LISTEN TO THIS EPISODE IF YOU ARE UNSURE HOW TO TACKLE THE UPCOMING HOLIDAY SEASON
In this holiday game plan episode, I’m breaking down how I prepare product-based brands for their most profitable season. Without panic launching, discounting too deep, or drowning in “should I…?” decisions.
I’ll walk you through the biggest mistakes I see every year, how I adapt messaging for gift buyers, and the strategic questions I use with clients to decide what to launch (if anything), what to promote, and how to pace email + social so you cut through the noise instead of adding to it.
Whether you’re debating bundles, gift sets, inventory, or promos, this episode gives you a practical, prioritized roadmap you can implement now. So October warms up your audience and November/December convert.
What You’ll Learn in This Episode:
Timestamps:
00:00 Introduction and Holiday Season Challenges
00:55 Understanding the Holiday Season's Importance
03:25 Common Mistakes and Strategic Questions
08:56 Adapting Marketing and Messaging for Gift Buyers
19:26 Preparing for the Holiday Season: Key Strategies
25:29 Final Thoughts and Encouragement
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU WANT TO LEARN MORE ABOUT ONE OF THE BIGGEST MISTAKES I SEE BUSINESSES MAKING THAT RUIN THEIR COMMUNITY & THEIR SALES
In this episode, I’m unpacking what I call “The Subway Effect”. A common mistake I see even the biggest brands make. They build their reputation around one clear promise or differentiator… then take it back. The fallout? Lost trust, frustrated customers, and profits that never recover.
We’ll look at brands like Subway, Southwest, Lululemon, Toms, and more. How they won loyalty with a single promise, and how quickly it unraveled when they reversed it. Most importantly, I’ll show you how to protect your own unique value proposition so you can grow without making the same mistake.
What You’ll Learn in This Episode:
Timestamps:
00:00 Introduction to the Episode
00:58 The Subway Effect: A Fatal Business Mistake
04:02 Examples of Major Brand Mistakes
10:38 The Importance of Community and Trust
13:10 Applying These Lessons to Your Business
24:56 Conclusion and Final Thoughts
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU EVER WONDER IF YOU SHOULD BE USING OR LEAVING ETSY IN YOUR PRODUCT BASED BUSINESS
In this episode, I’m breaking down the truth about Etsy. The pros, the pitfalls, and how to know if it should be your main sales channel or just one piece of the puzzle.
This question came straight from a listener in our free community who’s making $150K a year on Etsy but feels trapped by high fees and limited growth. Etsy can be an incredible tool for traffic and proof of concept, but it can also stall your scalability if you rely on it as the foundation of your business.
If you’ve ever asked yourself, “Should I stay on Etsy, leave Etsy, or even start on it in the first place?”…this episode will give you the clarity and strategy you need.
What You’ll Learn in This Episode:
Timestamps:
0:00 Introduction and Episode Overview02:12 Pros of Using Etsy for Your Business05:20 Cons of Using Etsy for Your Business14:49 Balancing Etsy with Direct to Consumer Sales18:35 Final Thoughts and Recommendations22:18 Community and Additional Resources
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU WANT A BREAKDOWN AS TO HOW COACH IS MARKETING THEMSELVES TO A MAJOR ELEVATION IN THE LAST 2 YEARS
In this case study episode, I’m diving into how Coach completely repositioned itself in the last two years. Quadrupling its stock price and reestablishing itself as a must have name in the luxury market.
We’ll break down how Coach shifted its demographic, created a luxury experience at a mid luxury price point, and used smart marketing moves (influencers, TikTok virality, outlet strategy, and brand partnerships) to reclaim relevance with younger buyers.
Whether you’re a small business owner, a product based founder, or just curious how legacy brands reinvent themselves, this episode shows you what’s possible when you nail your positioning and brand experience.
What You’ll Learn in This Episode:
Timestamps:
00:00 Introduction to Coach’s Brand Revolution
01:05 Market Positioning & Pricing: How Coach Plays the “Luxury at Mid-Luxury” Game
04:02 Creating a Premium Experience at an Accessible Price Point
07:51 Targeting Younger Demographics: From Moms to Gen Z + Millennials
12:02 Outlet Stores & Accessibility: The Surprising Strategy Behind Growth
16:30 Marketing Wins & Brand Repositioning: How Coach Reinvented Itself
21:46 Applying Coach’s Strategies Directly to Your Business
27:22 Final Thoughts & Key Lessons from the Case Study
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU’VE EVER WONDERED WHAT’S NEEDED TO START RUNNING ADS
“Should I start ads now… or wait?” It’s one of the most common questions I get and one that can make or break your business.
