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The $100M Entrepreneur Podcast

Brad Sugars

248 episodes

4 days ago

Most businesses struggle to scale because they confuse effort with leverage. In this episode of The $100M Entrepreneur Podcast, Brad explains why one hundred million dollar companies are not built by working harder. They are built by structuring businesses so the work is done once and the value keeps paying back over time. He breaks down the four types of leverage every scalable business must master: people, systems, marketing, and finance. You will learn why repeat customers, subscription mo...

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Entrepreneurship

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Most businesses struggle to scale because they confuse effort with leverage. In this episode of The $100M Entrepreneur Podcast, Brad explains why one hundred million dollar companies are not built by working harder. They are built by structuring businesses so the work is done once and the value keeps paying back over time. He breaks down the four types of leverage every scalable business must master: people, systems, marketing, and finance. You will learn why repeat customers, subscription mo...

Show more...

Entrepreneurship

Episodes (20/248)

The $100M Entrepreneur Podcast

The Power of Leverage: Work Once, Get Paid Forever

Most businesses struggle to scale because they confuse effort with leverage. In this episode of The $100M Entrepreneur Podcast, Brad explains why one hundred million dollar companies are not built by working harder. They are built by structuring businesses so the work is done once and the value keeps paying back over time. He breaks down the four types of leverage every scalable business must master: people, systems, marketing, and finance. You will learn why repeat customers, subscription mo...

4 days ago

10 minutes

The $100M Entrepreneur Podcast

How Scaling Through Partnerships Helps You Reach $100M

Scaling to $100 million requires more than hard work and great execution. It requires leverage. In this episode of The $100M Entrepreneur Podcast, Brad explains why partnerships are one of the fastest and most effective ways to scale a business into new markets. He breaks down the different partnership models that high-growth companies use, including strategic alliances, joint ventures, affiliates, licensing, and franchising, and how each one helps you grow beyond a single team, location, or...

1 week ago

11 minutes

The $100M Entrepreneur Podcast

From Vision To $100M: A Practical Strategy Playbook

In this episode of The $100M Entrepreneur Podcast, Brad shows you how to build a strategic plan that can actually take your business to one hundred million. He explains why most owners fail before they even start. Their goals are too small, too safe, and not nearly bold enough to create real change. Brad shares how setting crazy goals early in his life pushed him to learn faster, think bigger, and take action long before he felt ready. He then breaks down the core planning elements you need. ...

2 weeks ago

10 minutes

The $100M Entrepreneur Podcast

Avoiding the Entrepreneurial Plateau: The Real Reason You’re Stuck at $1M–$3M

Most companies plateau. Brad shows you why and how to break through. In this episode of The $100M Entrepreneur Podcast, Brad Sugars explains the real ceilings businesses hit at $1M, $3M, and $10M and what it actually takes to push past each one. He breaks down the “million-dollar founder ceiling,” where everything still runs through you; the $3M systems ceiling, where the business is trapped in people’s heads instead of documented processes; and the $10M leadership ceiling, where growth stall...

3 weeks ago

9 minutes

The $100M Entrepreneur Podcast

The Blueprint for Building a Team That Scales Without You

Most companies hire. The best ones recruit. In this episode of The $100M Entrepreneur Podcast, Brad Sugars, founder and chairman of Action Coach, explains why relying on job posts keeps businesses stuck — and why real scale comes from actively finding, attracting, and keeping A-players. He breaks down the true difference between hiring and recruiting, the principle behind A’s hiring A’s, and how a single great person can completely transform a company’s trajectory. Brad shares real exam...

1 month ago

12 minutes

The $100M Entrepreneur Podcast

How $100M Entrepreneurs Build Wealth Beyond the Business

In this episode of The $100M Entrepreneur Podcast, Brad Sugars, founder and chairman of Action Coach, breaks down what real freedom actually looks like and why most entrepreneurs never reach it! He does that by teaching you the three layers of wealth that every founder must master to create true long-term freedom. He explains how active wealth is built inside the business, how passive wealth is created through disciplined investing, and how lifestyle wealth ensures that money translates...

