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The 1% Edge
Carlos Nouche
44 episodes
1 day ago
Welcome to The 1% Edge Podcast with Carlos Nouche! The 1% Edge Podcast delivers insightful interviews with exceptional guests who share their personal journeys of continuous improvement—striving to get 1% better every day. Our focus is on go-to-market leaders across a range of industries, including roles such as: sales, customer success, sales operations, revenue enablement, marketing, product design, and more. Whether you’re a GTM professional seeking actionable insights or aiming to elevate your career, this podcast is your go-to resource for inspiration and practical strategies. Join us as we explore the mindset, habits, and strategies that drive success in the modern business landscape.
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Business
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All content for The 1% Edge is the property of Carlos Nouche and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The 1% Edge Podcast with Carlos Nouche! The 1% Edge Podcast delivers insightful interviews with exceptional guests who share their personal journeys of continuous improvement—striving to get 1% better every day. Our focus is on go-to-market leaders across a range of industries, including roles such as: sales, customer success, sales operations, revenue enablement, marketing, product design, and more. Whether you’re a GTM professional seeking actionable insights or aiming to elevate your career, this podcast is your go-to resource for inspiration and practical strategies. Join us as we explore the mindset, habits, and strategies that drive success in the modern business landscape.
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Business
Episodes (20/44)
The 1% Edge
E44 - NAVIGATING WORK-LIFE BALANCE | Mark Reynolds

In this episode of the 1% Edge podcast, Carlos Nouche and Mark Reynolds discuss the complexities of achieving work-life balance. They explore personal well-being strategies, the importance of family connections, and effective leadership dynamics. Mark shares his insights on prioritizing personal health, creating family traditions, and empowering teams in the workplace. The conversation emphasizes the need for planning, setting boundaries, and continuous improvement in both personal and professional life.


We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

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1 day ago
33 minutes

The 1% Edge
E43 - SELL LIKE NO-ONE ELSE: 3 WINNING TRAITS FOR TODAY'S MARKET | David Galvin

In this episode of the 1% Edge podcast, host Carlos Nouche and guest David Galvin discuss the essential traits that differentiate successful salespeople in today's market. They emphasize the importance of positive tenacity, grit, and a structured process in sales. David shares personal anecdotes and strategies that highlight how building relationships and being empathetic can lead to greater success in sales. The conversation also touches on the significance of adapting to remote selling and the value of being present with clients.


We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

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3 days ago
31 minutes

The 1% Edge
E42 - VALUE CREATION IN SAAS : A NEW APPROACH | John Lepto IV

In this episode of the 1% Edge Podcast, Carlos Nouche interviews John Lepto IV, Chief Revenue Officer at Clear Go-To-Market, discussing the intricacies of private equity, particularly in the SaaS environment. They explore the differences between private equity and venture capital, the shift towards value creation, the importance of speed and due diligence in leadership roles, and common mistakes made by leadership teams in private equity settings. John shares insights from his extensive experience in the field, emphasizing the need for clarity in go-to-market strategies and the importance of being prepared for board meetings.
We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

Show more...
1 week ago
32 minutes

The 1% Edge
E41 - DEBUNKING MARKETING MYTHS FOR BUSINESS SUCCESS | Rodolfo Haenni

In this episode of the 1% Edge podcast, Carlos Nouche and Rodolfo Haenni discuss the common myths surrounding marketing and its critical role in business strategy. They explore the importance of aligning sales and marketing efforts, understanding customer needs, and quantifying the value delivered to customers. Rodolfo emphasizes the need for consistency and discipline in achieving business success and highlights the significance of continuous improvement in both personal and professional growth.


We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

Show more...
1 week ago
33 minutes

The 1% Edge
E40- BUILDING A STATUP BASED ON DELIVERING VALUE | Ashok Rajan

In this episode of the 1% Edge Podcast, Carlos Nouche and Ashok Rajan discuss the importance of building a startup focused on delivering value rather than just technology. They explore the significance of understanding ROI from the customer's perspective, navigating the committee buying process, and the challenges founders face in balancing their passion for technology with the need to address customer pain points. The conversation also delves into the role of AI in modern startups and the necessity of purposeful data solutions to drive value creation.

We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

Show more...
2 weeks ago
34 minutes

The 1% Edge
E39 - MASTERING COACHING AND PERFORMANCE MANAGEMENT | Ian Grace

In this episode of the 1% Edge podcast, Carlos Nouche and Ian Grace discuss the critical aspects of coaching and performance management in sales. They explore the transition from being a successful salesperson to an effective sales leader, emphasizing the importance of coaching, real-time feedback, and the need for a strong discovery process. Ian shares insights on navigating challenging market conditions, the role of AI in enhancing sales coaching, and the key performance metrics that drive success. The conversation highlights the significance of continuous improvement and the mindset shift required for effective leadership.