In this episode, I answer a listener’s question about whether it’s smarter to dive into paid ads right away or focus on organic growth first.
I share why organic marketing is always the foundation, the benchmarks I look for with my clients before giving the green light on ads, and how you can tell if your business is actually ready to pour fuel on the fire.
By the end, you’ll know exactly what to check in your marketing and sales process before spending a single dollar on ads. So you can protect your cash flow and maximize ROI when you do invest.
What You’ll Learn in This Episode:
Timestamps:
00:00 Introduction and Episode Overview
00:31 Listener Question: When to Start Ads?
01:29 The Importance of Organic Marketing
02:08 Foundational Elements Before Running Ads
03:02 Key Metrics for Ad Readiness
04:24 Organic Marketing as the Home Base
05:54 Ensuring Conversion Before Ads
06:33 Community Engagement and Support
13:52 Final Thoughts and Encouragement
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU WANT A RAW & HONEST CONVERSATION ABOUT BUILDING A BUSINESS WITH BALANCE
In this episode, I’m getting raw and honest about what it really looks like to grow a thriving business and create a freedom filled life. I share my own recent burnout story, the patterns I slipped into, and the tangible strategies I used to reset (and how you can apply them too).
What You’ll Learn in This Episode:
Timestamps:
00:00 Introduction and Episode Overview
01:05 My Experience with Burnout
04:02 Busy vs. Self Inflicted Busy
07:18 The Free-Preneur Lifestyle I Created
10:44 How I Reset My Boundaries and Energy
14:51 Why Rest Fuels My Growth
18:26 The Big Rocks vs. Sand Theory in My Life
22:03 How I Build Freedom Into My Systems
26:37 A Challenge I’m Giving You This Week
30:15 My Seasons of Life and Business
33:40 My Final Encouragement and Call to Action
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
TED TALK | How to find work-life balance as an entrepreneur
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LISTEN TO THIS EPISODE IF YOU’VE EVER WONDERED HOW TO BUILD AN IMMERSIVE, STAND OUT BRAND
This episode breaks down how to turn your business from “just another product” into a brand people can’t stop talking about.
I’m joined by the incredibly talented Sacia Ashe, founder of Ashe Design Haus, a Shopify and brand design agency that helps founders build cohesive, unforgettable brand worlds.
We’re diving deep into what branding really means, how to translate your vibe into a consistent customer experience, and why great branding is about so much more than just fonts and colors.
If you know your product is amazing but your brand presence isn’t reflecting it… this episode will show you the difference between being forgettable and becoming the no brainer choice in your market.
What You’ll Learn in This Episode:
Timestamps:
00:00 Introduction to the Episode
00:01 Meet Sacia Ashe: Branding Expert
00:44 Understanding Branding and Creative Direction
00:59 Building a Brand World
01:57 The Importance of Consistent Brand Presence
02:05 Real-World Examples of Brand Worlds
03:23 Challenges in Digital and Physical Branding
04:13 The Role of Social Media in Branding
06:10 Choosing the Right Vibe for Your Brand
10:03 Creating a Cohesive Brand System
14:16 The Impact of High-Quality Branding
17:38 Trendy vs. Timeless Branding
21:52 Elevating Your Current Brand
23:50 Final Thoughts and Words of Wisdom
25:10 Conclusion and Contact Information
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU HAVE A FEAR OF JUDGEMENT OR YOU HAVE PEOPLE IN YOUR LIFE THAT HAVE ALREADY SAID THEY DON’T SUPPORT WHAT YOU ARE BUILDING
Fear of judgment is one of the biggest things that keeps small business owners from showing up fully for their business.
Whether it’s worrying about what your family thinks, feeling nervous about posting online, or already hearing negative comments from people in your circle…you’re not alone. Every founder I know has faced this in some way (myself included), and the most successful entrepreneurs in the world have stories of being told they “shouldn’t” chase their business.
In this episode, we’re sitting down to unpack fear of judgment, where it comes from, and how to move past it so it doesn’t hold you back from building the life and business you know you’re capable of.
