Small Biz Stories introduces you to the bravest people you’ll ever meet — small business owners. From the initial spark that fueled their decision to get started, to the days where they questioned if it was all worth it, we’ll take you behind-the-scenes to hear how these businesses beat the odds to achieve their dreams.
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Small Biz Stories introduces you to the bravest people you’ll ever meet — small business owners. From the initial spark that fueled their decision to get started, to the days where they questioned if it was all worth it, we’ll take you behind-the-scenes to hear how these businesses beat the odds to achieve their dreams.
A&J King Artisan Bakers – Small Biz Stories, Episode 1
Small Biz Stories
23 minutes
10 years ago
A&J King Artisan Bakers – Small Biz Stories, Episode 1
Join us for episode 1, where we visit A&J King Artisan Bakers in Salem, Massachusetts. And if you’re in their area, get about one newsletter a month outlining their seasonal specials, upcoming events, and other fun happenings!
Small Biz Stories tells the story of some of the bravest people you’ll ever meet — small business owners.
You’ll hear how they got started, their biggest challenges, and their dreams for the future.
You can also read the transcript below:
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Jackie: Where do you go for advice? Sometimes you feel all alone, “No one will understand I don’t even know where to begin to explain it.”
Dave: You just heard the voice Jackie King, co-owner of A&J King Artisan Bakers in Salem, Massachusetts. If you own a small business it’s likely you’ve felt something similar. Off on your own, with limited time and resources, unsure of where to go for help and guidance. This is why we started SMALL BIZ STORIES.
More than fifty percent of small businesses fail within the first five years. These are the stories of those who beat the odds. My name is Dave Charest and I’ll be your host as we share the stories of some of the bravest people you’ll ever meet, small business owners. You’ll hear how they got started, their biggest challenges, and their dreams for the future.
Stepping inside Andy and Jackie’s bakery, it doesn’t take long to realize you’re in for something good. The display cases are filled with freshly made earl grey scones, almond croissants, and coconut meringue tarts. The staff is friendly and focused, and the walls show off the many framed awards the bakery has received since opening its doors in 2006.
Maybe most impressive is the energy of the bakery. A quick survey of the room reveals that everyone — from the people behind the counter to those seated enjoying their meal — look satisfied and at home.
After speaking with Andy and Jackie, I’m not surprised their bakery has this effect on people. Growing up, both agreed to have inherited a powerful love of food from their families.
But it wasn’t until they tried to pursue other, seemingly more practical careers, that they began to feel like they were missing out on something.
Jackie: I went to college, and then two years into that I was doing fine but I was totally feeling like I had missed out on doing what I really wanted to do. So I left traditional college and went to New England Culinary and just said, “I feel like I’ll be upset if I don’t try this.”
Dave: Andy, who graduated with a music degree and started working at an educational center, described a similar realization.
Andy: I remember one day I was biking through Palo Alto through the Stanford campus, because this was on the West Coast, and I saw a cafe with a bunch of professors eating and talking. And then there was the back door to the cafe where there was a bunch of cooks sitting and laughing and smoking cigarettes on their break. And I just knew I’d rather be them.
Dave: It was at the New England Culinary Institute where the couple first met. After their graduation and getting married,
Small Biz Stories
Small Biz Stories introduces you to the bravest people you’ll ever meet — small business owners. From the initial spark that fueled their decision to get started, to the days where they questioned if it was all worth it, we’ll take you behind-the-scenes to hear how these businesses beat the odds to achieve their dreams.