Welcome to the SA Digital Marketing Podcast.
My name is Terence Mentor, and I’m a digital marketer who has realised that since the industry is constantly changing, we need to be constantly learning. I think the best way to learn all the things is to talk people who are doing all the things, so this podcast is a chance to do just that.
If you’re listening on Spotify, leave a comment in the app and I’ll respond to you there, otherwise you can send your thoughts, opinions and questions to podcast@tmdigital.co.za.
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Welcome to the SA Digital Marketing Podcast.
My name is Terence Mentor, and I’m a digital marketer who has realised that since the industry is constantly changing, we need to be constantly learning. I think the best way to learn all the things is to talk people who are doing all the things, so this podcast is a chance to do just that.
If you’re listening on Spotify, leave a comment in the app and I’ll respond to you there, otherwise you can send your thoughts, opinions and questions to podcast@tmdigital.co.za.
Hosted on Acast. See acast.com/privacy for more information.
"You've got to drive your own bus"
In this episode, I chatted to Tracey-Lee Zürcher-Campbell who is Head of Marketing at Payflex. She also trains up and coming marketers while ALSO regularly speaking at conferences around the country.
How does she manage to do all of that while leading an agile marketing team in a rapidly growing business? Well, that’s exactly what we get into in this episode!
Follow Tracey-Lee on Linkedin here: https://www.linkedin.com/in/tracey-lee-z%C3%BCrcher-campbell-86531712/
For more conversations like this one, subscribe to SA Digital Marketing Podcast and follow me on Linkedin here: https://www.linkedin.com/in/terence-mentor/
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I had the opportunity to interview 19 top marketers just after they spoke on stage at the Cape Town edition of Marketing Cafe 2025.
The list includes CMOs, Heads of Marketing and other leaders of the industry, so I was interested to hear what they all had to say about the current state of marketing in South Africa.
I asked each guest the same two questions:
1) What shift are we seeing in the way brands connect with people?
2) Complete the sentence "Marketing in 2025 is all about..."
This episode has all of their responses - let me know what trends you see in their answers!
Big thanks to Miguel Netto from Bootlegger and the team from Marketing Cafe for making this possible.
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In this episode, I chatted to Natalie Druion, the Executive Head of Conversations for the Momentum group. If you're wondering why you’ve never heard of that job title before, it’s because Natalie is the first person in the country to have it!
So in this episode we get into exactly what a Executive Head of Conversations does, how she got the role and how to manage organisational change without bumping your head too many times.
You can connect with Natalie on Linkedin here: https://www.linkedin.com/in/nataliedruion/
Please subscribe to podcast wherever you listen, and follow me on Linkedin here: https://www.linkedin.com/in/terence-mentor/
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"If you have the right attitude, it doesn't matter what qualification you have"
In this episode of the SA Digital Marketing Podcast, I spoke to Bronwyn Pretorius, CMO of Ackermans.
We discussed her career journey, working for brands with a purpose, managing an extensive and diverse team and the importance of a positive attitude.
Follow Bronwyn on Linkedin here: https://www.linkedin.com/in/bronwyn-pretorius-cm-sa-a3627527
For more conversations like this one, subscribe to SA Digital Marketing Podcast and follow me on Linkedin here: https://www.linkedin.com/in/terence-mentor/
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In this episode, I chatted to Dylan Bosman - Director of Marketing of BluLever Education.
We discussed his career growth from Marketing Manager to Director, managing internal perceptions of marketing and the importance of conscientiousness, humility, and a consistent work ethic for aspiring marketing leaders.
For more conversations like this one, subscribe to SA Digital Marketing Podcast and follow me on Linkedin here
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In this first episode of Season 3, I chatted to Miguel Netto, Head of Marketing at Bootlegger.
We spoke about the realities of leading a marketing team in a fast-paced environment, the importance of a strong foundational strategy and how to stay agile while planning ahead.
Follow Miguel on Linkedin:
https://www.linkedin.com/in/miguel-netto-00b1b086/
Follow me on Linkedin for more SA Digital Marketing Podcast content:
https://www.linkedin.com/in/terence-mentor
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In this final episode of season 2, I spoke to James MacDonald - the founder of Silience Digital.
We chatted about why anyone in their right mind would want to start an agency, the difficulties of growth, and how to maintain "the unspoken act of everyday excellence".
Follow James and find out more about Silience Digital here:
https://www.linkedin.com/in/jamesmacdonald123
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This episode features Justine Nienaber, the co-founder of Punkystarfish Digital Agency.
Justine and I discuss the people who can impact a digital marketing agency and how to foster positive working relationships. We also chat about Justine's five key trends that digital marketers should be aware of in 2025.
Follow Justine on Linkedin here.
Follow Punkystarfish Digital Agency here
Want to make my day? Simply subscribe, rate or leave a review for this podcast wherever you get it!
Send your questions, thoughts and opinions to podcast@tmdigital.co.za
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If you're about to start a campaign that involves nano (less than 10 000 followers) and micro (less than 100 000 followers) influencers, how do you make sure that everything is executed as successfully as possible for you, and as seamlessly as possible for the influencer?
