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Sports Marketing Machine Podcast
Jeremy Neisser
138 episodes
8 hours ago
Send us a text Not all surveys are created equal. In this episode, Jeremy breaks down the crucial difference between community surveys (awareness audits) and fan surveys (experience audits)—and how using both strategically can turn feedback into real ticket sales. Learn when to deploy each, what questions to ask, and how to connect survey results directly to your CRM to uncover actionable insights that boost revenue and fan loyalty. Key Topics Covered The real difference between a community s...
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All content for Sports Marketing Machine Podcast is the property of Jeremy Neisser and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text Not all surveys are created equal. In this episode, Jeremy breaks down the crucial difference between community surveys (awareness audits) and fan surveys (experience audits)—and how using both strategically can turn feedback into real ticket sales. Learn when to deploy each, what questions to ask, and how to connect survey results directly to your CRM to uncover actionable insights that boost revenue and fan loyalty. Key Topics Covered The real difference between a community s...
Show more...
Marketing
Business
Episodes (20/138)
Sports Marketing Machine Podcast
138: Community Survey vs. Fan Survey — The Value of Both
Send us a text Not all surveys are created equal. In this episode, Jeremy breaks down the crucial difference between community surveys (awareness audits) and fan surveys (experience audits)—and how using both strategically can turn feedback into real ticket sales. Learn when to deploy each, what questions to ask, and how to connect survey results directly to your CRM to uncover actionable insights that boost revenue and fan loyalty. Key Topics Covered The real difference between a community s...
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10 hours ago
12 minutes

Sports Marketing Machine Podcast
137: Make Your Black Friday Offer So Good Fans Feel Stupid Saying No
Send us a text Black Friday and Cyber Monday are no longer about slashing prices — they’re about stacking value. In this episode, Jeremy Neisser breaks down how sports teams can create irresistible, high-perceived-value bundles that fans can’t resist. Using Alex Hormozi’s “Value Equation” as a foundation, Jeremy shows you exactly how to build, time, and promote a Black Friday offer that feels too good to pass up — without cheapening your brand. Key Topics Covered Why Black Friday isn’t a clea...
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1 week ago
21 minutes

Sports Marketing Machine Podcast
136 - Operational Efficiency Playbook: Getting 3% Better with Mike Van Hise
Send us a text Minor league veteran and Game Day Advising founder Mike Van Hise breaks down how teams can squeeze more revenue from the same building—without gutting budgets or fan experience. We talk menu engineering, speed vs. margin at concessions, season-seat strategy, staffing math, and a simple “3% better” rule that compounds into real profit. If you lead marketing, ticketing, or operations, this is a tactical roadmap you can use this homestand. Key Topics Covered Clarity over cuts: Why...
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2 weeks ago
41 minutes

Sports Marketing Machine Podcast
135: The Simplest Way to Build (and Justify) a Marketing Budget
Send us a text In this episode of The Sports Marketing Machine, Jeremy Neisser breaks down a simple, data-driven way to build — and defend — your marketing budget. Forget complicated spreadsheets and vague “awareness goals.” Jeremy shows how using your single game ROI as your north star can turn every budget request into a business case. Learn how to project spend, justify investment, and track your performance with a system built specifically for sports teams. Key Topics Covered The easiest ...
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1 month ago
18 minutes

Sports Marketing Machine Podcast
134 - Single Game vs. Season Tickets : How to Move Fans Up the Ladder
Send us a text Season ticket holders give you stability; single-game buyers fuel reach and growth. In this episode, Jeremy maps a practical “ticket plan ladder” to convert first-timers into multi-game, mini, half-season, and ultimately full season ticket holders. You’ll get concrete plays—post-game bouncebacks, perk-led nurturing, and data-driven upsells—plus how marketing and sales should operate in lockstep to make it happen. Key Topics Covered Why season ticket holders still matter: bankab...
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1 month ago
24 minutes

Sports Marketing Machine Podcast
133 - Pros/Cons of All-You-Can-Eat Ticket Plans
Send us a text All You Can Eat ticket plans sound like a fan’s dream—one ticket, unlimited food—but are they really a win for your team? In this episode of The Sports Marketing Machine, Jeremy Neisser breaks down the pros and cons of these packages, from predictable revenue and marketing appeal to margin risks and operational headaches. You’ll learn how to structure these plans strategically so they elevate the fan experience while still protecting your bottom line. Key Topics Covered Why fan...
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1 month ago
18 minutes

