More money, more possibilities. For our Season 10 finale, we asked a simple but revealing question: if your admissions or counseling budget grew by 20%, where would you put it, and why?

Our guests share how they’d prioritize resources, balance quick wins with long-term investments, and make the case for more support:

• Cicily Shaw, Director of College Counseling at Thayer Academy (MA) and Past-President of New England ACAC

• Stephanie Dickerson, Associate Director of Admissions for Outreach & Scholarships at the University of Louisville (KY) and Past-President of Kentucky ACAC

Their answers may surprise you, and spark your own ideas for what to do with more funding.

We talk a lot about students ghosting colleges, but what about when we’re the ones who disappear? This week, we take a closer look at why admissions offices sometimes go silent, what that means for relationships, and how to re-engage students more intentionally.

Our guests bring both the high school and college perspectives:

• Diane Campbell, Director of College Counseling at Liberty Common School (CO) and Past President of Rocky Mountain ACAC

• Dr. Jose Valentine, Dean of Enrollment Management at San Jacinto College (TX) and President-Elect of Texas ACAC

They share honest reflections on communication gaps, data-driven follow-up, and how to keep students feeling seen, even when time and budgets are tight.

Registrars often work behind the scenes, but their impact on admissions, transfer credit, and graduation is enormous. This week, we explore how admissions and registrar’s offices can move from occasional overlap to meaningful collaboration.

Our guests bring both the school counseling and campus perspectives:

• Adam Stout, Co-Director of College Counseling at The Prairie School (WI) and President-Elect of Wisconsin ACAC

• Alyson Leas, Director of Admissions at the University of Jamestown (ND) and Past President of Dakota ACAC

They share candid insights on where breakdowns happen, what strong partnerships look like, and how better collaboration can improve student success.

Faculty can be some of the most powerful allies (or unexpected challenges) in student recruitment. This week we explore how to move from “favors” to real partnerships with academic departments, and what makes faculty involvement meaningful for students.

Our guests bring both the high school and college perspectives:

• Amanda Chapman, Director of College Counseling at The Whitfield School (MO) and President-Elect of Missouri ACAC

• Christine Grotzke, Senior Associate Director of Admissions at Michigan Technological University (MI) and President of Illinois ACAC

Together, they share how faculty shape student impressions, how to build stronger collaborations, and where admissions leaders can start.

Campus visits have long been seen as the ultimate recruitment tool, but is that still true today? This week we explore whether in-person visits remain the deciding factor, how virtual options compare, and what makes a visit truly impactful for students.

Our guests bring perspectives from both high school counseling and admissions offices:

• Sasha Rashid, School Counselor at Henry P. Becton High School (NJ) and President of New Jersey ACAC

• Dan Revier, Senior Admissions Representative at University of Mary (ND) and President-Elect of Dakota ACAC

They share what students focus on during visits, how colleges can adapt, and whether the campus tour still reigns supreme.

Our inboxes are overflowing, but are students paying attention? This week we’re asking whether email is still the best way to connect, or if it’s just the easiest metric to track.

Our guests weigh in from both the counselor and admissions office perspectives:

• Erin Jensen, Independent Consultant at Golden Ratio Northwest (WA) and President of Pacific Northwest ACAC

• Ryan DePuy, Vice President of Undergraduate Admissions at Iona University (NY) and Past-President of New Jersey ACAC

They share candid insights about what communication cuts through the clutter, what students actually respond to, and what colleges should stop doing.

Burnout in admissions and counseling is real, but recovery is possible. This week, we’re talking about how teams can bounce back, what good leadership looks like, and the practical ways to keep morale strong through a tough cycle.

Our guests bring both the school and university perspectives:

• Arlene Outerbridge, Director of Guidance and College Counseling at The Masters Academy (FL) and President of Southern ACAC

• James Powell, Assistant Director of Recruitment at Oklahoma State University and President of Great Plains ACAC

Together, they share candid strategies for supporting staff, protecting well-being, and leading teams through challenging times.

Season 10 kicks off with a big question: are colleges truly listening to what students care about, or are we still stuck in outdated assumptions?

This week’s guests bring insider perspectives from both the school and state levels:

• Julio Mata, Dean of College Counseling at Chadwick School and Past-President of Western ACAC

• Aaron Salasek, Direct Admissions Coordinator at the Minnesota Office of Higher Education and Past President of Minnesota ACAC

Together, they unpack how student voices are shaping recruitment, communication, and policy, and what admissions leaders need to change now.

