Lots of accounts have recently shown decreased engagement on Instagram, and it can present a big challenge to small business owners. Press play on this episode to learn 5 ways you can quickly boost your engagement today on Instagram.And PS: don't miss Kalina's very special announcement inside this episode! Links:Learn more about and enroll in The Insta Guide >> https://kalinastormer.teachable.com/p/the-insta-guide

Instagram is an incredible free tool to use to grow your business. But with the app constantly changing, it can leave our heads spinning as we try all different kinds of tactics. If you want to learn how to create big and lasting results for your business's Instagram account, listen up to these do's and don'ts!References and links:Get your Customer Clarity Workbook:https://www.kalinastormer.com/shop/the-customer-clarity-workbook (use code SMALLBUTMIGHTY at checkout for $10 off)Connect with Ka...

Maureen Mwangi is a brand growth strategist for product-based businesses and the founder and CEO of Startward Consulting. Maureen has worked with billion dollar household brands we all know and love including Dove, Lay’s, L’Oreal, Chobani, and more. Now she helps to bring those big brand secrets to entrepreneurs and small business owners to help them grow highly profitable 6 and 7 figure businesses.In this episode we talk about:What you can learn from big brands and incorporate TODAY in your ...

In this episode we’re joined by Kat Arapis, a business and life success coach who takes a no-nonsense approach to help you achieve your goals. This conversation with Kat will help you get jump-started into aligned action to create abundance, impact, and money with your business through powerful mindset shifts and reframes. We talk about:Getting clear on your value and your offerIncorporating an abundance mindset into your business6 things to prioritize on your calendar every day to growMoving...

Do you struggle with your pricing? Most of us do at some point. We’re often acting out of fear, afraid that the competition is cheaper and that our customers will take their business elsewhere. So we underprice, or discount, or land on a number that doesn't account for all our hard work. This leads to burnout, discontent, and even closing the doors.There are many other things to take into consideration when deciding what to price your products and services. And chances are, you're not pricing...

Are you curious about your purpose? Or how the heck to figure out what it is? Well, our guest today can help. Cory Rusin is a transformational purpose coach, PhD level purpose in life researcher, and Human Design Integrator who is equal parts scientific and spiritual. I love Cory’s special take on purpose and how we can apply it in our businesses.In this episode talk about:Cory’s unique purpose “formula”How purpose is developed, rather than foundThe 3 pillars of purpose development and the 4 ...

Gone are the days of simply posting a pretty, filtered photo with an emoji caption and expecting the followers, engagement, and sales to come rolling in. Instagram is constantly changing, but they've made one thing very clear - you need be creating specific types of content if you want your account to be seen in 2021.In this solo episode, Kalina talks about:The recent announcement from Instagram that rocked the internetWhat that announcement means for you as a business ownerThe type of conten...

Andi Teggart wears many hats - mother, small business owner, marketer, content creator, and the list goes on. One thing I love about Andi is how multi-faceted she is - there’s no one size fits all when it comes to building a life and business you love, and Andi is such a perfect example of that.Andi shares with us her experience running her strategic marketing brand Lucky Collective, as well as how she launched her product-based business selling one of kind Moroccan textiles (all while being ...

What if there was a *proven* tool you could use to help you achieve your goals? Well, there is - and we’re talking all about it today on the podcast!Visualization has been used for decades by top performers to help them improve and reach desired results - and now, you can learn how to use it too!In this episode, we cover:Why visualization works so wellWhat’s actually happening in your brain when your visualizing a desired outcome or goalHow to apply visualization in your day to dayTips to mak...

Have you dreamed of taking your side hustle all the way to six figures? If so, press play on this incredible interview to hear how our inspiring guest Krystal Douglas did just that.Krystal is a celebrity tailor, working with artists including Miley Cyrus, Lauren Daigle, Greta Van Fleet, Little Big Town, and many more. In just a few short years she grew her business, Music City Sewing, from a small independent operation to a multiple six figure company. She recently launched an online course, ...