Sports Marketing Machine Podcast
132 - The 35,000 Visitor Problem: Why More Traffic Can Tank Your Profits
Send us a text More traffic doesn’t always mean more profit. In this episode, Jeremy Neisser unpacks a real case study from a minor league baseball team that saw website visitors surge from 27,000 to 35,000—but lost $15,000 in profit along the way. He explains why chasing vanity metrics like clicks, impressions, and raw attendance can mask deeper problems in profitability. From understanding diminishing returns to prioritizing average order value (AOV) and smarter budget allocation, Jeremy gi...
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1 month ago
21 minutes

Sports Marketing Machine Podcast
131 – How Meta’s Advantage+ is Wasting Your Budget
Send us a text In this episode of the Sports Marketing Machine podcast, Jeremy Neisser unpacks Meta Advantage Plus—Meta’s automated ad system for Facebook and Instagram. While it promises simplicity, Advantage Plus often hurts sports teams by prioritizing clicks over actual ticket sales, lumping all fans into one generic audience, and masking true performance with misleading metrics. Jeremy explains why manual ad setup, audience segmentation, and conversion tracking are essential to avoid was...
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2 months ago
15 minutes

Sports Marketing Machine Podcast
130 - How Teams Can Use Nano Banana to Generate More Revenue
Send us a text AI isn’t just about writing better emails anymore—it’s about creating visuals that sell. In this episode, Jeremy introduces Nano Banana, Google’s new AI image-generation tool, and breaks down exactly how sports teams can use it to move more merchandise, sell more tickets, and close bigger sponsorships. If you’ve ever wished you could create pro-level visuals in minutes instead of weeks, this episode shows you how. See all of the mock-ups and designs Jeremy made here: Episode 13...
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2 months ago
18 minutes

Sports Marketing Machine Podcast
129 - How the Florida Everblades Grew Attendance by 27% with Adam Winslow
Send us a text How does a minor league hockey team add nearly 1,500 fans per game in just four seasons? In this episode, Jeremy sits down with Adam Winslow, Chief Marketing Officer for the Florida Everblades, to break down the strategies that fueled a 27% attendance jump. From surviving COVID challenges to building a data-driven marketing machine, Adam shares how his team turned small experiments into major wins. If you’re looking for a roadmap to sustainable ticket growth, this convers...
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2 months ago
36 minutes

Sports Marketing Machine Podcast
128 - 3 Changes with Meta That Affect Your Ads (and How to Sell More Tickets Anyway)
Send us a text Meta keeps moving the goalposts—and if you’re still running ads like it’s last season, you’re wasting money. In this episode of Sports Marketing Machine, Jeremy Neisser breaks down the three biggest changes Meta has rolled out—weaker targeting, new placements, and the launch of its AI engine Andromeda—and shows you how to stay ahead so your ads actually sell tickets instead of just burning budget. Sports marketers who adapt will get cheaper ads and more conversions while their ...
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2 months ago
24 minutes

Sports Marketing Machine Podcast
127 - 3 Marketing Lessons from Taylor & Travis (That You Can Steal for Your Team)
Send us a text What happens when the world’s biggest pop star drops in on an NFL podcast? A marketing masterclass in collaboration, authenticity, and buzz creation. In this episode, Jeremy Neisser breaks down the viral Travis Kelce, Jason Kelce, and Taylor Swift moment—and turns it into three concrete, locally applicable strategies any sports team can use to sell more tickets and grow their fan base. From cross-audience partnerships to personality-driven content and buzz-worthy activations, y...
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3 months ago
14 minutes

Sports Marketing Machine Podcast
126: Service-First Selling: How the Texas Rangers Are Redefining Ticketing Success
Send us a text Nick Richardson, VP of Ticket Sales & Service at the Texas Rangers, joins the show to break down how one of MLB’s premier organizations is evolving ticket plans to match fan behavior, preferences, and expectations. From mini packs and flex plans to AI-driven outreach and unforgettable fan experiences, Nick shares powerful, tactical insights on customer service, digital transformation, and building a culture that wins fans—not just renewals. This episode is a must-listen for...
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3 months ago
46 minutes