1 month ago

12 minutes

The $100M Entrepreneur Podcast

The $100M Growth Flywheel: Marketing That Compounds

Forty percent of buyers just want to click a button and purchase without ever talking to a salesperson. At the same time, most people want to be sixty to eighty percent through their own research before they even consider booking a call. In this new landscape, marketing is no longer a support function for sales. It is the engine. Brad explains why the balance has shifted to eighty percent marketing and twenty percent sales, and what that means for every business owner who wants to scale. In t...

1 month ago

15 minutes

The $100M Entrepreneur Podcast

The Reinvention Formula: Growing Into Your Biggest Goals

Most entrepreneurs set goals based on what they can do today, not who they need to become tomorrow. In this episode, Brad shares how he went from a young solopreneur in Brisbane to building ActionCOACH into a global franchise doing $100M a year in revenue, and why the real game is learning, reinvention, and scaling beyond yourself. You’ll hear the behind-the-scenes story: early hustle jobs, mentors who collapsed decades into days, the shift from “doing it all myself” to franchising, and how b...

1 month ago

12 minutes

The $100M Entrepreneur Podcast

From Operator to Owner: The CEO Blueprint for Freedom and Scale

What does it take to run a business in just one hour a week? In this episode, Brad Sugars reveals the mindset and methods behind evolving from operator to owner and becoming the kind of CEO who builds businesses that run without you. Most entrepreneurs stay stuck in the business; Brad shows how to step out by mastering the four hats of a CEO: Visionary, Builder, Leader, and Investor. You’ll learn how to delegate with confidence, structure your time for maximum impact (customers, team, numbers...

2 months ago

11 minutes

The $100M Entrepreneur Podcast

5 Strategic Disciplines to Build a $100 Million Company | Exponential Growth Secrets

A grade businesses are built by A grade people. In this episode, Brad Sugars breaks down the five disciplines every one hundred-million-dollar company masters: Strategy, Business Development, People, Execution, and Mission. Learn how to create real leverage so you do the work once and get paid forever, choose the right business model, and cut what slows you down. You will also see how to modularize growth (X times Y) so each new location or segment scales faster and the next sale costs less a...

2 months ago

14 minutes

The $100M Entrepreneur Podcast

How to Build a Business That Works Without You | The $100M Entrepreneur Mindset

In this transformative episode of the $100 Million Podcast, Brad Sugars issues a blunt reality check: if you're the business, you don't have a business, you have a demanding job working for a crazy person, namely yourself. He redefines a true business as a commercial, profitable enterprise that thrives without the owner’s constant presence, introducing his golden rule of leverage: do the work once, get paid forever. Drawing from his own life, Brad recounts how, after 10 years building Action ...

2 months ago

10 minutes

The $100M Entrepreneur Podcast

The $100M Mindset: How to Think, Lead, and Scale Like a Real Entrepreneur

In this episode of The $100M Entrepreneur Podcast, Brad Sugars, founder and chairman of Action Coach, breaks down the mindset shifts required to scale from $1 million to $100 million and beyond. Discover why belief, systems, and leadership determine the true ceiling of your business, not just hustle. Brad reveals the three key thinking stages of growth: the million-dollar survival phase, the $10 million systems and leadership phase, and the $100 million vision and leverage phase. Learn...

2 months ago

10 minutes

The $100M Entrepreneur Podcast

Find Your Why: How Adversity Shapes Success and Purpose from Kevin Sinfield

Rugby icon Kevin Sinfield joins Brad to talk purpose, resilience, and leadership that holds up under pressure. He explains how supporting the MND community gave his life a new mission, why he chose seven marathons in seven days, and how he keeps competition healthy, competing with himself while protecting family time. You’ll hear practical frameworks: chunking big goals into the next three hours, the “make the start line tomorrow” mantra, and a daily 30-minute habit that compounds. Kevin also...

