What if the detours were the plan all along? We sit down with Matt Woolley—husband, father, guitarist, and founder of Designsteins—to unpack how a life threaded through banking, music, and marketing turned into a 16-year agency serving major retail brands. From small-town Arkansas to big-box shelves, Matt shares how the recession taught him to respect cash flow, why mom-and-pop projects sharpened his packaging and display chops, and how every cent counts when you’re designing for Walmart-scal...
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What if the detours were the plan all along? We sit down with Matt Woolley—husband, father, guitarist, and founder of Designsteins—to unpack how a life threaded through banking, music, and marketing turned into a 16-year agency serving major retail brands. From small-town Arkansas to big-box shelves, Matt shares how the recession taught him to respect cash flow, why mom-and-pop projects sharpened his packaging and display chops, and how every cent counts when you’re designing for Walmart-scal...
What happens when passionate creators transform their unique perspectives into powerful podcasting platforms? Our latest episode of Story Scaling pulls back the curtain on the authentic journeys behind successful podcasts across wildly different genres. The creators of Kitten & Clucky reveal how they've built a theatrical adventure podcast for kids that respects young listeners' intelligence while still being entertaining enough for parents. "We talk to them normally," they explain, desc...
Story Scaling
What if the detours were the plan all along? We sit down with Matt Woolley—husband, father, guitarist, and founder of Designsteins—to unpack how a life threaded through banking, music, and marketing turned into a 16-year agency serving major retail brands. From small-town Arkansas to big-box shelves, Matt shares how the recession taught him to respect cash flow, why mom-and-pop projects sharpened his packaging and display chops, and how every cent counts when you’re designing for Walmart-scal...
