Hot take: Spotify isn’t just where we listen to music anymore... It’s quietly becoming one of the most powerful tech companies in the world.
This week, we unpack the story behind the streaming giant’s wild rise - from solving piracy in a Stockholm apartment to turning its first-ever profit, tripling its share price, and now leading the AI revolution in audio.
We cover:
✨ The Daniel Ek origin story - how a coder changed the music industry forever
✨ How Spotify won the streaming wars through data and design, not celebrity exclusives
✨ The business moves that finally made it profitable (and sent its stock soaring 350%)
✨ How AI is reshaping your listening experience, from the DJ in your pocket to podcasts translated in the host’s own voice
✨ And why Daniel Ek’s decision to step down as CEO might be Spotify’s smartest move yet
From piracy to playlists to personalised AI, this is the story of how Spotify redefined music - and what its next chapter tells us about the future of creativity, tech, and business.
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We hope you’re So Invested.
TikTok might be about to change forever. The U.S. government has pushed through a forced sale - and one of the biggest questions on everyone’s mind is: who’s buying it, and what happens next?
This week, we’re unpacking how the TikTok sale came to be, what it means for creators, and whether this could actually become the newest “Big Tech” investment story.
We cover:
✨ Why the TikTok sale is happening - and who’s stepping up to buy it
✨ What it means for Oracle to control the algorithm
✨ How Oracle’s public stock makes this a real investment story for everyday people
✨ What it means if you're a creator on the platform
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We hope you’re So Invested.
Networking gets a bad rap, and honestly... we get it! Walking into a room alone can feel terrifying. But here’s the truth: every opportunity we’ve had, from jobs to friendships to this podcast, has come through our networks.
This week, we’re redefining what networking actually means, why it doesn’t have to be awkward or transactional, and how to build relationships that genuinely change your life.
We unpack:
✨ Why your network is your net worth
✨ How to start building connections before you need them
✨ The rise of modern girl networking, from TikTok to Club Sup
✨ Real-life hacks for surviving events solo (and actually enjoying them)
✨ What to say instead of “so, what do you do?”
✨ How to sustain relationships day-to-day without feeling forced
This week's episode was jam packed full of recommendations:
And for things we're So Invested in... Substack on Arrival Fallacy and Episode 1 of the Do You F*cking Mind mini series 🤍
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We hope you’re So Invested.
Is hustle culture making a comeback or are we just redefining what ambition looks like?
This week, we’re unpacking the messy middle between chasing success and protecting our sanity. As ambitious women, we’ve felt the tension between striving, setting boundaries, and the burnout that inevitably follows when those boundaries slip. So, we’re asking: what does success actually mean now, and how do we build lives that don’t run us into the ground?
We unpack:
✨ Why hustle culture is creeping back into the conversation
✨ The difference between ambition and overextension
✨ Redefining success beyond money and titles
✨ Why we are all feeling so burnout !!
Plus, an all time favourite community dilemma about splitting bills.
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We hope you’re So Invested.
If you could sit down with your 20-year-old self and talk money… what would you say?
This week, inspired by Jay Shetty’s viral money lessons, we’re sharing the lessons we wish someone had told us sooner. From wasting cash on fast fashion and staying stuck in scarcity, to ignoring the power of investing early, these are the money mistakes we’d never repeat… and the reframes that actually changed everything.
We unpack:
✨ Why stacking skills is the best investment you’ll ever make
✨ How to find the fun in earning and diversifying your income
✨ The underrated value of generosity (even when you feel broke)
✨ Why your reputation is worth as much as your salary
✨ And the biggest reframe of all: money as a tool, not a status symbol
Plus, we put a twist on Rich Girl Habits: the one habit that set us up best over the last decade, and what we’d start today if we were turning 20 again.
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We hope you’re So Invested.
A LinkedIn post from Lucy Wark got us thinking about our 'career brands'... your personal brand but in a career setting.
Your career isn’t about climbing a ladder, it’s about building an identity that grows and changes as you progress and the best way to do that is through building a career brand.
In this episode, we unpack how to create transferable skills that let you pivot between roles, the art of rebranding yourself to elevate your career, and tangible strategies for building a career or personal brand that lasts. Think of it as your playbook for staying relevant, future-proofing your work identity, and standing out in a noisy job market.
And of course, Rich Girl Habits!
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We hope you're So Invested.
Hot take: Dating in 2025 feels less like romance and more like economics...
