When your small business has the ability to share a story with your target audience, that’s when you can build a loyal community. This week on the Small Owned Business (S.O.B.) Marketing podcast we have a special guest! Arielle Moody, the founder of the suncare brand Mama Sol, joined us to discuss how storytelling helped grow her brand to impressive heights in 2 years. Arielle shares her journey of creating a safe and effective sunscreen for mothers, and how emphasizing the importance of community, transparency, and trust is important inn building a brand.   Use “SMALLBUSINESSMAMA15” promo code for 15% off the Mama Sol website! https://www.shopmamasol.com/      PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!     Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 04:18 Arielle’s Journey with Mama Sol 18:15 Building a Community Through Storytelling 22:58 The Power of PR and Awards in Brand Trust and Recognition 31:03 Customer Retention Through Storytelling 41:15 Manifestation and Its Impact on Small Business Success ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Mama Sol website: https://www.shopmamasol.com/  (Use code “SmallBusinessMama15” for 15% off) Mama Sol Instagram: https://www.instagram.com/shopmamasol/ Mama Sol Facebook: https://www.facebook.com/shopmamasol/ Mama Sol TikTok: https://www.tiktok.com/@shopmamasol   𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog  Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: Help@TheSeasonedMarketer.com

Does your small business have a website? We’re hoping the answer is yes! This week on the Small Owned Business (S.O.B.) Marketing podcast, we are discussing essential do’s and don’ts for small business websites in 2025. Websites are extremely important for credibility, and allow you to be in control. We talk effective website design, including prioritizing user experience, implementing SEO strategies, and tracking website performance. We also discuss common pitfalls to avoid, such as overcomplicating design, neglecting maintenance, and ignoring security measures. Hopefully this episode will empower small business owners to take control of their online presence and ensure their websites are effective tools for growth.   Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at Help@TheSeasonedMarketer.com.   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 05:56 Do’s for Maintaining a Website in 2025 20:07 Don’ts for Website Design and Maintenance 35:36 TLDL: 3 Do’s and Don’ts for Websites in 2025 ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   What Small Businesses Need to Know about Google’s Search Generative Experience (SGE): https://youtu.be/pyhLbSnfglI    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Clickbait - the much hated marketing strategy. If clickbait marketing is hated so much, why is it still around? In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are putting clickbait on trial and discussing its effectiveness as a marketing strategy. We list potential benefits and drawbacks, the ethics behind clickbait, and how you can strategically attract the right audience WITHOUT misleading them. What are your feelings on clickbait marketing? Is it an effective marketing strategy, or something that should be left in the past? Let us know in the comments!   Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at Help@TheSeasonedMarketer.com.   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses  Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.    Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 01:09 Putting Clickbait Marketing on Trial 04:07 Clickbait vs. Rage Bait 08:14 High Bounce Rates & Google’s Perspective 11:51 Trust and Credibility in Marketing 16:05 Target Audience and Clickbait 25:41 Analytics and Retention 30:47 Using Clickbait Strategically 33:38 TLDL: Is Clickbait Marketing Effective ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________     If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

ChatGPT has quickly become a staple in the list of tools small business owners are using to handle their marketing. But are you using it to its full potential? In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are discussing how small business owners can use ChatGPT to enhance their marketing efforts. We also talk about the importance of crafting specific and detailed prompts to get the best results from AI tools.   Do you use ChatGPT for your marketing? How do you use it? Let us know in the comments!   Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at Help@TheSeasonedMarketer.com. PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 02:03 Utilizing ChatGPT for Small Business Marketing 06:06 Best Practices for Crafting Effective ChatGPT Prompts 08:38 Examples of Effective and Ineffective ChatGPT Prompts 20:30 Refining Prompts for Better Responses 32:55 TLDL: Upgrade Your AI Prompts for Best Results from ChatGPT ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: FREE AI Prompt Download: Https://www.theseasonedmarketer.com/betterprompts  𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Did you know email marketing has an average 3600% ROI? In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are discussing marketing statistics that small business owners should know. From website design to user-generated content, we discuss why these statistics matter to small business owners and how to use the information to your advantage. Which marketing statistic surprised you the most? Let us know in the comments!   Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at Help@TheSeasonedMarketer.com.   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 02:34 Marketing Statistics Small Businesses Should Know 04:07 Email Marketing Statistics 09:33 Consumers Prefer Email Marketing 14:39 Personalization in Email Marketing 17:52 Small Business Website Marketing Statistics 23:16 5 Second Rule for Website Marketing 29:20 Mobile Optimization for Websites 34:15 Content Marketing Statistics 37:45 Visual Social Media Content's Impact on Engagement 41:33 Trust in User-Generated Content vs. Traditional Advertising 49:05 The Rule of 7 in Marketing 56:47 Returning Customers vs. New Customers 58:24 The Paradox of Choice in Marketing ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Try Out Flodesk For FREE: https://flodesk.com/c/THESEASONEDMARKETER FREE Mobile Friendly Test: https://www.experte.com/mobile-friendly  𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/  Episode Transcripts: https://sobmarketing.com/blog Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

There are common marketing truths that all small business owners should live by, and there are marketing MYTHS we should all leave behind. Let’s talk about them! In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are revisiting past marketing myths Vivian debunked in a 2019 YouTube video. We touch on the relevance of these myths today, why they are myths, and provide insights on how small business owners can navigate their marketing effectively. Which marketing myth surprised you the most? Let us know in the comments!   Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at Help@TheSeasonedMarketer.com.   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 03:48 Exploring Marketing Myths 05:42 Myth 1: Fresh Content is Always Needed for Social Media Marketing 09:06 Myth 2: Outsourcing is the Only Solution 12:48 Myth 3: It’s All About YOU (Your Small Business) 16:50 Myth 4: Marketing Must Be Formal 22:57 Myth 5: Competitor Watching is Essential 28:20 Myth 6: Followers Equal Success 30:27 Myth 7: Hiring Marketing Agencies Guarantees Success 38:26 TLDL: Marketing Myths You Should LEAVE BEHIND in 2025 ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   7 Small Business Marketing Myths BUSTED: https://youtu.be/g8yf6rArjII?si=kclqs5e71u3RkQmj    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer    **Facebook: https://www.facebook.com/theseasonedmarketer    **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

You don’t need a massive marketing overhaul to get explosive results. In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we’re sharing the small, realistic tweaks that can seriously spark your marketing without setting your sanity on fire. Because let’s be honest—ain’t nobody got time for 18-step funnels and buzzwordy fluff. These are tiny changes with big potential, and they’re all things we actually do ourselves.   Try out one (or more) of these marketing tweaks and let us know how it goes in the comments!   Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at Help@TheSeasonedMarketer.com.   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.    Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 03:27 Marketing Fireworks: Small Tweaks for Big Impact 06:44 The Importance of Experimentation in Marketing 11:25 Adding Testimonials for Credibility 13:59 The Power of Call to Actions 22:03 The Role of Welcome Emails in Marketing 25:13 Leveraging Social Media for Small Business 28:33 Maximizing your Business’s Digital Real Estate 31:26 Messaging and How To Talk With Your Target Audience TLDL: Key Takeaways and Small Tweaks for Your Marketing ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   What Is Customer Journey and Why It Matters For Your Small Business: https://youtu.be/s2T4hgxjWuk    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer    **Facebook: https://www.facebook.com/theseasonedmarketer    **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

What the HECK is OTT (over the top) advertising…and why is Vivian rapping at me? This week on the Small Owned Business (S.O.B.) Marketing podcast, we are discussing OTT advertising, what it is, its benefits, and why you should consider it for your small business marketing. Are you considering creating a Netflix ad, or maybe an ad on Spotify? Let us know in the comments! Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at Help@TheSeasonedMarketer.com. PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! Talk with two marketing professionals every week on an hour long Zoom call. Ask us any questions you may have when it comes to marketing your small business. Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 05:29 Understanding Over The Top (OTT) Advertising 10:27 Benefits of OTT Advertising 17:46 OTT Advertising and the Marketing Funnel 24:14 OTT Advertising vs. CTV Advertising 28:49 Cable Cutters: Who Are They? 34:25 How To Get Started with OTT Advertising 36:57 TLDL: Key Takeaways on OTT Advertising ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com. This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Small business owners, if you feel like you are constantly repeating the same messages in your marketing - good!  