This week on Superlative, host Ariel Adams, founder of aBlogtoWatch.com, welcomes Jean-Christophe Babin, CEO of BVLGARI and the Head of LVMH Watches, for an in-depth and inspiring conversation about the future of luxury watchmaking. Our guest shares how BVLGARI continues to evolve by merging Italian creativity and Swiss precision, bringing emotion and innovation together in collections like the Serpenti and Octo Finissimo. He discusses the brand’s commitment to designing true feminine timepieces with their own mechanical movements, the growing importance of community through initiatives like the Octo Lovers, and how digital platforms and AI are transforming how luxury brands connect with their audiences. Babin also reflects on the origins of Geneva Watch Days and how collaboration, culture, and inclusivity continue to shape the industry’s progress. If you enjoy hearing from visionary leaders who are redefining craftsmanship, design, and leadership in the modern luxury world, this episode is not to be missed.Keep up with Jean-Christophe Babin:- Website: https://www.bulgari.com/ (https://www.bulgari.com/) - Instagram: https://www.instagram.com/jc.babin/ (https://www.instagram.com/jc.babin/) Check out this week’s sponsor - Jack Mason Watches:- https://jackmasonbrand.com/ (https://jackmasonbrand.com/) SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch (https://www.youtube.com/@ablogtowatch) To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/ (https://store.ablogtowatch.com/)To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/ (https://www.instagram.com/ablogtowatch/)- Twitter - https://twitter.com/ABLOGTOWATCH (https://twitter.com/ABLOGTOWATCH)- Website - https://www.ablogtowatch.

In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Tamas Piros, the creator of WatchAnchor.com, a digital platform that helps collectors manage their watch collections and protect their investments. Tamas shares how his background in IT and his love for timepieces inspired him to create a tool that tracks warranty dates, organizes technical details, and reminds users when it is time for service. Together they discuss how the Swiss watch industry continues to struggle with digital strategy and how technology can bridge the gap between traditional craftsmanship and modern innovation. The conversation also explores how artificial intelligence is reshaping storytelling, brand visibility, and online engagement, and why luxury brands must adapt to a more connected world. Tamas explains how WatchAnchor makes it easy to consolidate brand accounts, securely share collections, and even use AI to analyze and review a collection, offering a fresh perspective on how technology can elevate the watch ownership experience. If you enjoy exploring the future of watch collecting and the ways digital tools are transforming the luxury landscape, then tune into this week's episode to learn about how WatchAnchor is changing the way enthusiasts connect with their timepieces.Keep up with WatchAnchor:- Website: https://www.watchanchor.com/ (https://www.watchanchor.com/) SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch (https://www.youtube.com/@ablogtowatch) To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/ (https://store.ablogtowatch.com/)To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/ (https://www.instagram.com/ablogtowatch/)- Twitter - https://twitter.com/ABLOGTOWATCH (https://twitter.com/ABLOGTOWATCH)- Website - https://www.ablogtowatch.com/ (https://www.ablogtowatch.com/)If you enjoy the show please Subscribe, Rate, and Review!

In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down and speaks with Maria Bashutkina, lecturer, consultant, and founder of True Luxury Business, about the ...

In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Theodore de Turckheim, Chief Marketing Officer of Micromilspec. Together they explore how the Norwegian brand has evolved from creating bespoke timepieces for elite military squadrons to establishing itself as a serious contender in the modern luxury watch landscape. Theodore shares his unique path from the structured corporate culture of IWC Schaffhausen and Richemont to the creative freedom of a small, independent brand, reflecting on how agility and authenticity have fueled Micromilspec’s growth. The conversation dives into the company’s shift from tactical tool watches to broader lifestyle collections, the role of humor and storytelling in humanizing a watch brand, and why today’s collectors value connection and transparency as much as precision and heritage. From the debut of the Milgraph at Geneva Watch Days to the brand’s new ventures into extreme sports collaborations, Ariel and Theodore unpack what it means to build a bold, personality-driven brand in an industry often known for its formality, and how Micromilspec is proving that even serious watches can have a sense of humor.Keep up with Theodore and Micromilspec:- Website: https://www.micromilspec.com/ (https://www.micromilspec.com/) - Instagram: https://www.instagram.com/micromilspec/ (https://www.instagram.com/micromilspec/) Check out this week’s sponsor - Movado:- https://www.movado.com/ (https://www.movado.com/) SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch (https://www.youtube.com/@ablogtowatch) To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/ (https://store.ablogtowatch.com/)To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.