I’ll share personal stories, client experiences, and practical steps you can take today to start showing up unapologetically (even if the fear is still there). Because the truth is: the people who matter won’t judge you, and the ones who judge you don’t matter.
What You’ll Learn in This Episode:
Timestamps:
00:00 Introduction and Episode Overview
00:48 Understanding the Fear of Judgment
01:20 Personal Stories and Examples
02:25 Introduction to the Host and Podcast
03:29 Dealing with Judgment from Friends and Family
04:12 Overcoming Personal Insecurities
06:23 Reframing Judgment and Taking Action
08:04 Personal Growth and Business Success
14:04 Practical Steps to Overcome Fear
20:56 Final Thoughts and Encouragement
28:08 Conclusion and Call to Action
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU ARE WONDERING THE WRONG PLACES BUSINESS OWNERS LOOK FOR INFORMATION & INSIGHT
In today’s episode, I’m reframing some of the most common questions I hear from clients, listeners, and founders into the right questions you should be asking if you want to grow a sustainable, profitable business
From platforms and product launches to hiring, scaling, and brand awareness, I’ll walk you through how to shift your perspective from surface level fixes to root cause solutions. These quick fire mindset and strategy reframes will help you start thinking like the next level CEO your business needs you to be
This isn’t about shame, it’s about perspective. Once you start asking the right questions, you unlock the clarity and focus you’ve been missing.
What You’ll Learn in This Episode:
Timestamps:
00:00 Introduction: The Wrong Places Business Owners Look for Insight
00:29 Reframing Business Questions for Growth
01:09 The Importance of Perspective in Business Growth
03:11 Choosing the Right Platforms for Your Business
04:48 Launching New Products: What to Consider
07:05 The Role of Podcasts in Business Growth
12:52 Scaling Sales: Are You Ready?
13:54 Brand Awareness vs. Conversion
15:46 Dealing with Product Dupes
18:01 Building a Unique Brand
19:27 Analyzing Sales and Customer Journey
20:24 Managing Reach and Sales Impact
21:46 Hiring and Time Management
24:48 Achieving Financial Milestones
25:16 Sustainable Business Growth
27:33 Conclusion: Implementing Business Strategies
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS IF YOU WANT A REAL STORY OF ONE DECISION THAT CHANGED EVERYTHING
In this case study episode, I’m sharing the story of a client who went from making $1,500 months to setting herself up for $15K+ months. All by making one major shift in her business.
This episode is packed with real life strategy, behind the scenes lessons, and the mindset it takes to make bold moves that actually pay off. We’ll talk about how she streamlined her business, cut costs in half, doubled her profit margins, and opened the door to wholesale opportunities she never could’ve fulfilled before.
Whether you’re a handmade business owner, a product based founder, or simply looking for inspiration, this episode is proof that sometimes growth isn’t about doing more, it’s about doing things differently.
What You’ll Learn in This Episode:
Timestamps:
00:00 Introduction and Episode Overview
01:14 Client Background and Initial Challenges
04:08 The Major Decision: Transition to Manufacturing
07:22 Benefits and Impact of Manufacturing Shift
10:03 Scaling Strategy and Future Projections
14:55 Overcoming Myths and Fears
23:14 Conclusion and Call to Action
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU EVER WONDERED HOW TO AUDIT YOUR MARKETING OR SALES & WHAT THAT PROCES LOOKS LIKE
If you want consistent sales growth, you need to know how to analyze your data, audit your marketing, and identify where your customers are actually falling off.
In this episode, I’m breaking down one of my favorite topics: data. (Yes, even if you think you “hate numbers,” this one’s for you.) Because when you know what your numbers mean, you can stop guessing, stop wasting time on the wrong fixes, and start making decisions that actually move your business forward.
I’ll walk you through how to audit your marketing and sales process step by step, show you what healthy data looks like, and share real examples of businesses who thought they had a marketing problem but really had a sales bottleneck.
By the end of this episode, you’ll know exactly how to:
If you’ve ever wondered, “Is my marketing actually working?” this episode is your roadmap to finally finding out.
Timestamps:
00:00 Introduction and Episode Overview
00:12 The Importance of Data in Business
01:06 Auditing Your Marketing and Sales Process
04:26 Understanding Consumer Behaviour and Sales Bottlenecks
08:09 Marketing vs. Sales: A Detailed Breakdown
13:38 Real-Life Examples and Case Studies
18:17 How to Conduct Your Own Audit
23:01 Conclusion and Final Thoughts
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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The holidays are the Super Bowl of sales! The brands that win are the ones preparing now, not scrambling in October.
