In this episode, we are joined by OG YouTuber, Hannah Witton. We explore Hannah's journey as a content creator, discussing the early days of YouTube and the evolution of the creator economy. Hannah shares stories about why she decided to become a content creator, some challenging brand collaborations she’s encountered in the past and her thoughts on the need for creative direction.
Our conversation delves into the rise of short-form content on platforms like TikTok and YouTube Shorts, and also delves into the role of subscription platforms such as Patreon, in supporting creators. We also touch on the future of influencer marketing and the importance of sustainable growth in the industry.
Watch full episodes and clips: https://www.youtube.com/@StatusUpdatePodcast
Listen on Spotify: https://open.spotify.com/show/7fLEFTKwHh7hJLOoJNZ8c4
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/status-update/id1711598048
Follow us on Instagram: https://www.instagram.com/disrupt/
Follow us on TikTok: https://www.tiktok.com/@disruptmkting
Stevie:
https://www.linkedin.com/in/stevie-johnson-392161120/
https://www.instagram.com/stevie/
Jake:
https://www.linkedin.com/in/jake-crabb/
https://www.instagram.com/jake.crabb/
We sit down with Julian Bird, the Founder and CEO of Lorton Entertainment. A leading film and television production company in the UK, Lorton has produced some of the most acclaimed documentaries of recent times, telling the stories of icons like Oasis, Amy Winehouse, and Ayrton Senna. However, Julian's journey to the film industry is far from conventional. Originally a city banker, Julian experienced a transformative moment that led him to leave the finance world and pursue his true passion for making deals, in the movie business.
Join us as we explore Julian's unique story and try to answer the question: "Is it ever too late to find success in a new career?" Julian's experience and insights provide a captivating answer. Enjoy!
Watch full episodes and clips: https://www.youtube.com/@StatusUpdatePodcast
Listen on Spotify: https://open.spotify.com/show/7fLEFTKwHh7hJLOoJNZ8c4
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/status-update/id1711598048
Follow us on Instagram: https://www.instagram.com/disrupt/
Follow us on TikTok: https://www.tiktok.com/@disruptmkting
Stevie:
https://www.linkedin.com/in/stevie-johnson-392161120/
https://www.instagram.com/stevie/
Jake:
https://www.linkedin.com/in/jake-crabb/
https://www.instagram.com/jake.crabb/
Matt Ford is the co-founder and CEO of CoLab X, the agency that aims to bring the traditional and digital worlds together through the power of content. Matt has previously worked at some of the biggest names in online content and is responsible for some of the most viral branded content moments on the internet. For marketers and those interested in the world of content, this episode is a real geek-out, as we try to answer the question What role does branded content play in today's performance-obsessed digital landscape?
We also cover:
What is an example of bad creator influence?
Who is the rudest celebrity Stevie has ever met?
Matt & Stevie's obsession with Hot Sauce
What is branded content?
The importance of storytelling in branded content.
Brands who are doing branded content WRONG.
The rise of creator-owned IP.
Watch full episodes and clips: https://www.youtube.com/@StatusUpdatePodcast
Listen on Spotify: https://open.spotify.com/show/7fLEFTKwHh7hJLOoJNZ8c4
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/status-update/id1711598048
Follow us on Instagram: https://www.instagram.com/disrupt/
Follow us on TikTok: https://www.tiktok.com/@disruptmkting
Stevie:
https://www.linkedin.com/in/stevie-johnson-392161120/
https://www.instagram.com/stevie/
Jake:
https://www.linkedin.com/in/jake-crabb/
https://www.instagram.com/jake.crabb/
Dr Karan Rajan is an NHS surgeon with over 10 million followers, renowned for debunking some of the internet's wildest health myths and sharing invaluable medical advice that all can understand. He is also the host of his own podcast The Referral, and the No.1 best-selling author of ‘This Book May Save Your Life’.
In this episode, we uncover Dr. Karan's rise to social media stardom, hear stories on the craziest health myths he's debunked so far and try to answer the question: does social media do harm than good?
Watch full episodes and clips: https://www.youtube.com/@StatusUpdatePodcast
Listen on Spotify: https://open.spotify.com/show/7fLEFTKwHh7hJLOoJNZ8c4
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/status-update/id1711598048
Follow us on Instagram: https://www.instagram.com/disrupt/
Follow us on TikTok: https://www.tiktok.com/@disruptmkting
Stevie:
https://www.linkedin.com/in/stevie-johnson-392161120/
https://www.instagram.com/stevie/
Jake:
https://www.linkedin.com/in/jake-crabb/
https://www.instagram.com/jake.crabb/
Toby Addison (blindtobes) is a social media content creator and disability advocate. His mission is to use his social media to break down the barriers of his disability and educate and entertain his community. We touch on his love of football and darts, how he fights back against internet trolls, his best and worst experiences working with brands and whether they are genuinely committed to diversity and inclusion or merely going through the motions of a tick-box exercise.
