Squared Away by MC²

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Squared Away by MC²

MC²

10 episodes

2 weeks ago

From Consumer Events to Live Events, Offering What’s Best for Brands For Episode 10, we step away from the trade show floor and touch on the inner workings around proprietary events, mobile road tours, and quite possibly the most sought out term in our industry, experiential marketing. Joining the Squared Away studio is Heather Casteel, John Gilson and MacKenzie Steffens to shed some light on their past, present and future capabilities connecting brands with their audience in a unique, ...

Marketing

Business

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Marketing

Business

Episodes (10/10)

Squared Away by MC²

The Experiential Arm

1 month ago

46 minutes

Squared Away by MC²

The Sleeping Giant

What happens when you follow up the biggest tech show of the year with the first major retail event of the new year? You get an inside look at how innovation doesn’t sleep—and neither does the events industry.

4 months ago

50 minutes

Squared Away by MC²

Conveniently Convenient: Showcasing at NACS

NACS, the leading global trade association dedicated to advancing convenience and fuel retailing, serves as a trusted advisor to thousands of retailers and supplier members from over 50 countries! Every year, brands including Hershey, Co. and Constellation Brands make their way to the show floor to share the latest and greatest with its consumers and partners alike. The Squared Away studio welcomes two incredible figures out of MC²’s Paramus headquarters, Suzanne Loria-Cunha and Chris ...

7 months ago

48 minutes

Squared Away by MC²

Anniversary Episode - Celebrating 25 Years of MC²

What better way to celebrate 25 years of business than to hop in the time machine and travel back to 1999? For our anniversary episode, Squared Away host, Bruno Silva, welcomes Chad Roberts, Michael vant Hoogt, Chuck Snyder, and Bobby Hogrefe to give their take around Sales, Production, and Estimating over the years. Join us as we discuss the future of estimating, pagers, and the saying, "What could go wrong, will.." when it comes down to the Events industry.

11 months ago

43 minutes

Squared Away by MC²

Cementing the Future with CEMA

Check out Ep. 6 of Squared Away as our host, Bruno Silva, sits down with Vice President of Strategy and Operations at CEMA, Brian Mason, MBA, as they discuss the importance behind associations in the event space, driving connections from within, and the future for corporate marketing.

1 year ago

33 minutes

Squared Away by MC²

I’m Ichi’ng for More!

Check out Ep. 5 of Squared Away as our host, Bruno Silva, sits down with the brilliant minds at Club Ichi to discuss the importance in communities and associations within the Event space, thinking outside of the box, and more. #ThisisMC2 #squaredaway

1 year ago

35 minutes

Squared Away by MC²

Connections in Events

Vice President of Growth, Jessica Gauvin and Senior Strategic Sales Executive, Mike Hanifan, talk the importance in building connections throughout the Events space. Each connection can vary from vendor to customer to partners and associations, but how does that enable your brand to excel above the rest?

1 year ago

54 minutes

Squared Away by MC²

Creativity & Design from Within

Check out Ep. 3 of our Squared Away podcast featuring Head of Design, Saul Stokes and Creative Director, Erin Sauro as we peek under the hood to our company’s creative engine while revisiting past and current projects to diving into the creative process throughout our Creative and Design capabilities.

1 year ago

54 minutes

Squared Away by MC²

Selling Experiences

From getting started in the Events industry to managing a successful accounts of all sizes, take a deep dive into selling and managing experiences from trade shows and pop-ups to mobile tours and conferences with Chief Growth Officer, Ben Nazario and Associate Account Manager, Jazmine Toner on Episode 2 of MC²'s Squared Away podcast right now!

1 year ago

51 minutes

Squared Away by MC²

Talking CES: Past, Present & Future

Join us as we discuss all things CES from past, present, and future with Chris Gilbert and Nicole Caporale at MC², an MCH Company. After experiencing its most successful show to date with four clients landing on EXHIBITOR Group's Best of CES 2023 list, a first for any live marketing event agency, we discussed best practices, historical figures, and future trends in building an award-winning exhibit at one of the world's most famous events - CES (Consumer Electronics Show)!

1 year ago

59 minutes