LISTEN TO THIS EPISODE IF YOU ARE UNSURE HOW TO TACKLE THE UPCOMING HOLIDAY SEASON

In this holiday game plan episode, I’m breaking down how I prepare product-based brands for their most profitable season. Without panic launching, discounting too deep, or drowning in “should I…?” decisions.

I’ll walk you through the biggest mistakes I see every year, how I adapt messaging for gift buyers, and the strategic questions I use with clients to decide what to launch (if anything), what to promote, and how to pace email + social so you cut through the noise instead of adding to it.

Whether you’re debating bundles, gift sets, inventory, or promos, this episode gives you a practical, prioritized roadmap you can implement now. So October warms up your audience and November/December convert.

What You’ll Learn in This Episode:

• The #1 mistake most small businesses make going into the holidays
• Why hero products often outperform “new launches” in Q4
• How to shift your messaging for gift buyers (and why it matters)
• Easy promo ideas that drive sales without slashing profit
• How to prep your audience in October so they’re ready to buy in November and December
• A simple checklist to keep your marketing, inventory, and systems holiday ready

Timestamps:

00:00 Introduction and Holiday Season Challenges

00:55 Understanding the Holiday Season's Importance

03:25 Common Mistakes and Strategic Questions

08:56 Adapting Marketing and Messaging for Gift Buyers

19:26 Preparing for the Holiday Season: Key Strategies

25:29 Final Thoughts and Encouragement

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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

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