In this special episode of Superlative, host and aBlogtoWatch founder Ariel Adams takes listeners inside Intersect Los Angeles 2025, a vibrant, community-driven watch event redefining how enthusiasts connect with brands. Unlike traditional trade shows, Intersect is for the brands, by the brands and it is a collaborative effort led by independent creators like Wes Kwok of Nodus, Peter Cho of Jack Mason, and Marcus Walchli from Formex. Together, they’ve built a space that celebrates passion over pretension, camaraderie over commerce, and creativity over corporate polish. While speaking with all three, Ariel explores how this movement began as a small gathering in Los Angeles and grew into a multi-city series uniting microbrands and collectors through shared enthusiasm, not sales pitches. Dive into the episode now to hear how Intersect champions direct relationships between founders and fans, why it thrives on authenticity, and how it’s shaping the future of watch collecting in America, one handshake, story, and wrist-check at a time. - Intersect: https://www.intersectwatchshow.com/ (https://www.intersectwatchshow.com/) - Nodus: https://www.noduswatches.com/ (https://www.noduswatches.com/) - Jack Mason: https://jackmasonbrand.com/ (https://jackmasonbrand.com/) - Formex: https://formexwatch.com/ (https://formexwatch.com/) SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch (https://www.youtube.com/@ablogtowatch) To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/ (https://store.ablogtowatch.com/)To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/ (https://www.instagram.com/ablogtowatch/)- Twitter - https://twitter.com/ABLOGTOWATCH (https://twitter.com/ABLOGTOWATCH)- Website -

On this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Fred Savage, actor, director, and founder of Timepiece Grading Specialists (TGS), about the evolving culture of watch collecting and the critical role of trust in the secondary market. Fred shares how his own experience as a collector led to the creation of TGS, a company dedicated to impartial authentication, detailed condition grading, and transparent reporting to empower buyers and sellers alike. The conversation explores how grading standards and transparency can lower barriers to entry, create confidence for first-time buyers, and strengthen long-term engagement within the watch community. Ariel and Fred also discuss how watches act as cultural connectors across professions and lifestyles, why the secondary market is increasingly shaping the industry’s direction, and how brands can better position themselves to meet the expectations of American consumers. Join Ariel and Fred as they discuss how combining passion, transparency, and expertise can foster trust and shape the future of watch collecting, and so much more on this week’s episode of the Superlative podcast.Keep up with Fred and Timepiece Grading Specialists:- Website: https://timepiecegrading.com/ (https://timepiecegrading.com/) - Instagram: https://www.instagram.com/timepiecegrading/ (https://www.instagram.com/timepiecegrading/) SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch (https://www.youtube.com/@ablogtowatch) To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/ (https://store.ablogtowatch.com/)To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/ (https://www.instagram.com/ablogtowatch/)- Twitter - https://twitter.com/ABLOGTOWATCH (https://twitter.com/ABLOGTOWATCH)- Website - https://www.ablogtowatch.com/ (https://www.ablogtowatch.com/)If you enjoy the show please Subscribe, Rate, and Review!