Campus Pro Events: Rethinking Campus Tours and Visits

Why haven’t campus tours changed in 30 years? What happens when visitors can’t hear the guide, don’t speak the language, or simply forget most of what they’ve been told? This podcast explores the overlooked, but crucial, role of campus visits in recruitment and belonging, and how technology can transform the experience.

From accessibility and interactivity to personalization and data insights, Campus Pro Events is reshaping tours, orientations, financial-aid sessions, graduations, and more. Hear the stories that inspired our tools, what admissions and visit leaders are asking for now, and how mobile devices, live translation (130+ languages, including ASL support), and real-time dashboards make visits more engaging, inclusive, and memorable.

See it in action and claim a free trial event setup at campusproevents.com.
Meet them at NACAC: Booth #631—across from CIVSA and CollegeVine.
Email Tim: tim@campusproevents.com

In this podcast episode, we explore what it really means to empower a college’s internal enrollment management team - not just by providing services, but by strengthening their ability to handle every aspect of the enrollment cycle with confidence. As institutions face staffing shortages, enrollment pressure, and evolving student expectations, the temptation is often to outsource and move on. But what if external support could actually build long-term capacity within your internal team?

Join us as we discuss practical, real-world strategies for developing self-sufficiency in enrollment offices, from capacity building and coaching to creating sustainable systems. Learn how a strategic partnership can leave admissions offices more capable, more independent, and better prepared to navigate the challenges ahead.

Whether you’re a VP of Enrollment, a Director of Admissions, or a consultant working alongside institutions, this conversation will offer insights into delivering lasting support, not just quick fixes that fill immediate gaps.

Well, it was bound to happen. At long last, the tenth season is upon us, and wow do we have an exciting round of guests lined up. This season, we went Presidential. Just like in season five, all of our guests are the current President, President-Elect, or Past President of their regional NACAC affiliate.

We're leaning all the way in on the current leaders of the profession - the folks managing the debate over ethics in their state, the regional college fair circuit, and whether to get cookies or hummus at the conference social.

Episodes will be released every Tuesday between now and November 4th. But, as always, we might have a surprise or two up our sleeves in the mean time.

It seems like we've been saying it for years and years: college fairs are dying out. And yet, here in 2025, they continue as strong as they have been in some time.

Part of that is the enduring nature of the event - and part of it is the work of Dan Saavedra and his innovative team at StriveScan. For this Lunchcast Live, we asked Dan to help us understand how he found opportunity and improvements in a recruitment event that is older than any of us.

The Admissions Directors Lunchcast recently launched a live video podcast version of our unique brand of conversations. Throughout the winter and spring, we held less formal, but just as informative, conversations with admissions leaders about what's on their mind.

While the live version was an exclusive invitation for our Lunchcast community (email adlunchcast@gmail.com to get on the list for future episodes!) - the first half of the conversation is now available on the podcast feed.

We are pleased to bring you the first section of our conversation with Jim Miller, retired admissions professional, former NACAC President, and the namesake of the Wisconsin ACAC's Commitment to Service award, discussing what wisdom he would pass along to the rising generation of professionals.

A few months ago, we recorded a special Lunchcast Live with Nick Spaeth, Dean of College & Academic Advising at Brookfield Academy in Brookfield, Wisconsin.

Nick joined us to discuss the importance of building and maintaining relationships across the desk in our work.

Our very first guest on the podcast, Adrian Flores, came back for a Lunchcast Live discussion on what colleges are missing when it comes to recruiting first generation college students.

Adrian Flores is a College Transition Coordinator at The Carmen Schools in Milwaukee, Wisconsin. In his career, he has worked at two small private institutions that were incredibly tuition dependent and is able to dive deep into the competing demands facing colleges and universities.

Information about Lunchcast Lectures is available here.

Use promocode: COLDOPEN for a friend of he pod discount!

This week's episode sponsored by Geneologie, where you'll get 10% off your first order if you mention The Admissions Directors Lunchcast.

⁠https://www.geneologie.com/promo-box/ ⁠

College admissions has always been stressful—but today’s students are facing a level of anxiety and pressure unlike anything we’ve seen before.

From social media-fueled perfectionism to overwhelming college messaging, mental health is now a major factor in the admissions process.

