In this episode of "Small Biz, Big Wins," host Sommer Poquette dives into the top tools and apps every small business owner needs to streamline operations and boost productivity. From Google Workspace to Canva, Sommer shares her favorite, tried-and-tested tools that have helped her business thrive. Discover how to optimize your workflow, enhance team communication, and manage projects efficiently with these must-have business tools. Tune in and transform your business with the right tech! Show Notes: Helpful Links: Spruce Organizing: https://www.spruceorganizing.com/ TurboScan app: https://apps.apple.com/us/app/turboscan-document-scanner/id1017559099 Honeybook Software: https://share.honeybook.com/sommer28746 Google Workspace: https://workspace.google.com/ Google Voice: https://voice.google.com/ To become a show supporter, email sommer@keepitrealsocial.com.

In this episode of Small Biz, Big Wins, Sommer Poquette explores how becoming a thought leader can supercharge your business. Discover the power of writing a book or speaking publicly to establish yourself as an expert and build trust with your target audience. Sommer shares real-world examples and interviews Digital Media Marketing Specialist Maddie Shelton to uncover effective strategies for marketing your book and leveraging your expertise. Tune in to learn how to position yourself as a leading voice in your industry and grow your business through thought leadership. LINKS: RESET Your Mindset: Silence Your Inner Mean Girl:  https://amzn.to/3SgefBQ Episode 9 with Ashely Decarteret: https://podcasts.apple.com/us/podcast/9-insuring-success-essential-coverage-for-small-businesses/id1723241007?i=1000647211835 My Mommy is a Blogger: https://amzn.to/4bQaxWn Mission Point Press: https://www.missionpointpress.com/ Harbor Springs Festival of the Books: https://www.hsfotb.org/ Maureen Abood's Cookbook:  https://amzn.to/3ScQwSQ Maureen Abood's Website:  https://maureenabood.com/ Fran Borin, Author: https://www.facebook.com/franborinauthor Email sommer@keepitrealsocial.com to become a show sponsor.

In this episode of Small Biz, Big Wins, host Sommer Poquette dives into the dynamic world of integrated marketing! Discover how breaking down silos and unifying your marketing channels can supercharge your small business. Sommer shares actionable tips on leveraging blogs, websites, newsletters, Google Business, and Pinterest to create a cohesive, powerful marketing strategy. Plus, hear real-life success stories that prove the magic of integrated marketing. Tune in and get ready to transform your marketing approach and watch your business soar! Don't miss out—subscribe now and grab your free marketing worksheet from the show notes! Need marketing help? Contact Keep it Real Social https://keepitrealsocial.com/contact For Small Biz Big Wins sponsorship opportunities, email sommer@keepitrealsocial.com. Free marketing downloads for your small business: http://eepurl.com/dJI7Jw Episode 9 with Phusion Digital: https://podcasts.apple.com/us/podcast/8-unlocking-digital-success-mastering-your-website/id1723241007?i=1000645978605

In this episode of Small Biz, Big Wins, host Sommer Poquette shares her journey of recovery and the importance of setting clear priorities for small business success. After an unexpected pause due to surgery, Sommer discusses how she refocused on five key priorities: money-making, prospects, marketing, leadership, and personal development. Tune in to learn how these priorities can help you stay on track, make informed decisions, and grow your business, even in the face of setbacks. Download the free priority worksheet and align your daily activities with your business goals. Important Show Links: Need marketing help? Contact Keep it Real Social https://keepitrealsocial.com/contact For Small Biz Big Wins sponsorship opportunities, email sommer@keepitrealsocial.com. Free marketing downloads for your small business: http://eepurl.com/dJI7Jw Honeybook Software: https://share.honeybook.com/sommer28746 A shout-out to Harbor Brenn Insurance Agencies:  https://harborbrenn.com/