In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are talking about repetition and why it is NOT annoying, but instead plays an important role in marketing. Reinforcing messaging, building brand awareness, and encouraging customer action are just a few ways repetition can help your marketing.  Have you noticed repetition within your small business’s marketing? Share your experience in the comments!   Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at Help@TheSeasonedMarketer.com.   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:  An extensive library of tutorials.  A community of like minded small owned businesses. Free downloads and templates for you to jumpstart your marketing. A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 02:41 The Importance of Repetition in Marketing 13:39 Understanding Touch Points and 7-11-4 Rule 22:59 Real Life Examples of Repetition 29:09 TLDL: Key Takeaways on Repetition in Small Business Marketing ____________________   𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer    **Facebook: https://www.facebook.com/theseasonedmarketer    **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Customer journey has a big impact on your small business - but have you ever taken a second to think about it or map it out?   Get your compass out, fellow cartographers. This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are here to help small businesses learn and map out customer journey.   We discuss the differences between the customer journey and the marketing funnel, as well as how understanding the customer journey can lead to improved satisfaction, loyalty, and effective marketing strategies.    We also share the stages of the customer journey, including awareness, consideration, decision, delivery, and loyalty, and actionable insights on how to map out this journey effectively.    Have you ever mapped out your customer journey? Let us know in the comments!    Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at Help@TheSeasonedMarketer.com.   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________   Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 05:52 Understanding Customer Journey vs. Marketing Funnel 11:15 How a Customer Journey Helps Small Businesses 14:09 Stages of a Customer Journey 24:56 Resources for Mapping out Customer Journey 30:28 TLDL: Key Takeaways on Customer Journey ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Try Out Flodesk For FREE: https://flodesk.com/c/THESEASONEDMARKETER    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com/episodes   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

As a small business owner handling their marketing on their own, it can be hard to know where to even begin. This week on the Small Owned Business (S.O.B.) Marketing podcast, we are sharing a comprehensive survival guide for those handling their marketing strategy on their own. This guide covers understanding your target audience, setting clear marketing goals, prioritizing tasks, organizing efforts, leveraging low-hanging fruit, finding helpful resources, and the importance of self-care.  As always, we are sharing practical tips and insights to help small business owners navigate the complexities of marketing effectively and efficiently.   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:   🎥 An extensive library of tutorials  👯‍♀️A community of like minded small owned businesses 📝 Free downloads and templates for you to jumpstart your marketing 📱 A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 08:36 Know The Basics: Target Audience, Goals, Branding, etc. 16:50 Prioritizing Marketing Channels and Marketing Strategies 20:30 The Importance of Organization and Scheduling 26:18 Automation and Low-Hanging Fruit in Marketing 34:39 Leveraging Resources and Community Support 40:13 Self-Care and Boundaries 42:45 TLDL: Your One Person Marketing Survival Guide Summary ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: How to Create a Customer Avatar For Your Small Business: https://youtu.be/XbxCdWO9fig    How to Create a Simple Marketing Plan That ACTUALLY Works: https://youtu.be/3ouST--c9gA    Try Out Flodesk For FREE: https://flodesk.com/c/THESEASONEDMARKETER    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Sometimes you’re just not feeling creative, and it can be difficult to continue with your marketing efforts when you’re in a funk.   This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are discussing the challenges small business owners face in maintaining their marketing efforts, especially during periods of low creativity or motivation. We share practical tips for overcoming these challenges, including seeking inspiration from outside one's industry, repurposing existing content, and the importance of community support.    Is there something specific you do to get yourself out of a creative funk? Let us know in the comments!   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺?  Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________   Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 02:45 Navigating Marketing in a Funk 05:48 Finding Inspiration Beyond Your Business’s Industry 11:30 Repurposing Content for Fresh Ideas 15:46 Recognizing Growth and Progress 22:10 Returning to Basics and Target Audience Needs 25:29 The Importance of Scheduling 30:10 Leveraging Community Support 36:51 TLDL: How To Get Out of a Creative Funk Summary ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Content Marketing: Reuse, Repurpose, & Recycle: https://www.youtube.com/watch?v=tehAhmMco0w   𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob   ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Handling Criticism as a Small Business Owner w/ Special Guest Revisionist Studio As a small business owner, our businesses are our pride and joy. To be rejected from an opportunity or critiqued for our brand - it can hurt. In this special episode of the Small Owned Business (S.O.B.) Marketing podcast, we talk with Caroline Clark from Revisionist Studio about handling rejection. While we do focus our conversation around rejections from artisan markets and craft fairs, this conversation is a must listen for every small business owner - whether you participate in markets or not. Caroline shares with us her opinions on imposter syndrome, how she handles rejection, and offers tips for small business owners on how to move past rejection and criticism. Thank you again to Caroline for speaking with us! Go check her out, we will add her information below. If you’re interested in coming on the podcast, let us know! Email us at Help@TheSeasonedMarketer.com.   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob   ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 02:28 Meet Caroline Clark: Revisionist Studio 09:55 Handling Rejection and Criticism as a Small Business Owner 15:42 Understanding Imposter Syndrome 22:44 The Importance of Finding the Right Market 43:56 Objective vs. Perceived Rejection 50:18 Reframing Rejection for Growth ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Revisionist Studio: Instagram handle: @revisioniststudio Website: http://revisioniststudio.art/ 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Google’s latest update can actually help your small business be seen!   This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I talk about Google’s latest update, the short video tab.   Google is now pulling video content from social media platforms to display on the results page. We discuss the importance of video marketing, why this new tab is a game changer for small businesses using video in their marketing, and what to focus on in your content creation if you want to be found on Google.    PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺?  Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________   Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 04:41 Google’s New Short Video Tab 10:33 Google’s Strategy to Attract Younger Audiences 19:24 Optimizing Content for Google Search 30:52 TLDL: How Google’s New Short Video Tab Can HELP Your Small Business ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   What Small Businesses Need to Know about Google's Search Generative Experience (SGE): https://youtu.be/pyhLbSnfglI    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Welcome to Part 2 of our two part series - attracting customers.   This week on the Small Owned Business (S.O.B.) Marketing podcast we are focusing on returning customers. We discuss strategies small businesses can use for retaining repeat customers and building brand loyalty.   Join us as we discuss the importance of personalization, relationship nurturing, and building community for your repeat customers.   If you haven’t watched Part 1, we suggest you watch that first: https://youtu.be/cEEP2yGseXM   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!     ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺?  Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 04:40 Attracting Repeat Customers to Your Small Business 06:47 Goals for Retaining Customers 12:27 Personalization in Customer Experience 21:22 Ongoing Support and Customer Feedback 29:28 Marketing Strategies for Retaining Customers 44:28 Nurturing Community for Customer Retention 48:53 TLDL: Summary of Attracting Repeat Customers to Your Small Business ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Attracting Customers To Your Small Business | Part 1: New Customers: https://youtu.be/cEEP2yGseXM   𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

