Welcome to the S.O.B. Marketing Podcast! We are a pair of marketing sisters who want to help you S.O.B.’s (small owned businesses) grow. Our commitment to you is to give you the real talk on what works when it comes to marketing and promoting your small business, and what doesn’t really work. We are Chelsea and Vivian and we promise to always keep the conversation real.
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Welcome to the S.O.B. Marketing Podcast! We are a pair of marketing sisters who want to help you S.O.B.’s (small owned businesses) grow. Our commitment to you is to give you the real talk on what works when it comes to marketing and promoting your small business, and what doesn’t really work. We are Chelsea and Vivian and we promise to always keep the conversation real.
The TRUTH About "Best Of" Awards (Are They Worth It?)
S.O.B. (Small Owned Business) Marketing
35 minutes
1 month ago
The TRUTH About "Best Of" Awards (Are They Worth It?)
We’re the best marketing podcast of 2025 according to Vivian-Chelsea Publications. And this week we’re diving into the TRUTH about “Best Of” awards.
This week on the S.O.B. (Small Owned Business) Marketing podcast, we’re pulling back the curtain and discussing the reality of these “Best Of” awards. We talk about the appeal of these recognitions, their potential impact on sales, as well as the underlying motivations and costs associated with them.
This week’s Marketing HOT TAKE: do you think “Best Of” awards are more effective for service based businesses, or do they boost all businesses equally? Let us know in the comments if you’re Team Service Based or Team Business!
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Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
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Chapters:
00:00 Welcome to our Marketing Cult! Please Leave Us a Review
01:40 The Appeal of “Best Of” Awards
12:31 Driving Sales and Business Impact
20:54 The Reality Behind “Best Of” Awards
33:47 TLDL; The Truth About “Best Of” Awards
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𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob
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Episode Transcripts: https://sobmarketing.com/blog
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S.O.B. (Small Owned Business) Marketing
Welcome to the S.O.B. Marketing Podcast! We are a pair of marketing sisters who want to help you S.O.B.’s (small owned businesses) grow. Our commitment to you is to give you the real talk on what works when it comes to marketing and promoting your small business, and what doesn’t really work. We are Chelsea and Vivian and we promise to always keep the conversation real.
