In this episode of "Small Biz, Big Wins," host Sommer Poquette dives into the dynamic world of Facebook and Instagram advertising with expert guest Karen Nelson from Karen Nelson Digital. Discover the ins and outs of paid social media strategies, learn how to differentiate between boosted posts and regular ads, and understand the nuances of targeting the right audience. Whether you're looking to enhance your reach, increase engagement, or drive sales, this discussion will equip you with the knowledge to navigate the pay-to-play landscape of today's biggest social platforms. Tune in for actionable insights that could transform your small business marketing approach.   Guest Links: https://karennelsondigital.com/ https://easyadcampaigns.com/3-free-workshops https://www.facebook.com/KarenNelsonDigital/ https://www.instagram.com/karennelsondigital/ https://www.linkedin.com/in/karenjnelson/ Become a guest or recommend a guest:   https://keepitrealsocialllc.hbportal.co/public/6581b1e67063c50033a3f1da.  Need marketing help? Contact Keep it Real Social https://keepitrealsocial.com/contact For Small Biz Big Wins sponsorship opportunities, email sommer@keepitrealsocial.com. Free marketing downloads for your small business: http://eepurl.com/dJI7Jw