Inspired by the film Materialists and the conversations it’s sparked, we unpack the financial impact of the dating apps on modern dating: the rise of financial transparency as a new love language, why accidental “ROI thinking” might be killing the vibe, and of course, the "who pays on the first date" etiquette.
And we weigh in on a community dilemma: should you pay someone back for dates if things don’t work out?
Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).
We hope you're So Invested.
Buying a home has always been part of the “Australian dream” but in 2025, it feels like the dream looks a little different. Some people are diving into property, others are choosing to rent and invest elsewhere, and a growing number are packing up and moving overseas instead. So, how are people making it work?
In this episode, we unpack:
We also tackle a community dilemma: “Am I the asshole for not wanting my partner’s parents to chip in for our house deposit?” – unpacking the financial, emotional and relational layers of accepting help.
Whether you’re a renter, a soft saver, or already on the property ladder, this conversation is about being honest with where you’re at, and giving yourself permission to start exploring the options.
This episode is brought to you by ScaleApp - your personalised solution to navigate the property market.
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We hope you're So Invested.
For our very first Investment Club episode, we’re diving into the book Die With Zero - a money mindset read that challenges the way we think about saving, spending, and what it really means to live well.
We unpack the big ideas, including:
Why over-saving might just be scarcity in disguise
The concept of the “memory dividend” and how experiences compound over time
How to smooth your spending across life stages (aka when to enjoy your money vs. when to save it)
Why giving earlier - to your kids, your community, or yourself - creates more impact
And the simple exercise of mapping “time buckets” so you don’t miss your best years
Whether you’ve read the book or not, this episode is your shortcut to the biggest lessons, and how they apply to your own money, career, and choices today.
Plus: a life update from our break, and why we started the Investment Club in the first place.
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Find our recommendations from this episode (and previous ones) on Rave!
We hope you're So Invested.
Ever felt broke even when you know you’re not? That disconnect has a name: money dysmorphia - and it’s more common than you think.
In this episode, we unpack the feeling of financial “not-enoughness” and how it shows up: the distorted self-perception, the highlight-reel comparison trap, and the pressure to be perfect with your money. From cultural money scripts to avoidance spirals, we dive deep into the psychology behind why so many of us feel behind, even when we’re doing okay.
We also share practical steps to rewire your mindset, including how to recognise unhelpful money beliefs, get out of perfectionism loops, and start building real financial confidence.
Plus: Rich Girl Habits returns, and we debrief on last night’s event.
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We hope you're So Invested.
Jeff Bezos’ wedding reportedly cost $50 million and the internet had thoughts. But is that really outrageous when you’re worth $244 billion?
In this episode, we dive into what the average person can learn about wedding budgets from the Bezos extravaganza, what the average Aussie wedding really costs, and whether spending almost 10% (!!) of your net worth on one day is actually the norm.
Plus: wedding culture, hot takes, and the surprising side hustle of being a celebrant.
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We hope you're So Invested.
We’ve been a little off-track with our financial goals this year… so with the new financial year kicking off, it felt like the perfect moment for a reset.
In this episode, we’re walking you through our Rich Girl Formula - designed to help you build a stronger money mindset and better financial habits.
Plus, we’ve set ourselves a 30-day challenge, and we want you to join us!
Side note...
At the top of the episode, Soph mentions that she will be travelling to Tanzania in the middle of July to record a podcast series alongside Forever Projects who do incredible work supporting women to create sustainable livelihoods. If you would like to support her on this journey and the work of the incredible charity - you can donate here!
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We hope you're So Invested.
From a soft toy keychain to a billion-dollar empire... Labubu is the internet’s latest obsession, and the toy behind a 560% share price spike at China’s Pop Mart. But how did it go from niche artist collab to global status symbol (and sell for up to $150,000 along the way)?
In this episode, we dive into the rise of Labubus and the business behind it. From blind box psychology to K-pop influencer hype, we unpack how Pop Mart built a cultural juggernaut on scarcity, storytelling, and a social media fanbase that queues for hours just for a shot at a mystery toy.
We also zoom out to explore what this frenzy says about emotional spending, China’s growing cultural export power, and whether toys are the new lipstick index.
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We hope you're So Invested.
Have you caught yourself wondering if you are in the right job - and if it’s too late to start over? We have too. Lately, both of us have made some pretty big career moves: Mads has moved into the VC world and (big news!) Soph has quit her corporate job. And we know we’re not the only ones - the question keeps popping up amongst our friends and in our DMs: I’m nearly 30… is it too late to change direction?