Joining the conversation:

• Mary O’Malley, Co-Head of Advising at Union Hall Admissions Counseling, shares what she’s seeing firsthand—why students struggle to define what they actually want and how parents, counselors, and colleges can help.

• Alicia Bourque, Vice President for Student Affairs at Loyola University New Orleans, gives insight into how colleges should proactively support students’ mental health, from admissions through graduation.

We discuss:

• The biggest mental health struggles students face in the college process
• How colleges' deadlines and messaging can either help or hurt
• Why peer support networks matter more than ever
• What admissions professionals can actually do to support student mental health

Information about Lunchcast Lectures is here.

Use promocode: COLDOPEN for a friend of the pod discount!

This week's episode sponsored by Geneologie, where you'll get 10% off your first order if you mention The Admissions Directors Lunchcast.

⁠https://www.geneologie.com/promo-box/ ⁠

The last few years have been rough for admissions professionals, and the conversation about staff morale isn’t going away anytime soon. How do leaders keep their teams motivated?

What actually improves morale (beyond pizza Fridays)? And what role do admissions counselors themselves play in shaping workplace culture?

Joining the conversation:

• Dana Lambert, School Counselor at West Milford Township Public Schools, shares insights from the high school side—why school counselors often feel stuck in “middle management,” how burnout impacts students, and what admissions reps can do to strengthen relationships.

• Angie Cooksy, Vice President for Enrollment Management at Bradley University, brings the VP perspective on building a culture of support, resilience, and positivity while acknowledging the very real pressures of enrollment work.

From avoiding toxic positivity to managing remote staff, this episode digs into the realities of keeping morale high in a high-pressure profession.

This week's episode sponsored by Geneologie, where you'll get 10% off your first order if you mention The Admissions Directors Lunchcast.

⁠https://www.geneologie.com/promo-box/ ⁠Vendors are a critical part of the admissions and enrollment world—but are you getting the most out of them? This week, Nathan and Teege explore the best strategies for building, managing, and maximizing vendor partnerships to improve recruitment, retention, and efficiency.

Joining the conversation:

• Jeff Fuller, College Counseling Director at Strake Jesuit College Preparatory School, shares how vendors shape relationships between high schools and colleges—and where ethical considerations come into play.

• Tess Ferzoco, Vice President for Enrollment Management at Edgewood College, gives an inside look at how institutions can get real ROI from their vendor contracts and avoid common pitfalls.

From data privacy concerns to underutilized tools, this episode is packed with insights on making vendors work for you—not the other way around.

This week's episode sponsored by Geneologie, where you'll get 10% off your first order if you mention The Admissions Directors Lunchcast.

⁠https://www.geneologie.com/promo-box/ ⁠Data drives everything in modern admissions—but are colleges using it the right way? This week, Nathan and Teege dive into how institutions can analyze student data more effectively to improve recruitment and yield.

Joining the conversation:

• Brian Ford, Director of School and College Counseling at Boston College High School, who shares what high schools wish colleges paid more attention to in student data.

• David Dysart, Associate Director for Data Analytics at Stevens Institute of Technology, who breaks down how colleges can actually use data to target the right students and avoid common integration pitfalls.

From tracking demonstrated interest to the ethical concerns of data-driven decision-making, this episode covers it all. Tune in to make sure you’re using data the right way!

This week's episode sponsored by Geneologie, where you'll get 10% off your first order if you mention The Admissions Directors Lunchcast.

⁠https://www.geneologie.com/promo-box/ ⁠

CRMs, texting platforms, predictive analytics, chatbots—oh my! The world of admissions technology keeps evolving, and if you’re not careful, your tech stack can start running you instead of the other way around.

This week, we’re talking to two experts who have mastered the digital frontier:

• Abe Gruber, Vice President of Strategic Growth & Operations at Softdocs, shares the biggest mistakes colleges make with tech implementation and where AI is taking us next.

• Bridgett Thompson, Director of Admissions Operations at Knox College, discusses how to streamline workflows, improve efficiency, and avoid tech burnout in admissions.

We cover:

• How to get the most out of your CRM and recruitment tools
• The key to successful tech implementation (hint: it’s NOT the go-live date)
• The role AI is already playing in admissions—and where it’s headed
• Why student portals are becoming a critical recruitment tool
• The one thing most admissions offices would change about their tech

Whether you’re wrangling a brand-new CRM or just trying to tame your current tech, this episode is packed with practical advice.