In this special episode of "Small Biz, Big Wins," the tables are turned as host Sommer Poquette is interviewed by her team of Digital Media Specialists. Dive into Sommer's vision for the next ten years, personally and for Keep it Real Social. Get an inside look at her favorite and least favorite parts of owning a marketing agency, and hear the inspiring story of how it all began. Join us for an intimate and insightful conversation about the passion and plans driving Keep it Real Social and the podcast forward.   Nominate a TED speaker: https://speaker-nominations.ted.com/   Become a guest or recommend a guest:  https://keepitrealsocialllc.hbportal.co/public/6581b1e67063c50033a3f1da.  Need marketing help? Contact Keep it Real Social https://keepitrealsocial.com/contact For Small Biz Big Wins sponsorship opportunities, email sommer@keepitrealsocial.com. Free marketing downloads for your small business: http://eepurl.com/dJI7Jw

Join us on "Small Biz, Big Wins" as we delve into the ever-evolving world of digital media with top industry experts. Discover what works, what doesn't, and how these professionals navigate the changing landscape. From emerging trends to practical tips, our guests share their experiences and insights to help you master your digital strategy. Whether a small business owner or a marketing enthusiast, this show offers valuable advice and real-world examples to elevate your digital presence. Tune in and stay ahead in the digital game!   Become a guest or recommend a guest:   https://keepitrealsocialllc.hbportal.co/public/6581b1e67063c50033a3f1da.  Need marketing help? Contact Keep it Real Social https://keepitrealsocial.com/contact For Small Biz Big Wins sponsorship opportunities, email sommer@keepitrealsocial.com. Free marketing downloads for your small business: http://eepurl.com/dJI7Jw

In this thrilling episode of Small Biz, Big Wins, Sommer turns the spotlight on a unique approach to selecting the best marketing platforms for your business. Just like the excitement found in those classic "choose your own adventure" books, this episode empowers you to navigate the marketing landscape with confidence and creativity. Sommer expertly guides you through the process of matching your skills and passions with the platforms where your target audience is most active. She provides an insightful breakdown of major platforms, including Facebook, Instagram, Pinterest, YouTube, blogging, and email marketing, giving you the tools to make informed decisions that can lead to big wins for your small business. Tune in to discover how you can tailor your marketing strategy to best suit your business needs and achieve remarkable success   Free Marketing Downloads:  http://eepurl.com/dJI7Jw    Small Biz, Big Wins Sponsor inquiries: sommer@keepitrealsocial.com   Be a guest or recommend someone: https://keepitrealsocialllc.hbportal.co/public/6581b1e67063c50033a3f1da     "Control the Controllable", listen to Kalin Sheick's episode for great advice: https://podcasts.apple.com/us/podcast/15-mastering-the-art-of-delegation-with-kalin-sheick/id1723241007?i=1000651870633

In this episode of "Small Biz, Big Wins," host Sommer Poquette dives into the dynamic world of Facebook and Instagram advertising with expert guest Karen Nelson from Karen Nelson Digital. Discover the ins and outs of paid social media strategies, learn how to differentiate between boosted posts and regular ads, and understand the nuances of targeting the right audience. Whether you're looking to enhance your reach, increase engagement, or drive sales, this discussion will equip you with the knowledge to navigate the pay-to-play landscape of today's biggest social platforms. Tune in for actionable insights that could transform your small business marketing approach.   Guest Links: https://karennelsondigital.com/ https://easyadcampaigns.com/3-free-workshops https://www.facebook.com/KarenNelsonDigital/ https://www.instagram.com/karennelsondigital/ https://www.linkedin.com/in/karenjnelson/ Become a guest or recommend a guest:   https://keepitrealsocialllc.hbportal.co/public/6581b1e67063c50033a3f1da.  Need marketing help? Contact Keep it Real Social https://keepitrealsocial.com/contact For Small Biz Big Wins sponsorship opportunities, email sommer@keepitrealsocial.com. Free marketing downloads for your small business: http://eepurl.com/dJI7Jw