What does niching down mean? It’s about narrowing down your business to appeal to a very select group of customers or clients.Initially people find this counterintuitive - they want to appeal to MORE people - after all, more people = more sales, right?Well, not necessarily.By serving a small but extremely connected customer base, you can experience strong and (here's the key) more ALIGNED growth with your business.In this episode, we talk about:The benefits of niching down and how it can serv...

Having a scarcity mindset can hold back your business from growing. When you’re worried about not having enough of something, you don’t act from the most inspired place. So how can we change the narrative? How can we flip scarcity on its head and instead come from a place of abundance?In this episode, we’re talking about just that.Press play to hear about three very common ways a scarcity mindset can creep into your business, and tangible things you can actually do about it. And with each min...

Social media is one of the best free ways to grow your business and make more sales. When used effectively, it can make a HUGE impact in your business and your growth.But are you using this free marketing tool to the full extent? Are there ways you could be better leveraging your social media to connect to your customers? If you’re wondering how to strategically use these powerful free platforms to increase your revenue and impact, press play on this one.In this episode, we’re talking about 7...

Rena Doss is a self-taught jewelry designer and creator of the brand Clemmie Jewelry. In this episode, we dig deep into Rena's journey as an entrepreneur and a creative. She shares honestly and vulnerably about her business, her creative process, and her advice for others in the small business world. Prepare to be inspired as you learn from her incredible insights!In this episode we talk about:Using fear as a tool to motivate yourselfCreating from your intuitionBeing self-taughtWhy Etsy is a ...

Sometimes our expectations of our business can fall short of our reality. I know this has certainly happened to me! I expected my business to grow MUCH faster than it did initially and found myself often feeling defeated.If you’re feeling like your business isn’t growing like you thought it would, press play for some support, inspiration, and 6 things you can do to help.References and links:Get your Customer Clarity Workbook here: https://www.kalinastormer.com/shop/the-customer-clarity-workbo...

So, you’ve been thinking about starting a podcast? Well, it wasn’t that long ago that I was in the exact same boat. In fact, almost exactly a year ago was when I launched this very podcast you’re listening to right now!After many google searches, a few failed attempts, and tons of hours spent figuring things out on my feet, I finally got my podcast up and running. If you’re wanting to get that podcast idea of yours out into the universe, this episode is for you!I put together 8 simple steps t...

In this episode, we sit down with Van Hoang, a fashion designer who has dedicated her namesake label to sustainable and ethical practices. This episode is bursting with inspiration and wisdom for creative entrepreneurs!In this episode we talk about:How to take small steps to incorporate sustainable living and practices into our every dayPrivilege and accessibility when it comes to sustainabilityBeing a lifelong studentThe importance of mentorshipFollowing your curiosityHow to take on imposter...

Have you found yourself in a comparison spiral? Do you sometimes compare yourself to others and feel like you're falling short? Do you see others and feel like they're SO much farther ahead than you?If you answered yes to any of these, you're not alone - in fact, it's normal! Some studies have suggested that as much as 10% of our day to day thoughts deal with comparisons. However, it IS something that can hold us back if we let it.Other than just feeling downright icky it can be completely pa...

Want to learn an easy and *highly* effective strategy you can use TODAY to increase your sales in your business?Press play to learn how to use a sense of urgency to help your customers make a purchasing decision.In this episode we’re digging into:The psychology behind why this technique works so well4 different techniques with specific examples you can use right now to increase a sense of urgency and get more salesKey words and phrases to useListen up and learn about this powerful and easy to...

Building community. Failing forward. Creating joy. These are all things that registered dietitian and nutritionist Holly Darnell of Golden Roots Nashville has done beautifully in her business, and she's sharing all her wisdom and insights with us!In this episode we talk about:Growing your business through communityHow to approach collaborations (I LOVED Holly's take on this)How failure leads to successThe hidden gifts in saying no and holding boundariesNutrition tips for busy, driven people o...