Data analytics might not sound like the recipe for viral content, unless you’re Bill Yost. A longtime Google and Netflix analytics pro turned chronic LinkedIn poster, Bill has built a following by mixing sharp industry insight with humor, relatability, and a little bit of chaos.

In this episode, we talk about finding your creative lane, the unexpected pros and cons of going viral, building a community that’s deeper than your follower count, and why your “niche” might not be as narrow as you think.

When social media first appeared on the marketing scene, few saw it as a legitimate business driver. For Robyn Nissim, it wasn’t just a new channel; it was a blank canvas to create impact. In this episode, I sat down with Robyn, a LinkedIn Creator, content strategist, and fractional VP of Social, to talk about turning “just vibes” posting into measurable business results, scaling processes, building brand voice, and keeping your sanity in an industry that never stops moving.

The digital space is saturated with short form video, algorithms, growth hacks, and a never-ending chase for more views. But beneath all the viral trends, there’s a much bigger question content creators need to be asking: Are you building an audience or a real community?

In this episode, I’m joined by Daniel Kading: LinkedIn Top Voice, content creator, mental health advocate, and founder of his own creative studio (but seriously, don’t call it an agency). 

Daniel has built a thriving business helping brands and personal creators cut through the noise with authentic content, while balancing creativity, family, and mental well-being.If you’re trying to create consistent content, navigate short form video, or just figure out how to stay sane while building your brand online, this one’s for you.

In today’s world of high-achieving professionals, many of us spend years tying our identities to job titles, companies, and external success. But what happens when you pause, whether by choice or circumstance, and take a step back? How do you redefine success on your own terms?

In today’s episode, we’re exploring the power of professional pauses, the evolving seasons of career and motherhood, and what it truly means to build a life beyond your resume.

Joining me is Zoé Zeigler, an award-winning marketing executive with two decades of experience leading brands like Toyota, Chase, Peloton, Google, Lyft, and Teen Vogue. Zoé has been recognized as a Marketer to Watch by Business Insider and Brand Innovators, but today, she’s sharing her personal journey of career pivots, motherhood, and how she learned to embrace the “in between.”

We’ve all had those moments where we wonder, "Do I really belong here? Am I doing a good enough job?" Imposter syndrome is real, and it’s holding way too many high achievers back from getting promoted, stepping into leadership, and getting paid what they’re worth.

Today, I’m joined by Rachel Lounds, an executive and career coach who has helped countless professionals silence their self-doubt, build unshakable confidence, and finally break through to the next level in their careers.

If you’ve ever felt like you’re one mistake away from being "found out" or that your success is just luck or timing, this episode is for you. Rachel is here to call BS on imposter syndrome and give you practical, no-fluff strategies to step into your power at work.

Influencer marketing isn’t just for fashion brands and TikTok dance trends anymore. It’s driving measurable impact in some of the most regulated, trust-heavy industries—including healthcare.

In this episode of Talk Digital to Me, I’m joined by Keith Bendes, Chief Strategy Officer at Linqia, Forbes contributor on influencer marketing, and co-host of the Creator Economy Live podcast. With experience helping massive brands like Unilever, McDonald’s, and Pepsi navigate the creator space, Keith has seen it all—and he’s breaking down exactly how and why influencer marketing is changing the game in healthcare.

True industry disruption happens when brands challenge the status quo—but how do you truly disrupt a legacy industry? How do you build an authentic brand and scale in the face of challenges?

To break it all down, I’m joined by Sara Ahmed-Holman, Chief Commercial Officer at Bobbie. If you’re unfamiliar with Bobbie, it’s the first mom-founded and led infant formula brand to enter the U.S. market in decades. They’ve been shaking up an industry dominated by giants and proving that mission-driven brands can also be category leaders.

Marketing magic happens when data fuels creativity—but how do you strike the perfect balance? How do brands predict trends before they fade? And what’s the secret to crafting high-performing campaigns that actually convert?

To break it all down, I’m joined by Scott Frost, a marketing powerhouse with 15+ years of experience across agencies, brands, and partners—including Adidas, Chubbies, and Solo Brands. Now leading consumer analytics at Eli Lilly, Scott has mastered the art of moving at the speed of culture, using data to drive both brand building and performance marketing.

In this episode, we’ll uncover:
✔️ The secret formula for high-impact campaigns
✔️ How brands can stay ahead of trends before they disappear
✔️ The biggest mistakes companies make when mixing creativity with data

The digital world is crowded. Brands are constantly competing for attention, credibility, and influence. But what if instead of renting space on someone else’s platform, you could own the conversation in your industry?

Today, I’m joined by Melissa Rosenthal who is helping brands do just that through a platform helping brands become the number one news source in their space. 

We are going to talk about how companies can take control of their brand authority, inject themselves into key conversations, and break away from outdated marketing playbooks.If you're a marketer, brand strategist, or founder trying to navigate the shifting content landscape, this episode is for you.

