In last week’s episode, I shared how I tripled my revenue, and then everything started to fall apart. This episode is the follow-up: what I’ve been rebuilding behind the scenes, and the five areas I believe every business needs to strengthen before you try to grow, scale, or automate. If things in your business aren’t totally broken, but they’re not flowing like they used to, this might help you figure out exactly where to focus first. We’ll talk core offers, lead generation, nurture paths, sales process, and follow-up, aka the foundation that actually makes growth feel good.

What does your website quietly reveal about you, your confidence, your clarity, even your capacity to grow? In this deeply honest conversation, Hailey Krajewski sits down with brand strategist and web designer Caitlin Lang, founder of Liquid Form Design, to talk about the stories our websites tell (even when we don’t mean them to). Together they explore how design, messaging, and mindset intertwine, and why the words you use matter just as much as the visuals you choose. Caitlin opens up about her journey as a self-employed mother rebuilding her business after divorce, how she set an “impossible financial goal” that changed everything, and the freedom that came from redefining success on her own terms. From there, the two dive into practical and soulful strategies for creating a website that actually reflects your value, not hides it. If you’ve ever felt like your website doesn’t quite match the magic of your work, this episode will help you see it in a whole new light. In this episode, you’ll hear: The surprising emotional signals your website might be sending How clear messaging builds confidence and converts more clients Why aesthetics alone aren’t enough, and what to focus on instead Caitlin’s personal story of rebuilding from scratch and redefining success The key to showing up online with ease, alignment, and authority This one’s part strategy, part soul talk, and all about owning the version of you your website was meant to reflect.

Last year, I hit a huge milestone in my business.I had tripled my revenue. Offers were landing. Dream clients were saying yes.And for the first time, I truly felt like I was in my sweet spot. So naturally, I thought… what’s next?I started building more. Adding new offers. Dreaming up the 10x version.Because that’s what we’re told the next level looks like, right? But in chasing “next,” I stopped nurturing what was already working. And slowly, it all started to unravel. This episode of Success Unscripted is the full story—the unraveling and the relearning.The season that cracked me wide open.And the powerful clarity that came when I finally returned to my core—my message, my vision, and the systems that actually work. If you’re in a season where things feel off… and you’re tempted to build something new just to feel in motion again, this one’s for you.

If selling your services has ever made you cringe, this conversation is about to change everything. In this episode, Hailey sits down with Aleasha Bahr, creator of the Black Sheep Sales Method, to talk about what happens when you stop “selling” and start connecting. Aleasha’s fit-first approach turns pressure-filled sales calls into genuine, easy conversations, the kind that feel more like service than selling. Together, they dive into: Why traditional sales scripts fail intuitive founders How to know when someone’s truly a fit (and when they’re not) What to ask before a call so you stop wasting time on the wrong leads How to handle pricing objections with curiosity, not defensiveness The subtle mindset shifts that make your offers sound irresistible and aligned This episode will help you reimagine what sales can look like when it’s rooted in empathy, honesty, and shared values, so you can grow your business without ever feeling “salesy.” Listen now and discover how to sell like yourself, no scripts, no sleaze, just real connection.

Ever poured your heart into crafting an offer, only to watch people click on your landing page… and then disappear without signing up? You’re not alone—and it’s not your offer that’s broken. In this episode of Success Unscripted, I’m diving into one of the most frustrating launch struggles: getting attention but not conversions. I’ll share why curiosity gets people to your page, but clarity (or the lack of it) determines whether they actually say “yes.” We’ll unpack: The hidden messaging gaps that quietly kill signups How to spot exactly where potential clients are dropping off Why “just tweaking the funnel” won’t fix the real issue Simple shifts you can make today to turn clicks into committed signups If you’ve been getting traffic, visibility, and interest, but no results to match, this conversation will help you uncover what’s missing and finally see those hard-earned clicks turn into paying clients.

