In this episode, we visit The Cheese Shop in Concord, Massachusetts to meet Peter Lovis.
Small Biz Stories tells the story of some of the bravest people you’ll ever meet — small business owners.
You’ll hear how they got started, their biggest challenges, and their dreams for the future.
Find us on Stitcher
You can also read the transcript below:
Small Biz Stories is brought to you by Constant Contact. Constant Contact is committed to helping small businesses and nonprofits connect to new and existing customers with email marketing. Find out more at ConstantContact.com.
Peter: He says, “Why? How much are you . . . ” He’s looking around a small little store and said, “How much you gonna buy?” I’m like, “15, 20 wheels.” His eyes popped in the back of his head. He says, “Well, you know they make a 400-pounder.” I’m like, “Well, I’ll buy a 400-pound wheel.” I know I’m gonna sell it. Right? I know I’m gonna sell that many pounds of this one cheese. I’ll buy a 400-pound wheel of cheese.
Dave: How many people do you know with that kind of confidence? I can surely think of one — his name is Peter Lovis, owner of The Cheese Shop in Concord, Massachusetts. But even with Peter’s confidence, that doesn’t mean there haven’t been moments of doubt. Today, you’ll hear from Peter as we explore how he got started in the cheese business, the day he thought he made his biggest mistake, and how he pushed through to continue to grow his business.
More than fifty percent of small businesses fail within the first five years. These are the stories of those who beat the odds. My name is Dave Charest and I’ll be your host as we share the stories of some of the bravest people you’ll ever meet, small business owners. You’ll hear how they got started, their biggest challenges, and their dreams for the future.
Dave: When you first meet Peter, you can see you’re meeting a man in his element. Half cheesemonger, half magician — he is the Willy Wonka of cheese. Standing behind the counter, handing out generous samples, those of us waiting in line, hold on to our numbers tightly as if we’re clutching our very own golden tickets.
Watching him in action, I wanted to know how he first got started. With almost 40 years in the cheese business, he remembers his first day like it was yesterday.
Peter: Well, I wanted a job. So I went downtown to the Green Grocer in New Jersey, Green Grocer and hardware store and deli and cheese shop and asking people if they’d give me a job. I was 15 years old. My first day was October 16, 1976. I just loved it. I’m still in touch with Mr. Knowles. He’s a great guy. He’s 90 this year.
Dave: Mr. Knowles was Peter’s first boss, and is still the inspiration for a lot of Peter’s own management style. Throughout our interview, Peter brought up a few lessons he learned from Mr. Knowles early on.
Peter: So, I started in October, October ’76. February of vacation week, 1977, February ’77, I hadn’t even worked there for six months. I was not even 16 years old yet. He said to me, “My wife and I are going to St. Bart’s for a week. Will you take care of the store?” So I was 15 years old. I had the keys to the store. I ran the store all by myself, all week.
Peter: Because of that investment that he put into me, that really drives that inspiration to continue to invest in young people and frame them.
Show more...