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CRMs, texting platforms, predictive analytics, chatbots—oh my! The world of admissions technology keeps evolving, and if you’re not careful, your tech stack can start running you instead of the other way around.

This week, we’re talking to two experts who have mastered the digital frontier:

• Abe Gruber, Vice President of Strategic Growth & Operations at Softdocs, shares the biggest mistakes colleges make with tech implementation and where AI is taking us next.

• Bridgett Thompson, Director of Admissions Operations at Knox College, discusses how to streamline workflows, improve efficiency, and avoid tech burnout in admissions.

We cover:

• How to get the most out of your CRM and recruitment tools
• The key to successful tech implementation (hint: it’s NOT the go-live date)
• The role AI is already playing in admissions—and where it’s headed
• Why student portals are becoming a critical recruitment tool
• The one thing most admissions offices would change about their tech

Whether you’re wrangling a brand-new CRM or just trying to tame your current tech, this episode is packed with practical advice.