In this episode, I’m pulling back the curtain on the biggest mistakes I see small businesses make during holiday prep and how you can avoid them. From starting too late to relying on one Black Friday sale, I’ll show you what actually drives results and how to build a holiday strategy that works without burning yourself out.
Success comes from optimizing early, tightening up your sales leaks, and crafting a strategy that makes your brand the obvious choice when customers are ready to buy.
By the end of this episode, you’ll have a clear, actionable plan to:
If you want this holiday season to be your most profitable and most enjoyable yet, this episode is your game plan.
Timestamps:
00:00 Introduction: Planning for the Holidays
00:19 Common Mistakes and Strategic Preparation
01:28 The Importance of Early Preparation
05:34 Strategic Gaps and Optimization
08:09 Effective Promotions and Marketing Strategies
11:55 Maximizing Sales and Streamlining Processes
15:41 Taking Control of Your Holiday Success
20:13 Final Thoughts and Additional Support
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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In this behind the scenes episode, I’m pulling back the curtain on exactly how I invest in my business, the philosophies I live by when making those decisions, and what’s actually been worth it (plus the flops I wish I’d skipped).
I’m breaking down the good, the bad, and the ugly of my own investments. What’s helped me scale to a multi six figure business, where I’ve wasted money, and the lessons I wish I’d learned sooner.
Whether you’re wondering where to start investing or how to avoid expensive mistakes, this episode will give you real, practical insight you can apply right away.
What You’ll Learn in This Episode:
Timestamps:
00:00 Introduction: Inside Scoop on Business Investments
00:31 The Importance of Investing in Your Business
01:13 Breaking Down Investments: Technology, Media, and Support
01:40 Personal Investment Journey and Client Experiences
02:28 The Good, The Bad, and The Ugly of My Investments
05:46 Deep Dive: Good Investments
12:13 Deep Dive: Bad Investments
16:26 Deep Dive: Ugly Investments
19:55 Key Takeaways and Advice for Business Owners
27:57 Conclusion and Final Thoughts
🎙 Listen to Episode 347: Guidebook to Investing
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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The Traits of Highly Successful Product-Based Founders (and How to Embody Them)
After researching some of the fastest growing product based brands of the last decade (and working with multi 7 figure founders), I’ve distilled the 8 core traits they share and how you can start embodying them now.
What you’ll learn in this episode:
Episode breakdown:
00:00 – Introduction to the Episode
00:18 – The Importance of Mindset in Business
00:39 – Research on Successful Founders
02:11 – Traits of Successful Founders
03:48 – Obsessing Over Details
09:33 – Unshakeable Discipline and Structure
15:25 – The Power of Saying No
18:55 – Handling Rejection
22:38 – The Obsession with Learning
24:38 – Protecting Your Energy
27:54 – Building an Apathy Towards Fear
29:09 – The Importance of Not Doing It Alone
31:15 – Conclusion and Final Thoughts
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU WANT ACTIONABLE ANSWERS TO YOUR BIGGEST PRODUCT-BASED BUSINESS QUESTIONS
In this rapid fire Q&A, I’m responding to some of the most pressing and timely questions from our community around:
→ Navigating the current economy as a small business
→ Boosting ecommerce sales without burning out
→ Expanding your brand without losing your identity
→ Wholesale, branding, scaling, & more
→ Real-time answers from a product biz coach who’s in it with you
Whether you’re in a sales slump, navigating uncertainty, or just craving clarity on your next move, this episode is your pep talk and strategy session all in one. 🎯
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Topics we discuss: small business growth, ecommerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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LISTEN TO THIS EPISODE IF YOU WANT TO UNDERSTAND EXACTLY WHAT STAGE YOUR BUSINESS IS IN AND WHAT TO FOCUS ON TO GROW
This episode walks through the 7 stages of a product-based business, from pre-revenue to multi-million dollar legacy brand, and breaks down exactly what to prioritize at each level so you stop spinning your wheels and start scaling with clarity.
This is the roadmap I wish every founder had. Whether you're just getting started or already generating consistent sales, this will help you diagnose what phase you’re in, what’s slowing your growth, and what actually matters next.