Join us on "Small Biz, Big Wins" for a deep dive into employment law with attorney Amy Stikovich. This episode covers everything from drafting robust employment contracts to ensuring compliance with current laws. Amy provides essential tips on distinguishing between employees and independent contractors, implementing effective non-compete and confidentiality clauses, and managing remote work agreements. Learn how to avoid common hiring mistakes, conduct legal background checks, and handle contract violations to minimize legal disputes. Don't miss this essential guide for small business owners looking to protect their operations and maintain clear, enforceable contracts.   Nelson Forster & Stikovich, PC https://www.accesslaw.net/  Become a guest or recommend a guest:  https://keepitrealsocialllc.hbportal.co/public/6581b1e67063c50033a3f1da  Need marketing help? Contact Keep it Real Social https://keepitrealsocial.com/contact For Small Biz Big Wins sponsorship opportunities, email sommer@keepitrealsocial.com. PLEASE NOTE:  Following the recording of this podcast, the Federal Trade Commission issued a rule banning non-competition agreements in for-profit businesses with an exception for existing non-competition agreements for executive employees. The new rule will become effective 120 days after the FTC publishes it in the Federal Register. It is likely that this rule will be challenged in court.  Please consult with an attorney regarding the effectiveness of any existing non-compete agreement.

n this introspective episode of "Small Biz, Big Wins," host Sommer Poquette distinguishes between mere wishes and actionable dreams in the realm of entrepreneurship. Reflecting on personal anecdotes from childhood through adulthood, Sommer explores how turning dreams into detailed plans can drive business success. Join her for a deep dive into setting realistic, actionable goals that transform visions into victories, and discover how you, too, can bring your entrepreneurial dreams to life.   Sign up for a free vision boarding eBook and SMART goals worksheet: http://eepurl.com/dJI7Jw ABC News Vision Boarding Story: https://abcnews.go.com/GMA/Wellness/make-vision-board-reach-goals-new-year-neurologist/story?id=105991569  

Dive into the complex world of family-run businesses with your host, Sommer Poquette, a seasoned entrepreneur deeply rooted in family business culture. From personal insights to shared experiences, Sommer explores the unique dynamics of working alongside family members. In this episode, she delves into the benefits and challenges of mixing business with family ties, offering practical advice on how to maintain professional relationships while preserving family bonds. Whether you're part of a family business or considering starting one, join Sommer for an enlightening discussion on navigating the waters of family-run enterprises.   Marketing planning worksheet, content planning calendar, and guide to understanding social media metrics for free: http://eepurl.com/dJI7Jw Need marketing help? Contact Keep it Real Social https://keepitrealsocial.com/contact For Small Biz Big Wins sponsorship opportunities, email sommer@keepitrealsocial.com. Guest information: https://24-7seweranddrain.com/ http://www.facebook.com/247SewerandDrain/ 

Explore the intricate journey of transforming a passion for photography into a lucrative career with Stephanie Baker, an award-winning Luxury Wedding Photographer. This episode delves into the nuances of professional photography, debunking common myths and highlighting the joys and challenges of the job. Stephanie also discusses the delicate balance of parenthood and entrepreneurship, offering tips for fellow parent entrepreneurs. Show Links - Connect with Keep It Real Social! Website: https://keepitrealsocial.com/ YouTube: https://www.youtube.com/@smallbizbigwins Instagram: https://www.instagram.com/keepitrealsocial/ Facebook: https://www.facebook.com/keepitrealsocial/ Twitter: https://twitter.com/sommerpoquette  Guest Links https://sbaker.us/  https://www.facebook.com/stephanienbakerphotography  https://www.instagram.com/stephanie.baker.photography/ Get HoneyBook for 25% off for one year.https://share.honeybook.com/sommer28746?referral_platform=app_referral   If you or someone you know, would like to be a guest on Small Biz, Big Wins, fill out this form! https://keepitrealsocialllc.hbportal.co/public/6581b1e67063c50033a3f1da   

