To continue with the podcast relaunch on our second show, we were able to meet for a second time with Sherrif Karamat, President & CEO of PCMA as well as with Greg O'Dell, Chairman of the 2019 PCMA Board of Directors. We caught up with them at PCMA's EduCon in Los Angeles.
This time we covered a wide range of topics, but we focused on two important topics in both the world and within the meetings industry today. First was a discussion of diversity and inclusion, and the benefits of diverse skills and points of view in creating successful events. The second topic was human trafficking, and how raising the awareness in our industry and can provide a huge increase in opportunities to recognize and stop this serious international issue.
TRANSCRIPT:
JON: Welcome back to the podcast. I'm Jon Trask, I’m your host and I'm here with Sheriff Karamat, the President and CEO of PCMA, and Mr. Greg O’Dell, the chairman of the 2019 PCMA Board of Directors. So welcome, gentlemen.
GREG: Thank you, Jon.
SHERRIF: Thank you for having us.
JON: I'm very happy to see you again. We talked recently up at WEC in Toronto, and now we're down in Los Angeles at your EduCon.
SHERRIF: Yeah, the world we live in is exciting, isn't it? So now in Los Angeles, wow.
JON: We're just jetting all over. And that's one of the things that I've actually always appreciated about our business is the opportunity to travel and see places and get to go, places I might not normally get to go to on my own.
SHERRIF: Yes, and experience many different cultures, different cities.
JON: Absolutely, yeah, it's been a great part of the business for me. And you guys are having a great event here it seems. Just to touch on that briefly before we dive into the real topics.
SHERRIF: Absolutely. I, you know, I love EduCon. It's event that we actually really get to visit with people. It's just a manageable size. And this year, bit larger than normal. Our largest EduCon in history. About 950 participants
JON: Very nice.
SHERRIF: And we've been creating some really interesting experiences. And I've been enjoying LA as well. Look at this city, it's vibrant. So, I have this thing that I'm comparing PCMA to LA. And so, here's my comparison…I absolutely think there's a renaissance, there's a transformation, there's a revival going on with the city. And I think it mirrors with all the exciting things that are happening at the PCMA. And so that's, that's my comparison is to, to a city and an organization that's on the move.
JON: Both of them coming together.
SHERRIF: Absolutely.
JON: Yeah, this this area, I mean, I'm a native of Southern California. And this was not an area that you would necessarily want to visit around the convention center. Even a decade ago, it doesn't seem. And so what they've done here, with the expansion and growth and the hotels, and all of that is really, really changed the whole complexion of this part of the city,
GREG: I would just echo two (of) Sherrifs comments from LA’s perspective and all the partners. You know, it's interesting before PCMA EduCon started, they had another major event here with the BET experience. And so, the transformation that happened from that event to ours was seamless. And I think, you know, hats off to the LA team. And they've been amazing and supportive hosting this event as well.
JON: They're very good, very accustomed to large, high profile events and working through them. I know, I did something at the event deck over here at LA Live a few years back, and it was the same time as a basketball game, and the Disney Radio Awards going on in the theater. And yet, you know, everything flowed smoothly and worked out really well.
GREG: That's right.
JON: So, what we were really going to talk about today, though, is when we were in Toronto, we talked about like numbers and data and things around the meetings, and I wanted to maybe talk with you a little bit more about the human side of the business. And I know there's an initia
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