In this episode, I give insights from perspective of a nano-influencer who has survived many tough campaigns!
Please subscribe to this podcast and leave a review where possible!
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In this episode of the South African Digital Marketing Podcast, I chat to Chantel Riley, the owner of a PR agency Midnight Fox. The conversation explores the intersection of public relations and digital marketing, and how PR builds brand loyalty and public perception.
Connect with Chantal on Linkedin here
Want to make my day? Simply subscribe, rate or leave a review for this podcast wherever you get it!
Send your questions, thoughts and opinions to podcast@tmdigital.co.za
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Whether you are heading to an industry-specific event, or something designed just for marketers, the same question always comes up:
"Is this worth the time and money we're spending to be here?"
Kyle Puller, MD of Pulling Power Media, had multiple trips to overseas events last year, so he had to ask himself a slightly different question:
"How do I make SURE this is worth the time and money?"
In this episode, he tells us some of his top tips that you can use to make those connections and get your message out at the next big conference, forum or expo!
Please subscribe to this podcast and leave a review where possible!
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TikTok is gone Americans
Oh wait... they got it back.
Oh no wait...some people have it got it back.
This drama is an issue for most people, but it can be a huge crisis for some digital marketers. How can you make sure that your whole strategy isn't completely scuppered by the decisions that are out of your control?
In this Quickbit episode of the Southern African Digital Marketing Podcast I talk about what you need to do protect yourself (and your marketing plans) against this kind of turmoil.
Send your thoughts and questions about this episode to podcast@tmdigital.co.za
Don't forget to subscribe and share this podcast!
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In this episode we go deep into brand marketing with Imke Dannhauser, who is currently working for Google where her focus is on the brand marketing for search and Gemini in sub-saharan Africa.
Obviously I wanted to know how someone goes about getting a job at Google, but we also discussed the complexity of bringing a product like generative AI into a market, the comparison between brand and performance marketing and how you can know that it’s time for a massive rebranding operation.
As you can you imagine, Imke has some deep insights on those topics and so much more!
Follow Imke on Linkedin here: https://www.linkedin.com/in/imkedannhauser
Thinking of following Imke's footsteps at Google? Start the process here: https://www.google.com/about/careers/applications/
Don't forget to subscribe on whichever platform you are listening on!
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What is the most important social media channel right now?
The answer that we get surprised me, but honestly it does makes sense. In this episode we talk about a slither of the huge topic that is social media marketing with Miliswa Sitshwele, who has a long career managing social media accounts and is currently head of social media at Flow communications. We also chatted about how to get the entire business to support your social media strategy.
Follow Milli on Linkedin here: https://www.linkedin.com/in/miliswa-sitshwele-10021158/
You can send your thoughts, opinions and questions to podcast@tmdigital.co.za.
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In this episode we dig down into the maze that is Google ads with Dean Lurie, who’s has google ads as a speciality along with a bunch of other marketing skills. I wanted to know the best way to get started with Google ads, what most of us get wrong, and what success on the platform looks like.
Follow Dean on Linkedin here: https://www.linkedin.com/in/dean-lurie/
You can send your thoughts, opinions and questions to podcast@tmdigital.co.za, and of course don’t forget to subscribe wherever you listen.
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In this episode we go deep into agency life with Dylan Kohlstadt, who is the founder and CEO of ShiftOne, a creative integrated marketing agency that’s been around since 2011. I wanted to know why marketing agencies have a bad rep from so many people, and how businesses can get the most out of their marketing investment when getting started with an agency.
Get great digital marketing resources from ShiftOne here.
Follow Dylan on Linkedin here.
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In this episode I had to chance to chat to Matt Brownell, who’s career has led him to the position of fractional CMO.
If you’re like me, you may not have known up until this point what a fractional CMO is. Don’t worry, Matt explains all of that in this episode. We also discuss the mistakes some businesses make in the early stages of developing their marketing team, how he uses AI effectively in his every day work, and what kind of personality is best suited to the CMO role.
Don't forget to subscribe to this podcast to make sure you don't miss upcoming episodes!
Have an opinion or question about this episode? Send it to podcast@tmdigital.co.za.
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This episode is the full conversation I had with Abbey Cloete – we spoke about how her love for social media developed into a full blown case of digital strategy, and what pathways she recommends for new digital marketers as move up in their career.
This is the final episode of season one. I'm currently working on season two, which will be a series of deep dives into specific marketing-related issues! You can help me get season two done by commenting on and sharing as many of season one's episodes as possible - that's the best way to encourage me!
Remember to subscribe wherever you're listening so that you'll be notified when season two starts.
Have some thoughts, feedback or questions? Send it to podcast@tmdigital.co.za
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This episode is the full conversation I had with Alex Overmeyer. We chatted about prioritising data in decision-making, staying in school as much as possible, and how to survive starting your own digital marketing agency.
You can follow Alex Overmeyer on Linkedin here: https://www.linkedin.com/in/alex-overmeyer-39358a119
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