What do corporate giants like FedEx and Adidas understand about branding that most entrepreneurs completely miss? In this episode, branding strategist Tiffany Neuman joins me to share why your brand is so much more than a logo or color palette and how misaligned, “Frankenstein” brands quietly hold entrepreneurs back from the growth they crave. Tiffany opens up about her journey from building global brand teams in the corporate world to guiding mission-driven entrepreneurs toward clarity, alignment, and legacy. We talk about the right time to invest in branding, why a rebrand often feels overwhelming and how to simplify it, and the story of one client whose brand transformation led her to work alongside leadership legend John Maxwell in just two years. If you’ve ever felt like your business name, offers, or visuals don’t reflect who you are and where you’re going, this conversation will show you how to reimagine your brand as a powerful asset that grows with you instead of holding you back.

Ever feel like you’re stuck on the hamster wheel of creating yet another workshop, funnel, or training just to keep your business moving? You’re not alone. So many brilliant entrepreneurs end up burning themselves out with constant reinvention—when the truth is, you don’t need something new every month. In this episode of Success Unscripted, I share the exact approach I use (and help my clients use) to turn one workshop into a repeatable, high-converting machine. You’ll hear why your audience actually benefits from hearing your core message again and again, and how running the same workshop on repeat can help you build authority, increase trust, and make your sales more predictable—without the endless hustle of creating from scratch. Whether you’re tired of churning out new ideas or you’re craving more simplicity in your marketing, this episode will show you how to design a signature workshop that becomes your go-to sales system—one that gets better every time you run it. Listen in and discover how to: Choose the right “signature” workshop topic for your business Keep it fresh and engaging (without changing the core) Confidently sell from your workshop without feeling pushy Turn repetition into trust, consistency, and sales

What happens when everything you thought success meant suddenly unravels? In this powerful conversation, Hailey sits down with Ebonee Slater—mom of two miracle babies, corporate powerhouse turned multi-million dollar real estate entrepreneur, and founder of the Mompreneurs Hub. After experiencing a life-threatening birth, a corporate layoff while on maternity leave, and a panic attack that left her believing she was dying, Ebonee knew something had to change. Instead of chasing “balance,” she discovered alignment. And in doing so, she not only rebuilt her life and business on her own terms, but created a movement to help other moms do the same. In this episode, you’ll hear Ebonee’s raw and inspiring journey through what she calls the “messy middle” of motherhood—plus the three pillars she teaches to help mompreneurs reclaim their time, reset their energy, and realign their business with what actually matters. If you’ve ever felt stretched too thin, stuck in someone else’s version of success, or wondered if it’s possible to grow a business without burning it all down—this conversation is going to speak right to your heart.

What do you do when your offer is solid — your clients are raving about it, the results are there — but the sales just aren’t coming in? It’s tempting to scrap everything, slash your prices, or start building a whole new program from scratch. But most of the time, the problem isn’t your offer at all. It’s how you’re sharing it. In this episode of Success Unscripted, I’m breaking down the three things I always look at first when sales stall: your message, your path to yes, and your proof. You’ll hear how small shifts in clarity, follow-up, and social proof can change the game without burning it all down. I’ll even share a behind-the-scenes story of a client who was ready to throw out her entire launch, until we made just a few strategic tweaks that brought in $18K straight from email. If you’ve ever wondered why people aren’t raising their hands for your offer (even though you know it’s good), this episode will help you see exactly where to look and what to adjust so you can start selling more — without the overwhelm.

Every founder has a vision worth building. But what often goes unseen—and unspoken—is the invisible space between a brilliant idea and the execution that brings it to life. It’s in this gap where self-doubt, scattered systems, and unrealistic pressure quietly derail even the most mission-driven entrepreneurs. In this episode, I sit down with Fernanda Carapinha—behavioral intelligence and innovation strategy expert, founder of FounderVverse, and former Hollywood executive—to unpack why so many women founders get stuck in this messy middle. Fernanda introduces her concept of founder DNA, the deep inner work that fuels sustainable growth, and explains why execution—not the idea itself—is what ultimately secures investor trust and long-term success. We also dive into what it really takes to prevent founder burnout, the proactive systems you need to build before launch, and how to align your vision with infrastructure that supports massive success. If you’ve ever felt the tension between your boldest dreams and the daily grind of trying to realize them, this conversation will meet you right where you are—and help you move forward with clarity, courage, and smarter support.