On this episode of "Small Biz, Big Wins," we delve into the crucial skill of delegation with guest Kalin Sheick, founder of Sweetwater Floral. Transitioning from a career in television to running a thriving floral business, Kalin shares her personal journey of learning to delegate in order to grow her business and find balance as a mom of three. Discover the turning points, strategies, and real-life insights on effectively delegating tasks within a small business. Whether you're struggling to let go of control, facing resistance from team members, or simply looking for tips to improve your delegation skills, this episode is packed with valuable advice. Join us as Kalin offers practical steps for small business owners to start delegating today, ensuring quality work and empowering their teams for success. Don't miss Kalin's inspiring story and expert tips to help you practice and master the art of delegation, making more time for what truly matters in your business and life.   Show Links - Connect with Keep It Real Social! Website: https://keepitrealsocial.com/ YouTube: https://www.youtube.com/@smallbizbigwins Instagram: https://www.instagram.com/keepitrealsocial/ Facebook: https://www.facebook.com/keepitrealsocial/ Twitter: https://twitter.com/sommerpoquette    Guest Links: https://www.sweetwaterfloral.com/  https://hbr.org/2012/07/why-arent-you-delegating If you or someone you know, would like to be a guest on Small Biz, Big Wins, fill out this form! https://keepitrealsocialllc.hbportal.co/public/6581b1e67063c50033a3f1da 

This episode of "Small Biz, Big Wins" is a wake-up call for entrepreneurs underestimating the importance of online security. Sommer Poquette shares chilling tales of hacking incidents and their impacts on small businesses, emphasizing the necessity of digital vigilance. From understanding hacker motives to implementing layered security measures, learn how to keep your business and your peace of mind intact in the face of cyber threats. Free Marketing Downloads: http://eepurl.com/dJI7Jw Helpful links: https://keepitrealsocial.com/facebook-business-page-vs-facebook-business-manager/  https://keepitrealsocial.com/facebook-phishing-attempts-what-you-need-to-know/  https://www.get-notch.com/  Small Biz, Big Wins Sponsor inquiries: sommer@keepitrealsocial.com  Be a guest or recommend someone: https://keepitrealsocialllc.hbportal.co/public/6581b1e67063c50033a3f1da Sources: https://www.sdmmag.com/articles/101688-facebook-is-most-hacked-website-plus-other-top-exposed-companies?utm_source=pocket_saves https://www.pcmag.com/news/heres-how-much-your-social-media-account-costs-on-the-dark-web https://dataprot.net/statistics/hacking-statistics/  

In this episode of "Small Biz, Big Wins," host Sommer Poquette delves into the crucial role that local chambers of commerce play in fostering connections and driving growth for small businesses. Joined by Sarah Van Horn, President of the Charlevoix Area Chamber of Commerce, listeners gain valuable insights into what a chamber of commerce entails, debunking misconceptions along the way. From funding to networking events, resource offerings to advocacy efforts, discover how chamber memberships can propel your business forward. Tune in to uncover expert advice on leveraging these invaluable community resources and hear firsthand success stories that highlight the transformative impact of chamber engagement on small businesses. Show Links - Connect with Keep It Real Social! Website: https://keepitrealsocial.com/ YouTube: https://www.youtube.com/@smallbizbigwins Instagram: https://www.instagram.com/keepitrealsocial/ Facebook: https://www.facebook.com/keepitrealsocial/ Twitter: https://twitter.com/sommerpoquette  Guest Links: https://www.charlevoix.org/ If you or someone you know, would like to be a guest on Small Biz, Big Wins, fill out this form! https://keepitrealsocialllc.hbportal.co/public/6581b1e67063c50033a3f1da 

Dive into the dynamic world of marketing agencies with hosts from Keep it Real Social and Wayne Media on this episode of "Small Biz, Big Wins." Discover the ins and outs of starting, growing, and managing a marketing agency from those who've lived it. From the challenges and triumphs of agency life to practical advice for budding agency owners and small businesses considering agency partnerships, this episode is a treasure trove of insights. Join us as we explore the unique paths of our agencies, delve into organizational structures, and share candid advice on client management and business growth. Whether you're an aspiring agency owner or a small business looking to collaborate with an agency, this episode offers valuable lessons and inspiration for navigating the agency landscape. Don't miss these expert takes on carving success in the competitive agency world. Show Links - Connect with Keep It Real Social! Website: https://keepitrealsocial.com/ YouTube: https://www.youtube.com/@smallbizbigwins Instagram: https://www.instagram.com/keepitrealsocial/ Facebook: https://www.facebook.com/keepitrealsocial/ Twitter: https://twitter.com/sommerpoquette Guest Links Theory of Why:  Instagram Facebook  YouTube Wayne Media Group: Wayne Media Website Speakeasy Website Instagram Facebook YouTube

