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Story Scaling
PodcastVideos.com
48 episodes
4 days ago
What if the detours were the plan all along? We sit down with Matt Woolley—husband, father, guitarist, and founder of Designsteins—to unpack how a life threaded through banking, music, and marketing turned into a 16-year agency serving major retail brands. From small-town Arkansas to big-box shelves, Matt shares how the recession taught him to respect cash flow, why mom-and-pop projects sharpened his packaging and display chops, and how every cent counts when you’re designing for Walmart-scal...
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Business
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What if the detours were the plan all along? We sit down with Matt Woolley—husband, father, guitarist, and founder of Designsteins—to unpack how a life threaded through banking, music, and marketing turned into a 16-year agency serving major retail brands. From small-town Arkansas to big-box shelves, Matt shares how the recession taught him to respect cash flow, why mom-and-pop projects sharpened his packaging and display chops, and how every cent counts when you’re designing for Walmart-scal...
Show more...
Business
Episodes (20/48)
Story Scaling
The Banker Who Quit His Career to Build a Creative Agency
What if the detours were the plan all along? We sit down with Matt Woolley—husband, father, guitarist, and founder of Designsteins—to unpack how a life threaded through banking, music, and marketing turned into a 16-year agency serving major retail brands. From small-town Arkansas to big-box shelves, Matt shares how the recession taught him to respect cash flow, why mom-and-pop projects sharpened his packaging and display chops, and how every cent counts when you’re designing for Walmart-scal...
Show more...
4 days ago
55 minutes

Story Scaling
Camera as Connection: B-Hill’s Storytelling Spark
What happens when a camera becomes more than just equipment? For Brian Hill of Kombi Creative, it transformed into a gateway for human connection. This fascinating conversation reveals how an unexpected creative journey unfolded for someone who never intended to become a filmmaker. "A camera, to me, was a tool to be able to connect with people," Brian explains, describing his unconventional entry into visual storytelling through non-profit work with youth. Rather than a technical obsession d...
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1 week ago
30 minutes

Story Scaling
Creating Space, Changing Culture with Airic Hughes
Dr. Airic Hughes represents a new vision for creative leadership in Arkansas, one centered on purpose, community service, and cultural preservation rather than personal recognition. As founder of Visonairi Studios, the first Black-owned business on downtown Fayetteville's square, Hughes has created more than a physical space; he's built a philosophy of creative work that places community needs at its center. "It's about we, not me," Hughes explains, articulating the guiding principle behind ...
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2 weeks ago
41 minutes

Story Scaling
Build a Creative Career That Actually Lasts
What if the fastest way to grow your creative career is to stop chasing the title and start loving the reps? We sit down with Travis Smith, drummer, content producer, event architect, and longtime force in Northwest Arkansas, to map the path from barstool drumsticks to building festivals and scenes. His philosophy is refreshingly clear: creating beats, calling yourself “a creative,” and consistency beats hype. Travis shares the moments that reshaped his craft, from late-night improv sessions...
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3 weeks ago
39 minutes

Story Scaling
Hot Takes vs. Hard Truths in Sports Media
What if the antidote to today’s hot-take chaos is simpler than we think: tell the truth, speak to one person, and keep showing up? We sit down with national college football reporter Brandon Marcello to unpack a career built on clear storytelling, a relentless work ethic, and experiments that start small and earn trust over time. Brandon takes us back to small-town Arkansas, where a community obsessed with the Razorbacks taught him why context matters more than noise. He shares the pivot fro...
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1 month ago
41 minutes

Story Scaling
Authenticity Beats Algorithms
Stop waiting for a bigger audience to start acting like you matter. We dive into what actually creates influence, showing up as yourself, setting clear goals, and shipping useful work, and why connection beats polish every time. Ana Xavier, journalist turned podcast strategist, shares how moving across countries, learning in public, and trusting her natural style helped her build a durable presence without chasing vanity metrics. We unpack why a calm, direct-to-camera message can outperform a...
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1 month ago
32 minutes

Story Scaling
The Orsini Files: A Forgotten True Crime Saga
What happens when a NASCAR reporter accidentally discovers one of Arkansas's most notorious forgotten crimes? Daniel McFadin never expected to find himself immersed in a 40-year-old murder investigation, but that's exactly what happened when he stumbled across an envelope labeled "mysteries" in the Arkansas Democrat Gazette's archives. The story that emerged was nothing short of extraordinary – a wealthy businessman murdered in 1981, his widow throwing a champagne party after avoiding indict...
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1 month ago
59 minutes

Story Scaling
Podcasting Unplugged: Real Growth Stories
Have you ever wondered what happens when podcast creators gather to share their secrets? The raw, unfiltered conversations from Podcast Movement reveal surprising truths about the industry that could transform your approach to content creation. Behind every successful podcast lies an unexpected journey. Calvin Walton transitioned from music production to podcast editing, while Nicholas Meraz stumbled into podcasting while pursuing his passion for ultra-marathon running. Their stories highlig...
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1 month ago
11 minutes

Story Scaling
Escaping the Creative Box
What happens when your creative vision collides with the reality of digital platforms? Eddie Canyon, a technologist by day and storyteller by night, reveals the delicate balance between artistic authenticity and strategic visibility in today's content ecosystem. "I used to want to make it, now I just want to make it." This powerful distinction frames our conversation about what truly matters in creativity, completion rather than reception, process rather than perfection. Eddie shares how he ...
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1 month ago
33 minutes

