Send us a text What happens when the world’s biggest pop star drops in on an NFL podcast? A marketing masterclass in collaboration, authenticity, and buzz creation. In this episode, Jeremy Neisser breaks down the viral Travis Kelce, Jason Kelce, and Taylor Swift moment—and turns it into three concrete, locally applicable strategies any sports team can use to sell more tickets and grow their fan base. From cross-audience partnerships to personality-driven content and buzz-worthy activations, y...
All content for Sports Marketing Machine Podcast is the property of Jeremy Neisser and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text What happens when the world’s biggest pop star drops in on an NFL podcast? A marketing masterclass in collaboration, authenticity, and buzz creation. In this episode, Jeremy Neisser breaks down the viral Travis Kelce, Jason Kelce, and Taylor Swift moment—and turns it into three concrete, locally applicable strategies any sports team can use to sell more tickets and grow their fan base. From cross-audience partnerships to personality-driven content and buzz-worthy activations, y...
125 - “I Saw Your Ad—But Didn’t Buy”: Fixing the Fan Follow-Up Funnel
Sports Marketing Machine Podcast
14 minutes
3 weeks ago
125 - “I Saw Your Ad—But Didn’t Buy”: Fixing the Fan Follow-Up Funnel
Send us a text Is your ad traffic up but ticket sales down? In this episode, Jeremy Neisser dives into the most overlooked reason sports teams struggle to convert traffic into revenue: misaligned messaging and retargeting. He outlines a smarter, segmented funnel approach that turns casual ad viewers into committed buyers. Learn how to optimize each stage of your ad strategy—from TOFU to BOFU—and stop wasting budget on clicks that don’t convert. Key Topics Covered: Why more traffic isn’t...
Sports Marketing Machine Podcast
Send us a text What happens when the world’s biggest pop star drops in on an NFL podcast? A marketing masterclass in collaboration, authenticity, and buzz creation. In this episode, Jeremy Neisser breaks down the viral Travis Kelce, Jason Kelce, and Taylor Swift moment—and turns it into three concrete, locally applicable strategies any sports team can use to sell more tickets and grow their fan base. From cross-audience partnerships to personality-driven content and buzz-worthy activations, y...