In this introspective episode of "Small Biz, Big Wins," Sommer Poquette reflects on her own business blunders and the crucial lessons they've taught her. From doubting her potential to the complexities of hiring, Sommer offers up her experiences as a roadmap for fellow entrepreneurs. Discover how to sidestep common pitfalls and propel your business forward, all while keeping your mental health in check Show Links - Connect with Keep It Real Social! Website: https://keepitrealsocial.com/ YouTube: https://www.youtube.com/@smallbizbigwins Instagram: https://www.instagram.com/keepitrealsocial/ Facebook: https://www.facebook.com/keepitrealsocial/ Twitter: https://twitter.com/sommerpoquette    Newsletter Sign Up: http://eepurl.com/dJI7Jw Book Recommendation: Profit First https://amzn.to/49GgViE 

Explore the nuances of LinkedIn with Louise Brogan on "Small Biz, Big Wins." From optimizing personal profiles to understanding the value of a company page, this episode covers it all. Gain insights into networking dos and don'ts and the types of content that drive engagement on LinkedIn. Show Links - Connect with Keep It Real Social! Website: https://keepitrealsocial.com/ YouTube: https://www.youtube.com/@smallbizbigwins Instagram: https://www.instagram.com/keepitrealsocial/ Facebook: https://www.facebook.com/keepitrealsocial/ Twitter: https://twitter.com/sommerpoquette Guest Links FREE GUIDE: https://louisebrogan.com/bigwins Website: https://louisebrogan.com/ LinkedIn: https://www.linkedin.com/in/louisebrogan

Today on "Small Biz, Big Wins," we're diving into the vital world of small business insurance with expert Ashley DeCarteret from Harbor Brenn Insurance Agencies. With years of experience in the industry, Ashley brings invaluable insights into the different types of insurance policies essential for protecting your business. From understanding general liability to the nuances of professional liability insurance, we cover everything you need to know to safeguard your venture. We'll also discuss the importance of specific coverages like commercial auto insurance, workers’ compensation, business interruption, and the increasingly crucial cyber insurance. This episode is a must-listen for every small business owner looking to navigate the complexities of insurance and secure their business's future. Join us for an enlightening conversation full of expert advice and tips, tailored to help you make informed decisions about your business insurance needs. Remember, this show is for educational purposes and not professional advice. Tune in, get informed, and take a step towards protecting your business today! Show Links - Connect with Keep It Real Social! Website: https://keepitrealsocial.com/ YouTube: https://www.youtube.com/@smallbizbigwins Instagram: https://www.instagram.com/keepitrealsocial/ Facebook: https://www.facebook.com/keepitrealsocial/ Twitter: https://twitter.com/sommerpoquette Guest Links Website: https://harborbrenn.com/about-our-agency/meet-our-team/team-member/ashley-decarteret/ Facebook: https://www.facebook.com/HarborBrenn Instagram: https://www.instagram.com/harborbrenn/ Athena Award: https://www.athenainternational.org/ IT Support: https://www.onecallnetworks.com/

Dive into the digital realm with Darin Philport on "Small Biz, Big Wins," where we explore the crucial elements of effective website design and development. Discover how to optimize your small business website for search engines, enhance user experience, and convert clicks into customers. Join us as Darin shares his expert insights and best practices to help your business shine online. Show Links - Connect with Keep It Real Social! Website: https://keepitrealsocial.com/ YouTube: https://www.youtube.com/@smallbizbigwins Instagram: https://www.instagram.com/keepitrealsocial/ Facebook: https://www.facebook.com/keepitrealsocial/ Twitter: https://twitter.com/sommerpoquette Guest Links Website: https://www.phusiondigital.com/ Forbes Article: https://www.forbes.com/advisor/business/software/website-statistics/