What if the very thing keeping you stuck isn’t overwork, but a lack of direction? In this episode, I sit down with business strategist Stephanie Hayes, who helps established entrepreneurs stop chasing “the next client” and start thinking bigger. Stephanie shares how her own journey—from building a multi-million dollar consulting firm to losing everything in a divorce—sparked a new perspective: businesses aren’t just about income, they’re about creating assets, value, and options for the future. Together, we explore: Why so many women feel burned out not from working too hard, but from working without a clear destination. How to think like a buyer of your business (yes, even service-based businesses can be sellable). The surprising way “10x thinking” actually feels easier than 2x incremental growth. Real client stories of turning repeatable work into profitable, sellable assets. How aligning business decisions with your 30-year life vision can change everything. If you’ve been feeling stuck on the client treadmill or questioning where your business is really headed, this conversation will help you reimagine what’s possible—without adding more hustle to your plate.

What if sales could feel as natural as helping a friend—and actually fun?   In this episode, Hailey sits down with business growth strategist Midori Verity to talk about why so many brilliant, hardworking women hit a wall when it comes to selling their offers… and how to break through it without the burnout.   Midori shares her 25+ years of entrepreneurial experience, from building multiple businesses (and surviving the painful lessons that came with them) to creating Fuel to Fire, a high-level community where women founders grow together. You’ll hear how her personal sales struggles inspired her to bring in an unexpected ally: AI-powered roleplay bots that help entrepreneurs practice real sales conversations—complete with feedback—before ever talking to a potential client.   Together, Hailey and Midori dig into: The mindset traps that keep women from closing sales (even with warm leads) Why “being nice” can quietly sabotage your revenue—and how to reframe selling as service The tools and systems Midori uses to find high-quality leads without burning hours on social media The role of community and accountability in building a business that runs without you Midori’s definition of true success—and why it has nothing to do with a dollar amount   If you’ve ever wished selling could feel more natural, confident, and completely in alignment with your values, this conversation is your permission slip to reimagine what’s possible.  

What if your next move in life or business isn’t about starting something new… but seeing your current “chessboard” differently? In this powerful conversation, Hailey sits down with Ashley Lynn Priore — nationally recognized chess innovator, founder of Queen’s Gambit and Queenside Ventures, and unapologetic advocate for bold, strategic leadership. From teaching chess at her local library to consulting with NFL teams and Fortune 500 brands, Ashley shares how chess became her life’s framework — and how women can apply those same principles to lead with clarity, confidence, and focus. If you’ve ever felt stuck between your big vision and your next step, this episode will help you pause, reflect, and move forward on your own terms.

If writing emails makes you want to pull your hair out (or you just keep ghosting your list entirely)... this episode is your new best friend. In this solo episode, I’m breaking down exactly what to send, when to send it, and why these 7 specific emails are the simplest, most effective way to build trust, warm up your audience, and sell your offer—without feeling spammy, stuck, or salesy. Whether your audience buys fast or takes their sweet time, this sequence meets them where they’re at. We’ll walk through the purpose of each email (from your welcome to the final invitation), how to write them so they sound like you, and the secret to turning subscribers into buyers without chasing every lead manually. If you’ve ever thought, “I don’t know what to say” or “I’m tired of rewriting the same email over and over”… this one’s for you.

If you’ve ever asked yourself, “How much of my story should I really be sharing?” or “Why does my brand still feel a little... generic?”—this episode is your permission slip to dig deeper. Hailey sits down with storytelling strategist Renee Frojo, whose background in journalism and passion for “story mining” helps founders, creatives, and small business owners uncover the heart of their message. Together, they explore what it really means to share your story in a way that feels honest, aligned, and truly magnetic in today’s noisy, AI-saturated world. You’ll hear why deep listening is the most underrated storytelling skill, how clarity often emerges in conversation—not isolation, and why the stories that feel “too tender” might be the ones that actually connect. Whether you're refining your brand message or just trying to sound more like yourself online, this episode is full of insight, warmth, and actionable storytelling wisdom.