On this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Giovanni Moro, co-founder of the Milan-based independent brand UNIMATIC. Giovanni shares the story of how two industrial designers transformed a shared passion for collecting into a globally recognized watch company. From the early days of designing the Modello Uno without a business plan, to building a reputation for stripped-down, functional tool watches with strong design integrity, Giovanni explains the philosophy that continues to drive UNIMATIC forward. The conversation explores how Italian culture, industrial design principles, and a focus on timeless archetypes inform UNIMATIC’s unique aesthetic, as well as why the brand has resisted luxury-driven trends in favor of fair pricing and authenticity. Listen in on their conversation as Giovanni highlights the brand’s celebrated collaborations, the balance between limited editions and core collections, and the future of UNIMATIC as it continues to evolve while remaining true to its founding values on this week’s episode of the Superlative Podcast. Keep up with Giovanni and UNIMATIC:- Website: https://www.unimaticwatches.com/ (https://www.unimaticwatches.com/) - Instagram: https://www.instagram.com/unimaticwatches/ (https://www.instagram.com/unimaticwatches/) SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch (https://www.youtube.com/@ablogtowatch) To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/ (https://store.ablogtowatch.com/)To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/ (https://www.instagram.com/ablogtowatch/)- Twitter - https://twitter.com/ABLOGTOWATCH (https://twitter.com/ABLOGTOWATCH)- Website - https://www.ablogtowatch.com/ (https://www.ablogtowatch.com/)If you enjoy the show please Subscribe, Rate, and Review!

On this episode of Superlative, host and aBlogtoWatch founder Ariel Adams is joined by Chris Hall, watch journalist and publisher of “The Fourth Wheel”, to examine the changing landscape...

In this episode of the Superlative podcast, host and aBlogtoWatch founder Ariel Adams sits down with Julien Tornare, the dynamic CEO of Hublot, to discuss the brand’s bold direction withi...

In this episode of the Superlative podcast, host and aBlogtoWatch founder Ariel Adams sits down with Peter Chong, a veteran collector and founder of Deployant.com. Peter sheds light on why...

In this episode of the Superlative Podcast, host Ariel Adams sits down with Adam Tomeček, software developer, watch enthusiast, and creator of WristLog, a digital tool designed for collectors who want to track the accuracy and wear-time of their watches. Adam shares his journey from purchasing his first G-Shock to developing a comprehensive platform that allows enthusiasts to log performance, monitor collections, and even receive AI-driven diagnostics. Together, Ariel and Adam explore the psychology behind collecting, why accuracy matters, how mechanical quirks fascinate enthusiasts, and why the “tool versus fashion” debate continues to divide the watch community. They also discuss the challenges of creating software for such a niche market, the opportunities for a watch “super app,” and the evolving relationship between technology and horology. Whether you’re a seasoned collector or new to the hobby, this conversation highlights how data, passion, and design converge in modern watch collecting.Check Out WristLog:- Website - https://www.wristlog.com/ (https://www.wristlog.com/) Check out this week’s sponsors:Ace Jewelers - https://www.acejewelers.com/ (https://www.acejewelers.com/) Löbner - https://lbnr.com/ (https://lbnr.com/) SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch (https://www.youtube.com/@ablogtowatch) To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/ (https://store.ablogtowatch.com/)To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/ (https://www.instagram.com/ablogtowatch/)- Twitter - https://twitter.com/ABLOGTOWATCH (https://twitter.com/ABLOGTOWATCH)- Website - https://www.ablogtowatch.com/ (https://www.ablogtowatch.com/)

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Cédric Joos, the Brand Manager of Hautlence, to explore the vision and direction of one of Switzerland’s most innovative independent watch brands. Together they reflect on the company’s founding during the early 2000s renaissance of independent watchmaking, the challenges of producing unconventional movements, and how Hautlence continues to redefine the way time is displayed. Cédric discusses the brand’s integration with H. Moser & Cie. under the MELB Holding group, the unique opportunities that partnership creates, and the importance of maintaining a close connection with collectors while producing only 200 watches annually. From avant-garde creations like the Retrovision series to the evolving strategies for brand awareness in a digital era, the conversation highlights how Hautlence blends creativity, technical ambition, and community to shape the future of modern horology.Keep up with Cédric and Hautlence:- Instagram - https://www.instagram.com/hautlence/ (https://www.instagram.com/hautlence/) - Website - https://www.hautlence.com/ (https://www.hautlence.com/) Check out this week’s sponsor:Marathon Watch - https://www.marathonwatch.com/ (https://www.marathonwatch.com/) SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch (https://www.youtube.com/@ablogtowatch) To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/ (https://store.ablogtowatch.com/)To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/ (https://www.instagram.com/ablogtowatch/)- Twitter - https://twitter.com/ABLOGTOWATCH (https://twitter.com/ABLOGTOWATCH)- Website - https://www.

