This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. Spending time with great minds and interesting personalities from the watch community, while talking about things that matter for timepiece enthusiasts. Superlative is a talk show inspired podcast with weekly guests hosted by Ariel Adams, the Founder of aBlogtoWatch.com.
All content for Superlative is the property of Ariel Adams and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. Spending time with great minds and interesting personalities from the watch community, while talking about things that matter for timepiece enthusiasts. Superlative is a talk show inspired podcast with weekly guests hosted by Ariel Adams, the Founder of aBlogtoWatch.com.
A Business History of Rolex with Pierre-Yves Donzé
Superlative
1 hour 5 minutes 51 seconds
3 months ago
A Business History of Rolex with Pierre-Yves Donzé
This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Pierre-Yves Donzé, a professor of business history at Osaka University, and the author of 'The Making of a Status Symbol: A Business History of Rolex.' The two dive right into Rolex’s history and how it has been largely undocumented, why the brand’s secrecy is a deliberate strategy to maintain its allure, and how Rolex's approach to consumer engagement may be evolving today. They also discuss how the brand’s marketing shifted from precision to social excellence in the 1960s, the role of the Hans Wilsdorf Foundation, and the impact of leadership changes on the brand. Listen in on the conversation this week as Ariel and our special guest fully dissect the history of one of the biggest brands in the world of watches and luxury, Pierre-Yves preview his newest book, 'The Making of a Status Symbol: A Business History of Rolex', and so much more.Keep up with Pierre-Yves and Check Out His New Book:- Website - https://sites.google.com/view/donze/home (https://sites.google.com/view/donze/home) - Book Links - https://manchesteruniversitypress.co.uk/9781526183255/ (https://manchesteruniversitypress.co.uk/9781526183255/) - Amazon - https://a.co/d/aqKK6g0 (https://a.co/d/aqKK6g0) Check out this week’s sponsor:Citizen Watch - https://www.citizenwatch.com/ (https://www.citizenwatch.com/) SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch (https://www.youtube.com/@ablogtowatch) To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/ (https://store.ablogtowatch.com/)To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/ (https://www.instagram.com/ablogtowatch/)- Twitter -
Superlative
This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. Spending time with great minds and interesting personalities from the watch community, while talking about things that matter for timepiece enthusiasts. Superlative is a talk show inspired podcast with weekly guests hosted by Ariel Adams, the Founder of aBlogtoWatch.com.