We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

Show more...
2 weeks ago
32 minutes

The 1% Edge
E38 - CONSULTATIVE SELLING IN TECH SALES | John Care

In this episode of the 1% Edge podcast, Carlos Nouche and John Care delve into the evolving role of sales engineers in the tech industry. They discuss the importance of consultative selling, the impact of AI on sales processes, and the significance of understanding both pain and gain in customer interactions. John emphasizes the need for collaboration between sales reps and engineers, the value of building trust with customers, and the future of human connection in sales. The conversation also touches on strategies for building a world-class sales team and the personal insights of John as an NFL owner and author.

John's LinkedIn: https://www.linkedin.com/in/johncare/

We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

Show more...
3 weeks ago
34 minutes

The 1% Edge
E37 - RESILIENCE IS ABOUT GETTING UP WITH GRACE AND CLARITY | Tom LeNoble

In this episode of the 1% Edge Podcast, host Carlos Nouche speaks with Tom LeNoble, a coach, speaker, and author, about resilience and reinvention. Tom shares his personal journey, including his experiences with life-threatening illnesses and his career at Facebook. They discuss the importance of setting intentions, navigating career transitions, and the value of philanthropy. Tom emphasizes that resilience is a muscle that can be strengthened and that giving back is a vital part of a fulfilling life.

Connect with Tom on LinkedIn: https://www.linkedin.com/in/tomlenoble/


We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

Show more...
3 weeks ago
31 minutes

The 1% Edge
E36 - CAN AI REALLY HELP YOU SELL? | Sriharsha Guduguntla

In this episode of the 1% Edge podcast, Carlos Nouche interviews Sriharsha Guduguntla, co-founder and CEO of Hyperbound AI, about the transformative role of AI in sales. They discuss how AI can enhance sales skills, the importance of practice in sales, and the evolution of sales strategies in a changing market. Sriharsha shares the journey of building Hyperbound AI, the challenges faced by new sales professionals, and the need for realistic role-playing in training. The conversation also touches on continuous learning and the personal journey of Sriharsha as a young entrepreneur.


We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

Show more...
4 weeks ago
36 minutes

The 1% Edge
E35 - UNLOCKING THE SECRETS TO A PASSIONATE LIFE | Tal Tsfany

In this episode of the 1% Edge Podcast, host Carlos Nouche engages with Tal Tsfany, President and CEO of the Ayn Rand Institute, discussing the secrets to living a passionate life in today's business environment. Tal shares his personal journey from a tech executive to an author, emphasizing the importance of self-discovery, understanding one's core values, and the philosophical nature of happiness. The conversation explores the role of authenticity in personal and professional life, the significance of trust in business relationships, and how to create value through entrepreneurship. Tal also introduces his concept of the 'Value Domain Map' as a tool for achieving a 1% edge in life.


We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

Show more...
1 month ago
39 minutes

The 1% Edge
E34 - AGILITY AND EMPATHY IN LEADERSHIP | Julie Thomas

In this episode of the 1% Edge podcast, Carlos Nouche and Julie Thomas discuss the challenges of selling in turbulent times, emphasizing the need for agility, empathy, and continuous learning. They explore how organizations can adapt to change, the role of AI in enhancing sales effectiveness, and the importance of accountability in training and development. Julie shares insights on the evolving landscape of sales and the timeless principles that remain relevant regardless of market conditions.

We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

Show more...
1 month ago
34 minutes

The 1% Edge
E33 - THE STATE OF SALES: AI, ADAPTATION, AND THE HUMAN EDGE | John Barrows

In this episode of the 1% Edge Podcast, Carlos Nouche and John Barrows discuss the evolving landscape of sales, particularly in the context of AI and changing market dynamics. They explore the notion that the last decade has been a golden age for sales, but also highlight the risks posed by AI and the need for sales professionals to adapt. The conversation emphasizes the importance of curiosity, critical thinking, and genuine human connection in sales, while also proposing innovative approaches to training and collaboration within sales organizations.

We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

Show more...
1 month ago
34 minutes

The 1% Edge
E32 - BUILDING FOUNDATIONS FOR STARTUP SUCCESS | With Ben Stokes

In this episode of the 1% Edge podcast, Carlos Nouche and Ben Stokes discuss the do's and don'ts of working in sub $10 million startups. They explore the importance of establishing processes early on, the necessity of feedback loops for product development, and the critical role of lead generation and sales foundations. The conversation also touches on the impact of market changes post-COVID, the significance of creating a positive buyer experience, and the common mistakes startups make when scaling. Ben emphasizes the need for startups to focus on their product market fit and to take care of their sales teams to ensure long-term success.

We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

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1 month ago
32 minutes

The 1% Edge
E31 - YOU NEVER REGRET THE BOLD MOVES YOU MAKE | With Evisa Kekezi

In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Evisa Kekezi, Vice President at Workiva, about her journey of making bold moves to achieve personal and professional growth. Evisa shares her experiences from her early career, pivotal educational decisions, and the challenges she faced as a woman in a male-dominated tech industry. The conversation emphasizes the importance of self-belief, the ability to pivot when necessary, and the significance of finding balance in life. Evisa also offers valuable advice for women in tech and discusses her personal growth strategies.