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Barry Cheung, better known on Instagram as @BearWrist, and the Managing Partner of Classic Watch Repair in Hong Kong. Together, they trace Barry’s journey from an inquisitive watch enthusiast in university to his role in launching Hong Kong–based customization brand Undone, discussing the challenges and nuances of building a brand in the niche yet evolving world of watch personalization. Their conversation dives deep into the parallels between watch and car modification cultures, the unique psychology behind customizing both entry-level and high-end timepieces, and the shifting dynamics of the Hong Kong watch market. From sentimental heirlooms to value-driven vintage resales, Barry also shares his insights into the art and business of watch restoration. Listen in on their conversation as Ariel and Barry explore passion, craft, and commerce in the luxury watch industry, on this week’s episode of the Superlative Podcast. Keep up with Barry:- Instagram- https://www.instagram.com/bearwrist/ (https://www.instagram.com/bearwrist/) - Website - https://www.classicwatchrepair.com/ (https://www.classicwatchrepair.com/) Check out this week’s sponsor:Ace Jewelers - https://www.acejewelers.com/ (https://www.acejewelers.com/) SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch (https://www.youtube.com/@ablogtowatch) To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/ (https://store.ablogtowatch.com/)To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/ (https://www.instagram.com/ablogtowatch/)- Twitter - https://twitter.com/ABLOGTOWATCH (https://twitter.com/ABLOGTOWATCH)- Website -

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams sits down with Andrea Maggi, owner and CEO of Squale. Andrea shares his insights into Squale’s journey, its design philosophy, and the delicate balance between honoring tradition and innovating for modern enthusiasts. This includes the sport’s deep ties to Italy’s spearfishing culture and the pioneering challenges of making reliable timepieces in the 1960s. The conversation looks deeper into the evolution of diving watch technology, the artistry behind luminous materials, the impact of regulations, and why Squale’s reputation, fair pricing, and family-led passion set it apart in a crowded market. Whether discussing the emotional connection collectors have with mechanical watches or the brand’s commitment to authenticity over fleeting trends, Andrea offers a thoughtful perspective on why Squale remains a respected name among those who value craftsmanship, history, and a true connection to the sea. Join in on Ariel and Andrea’s conversation to explore the brand’s rich heritage, technical expertise, and enduring appeal in the world of professional dive watches on this week’s episode of the Superlative Podcast. Keep up with Andrea and Squale:- Website - https://www.squale.ch/ (https://www.squale.ch/) - Instagram - https://www.instagram.com/squaleofficial/ (https://www.instagram.com/squaleofficial/) Check out this week’s sponsor:Löbner - https://lbnr.com/ (https://lbnr.com/) SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch (https://www.youtube.com/@ablogtowatch) To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/ (https://store.ablogtowatch.com/)To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/ (https://www.instagram.com/ablogtowatch/)- Twitter - https://twitter.

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Henrik Ekdahl, the Managing Director of Ernst Leitz Werkstätten GmbH. Henrik is now responsible for the Leica watch and accessories business and previously held roles at IWC, BMW, Rolls-Royce, and Cartier. The two discuss Leica’s entry into mechanical watchmaking and how the brand’s optical precision and heritage in engineering provide a natural foundation for horology, and how Leica’s founder, Ernst Leitz I, trained as a watchmaker in Switzerland. Henrik also expands on why Leica believes in long-term product development, in-house design, and storytelling as pillars of sustainable luxury growth. Ariel has our guest detail Leica’s partnerships with Lehmann Präzision in Germany and Chronode in Switzerland to create their ZM 1, ZM 2, ZM 11, and ZM 12 watch collections, and Henrik outlines how Leica’s accessories division is expanding cautiously yet ambitiously, guided by product integrity and brand authenticity. Join Ariel and Henrik as they explore the delicate balance between innovation and legacy, and discover how Leica's future in watches and lifestyle products is being meticulously crafted with intention and precision on this week’s episode of the Superlative Podcast. Keep up with Henrik and Leica:- Website - https://leica-camera.com/ (https://leica-camera.com/) - Instagram - https://www.instagram.com/leica_camera (https://www.instagram.com/leica_camera) Check out this week’s sponsor:Citizen Watch - https://www.citizenwatch.com/ (https://www.citizenwatch.com/) SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch (https://www.youtube.com/@ablogtowatch) To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/ (https://store.ablogtowatch.com/)To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/ (https://www.instagram.com/ablogtowatch/)- Twitter -