In this episode, we’re chatting openly about how we end up in careers that don’t quite fit, how to know when it’s time to quit, and how to figure out what you actually want to do next. Basically, we’re taking the voice notes from our WhatsApp chat and hitting record!
A huge thank you So Invested's first ever sponsor - Ladymates is a Startmate program helping ambitious women accelerate their career growth. Whether you're targeting your next promotion, navigating a challenging project, leading a team, setting up to raise or considering becoming a founder, Ladymates provides the tools, community, and mentorship to help you reach your career goals.
Applications for the next intake close 23rd June, apply via the link here. Don't forget to mention So Invested in the "How did you hear about us" section to increase your chances! Or sign up to their newsletter if you want to stay up to date with future intakes.
As always, find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).
We hope you're So Invested.
From glazed donut skin to a billion dollar exit - Hailey Bieber’s Rhode just sold to E.l.f. in one of the biggest beauty acquisitions of the decade. But how did a minimalist skincare brand with fewer than 10 products pull off a $1B valuation in just three years?
In this episode, we dive into the strategy behind Rhode’s rise: the power of personal brand, community-first marketing, and the genius of scarcity. We also zoom out to look at what this deal says about the beauty industry today - from the crumbling lipstick index to the resurgence of consumer brand acquisitions, and why Gen Z is still buying lip gloss in a cost of living crisis.
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We hope you're So Invested.
Emma Grede is the business woman behind some of the world's most successful retail companies including Good American and Skims, and a powerhouse that has carved out a career that’s bold, intentional, and unconventional.
In her recent interview on The Diary of a CEO, Emma shared refreshing insights on climbing the ranks, redefining success, and building systems that actually work for you. We couldn’t stop talking about it in our group chat, so we thought we'd bring the discussion to the episode instead! Today, we break down our five biggest takeaways from her conversation, and how you can apply them to your own career journey.
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We hope you're So Invested.
From packed stadiums to record-breaking broadcast deals, women's sport is finally having its moment - but is it just a moment, or the beginning of a permanent power shift?
In this episode, we dive into the booming business of women’s sport: why audiences are showing up in droves, how brands are catching on, and what it all means for the future of media, money, and representation. We unpack the ripple effects of the Matildas’ World Cup run, the WNBA's glow-up, and the growing investment case for women’s leagues around the world.
If you loved this episode, share it with a friend or slide into our DMs with your take on the women’s sport boom.
Missing Perspectives article on Ilona Maher here.
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We hope you're So Invested.
Splitting a bill is an inevitable occurrence when out socialising, so why can it feel so awkward and transactional?
In this episode, we dive into Christabel Mintah-Galloway's thought provoking post titled Is splitting the lunch bill down to the cent keeping us from real connection? We unpack how our own money stories - from childhood influences to cultural cues - and explore how they shape the way we navigate shared costs. We also reflect on how the rise of social media has raised the stakes of socialising, and why creating low pressure environments might be the key to feel truly connected again.
If you loved this episode, share it with a friend or slide into our DMs with your take on splitting the bill.
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We hope you're So Invested.
Every year, the Met Gala dominates headlines with extravagant looks and celebrity selfies. But behind the velvet ropes and tailored suits is one of the most powerful - and profitable - marketing machines in the world, masterminded by none other than Anna Wintour.
In this episode, we explore how the Met Gala became fashion’s Super Bowl, why designers spend millions to show up, and how the exclusivity of the guest list translates to massive media value. We also dig into how Wintour has cleverly brought in tech sponsors like Amazon and TikTok, and what that says about the future of retail and the shifting landscape of influence. This isn’t just about fashion — it’s about power, prestige, and the campaigns money can’t buy.
If you loved this episode, share it with a friend or slide into our DMs with your take on the Met machine.
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We hope you're So Invested.
The Nagi v. Brooki scandal exploded across social media last week - what looked like a drama confined to the cookbook world actually reveals a much bigger business story. This week, we unpack behind the scenes of the publishing industry and why publishers are making their bets on the creator economy.
The scandal also left us wondering: is this just another example of the ever-expanding copycat economy? From beauty to fashion, dupes are everywhere - why does it feel like originality is dying and that there are no ramifications for copying?
Plus, this week, we unpack our first community money dilemma: should you split the cost of attending a wedding when it’s your partner’s friends getting married - not yours?
We’d love to hear your take - slide into our DMs and share your money perspectives!
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We hope you're So Invested!