Sports Marketing Machine Podcast
125 - “I Saw Your Ad—But Didn’t Buy”: Fixing the Fan Follow-Up Funnel
Send us a text Is your ad traffic up but ticket sales down? In this episode, Jeremy Neisser dives into the most overlooked reason sports teams struggle to convert traffic into revenue: misaligned messaging and retargeting. He outlines a smarter, segmented funnel approach that turns casual ad viewers into committed buyers. Learn how to optimize each stage of your ad strategy—from TOFU to BOFU—and stop wasting budget on clicks that don’t convert. Key Topics Covered: Why more traffic isn’t...
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3 months ago
14 minutes

Sports Marketing Machine Podcast
124: Maximizing Your Football Marketing Plan: What to Do When You Can’t Do It All
Send us a text In this episode, Jeremy Neisser sits down with two seasoned college athletics marketers: Scott Peace (Senior Associate AD for Revenue Generation at UNI) and Kelly Wilga (Assistant AD for Marketing at Sacramento State). Together, they dive into what it takes to successfully plan and execute a football marketing campaign. From budget discussions and scheduling promotions to engaging students and running creative, on-brand theme nights, this episode is packed with actionable insig...
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3 months ago
49 minutes

Sports Marketing Machine Podcast
123 - Top 10 Theme Nights That Sold Tickets & Won Fans
Send us a text What do Harry Potter, Hello Kitty, and Grateful Dead have in common? They each helped sports teams sell out stadiums. In this special episode, Jeremy Neisser welcomes Denise Sicheneder from Spinzo to break down the Top 10 highest-performing theme nights of the past year — from licensing and community engagement to surprise breakout hits. We unpack: How teams use nostalgia, cultural relevance, and smart strategy to build packed promotionsWhy some nights succeed wildly while othe...
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4 months ago
37 minutes

Sports Marketing Machine Podcast
122 – 9 Ways to Use ChatGPT to Sell More Tickets
Send us a text In this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser reveals nine powerful ways sports marketers can use ChatGPT to boost efficiency, save time, and most importantly — sell more tickets. From crafting better emails and social posts, to analyzing Meta Ads data and fan surveys, to writing scripts and FAQs in seconds — ChatGPT can act like your own virtual marketing assistant. Each tip is practical, easy to implement, and designed for busy marketing directo...
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4 months ago
19 minutes

Sports Marketing Machine Podcast
121 – How Video Content Makes Paid Traffic Easier (and Cheaper)
Send us a text In this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser shares why consistent video content is no longer a "nice-to-have" — it's the cornerstone of a smarter paid media strategy. Whether you're trying to warm up cold audiences, lower your ad costs, or re-engage past ticket buyers, video is the most powerful (and underused) tool in your marketing playbook. Jeremy explains how short-form videos help you build trust, increase engagement, and improve targeting ...
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4 months ago
16 minutes

Sports Marketing Machine Podcast
120 - What We Are Building - Be A Beta Tester
Send us a text In this episode, Jeremy unveils two powerful tools Sports Marketing Machine is currently beta-testing — both born from real challenges teams are facing. ➡️ Fan Feedback Tool: Surveys are great... until they become static, siloed, and unusable. Jeremy breaks down how their new Dynamic Survey Dashboard goes beyond SurveyMonkey and Google Forms by segmenting responses by fan type, age, zip code, and behavior — giving marketing teams actionable insights instead of generic feedback...
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4 months ago
9 minutes

Sports Marketing Machine Podcast
119: Fan Activation, Revenue Growth, and Digital Engagement with Dash's Jonathan Hufnagel
Send us a text In this episode, Jeremy sits down with Jonathan Hufnagel, founder and CEO of Dash, the leading fan activation platform used by over 400 sports teams across North America. What started as a digital auction tool has evolved into a comprehensive fan engagement and e-commerce solution helping teams drive revenue, generate leads, and create unforgettable in-game experiences. Jonathan shares the story behind Dash's creation, how they're helping teams simplify promotions like jersey a...
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5 months ago
32 minutes

Sports Marketing Machine Podcast
Send us a text Not all surveys are created equal. In this episode, Jeremy breaks down the crucial difference between community surveys (awareness audits) and fan surveys (experience audits)—and how using both strategically can turn feedback into real ticket sales. Learn when to deploy each, what questions to ask, and how to connect survey results directly to your CRM to uncover actionable insights that boost revenue and fan loyalty. Key Topics Covered The real difference between a community s...