Watch full episodes and clips: https://www.youtube.com/@StatusUpdatePodcast
Listen on Spotify: https://open.spotify.com/show/7fLEFTKwHh7hJLOoJNZ8c4
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/status-update/id1711598048
Follow us on Instagram: https://www.instagram.com/disrupt/
Follow us on TikTok: https://www.tiktok.com/@disruptmkting
Stevie:
https://www.linkedin.com/in/stevie-johnson-392161120/
https://www.instagram.com/stevie/
Jake:
https://www.linkedin.com/in/jake-crabb/
https://www.instagram.com/jake.crabb/
Queenie Porter is the managing director of Wow Hydrate UK working with some of the biggest names in sport, including; Manchester United and Tyson Fury. She also sits on the board at West Ham United Women and Essex County Cricket Club. Stevie and Jake explore Queenie’s career journey and try to answer the question: "What is the secret to business success in the world of sport?"
Watch full episodes and clips: https://www.youtube.com/@StatusUpdatePodcast
Listen on Spotify: https://open.spotify.com/show/7fLEFTKwHh7hJLOoJNZ8c4
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/status-update/id1711598048
Follow us on Instagram: https://www.instagram.com/disrupt/
Follow us on TikTok: https://www.tiktok.com/@disruptmkting
Stevie:
https://www.linkedin.com/in/stevie-johnson-392161120/
https://www.instagram.com/stevie/
Jake:
https://www.linkedin.com/in/jake-crabb/
https://www.instagram.com/jake.crabb/
Welcome back to Status Update.
Amelia Sordell, a leading personal branding expert and founder of Klowt - THE Personal Branding Agency, joins us in this episode.
In our season opener, we tackle the question: "Is personal branding a passing fad, or a vital necessity for today's workforce?"
Having built a huge personal brand of her own, garnered a BIG social media following (specifically on LinkedIn), and founded her own personal branding agency, there is no better person to answer our question and to provide valuable insight and tips into the BEST way to build your personal brand, than Amelia!
Watch full episodes and clips: https://www.youtube.com/@StatusUpdatePodcast
Listen on Spotify: https://open.spotify.com/show/7fLEFTKwHh7hJLOoJNZ8c4
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/status-update/id1711598048
Follow us on Instagram: https://www.instagram.com/disrupt/
Follow us on TikTok: https://www.tiktok.com/@disruptmkting
Stevie:
https://www.linkedin.com/in/stevie-johnson-392161120/
https://www.instagram.com/stevie/
Jake:
Welcome back to Status Update! In today's bonus episode, Jake takes the lead as Stevie is in the hot seat as he delves into what life was like after reality TV, sharing insights into why he ultimately decided to leave the show, and how he eventually made his way to be an agency leader, influencing from the inside at Disrupt Marketing.
Outside of agency life, Stevie has joined parenthood which he touches on in this episode. Status Update hosts discuss the podcast journey so far, how they’ve found the process of creating the show and highlights. We also look to the future of our industry and discuss what trends we’ll see in 2024.
In this episode, Stevie, and Jake delve into:
Follow Stevie on Instagram and LinkedIn
Follow Jake on Linkedin
Follow our influencer marketing agency, Disrupt, on all socials.
Welcome back to Status Update! Today’s episode comes to you LIVE from the Influencer Marketing Show Europe! In this episode, Stevie and Jake are joined on stage by Imagen Insights' co-founder, Jay Richards.
Working with some of the biggest and most well-known companies on the planet, Jay and his team deliver valuable qualitative insights into Gen-Z demographics and beyond.
Tune in now to hear this insightful episode. This is Status Update.
In this episode, Stevie, Jake and Jamie delve into:
Follow Jay on LinkedIn
Follow Stevie on Instagram and LinkedIn
Follow Jake on Linkedin
Follow our influencer marketing agency, Disrupt, on all socials.
Welcome back to Status Update! In today’s episode, Stevie and Jake sit down with Author, Creative Sociologist, CEO and Creative Director of Good Shout, Amy Kean!
Amy has had a hall-of-fame career. From being recognised as one of LinkedIn's top global voices in media and marketing as an advertising strategist, to her role as a university lecturer, bestselling author of the feminist fairy tale "The Little Girl Who Gave Zero F*cks," a playwright, poet, and trailblazing CEO & Creative Director at Good Shout. There are a lot of incredible accolades and titles which could define, but she chooses to go by one - creative sociologist.