Today, we’re diving into one of my favorite topics—social media. It’s where brands come alive, communities thrive, and, let’s be real, trends either take off or flop spectacularly. Joining me today is someone who knows this world inside and out: Lauren Freund, Social Media Manager at Canva. Lauren has a lot of experience in marketing and digital media, and she’s absolutely mastered the art of turning likes and shares into meaningful growth.

Whether it’s building community, crafting strategic engagement, or jumping on trends at just the right moment, Lauren has seen it all. We’re here to talk about how to truly master social media for growth—how to build a community that actually cares, engage in ways that make a difference, and stay ahead of the curve when it comes to trends.

If you’re a marketer, brand strategist, or even just someone curious about the magic behind the posts you double-tap, this one’s for you.

When it comes to Artificial Intelligence, innovation isn’t just about cutting-edge technology—it’s about creating meaningful, human-centered experiences that make a real impact. AI has the power to transform industries, simplify everyday tasks, and solve some of the most complex challenges of our time. But how do we balance innovation with ethics and practicality?

In today’s episode, we’re exploring how AI is shaping our world, the importance of responsible development, and the exciting possibilities on the horizon. Joining me is Ria Cheruvu, an AI software architect at Intel and a trailblazer in the field. 

At just 14 years old, Ria became Intel’s youngest-ever AI hire. Since then, she’s earned a degree in data science from Harvard, taught as an instructor, and become a passionate advocate for open-source communities and women in STEM.

What if AI could predict not just what customers want to buy, but how they make those decisions? Today, we're pulling back the curtain on the AI revolution that's transforming how brands connect with consumers—from the early adopters shaping trends ….to the skeptics who still prefer human interaction.

Joining me is Michael Nevski, Director of Global Insights for Visa's Business Economics Insights team. As a self-proclaimed "recovering marketer," Michael has spent three decades turning complex consumer data into game-changing strategies, pioneering the first customer purchase journey analysis at Charles Schwab and now shaping how global brands adapt to the AI era.

Deepfakes are everywhere. Between big Hollywood movies like Star Wars to short YouTube clips of celebrities saying some crazy things. While some of them are for amusement, there are some deep concerns behind this technology involving politics and faked pornography. This episode talks about what deepfakes are, how they are created, and what they are being used for and could be used for in the future.

I recently spoke at the Women Tech Global Conference on how COVID-19 has affected and will continue to affect digital marketing trends and strategies and how companies can keep ahead of the game. This was the audio of my presentation that I am sharing with my podcast listeners today.

Technology has been a game-changer for all industries, and the marijuana industry is no exception. With many states legalizing it for both recreational and medicinal use, the market has had some major changes and has lead to numerous technological advancements in the growth and production of the products. Today we are going to talk about the different tech advancements in the industry ranging from personalized cannabis products based on your DNA profile to how law enforcement will be breathalyzing for THC.

Special Guest: Lewis Koski, Chief Operating Officer of Metrc which is an elaborate tracking system that serves to monitor cannabis production from day one until its sale. METRC ensures compliance in the cannabis industry by identifying and tagging plants, cannabis, and cannabis products; it also serves as a unique point of sale (POS) platform that further serves to monitor the growth of marijuana, its transportation, and the sale of cannabis.

When it comes to the tech world, it is mostly a male-dominated industry but things are starting to change. When it comes to tech that is specifically designed to help with the female body- who better to lead the charge than women coders, engineers and tech leaders?

This specific tech is what they refer to as FemTech and it has opened a lot of doors for women and has also raised a lot of questions and even controversy about what exactly FemTech means? So I decided not just to do an episode on the topic but an entire series of episodes devoted to the subject because it is a passion of mine being a woman in the STEM industry.

Today I have a special guest on the podcast to talk about the topic of FemTech. Prasha Dutra is the host of Her STEM Story a weekly podcast about extraordinary stories of real women in STEM. She has some great insight on what FemTech is and what it means to her.

The use of data collection and digital technology helps to lessen the impact of a crisis. There are some great ways that data is currently being used to keep track of natural disasters such as earthquakes, hurricanes, flooding, landslides, and droughts that often lead to wildfires. The most relevant of course is the use of data to fight the spread of COVID-19 at this time. There are some great benefits to the use of big data, but also some controversy surrounding how it is used and if it crosses a line into invasion of privacy.

As sad as it is to say, in times of crisis it is also, unfortunately, the prime time for scammers. People are desperate right now for information and news that they are willing to click on things that would usually throw up red flags and prone to believing a lot of what they read online.

Over the years, there have been many challenges people face when getting diagnosed and treated for mental health issues. Things like lack of understanding from the community or support, lack of transportation, the right providers nearby, inability to afford care with no insurance and so on. However, technology has opened a whole new door in mental health support and data collection. Mobile devices like cell phones, smartphones, and tablets are giving people access to physicians and therapists and new ways to access help, monitor progress, and eliminate the stigma of mental health disorders.