True industry disruption happens when brands challenge the status quo—but how do you truly disrupt a legacy industry? How do you build an authentic brand and scale in the face of challenges?

To break it all down, I’m joined by Sara Ahmed-Holman, Chief Commercial Officer at Bobbie. If you’re unfamiliar with Bobbie, it’s the first mom-founded and led infant formula brand to enter the U.S. market in decades. They’ve been shaking up an industry dominated by giants and proving that mission-driven brands can also be category leaders.