Matt Ford is the co-founder and CEO of CoLab X, the agency that aims to bring the traditional and digital worlds together through the power of content. Matt has previously worked at some of the biggest names in online content and is responsible for some of the most viral branded content moments on the internet. For marketers and those interested in the world of content, this episode is a real geek-out, as we try to answer the question What role does branded content play in today's performance-obsessed digital landscape?

We also cover:

• What is an example of bad creator influence?

• Who is the rudest celebrity Stevie has ever met?

• Matt & Stevie's obsession with Hot Sauce

• What is branded content?

• The importance of storytelling in branded content.

• Brands who are doing branded content WRONG.

• The rise of creator-owned IP.

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Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/status-update/id1711598048

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Stevie:

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Jake:

https://www.linkedin.com/in/jake-crabb/ 

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