Feeling stuck trying to scale your high-ticket group offer? Drowning in funnel ideas that only leave you overwhelmed (and maybe a little crispy around the edges)? In this episode, I’m walking you through the exact funnel I’d build if I were starting from scratch. No fluff. No tech overkill. Just a simple, sustainable system that builds trust, primes your audience, and helps you sell with more ease. Whether you’re shifting from 1:1 to group or ready to clean up your offer ecosystem, this one's for you. ✨ Learn how to: Choose your visibility platform (and stick with it) Create a lead magnet that actually converts Build a nurture sequence that does the heavy lifting Guide your audience toward a confident yes—without chasing Hit play and let’s simplify your sales strategy together.

Ever felt like you're building a business, raising a family, and carrying the weight of both—without a real financial plan that supports it all? You're not alone. In this episode, Hailey sits down with Javeste Dulcio, Harvard-trained attorney turned fintech founder and CEO of Stork Fund, to talk about the financial infrastructure moms in business actually need—but rarely hear about. Javeste shares the inspiration behind Stork Fund, a bold new platform designed to help parents save strategically for predictable life expenses like fertility treatments, childcare, and education—before they become financial emergencies. They unpack how to treat your life like a strategic asset, how to start planning even if you feel behind, and why small, consistent savings can shift not just your bank balance, but your entire mindset. Whether you're already a mom, planning for the future, or just craving more clarity and freedom in your personal and professional life, this episode is your permission slip to think differently about money, family, and what success really looks like. What You’ll Learn in This Episode: [00:01:07] The origin story of Stork Fund and why financial planning needs a new approach for moms [00:06:35] How small savings can prevent big setbacks [00:12:12] Why predictable family expenses are the missing piece in traditional financial strategy [00:16:08] How business-minded moms can apply entrepreneurial thinking to their personal finances [00:20:05] The first steps to planning when you feel overwhelmed or behind [00:25:50] The mindset shift that happens when you move from fear to financial clarity [00:35:25] Javeste’s powerful definition of success—and what it means for the next generation

Tired of spending hours (or weeks) building offers that never sell? This episode is your shortcut to doing things smarter. Hailey breaks down how to validate and pre-sell your offer before it’s built, so you can avoid wasted time, money, and major headaches. In this episode you will learn:  [00:00] Why traditional launch strategies often flop—and what to do instead[02:16] The easiest way to validate your offer: real conversations with your warm audience[05:11] The exact questions to ask to shape your messaging and offer structure[06:55] How to host a live workshop that sells and gives you priceless insight[08:52] What you really need in place to start pre-selling (spoiler: it’s not the full program)[11:06] Why co-creating with your audience makes everything faster and easier[12:43] Final encouragement and how to get expert support inside Hailey’s accelerator If you’ve ever launched to crickets—or felt overwhelmed by all the “shoulds”—this episode will show you a simpler, lighter path to making sales before you spend time building. And if you want access to these docs and ALL the tools to turn your subscribers to sales, you can grab the FREE checklist here: https://www.thecopyshift.com/stschecklist

This one’s for the woman who knows she’s meant to be seen… but still feels a little stuck on how to show up. Maybe visibility feels vulnerable. Maybe you're tired of overthinking what to say. Or maybe you've been watching others grow online and thinking, “That could be me — if I could just figure out how to start.” In this episode, I’m chatting with Alicia Teltz — global tech exec turned LinkedIn strategist — who grew her audience by 10K in just a few months, left her corporate job, and now has potential clients sliding into her inbox daily. And she did it all using her super simple 20/20/20 method (yep, she breaks it down step-by-step). We talk about: Why LinkedIn is more powerful than ever for building a personal brand How to grow your visibility without posting every day The moments that shaped Alicia’s message and momentum What it really looks like to take bold, aligned action — even when it’s scary If you’ve been holding back, this conversation is your permission slip to start where you are and take one brave step forward.

You’re putting yourself out there—guesting on podcasts, going live on Instagram, showing up consistently—and yet… sales are stalling. Sound familiar? This solo episode digs into the real reason your visibility isn’t converting (even if you’re doing “all the right things”). If you've ever felt like the best-kept secret in your industry, this one’s for you. You’ll walk away with: The truth about why visibility alone isn’t enough The three-part system that turns attention into aligned clients A self-audit to identify your biggest gap (and how to fix it fast) Tune in and stop spinning your wheels with strategies that only get you halfway.