What does it really take to be oversubscribed—to have more demand than supply, on purpose? In this deep-dive with bestselling author and entrepreneur Daniel Priestley, we unpack the strategy behind creating demand-and-supply tension, building “with or without you” energy, and designing an official capacity that protects your customer experience (and your margins). We cover why great brands market before they launch, how to collect signals not sales (waitlists, applications, discussions) to ma...