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Andreas Wyss, CEO of COSC, the official Swiss chronometry institute responsible for certifying the precision of Swiss-made watches. Andreas pulls back the curtain on COSC’s rigorous testing processes, the evolution of Swiss watch movements, and how COSC plays a critical role in upholding the integrity of the "Swiss Made" label. Ariel has Andreas reflect on nearly five decades of heritage, and elaborate on how COSC is doubling down on consumer engagement and innovation. Andreas talks about how COSC is adapting its certification standards to meet the future of horology, the significance of independent certification in the luxury watch market, and so much more. Listen in on their conversation to hear a deep dive into the gold standard of timekeeping accuracy and to find out why independent certification remains more important than ever.Keep up with Andreas and COSC:- Website - https://www.cosc.swiss/ (https://www.cosc.swiss/) - Instagram- https://www.instagram.com/cosc.swiss (https://www.instagram.com/cosc.swiss) Check out this week’s sponsor’s:Citizen Watches - https://www.citizenwatch.com/ (https://www.citizenwatch.com/) Ace Jewelers - https://www.acejewelers.com/ (https://www.acejewelers.com/) SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch (https://www.youtube.com/@ablogtowatch) To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/ (https://store.ablogtowatch.com/)To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/ (https://www.instagram.com/ablogtowatch/)- Twitter - https://twitter.

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Pierre-Yves Donzé, a professor of business history at Osaka University, and the author of 'The Making of a Status Symbol: A Business History of Rolex.' The two dive right into Rolex’s history and how it has been largely undocumented, why the brand’s secrecy is a deliberate strategy to maintain its allure, and how Rolex's approach to consumer engagement may be evolving today. They also discuss how the brand’s marketing shifted from precision to social excellence in the 1960s, the role of the Hans Wilsdorf Foundation, and the impact of leadership changes on the brand. Listen in on the conversation this week as Ariel and our special guest fully dissect the history of one of the biggest brands in the world of watches and luxury, Pierre-Yves preview his newest book, 'The Making of a Status Symbol: A Business History of Rolex', and so much more.Keep up with Pierre-Yves and Check Out His New Book:- Website - https://sites.google.com/view/donze/home (https://sites.google.com/view/donze/home) - Book Links - https://manchesteruniversitypress.co.uk/9781526183255/ (https://manchesteruniversitypress.co.uk/9781526183255/) - Amazon - https://a.co/d/aqKK6g0 (https://a.co/d/aqKK6g0) Check out this week’s sponsor:Citizen Watch - https://www.citizenwatch.com/ (https://www.citizenwatch.com/) SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch (https://www.youtube.com/@ablogtowatch) To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/ (https://store.ablogtowatch.com/)To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/ (https://www.instagram.com/ablogtowatch/)- Twitter -