Follow Amy on Twitter and LinkedIn
Follow Stevie on Instagram and LinkedIn
Follow Jake on Linkedin
Follow our influencer marketing agency, Disrupt, on all socials.
Welcome back to Status Update! This week’s creative podcast episode welcomes Jamie Klingler to the studio to hear her valuable insights into the world of creativity and the story behind how she became the ‘accidental activist’ and co-founder of Reclaim These Streets.
Jamie Klingler has over 20 years working in some hugely creative roles for both brands and media. She knows exactly how to inject creativity at scale and in this episode shares the secrets behind her career being underpinned by creativity and how marketers, brands and beyond can go about finding creativity of their own. An expert insight into how to be creative and boost creativity.
In this episode, Jamie also shares the emotional story of how she became the ‘accidental activist’ through a single tweet following the tragic loss of Sarah Everard in March 2021. She shares the battles she’s faced for her human rights to process, the monumental victories she’s achieved against all odds and her ongoing mission to reclaim safety for all women through Reclaim These Streets.
Tune in now to hear this incredible episode. This is Status Update.
In this episode, Stevie, Jake and Jamie delve into:
Reclaiming herself: Finding sobriety and shedding 7 stone.
Accidental Activism: How a single tweet changed her life.
Fighting the police in court for her human rights to protest.
Creativity at scale: Navigating the Creative Process and Embracing 'No'.
Gaining confidence through weirdness.
The importance of recognising and nurturing talent in others
Being a rampant Philadelphia Eagles fan.
Thoughts on the Elon Musk's Twitter
Follow Jamie on Twitter and LinkedIn
Follow Stevie on Instagram and LinkedIn
Follow Jake on Linkedin
Follow our influencer marketing agency, Disrupt, on all socials.
Welcome back to Status Update! In today's episode, Stevie and Jake have the privilege of sitting down with the multi-talented Misan Harriman, a world-renowned photographer, Activist, the visionary founder of Culture3, and the newly acclaimed filmmaker behind the award-winning short film 'The After,' now available on Netflix.
Having captured portraits of some of the biggest names on the planet, we learn the story behind how and why he came to pick up the camera for the first time just five years ago. We hear about his profound connection with the internet & gaming, a lifeline that guided him through the challenges of his formative years, and discover his visionary perspective on the future of Web3, how this cutting-edge technology is reshaping our current digital landscape and propelling us into a metaverse future.
Tune in now and discover the future.
This... is Status Update.
In this episode, Stevie, Jake and Misan delve into:
Follow Misan on Instagram and LinkedIn
Follow Stevie on Instagram and LinkedIn
Follow Jake Linkedin
Follow our influencer marketing agency, Disrupt, on all socials.
Welcome to the first episode of Status Update! Join us as we kick off our social media, creator and influencer podcast journey with Rob Mayhew, Creative Director at Gravity Road and TikTok Superstar, who is our very first guest - our podcast guinea pig, if you will!
In this episode, we delve into Rob’s fascinating journey through the world of ad-land, uncovering his secrets to success on TikTok, maintaining consistency with his creative ideas, and what exciting horizons await his social media career. Don’t miss this exclusive insight into the mind of a TikTok superstar!
Tune in now and discover some of the secrets to success in the world of digital creativity.
This... is Status Update.
In this episode, Stevie, Jake and Rob delve into:
Rob’s cringe history with Facebook status updates
Rob’s journey through ad-land & feeling lost in his career
Becoming the creator: A TikTok success story
Drawing on his years of experience to fuel his award-winning sketches
Why excelling in a niche is more important than having millions of followers
Becoming Creative Director at Gravity Road
The doors social media & creative freedom have opened for Rob.
Dealing with Trolls on social media.
That iconic collection of Knitwear and how it’s helped Rob’ social notoriety.
Follow Rob on Instagram, TikTok and Linkedin.
Follow Stevie on Instagram and Linkedin.
Follow Jake on Linkedin.
Follow our influencer marketing agency, Disrupt, on all socials.
Welcome to Status Update.
Join us, as we explore the creator space, gaining insights and hearing stories from pioneers in the digital world. Hosted by Stevie Johnson, former Made in Chelsea star turned MD of influencer marketing agency, Disrupt, alongside co-host, 'voice of Gen-Z,' Jake Crabb. Each week, we'll bring you remarkable individuals like Rob Mayhew, Misan Harriman, Jamie Klingler, Dominic McGregor, and Amy Kean. Join us as we dive into the ever-evolving world of digital, where the future is the creator.
This... is 'Status Update' by Stevie Johnson and Jake Crabb.