Connect with Evisa on LinkedIn: https://www.linkedin.com/in/evisakekezi/?originalSubdomain=uk

We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

Show more...
1 month ago
32 minutes

The 1% Edge
E30 - STOP RUSHING THE PITCH: THE POWER OF SELLING THE PROBLEM FIRST | With Preston Lambrecht

In this episode of the 1% Edge Podcast, Carlos Nouche and Preston Lambrecht discuss the critical importance of understanding and selling the problem rather than rushing to present a solution. They explore common mistakes in sales, the value of thorough discovery, and the necessity of asking the right questions to uncover clients' true needs. The conversation emphasizes the role of empathy in building long-term relationships and successful sales strategies, ultimately advocating for a consultative approach to selling.

Connect with Preston on LinkedIn: https://www.linkedin.com/in/preston-lambrecht-1709323a/

We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

Show more...
1 month ago
36 minutes

The 1% Edge
E29 - THE POWER OF RELATIONSHIPS AND NETWORKING IN SALES | With Carl Taggart

In this episode of the 1% Edge Podcast, Carlos Nouche and Carl Taggart delve into the significance of building authentic business relationships and the art of networking in sales. They discuss the essence of what constitutes a true business relationship, emphasizing the importance of long-term connections over transactional interactions. Carl shares insights on maintaining relationships, facing challenges head-on, and the necessity of authenticity in sales. The conversation highlights practical strategies for effective networking and the mindset required for success in sales, ultimately underscoring that relationships are built on trust and genuine care for others.

Connect with Carl on LinkedIn: https://www.linkedin.com/in/carl-t-40b5b89/

We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

Show more...
1 month ago
31 minutes

The 1% Edge
E28 - BUILDING TRUST IN A REMOTE WORKFORCE | With Chris Bowman

In this episode of the 1% Edge Podcast, Carlos Nouche and Chris Bowman discuss the concept of opportunity inspection in sales, particularly in the context of a remote workforce. They explore the challenges of building trust and relationships in sales, the shift in focus from internal deal inspection to customer-centric approaches, and the importance of critical thinking in navigating the complexities of modern sales. Chris shares insights on adapting to remote work dynamics and emphasizes the need for personal connections in building successful sales strategies. The conversation concludes with a focus on continuous improvement and personal growth in the sales profession.

Conect with Chris Bowman on LinkedIn: https://www.linkedin.com/in/bowmanshome/

We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

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1 month ago
32 minutes

The 1% Edge
E27 - TOP MISTAKES THAT FIRST-TIME MANAGERS MAKE | With Jon Mathews

In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Jon Mathews, Vice President of Sales at Buxton, about the challenges new managers face when transitioning from peers to leaders. They discuss the importance of leadership training, self-awareness, and the need for a growth mindset. John shares insights on how to foster a positive culture within teams and the significance of having tough conversations. The conversation emphasizes that leadership is a skill that can be developed over time, and the importance of continuous improvement in both personal and professional realms.
Connect with Jon on LinkedIn: https://www.linkedin.com/in/jonrmathews/

We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

Show more...
1 month ago
36 minutes

The 1% Edge
E26 - BUILDING A WINNING TEAM ENVIRONMENT | With Steve Finch

In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Steve Finch, the Global Vice President of Sales Development at Okta, about the essential components of building a winning team environment. They discuss the importance of culture, leadership, and data in creating successful teams, as well as the need for intentional investment in leadership development and hiring practices. Steve shares his insights on scaling teams globally and emphasizes the significance of caring for team members to foster a positive work environment.

We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

Show more...
2 months ago
37 minutes

The 1% Edge
E25 - MASTERING NEGOTIATION SKILLS FOR SALES SUCCESS | With Todd Caponi

In this episode of the 1% Edge Podcast, host Carlos Nouche and guest Todd Caponi delve into the intricacies of negotiation skills, emphasizing the importance of transparency and mutual alignment in the sales process. They discuss the evolution of negotiation from a transactional event to a continuous process, highlighting the need for sales professionals to establish a sound basis for pricing and to navigate the challenges posed by procurement teams. Todd introduces his concept of the 'Four Levers of Negotiation' and shares insights on common mistakes made during negotiations, ultimately advocating for a relationship-focused approach that values long-term partnerships over short-term gains.


We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

Show more...
2 months ago
36 minutes

The 1% Edge
Welcome to The 1% Edge Podcast with Carlos Nouche! The 1% Edge Podcast delivers insightful interviews with exceptional guests who share their personal journeys of continuous improvement—striving to get 1% better every day. Our focus is on go-to-market leaders across a range of industries, including roles such as: sales, customer success, sales operations, revenue enablement, marketing, product design, and more. Whether you’re a GTM professional seeking actionable insights or aiming to elevate your career, this podcast is your go-to resource for inspiration and practical strategies. Join us as we explore the mindset, habits, and strategies that drive success in the modern business landscape.