Story Scaling
Scaling Stories, One Podcast at a Time
What happens when passionate creators transform their unique perspectives into powerful podcasting platforms? Our latest episode of Story Scaling pulls back the curtain on the authentic journeys behind successful podcasts across wildly different genres. The creators of Kitten & Clucky reveal how they've built a theatrical adventure podcast for kids that respects young listeners' intelligence while still being entertaining enough for parents. "We talk to them normally," they explain, desc...
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1 month ago
13 minutes

Story Scaling
The 5 Commandments of Content Creation
"Make an account that you can release your creativity on," advises visual storyteller jT NashVegas in this candid exploration of authentic content creation. jT shares the unconventional path that transformed him from a stay-at-home dad with a camera to Nashville's go-to videographer for capturing local culture with cinematic flair. What's refreshing about jT's approach is his emphasis on practice over perfection. Rather than waiting for client opportunities, he turned everyday life, farmer's...
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2 months ago
35 minutes

Story Scaling
Passion Drives Discipline: Shemaveli Moss's Creator Blueprint
What happens when athletic discipline meets creative passion? Shem Moss—known to most as Shemaveli—embodies this powerful combination. Born in the Bahamas and forged through competitive sports, Shem's journey from student athlete to corporate professional to full-time creator offers a masterclass in betting on yourself. The conversation opens with a revelation that grounds everything Shem does—fatherhood. "Being a father...that's the biggest motivation for all of this," he shares, explaining...
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2 months ago
39 minutes

Story Scaling
Blackbelt Voices and the Power of Story
What makes a story worth telling? For Adena White, it’s about amplifying voices that deserve to be heard and honoring the deep connections between people and place. Adena shares how watching a soap opera character in public relations as a teenager sparked a journey into storytelling that eventually led her to found Blackbelt Media and launch the acclaimed Blackbelt Voices podcast. She reflects on how events like the 2015 Charleston church shooting and the 2016 presidential election inspired h...
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2 months ago
1 hour 8 minutes

Story Scaling
Legacy, Leadership & the Long Game
What does it mean to create your own path when statistics and expectations are stacked against you? Eddie Armstrong knows this journey intimately, having transformed from a young dreamer in North Little Rock to a respected public servant, business leader, and podcast creator who champions authentic connection and community service. Armstrong takes us back to his formative years in Jefferson Manor during the 1990s, when he and his friends made a conscious decision that would shape their ident...
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2 months ago
57 minutes

Story Scaling
A Million Views and a Million Posts
From workplace manager aspirations to viral content creator, Spida's remarkable journey reveals the unexpected path to digital success. After appearing in a Walmart commercial, Spida continued working conventional jobs at FedEx and Piney Ridge while creating music on the side. Everything changed when his explicit music video "Miss Green" cost him his job, a blessing in disguise that pushed him to take his creative passions more seriously. Spida's brilliant strategy wasn't just making great m...
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2 months ago
25 minutes

Story Scaling
SpidaCrazy8's Web of Influence
From pushing carts at Walmart to starring in a national commercial, SpidaCrazy8's journey is a masterclass in recognizing and seizing opportunities that others miss. With refreshing candor and strategic insight, Spida reveals how his commitment to excellence in every position created the foundation for his success as a content creator and influencer. "I can beat you by influence," Spida explains, detailing how he built genuine connections across multiple jobs and contexts before his technica...
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3 months ago
27 minutes

Story Scaling
Why SpidaCrazy8 Is More Than Music
SpidaCrazy8's remarkable journey from Vicksburg, Mississippi, to becoming the heartbeat of Arkansas's hip-hop scene reveals how authenticity and adaptability can transform both a career and a community. From his earliest days, Spida (born Artavius Powers) demonstrated a drive to excel at whatever he touched. Whether pushing shopping carts at Kroger or managing a Sonic at just 18 years old, he approached each role with determination that would later define his impact on music culture. The Spi...
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3 months ago
21 minutes

Story Scaling
Building 'Flavors of NWA' with John Engleman
Ever wonder what goes into creating a food podcast? John Engleman pulls back the curtain on his journey from teenage restaurant worker to the creator of "Flavors of Northwest Arkansas," revealing the surprising path that led him to telling the stories behind his region's vibrant culinary scene. John's career has taken fascinating turns, from his first job as a restaurant host in Dallas to working in radio and television before finding his way back to audio storytelling. Now he's dedicated to...
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3 months ago
51 minutes

Story Scaling
The Dirty Barista: From Coffee to Digital Creation
What happens when exceptional craft meets digital storytelling? Ren, known online as The Dirty Barista, reveals the fascinating intersection between her expertise in drink creation and her journey as a content creator. Starting as a coffee barista in 2012 (where her water actually broke during a shift!), Ren's path took an unexpected turn when she discovered barista competitions in 2019. The "Coffee and Good Spirits" category opened her eyes to the creative possibilities of combining coffee ...
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3 months ago
32 minutes

Story Scaling
A New Era: Story Scaling Pivots, New Show Coming
Join Baang and Dan as PodcastVideos.com and Story Scaling embark on an exciting new journey in this special episode. Get ready to learn how storytelling can transform your business growth in 2025, as we pivot to embrace a fresh focus on marketing with our beloved podcast. But that's not all: our upcoming venture promises a deep dive into the technical side of our industry with a brand-new show, featuring insights from our own experts and those around the industry. Together, we'll ...
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10 months ago
7 minutes

Story Scaling
What if the detours were the plan all along? We sit down with Matt Woolley—husband, father, guitarist, and founder of Designsteins—to unpack how a life threaded through banking, music, and marketing turned into a 16-year agency serving major retail brands. From small-town Arkansas to big-box shelves, Matt shares how the recession taught him to respect cash flow, why mom-and-pop projects sharpened his packaging and display chops, and how every cent counts when you’re designing for Walmart-scal...