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Garrin Fraze, the Program Coordinator for the Watchmaking Program at Paris Junior College in Paris, Texas, as well as the owner of G. Fraze Horology. Garrin and Ariel delve into the complex realm of watchmaking, discussing the present shortage of skilled watchmakers, the significance of formal training, and the hurdles confronting independent watchmakers. Ariel asks Garrin to discuss the Watchmaking program at Paris Junior College and why it is so important to seek formal education for the trade of watchmaking. He also details the watch repair and watchmaking services offered by his business, G. Fraze Horology. Garrin shares his insights on the differences between restoration and repair, the significance of formal training, and the evolving landscape of modern watchmaking. The discussion further explores the potential for content creation within the horological community to foster connections between watchmakers and enthusiasts as well. Listen in on their conversation as Ariel and Garrin take a deeper look into the world of watchmaking, formal education, and so much more on this week’s episode of the Superlative Podcast. Keep up with Garrin:- Website - https://www.gfrazehorology.com/ (https://www.gfrazehorology.com/) - Instagram - https://www.instagram.com/garrinthewatchmaker/ (https://www.instagram.com/garrinthewatchmaker/) - Learn More about the Watchmaking Program at Paris Junior College - https://www.parisjc.edu/main/horology/ (https://www.parisjc.edu/main/horology/) Check out this week’s sponsor:Citizen Watch - https://www.citizenwatch.com/ (https://www.citizenwatch.com/) SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch (https://www.youtube.com/@ablogtowatch) To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/ (https://store.ablogtowatch.com/)To keep updated with everything Superlative and aBlogtoWatch, check us out on:

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by multifaceted watch enthusiast and author of "A Man and His Watch”, Matt Hranek. Ariel and Matt dive right into Matt’s diverse career journey from photography, writing, and media, and why the emotional connection to watches is such a significant aspect of the hobby they both love. They discuss the current landscape paved by curators playing a vital role in filtering information and guiding consumer choice, and the importance of engaging storytelling in watch marketing. The two talk about why accessibility in watch pricing is a growing concern in the industry currently, the psychology behind being into retro and modern designs, and why they believe the current era is a golden age for watch collectors with so many options available today. Ariel and Matt share their insights on the influence of celebrity culture on consumer choices, and how the emotional journey of collecting watches often ties back to personal experiences and memories. Tune into this week's Superlative Podcast with Matt Hranek and Ariel Adams, and check out Matt’s weekly Substack linked below to hear more of his thoughts on the watch industry, and so much more.Keep up with Matt:- The WM Brown Weekly Substack - https://wmbrown.substack.com/ (https://wmbrown.substack.com/) - Website - https://wmbrownproject.com/ (https://wmbrownproject.com/)Check out this week’s sponsor:Marathon Watch - https://www.marathonwatch.com/ (https://www.marathonwatch.com/) SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch (https://www.youtube.com/@ablogtowatch) To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/ (https://store.ablogtowatch.com/)To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/ (https://www.instagram.com/ablogtowatch/)- Twitter - https://twitter.

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is sitting down in person with Dario Spallone, the Founder of D1 Milan. Ariel starts the conversation by asking Dario to help define D1 Milan’s character and culture, and how enthusiasts should think differently about the brand in comparison to other watch companies. They talk about the brand’s mentality, how making a good product and celebrating heritage come into play together with timepieces, and what exactly is the heritage that D1 Milano is making a commentary about. Ariel asks how they were able to develop a healthy mix between wholesale and direct to consumer, what was the reception behind their debut product, and how smart watches have impacted the market of sub $500 watches today. Dario shares his perspective on the difficulties of fostering understanding and appreciation for new shapes and designs. He also discusses the challenge of crafting and strengthening a product's narrative to help consumers connect with both the watch and the brand behind it. Ariel and Dario discuss the importance of setting aside personal bias and maintaining objectivity when creating products. This approach allows for the development of items that are confidently beautiful and appealing, without succumbing to ego-driven decisions. Listen in on their conversation to take a deep dive into the vision behind D1 Milano, why the brand has such a deep respect for product authenticity, and so much more on this week’s episode of the Superlative Podcast.Keep up with Dario and D1 Milano:- Website - https://d1milano.com/ (https://d1milano.com/) - Instagram - https://www.instagram.com/d1milano/ (https://www.instagram.com/d1milano/) SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch (https://www.youtube.com/@ablogtowatch) To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/ (https://store.ablogtowatch.com/)To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/ (https://www.instagram.com/ablogtowatch/)- Twitter - https://twitter.com/ABLOGTOWATCH (https://twitter.com/ABLOGTOWATCH)- Website -