We cover:
→ Revenue ranges & strategy shifts
→ When to hire, build systems, and optimize
→ How to stop doing “all the things” and focus like a CEO
→ What mistakes to avoid at each growth level
→ And how to move forward with confidence, clarity, and structure
📌 Save this episode… it’s one you’ll come back to again and again.
Topics we discuss: product-based business growth, 7 stages of business, scaling your brand, early revenue strategy, sales plateau, ecommerce roadmap, CEO mindset, marketing & operations strategy, when to hire a team, handmade business growth
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LISTEN TO THIS EPISODE IF YOU FEEL LIKE YOU'RE DOING ALL THE THINGS BUT NOTHING IS EVERY WORKING
If you're feeling like you're constantly doing: posting, planning, trying everything, and STILL not seeing the growth you want… you're not alone.
This is one of the top frustrations I hear from product-based business owners, and today, we’re unpacking what’s really going on.
Listen to learn:
→ Why you’re not seeing momentum despite the effort
→ What “shiny object syndrome” looks like in your business
→ What it’s secretly costing you (spoiler: it’s a lot)
→ And how to actually gain traction with a focused plan
Inside this episode, I’ll help you audit your own marketing chaos, identify what’s been stalling your growth, and guide you toward a simpler, more powerful strategy you can stick to (even when things get boring).
Topics we discuss: Marketing burnout, small business strategy, shiny object syndrome, business momentum, clarity over chaos, product-based marketing, CEO mindset
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LISTEN TO THIS EPISODE IF FEAR IS HOLDING YOU BACK IN BUSINESS
If you’ve ever sat there staring at your business wondering…
“What if I go all in and it doesn’t work?”
“What if I lose my stability?”
“What if the money never comes?”
then this episode is for you.
Today we’re talking about the real fear that so many entrepreneurs carry: the fear of failure, of risk, of making a move that doesn’t pay off. And the thing is, most of us don’t talk about how loud that fear can be.
I’ve worked with so many clients who’ve had huge dreams but they felt paralyzed by fear. And I’ve also seen what happens when we work through it, build the right strategy, and create our own version of stability through smart business growth.
In this episode, we’ll talk about:
Let’s work through it, not around it. 💛
Topics We Cover: Mindset shifts, entrepreneurship fears, taking the leap, business confidence, creating stability, product-based business growth
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LISTEN TO THIS EPISODE IF YOU’VE BEEN MARKETING FOR A WHILE & THE GROWTH IS REALLY SLOW
If you’ve been showing up, posting regularly, and still feel like your marketing isn’t leading to real sales… this episode is for you.
I’m talking to the business owners who’ve been at it for a while. You’re not brand new, you’ve tried a bunch of strategies, and while you’ve seen some growth it’s starting to feel like you’ve hit a wall. A plateau. And now you’re wondering: how do I know if my marketing plan is just not working anymore?
In reality, low sales are rarely a product issue. You don’t need to invent something “new” to get traction. You need to know how to position your product better.
In this episode, I’ll walk through the most common signs that it’s time to shift your marketing strategy. These are red flags I see on profiles all the time and they’re almost always connected to slow or stuck sales.
I’m also sharing what I look for in the first 30 seconds of landing on a profile to determine whether or not they’re likely making consistent sales.
This is your reminder: marketing doesn’t have to feel like guessing. You just need a system that matches where you are, and where you want to go.
Topics We Discuss: Marketing Strategy, Product-Based Business Growth, Content Red Flags, Brand Messaging, Social Media Sales
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LISTEN TO THIS EPISODE OF YOU WANT A REAL STORY OF A CLIENT WHO GREW HER BUSINESS FROM A FEW SALES A MONTH TO AUTOPILOT SALES WHILE SHE’S ON LEAVE
This is the kind of story we don’t hear enough because it’s not about hustle or launching new products. It’s about strategy and knowing what actually moves the needle.
In this episode, I’m sharing a behind-the-scenes story of a seasonal product-based business owner who went from a couple of sales a month to consistent $8–10k revenue, even while stepping away on leave. She was a few months post-launch with big goals, a niche audience, and a product that solved a very real problem.
We focused on:
What made the difference was finding a strategy that matched the season she was in—simple, effective, and sustainable.
Now she’s running her biz with ease and we’re gearing up to scale in a BIG way.
Topics We Discuss: Product Business Strategy, Seasonal Product Growth, SEO Marketing, Autopilot Sales, Maternity Leave Planning, Sustainable Scaling
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