexpected pivots, this is my story and how I got here. Maybe this episode inspires you to reflect on your own early days. What were the unexpected experiences or skills you were gaining that you neve...
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5 months ago
19 minutes

The Aspirant Podcast
Crickets on Launch Day? Why Your High-Ticket Offer Isn’t Selling
Send us a text If you’ve ever poured your heart into a high-ticket offer and launched it—only to hear crickets—you are so not alone! In this episode, Business and Growth Strategist Melissa Glick joins us to break down what’s really happening when your best offer flops and how to course-correct fast. From building buyer-ready pipelines to leveraging curated events, we dig into the real strategies that convert, all while maintaining that real, relational approach. You’ll learn: Why your o...
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6 months ago
34 minutes

The Aspirant Podcast
How I Booked Two High-Quality Clients in Two Months Using Facebook Groups
Send us a text Facebook groups might seem oversaturated or chaotic—but they’re far from dead. In this solo episode, I’m pulling back the curtain on how I landed two high-quality clients through Facebook groups. I’ll walk you through what actually worked, the mindset shifts that made a difference, and how you can use these free spaces more strategically to get leads without being spammy. If you’ve been feeling discouraged and like you’re getting passed up in Facebook Groups, this one is for yo...
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6 months ago
13 minutes

The Aspirant Podcast
How to Break the Fear Cycle and Build Real Resilience as an Entrepreneur
Send us a text Feeling stuck in fear or overwhelmed by the entrepreneurial hustle? This is all too common, and luckily, there are tools and strategies to help make the weight of it all a little lighter! In today’s episode, we’re getting real about what it actually takes to build emotional resilience as an entrepreneur (hint: it’s not about "working harder"). Natasha sits down with psychotherapist Anissa Cordova, PhD, to talk about the messy, human side of business ownership—navigating d...
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6 months ago
55 minutes

The Aspirant Podcast
What the Founder’s Journey Really Looks Like For a Working Mom with Iron Orchid Design’s Sally Griswold
Send us a text What if the hardest season of your business was actually the beginning of your next big breakthrough? In this episode, I’m joined by Sally Griswold, co-founder of Iron Orchid Designs (IOD), a globally beloved DIY brand known for creating some of the most beautiful and innovative decor tools on the market for furniture flipping and craft. Sally shares Iron Orchid Design’s journey of being two sisters licensing their designs to a larger company to becoming the multi-million dolla...
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6 months ago
48 minutes

The Aspirant Podcast
What No One Tells You About Messaging (And Why It’s Costing You Clients)
Send us a text If writing about your business feels harder than taxes with a toddler… you’re not alone. Messaging and copywriting trip up even the savviest entrepreneurs! In this episode, I’m joined by brand messaging strategist and website copywriter Stacy Eleczko for a convo that will totally change the way you think about how you talk about your business. We’re pulling back the curtain on what actually makes copy convert—and why so many entrepreneurs are skipping the foundational steps tha...
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7 months ago
27 minutes

The Aspirant Podcast
Why Your Business Needs Insurance—Even If You Have an LLC with Alexandra Lammers
Send us a text If you think having an LLC means you don’t need business insurance, think again! In this episode, we’re busting that myth with insurance expert Alexandra Lammers. Whether you're an online service provider, coach, or product-based business owner, protecting yourself (and your business) is non-negotiable. We’re breaking down the must-have policies, the biggest misconceptions about liability, and why having insurance isn’t just about protecting your business—it’s also about protec...
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8 months ago
19 minutes

The Aspirant Podcast
SEO Basics Every Entrepreneur Should Know
Send us a text SEO can feel like an overwhelming maze of keywords, algorithms, and technical jargon—especially for solopreneurs who don’t yet have the budget to hire an expert. But what if optimizing your website didn’t have to be so complicated? In this episode, I sit down with SEO strategist Jeff Wilson to break down simple, actionable steps that any business owner can take to improve their website’s visibility. From creating content that attracts the right audience to structuring your page...
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8 months ago
27 minutes

The Aspirant Podcast
Send us a text If your mornings start with doom-scrolling and your days end with “I’ll rest when life calms down,” this episode is your re-center. Natasha sits down with coach and shadow-work facilitator Helena to unpack a simple, powerful pyramid for a fulfilling life now—spiritual alignment, emotional well-being, and world service—so you can show up to your business and relationships with grounded energy (not hustle hangovers). We’re getting real about: Morning inputs that set your to...