As a small business, you deal with two different kinds of customers: new and returning. This week’s episode of the Small Owned Business (S.O.B.) Marketing podcast is the first of a two-part series on customer attraction. In part 1 we are focusing on attracting new customers, the importance of visibility, and positive first impressions. We also cover effective marketing strategies, the power of storytelling, brand awareness, and customer engagement. Join us next week for part 2, where we explore marketing strategies specifically aimed at attracting returning customers. PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 06:00 Goals for Attracting New Customers 13:50 Importance of First Impressions 20:27 Leveraging Discounts and Referrals in Your Marketing 26:26 Partnering with Local Businesses 37:18 Effective Marketing Strategies for Attracting New Customers 53:04 TLDL: Attracting New Customers Summary ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: How To Create a Customer Avatar: https://youtu.be/XbxCdWO9fig 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Hopefully your small business is never hit with controversy - but it can happen and we want you to be prepared. This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are discussing how to handle negative publicity and why it is important to take it seriously. We discuss the event that inspired this episode and how important it is to assess situations carefully, respond thoughtfully, and create a proactive PR crisis plan to maintain a good brand reputation. Have you heard about the Zachary's Daiquiris situation? What are your thoughts? Let us know in the comments!   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺?  Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 02:24 Understanding Negative Publicity for Small Businesses 04:00 Local Controversy: Zachary's Daiquiris 12:50 Assessing the Situation in a PR Crisis 19:49 Crafting a Thoughtful Response 36:23 Creating a PR Crisis Plan 42:28 TLDL: How To Handle Negative Publicity ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   TikTok Profile That Broke Story: @sarahebaus   𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Here at the Small Owned Business (S.O.B.) Marketing podcast, we are all about giving small business owners all the resources and tools they may need to succeed in their marketing. This week on the podcast we are discussing marketing resource hubs we believe small business owners should be aware of and consider using. Know a marketing resource we didn’t mention? Share it with us in the comments or on social media! PLEASE FOLLOW AND LEAVE A 5 STAR REVIEW!   ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 03:48 Grow With Google 11:45 Service Corps of Retired Executives (SCORE) 15:56 Help A Reporter Out (HARO) 20:07 HubSpot Academy 24:00 Small Business Development Centers (SBDC) 30:25 The Seasoned Marketer & the S.O.B. Community 34:12 TLDL: Marketing Resources for Your Small Business ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Grow With Google: https://grow.google Service Corps of Retired Executives (SCORE): https://www.score.org/topics/marketing Qwoted (HARO Alternative): http://qwoted.com/ HubSpot Academy: https://app-na2.hubspot.com/academy/242424395/ Small Business Development Centers (SBDC): https://www.scsbdc.com/training-events U.S. Chamber of Commerce: https://www.uschamber.com The Seasoned Marketer: http://theseasonedmarketer.com/ 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

This is your intervention, small business owners! If you are currently doing ANY of these marketing red flags - we are here to help. This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are sharing our biggest red flags that we see in marketing. These common mistakes could be hurting your small business more than you think. Join us as we discuss why each of these red flags are problems, how to avoid them, and how to grow your small business! Don’t like one of our takes? Let us know in the comments! We want to hear from you. PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 03:33 The Importance of Consistency in Your Marketing 07:50 You Are NOT For Everyone - The Importance of Having a Target Audience 12:25 The Role of Analytics and Customer Feedback in Your Marketing 18:20 Focusing On Your Target Audience, NOT Yourself 22:48 Repeat Customers Are Just as Important as New Customers 26:46 Building Your Ecosystem BEYOND Social Media 28:37 Diversifying Your Marketing Strategies ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: How to Create a Customer Avatar for Your Small Business: https://youtu.be/XbxCdWO9fig  𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob The Seasoned Marketer YouTube Channel: https://youtube.com/@theseasonedmarketer?si=SR2ap-WRSl4ygKBJ ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Not all marketing advice out there is good. This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are sharing bad marketing advice we found on Reddit. Join us as we share the worst marketing advice we found, what makes it bad, and what you should do INSTEAD of following these crazy tips. Have you heard some crazy marketing advice? Or have an opinion on a tip we shared in this episode? Let us know in the comments! We want to hear from you S.O.B.s. PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 04:10 Convincing People of Marketing Funnels 06:04 Hiring Marketing Teams: The Need for Clear Roles 08:56 The Myth of Product Quality in Marketing 13:09 Advertising as a New Business is Essential 16:48 Marketing IS Important 19:34 Hiring Professionals: Is It Necessary? 28:28 “If You Can’t Win Them, Buy Them” What? 30:53 Confusion of Email Marketing Strategies 35:00 “Spam Works” NO! 39:16 “Social Media is Free” The Reality of Social Media Marketing 42:30 The Importance of Differentiation in Marketing 43:48 Avoiding Spammy Marketing Tactics ____________________   𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob   ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com