2 months ago

28 minutes

The $100M Entrepreneur Podcast

Stop Chasing, Start Choosing: How to Create Demand That Lasts from Daniel Priestley

What does it really take to be oversubscribed—to have more demand than supply, on purpose? In this deep-dive with bestselling author and entrepreneur Daniel Priestley, we unpack the strategy behind creating demand-and-supply tension, building “with or without you” energy, and designing an official capacity that protects your customer experience (and your margins). We cover why great brands market before they launch, how to collect signals not sales (waitlists, applications, discussions) to ma...

3 months ago

34 minutes

The $100M Entrepreneur Podcast

Build to Sell, Not to Survive with James Vincent

Join James Vincent on The $100M Entrepreneur Podcast as he interviews Brad Sugars, founder of Action Coach, on building a salable business, a profitable enterprise that runs independently. Brad breaks down his ABOS system, a 31-year-old framework with 6 levels: mastery, profitability, management, systems, team leadership, and exponential growth. Discover practical strategies, like the "5 Ways" formula, to boost profits, systemize for scale, and plan a successful exit. A must-listen for entrep...

3 months ago

2 hours 30 minutes

The $100M Entrepreneur Podcast

Building a Business That Can Work Without You in It w/ Simon Squibb

In this episode of The $100M Entrepreneur Podcast, Brad Sugars sits down with Simon Squibb for a powerful conversation on building authentic brands that drive long-term success. Simon shares why branding is more than just marketing, how founders can create trust at scale, and why storytelling is the currency of modern business. The two also explore the lessons Simon learned from starting over after selling his company, the importance of purpose-driven entrepreneurship, and how to turn setback...

3 months ago

47 minutes

The $100M Entrepreneur Podcast

What Every Entrepreneur Must Hear w/ Gary Vee

In this episode of The $100M Entrepreneur Podcast, Brad Sugars sits down with Gary Vaynerchuk for a candid conversation about brand, attention, and leadership in the age of AI. Gary explains why building a brand beats competing on price, why social media creative is still the most efficient growth lever, and how to scale to twenty to thirty pieces of content a day without turning your feed into a lifestyle show. Together, they dig into resilience as the default setting for real owners, caring...

3 months ago

21 minutes

The $100M Entrepreneur Podcast

The Future of Social Media from Gary Vee

In the premiere episode of The $100M Entrepreneur Podcast, Brad Sugars sits down with Gary Vaynerchuk (Gary Vee) for a powerful conversation on business, life, and what success really means. Gary shares why financial freedom is possible on $60,000 a year, how LinkedIn is today’s most underpriced B2B growth platform, and why live social shopping is the next big wave in eCommerce. The two also explore the importance of resilience in parenting, the dangers of over-coddling kids, and how true suc...

4 months ago

9 minutes

The $100M Entrepreneur Podcast

The $100M Entrepreneur Podcast: Official Trailer

Get ready for a brand new podcast, The $100M Entrepreneur, hosted by Brad Sugars, founder of ActionCOACH, the world’s #1 business coaching company! Join us for exclusive insights from global entrepreneurs like Gary V, Simon Squibb, Daniel Priestley, and more, as we break down the strategies, systems, and mindset to scale your business to $100 million and beyond. Whether you're a seasoned leader or just starting out, this podcast is your guide to massive growth. Subscribe ...

4 months ago

The $100M Entrepreneur Podcast

Find Your TRUE Passion by Focusing on USEFULNESS First

In this episode of the Big Success Podcast, John Tarnoff challenges conventional career wisdom and shares why usefulness, not passion, should drive your path forward. From Hollywood producer to career coach, John explores the power of self-knowledge, inner alignment, and the courage to change—even midlife. Learn why confidence comes last, why "casting" the right team matters more than ever, and how you can attract opportunities by being of service. Get out of the day-to-day grind. Learn how ...

7 months ago

29 minutes