In this episode of the Attention Podcast, host Dan Sanchez [http://danchez.com] interviews Andrew Bolis [https://www.linkedin.com/in/andrewbolis/], a marketing AI expert. Andrew shares his journey of building a personal brand on LinkedIn after losing his job as a CMO, emphasizing engagement and networking as crucial elements. They discuss the impact of AI on marketing and content creation, highlighting the potential for automation tools like Descript and GPTs. Andrew demonstrates the practical application of Chat GPT for automating business processes, and they explore the future of custom GPTs and AI integration in podcast production. The conversation underscores the importance of AI education and the need for unique perspectives in the field. Want to learn more about using Ai for marketing? Check out my other show at AiMicroskills.com [https://aimicroskills.com]. Timestamps: 00:00 CEO guided me to LinkedIn success. 04:34 Engage with others to boost visibility and connections. 08:04 Building relationships through podcasts, connecting, and helping. 10:41 Promoting AI on social media led to success. 15:19 Automated browser extension documents and guides steps. 20:16 Recommendations for AI tools and systems. 22:38 Generate hundreds of names using ChatGPT. 27:52 Shared AI account at tech company causes limitations. 29:49 Increasing adoption of AI tools in business. 33:10 Copy Point AI automates writing processes efficiently. 35:32 Podcast audio automation and AI transcription enhancement. 38:23 Marketing will change with AI tools. 42:46 AI-generated content competes with human content. 45:07 Best place to connect is LinkedIn for AI.

In this episode, Dan Sanchez [https://www.linkedin.com/in/digitalmarketingdan/] talks with Nausheen Chen [https://www.linkedin.com/in/nausheenichen/] about the importance of authenticity and amplification in public speaking. They discuss Nausheen's journey from using LinkedIn as a platform for storytelling to becoming a recognized LinkedIn instructor. They also delve into the challenges of diversifying platforms, the concept of personal branding, and Nausheen's passion for helping others become impactful speakers. With insights on building an audience, engaging with communities, and finding one's voice, this episode offers valuable tips for anyone looking to captivate attention through public speaking. Timestamps: 00:00 Accomplished public speaking coach. 06:48 Discovering the authentic self through audience growth. 10:27 Limited social media use, focus on LinkedIn. Content creation realization at turning 40. 12:47 Taking risks, learning from failures, and engaging. 17:23 Purple hair became the unique brand. 18:07 Public speakers use visual cues for personal branding. 21:44 Results require consistent time investment on LinkedIn. 26:23 ChatGPT automates newsletter content creation from videos. 30:29 Free 5-day impactful speaker course with videos. 33:57 Balancing multiple tasks limits time for creativity. 36:47 Houdley: AI tool improving public speaking. 38:26 Fascinating interview, learn more about content.

Today we have a special interview with Annalise Nielsen [https://www.linkedin.com/in/annalise-nielsen-9533a463/]. In this episode, we dive deep into the topic of narrative podcasts and how they can drive brand favorability. Annalise shares valuable insights, backed by data collected by Signal Hill Insights, on why narrative podcasts outperform conversational podcasts in building affinity with listeners. So let's not waste any more time and jump right into it!

Welcome back to another episode of the Attention Podcast! In today's episode, we dive deep into the world of audience growth with our special guest, Candyce Edelen. She shares invaluable insights and strategies from her experience in hosting workshops, optimizing outreach on LinkedIn, and creating lead magnets that captivate and convert. So, let's jump right in and discover three actionable takeaways that will help you amplify your audience growth efforts. Links Mentioned In The Episode:  * Candyce's lead magnets: https://propelgrowth.com/leadmagnets

In this episode of the Attention Podcast, host Dan Sanchez [https://danchez.com] interviews guest Ryan Baker [https://www.linkedin.com/in/ryanhbaker/] about the success he had with his lead magnet. Ryan shares how he created a fully done-for-you client onboarding process in a spreadsheet, which became his top post on LinkedIn. He received a lot of engagement, generated leads, and built valuable relationships with potential clients. Ryan recognized the importance of onboarding in marketing agencies and decided to give away valuable information for free, with the intention of charging for implementation. By understanding the problem and providing a solution, he was able to attract clients and generate revenue. Links Mentioned:  • Agency Overhaul - New Client Onboarding Process: https://docs.google.com/spreadsheets/d/1WktwSVRLP2fKc0F_0S6xijwk4Vs8_bJZwb7hixphF5A/edit#gid=1133835324

Alastair McDermott [https://www.linkedin.com/in/alastairmcdermott/], founder of The Recognized Authority [https://therecognizedauthority.com/], shared valuable insights about lead magnets and the crucial mistakes many marketers make. In this episode, we'll delve into the four mistakes Alastair highlighted and explore how you can avoid them to create effective lead magnets that drive sales and engage the right audience. Timestamps: [00:00:02] Deep dive on lead magnets, game-changing insights. [00:04:29] Building a list is important, but not everything for lead magnets. Focusing on sales is crucial in B2B. [00:08:35] Created various lead magnets with helpful info. [00:09:50] Misalignment leads to disinterest and wrong audience. [00:15:04] Process with steps and sub-steps explained. [00:19:28] Give solution upfront, add supporting materials. Soft sales approach, limited offer later. [00:21:35] Checklist guides action and provides momentum for success. [00:25:07] Importance of feeling pain and taking action. [00:26:53] Building personal brand, authority; urgency & momentum. [00:29:54] High pressure marketing, love/hate relationship, Russell Brunson. [00:34:35] Scheduled webinars and on-demand recordings pretense. [00:36:16] Cohort challenges help with progress and alignment. [00:39:27] Funny pain point: 12 lead magnets, split testing, voting.

In this solo episode of the Attention Podcast, host Dan Sanchez discusses the challenges of growing an audience on LinkedIn and shares his recent findings. He emphasizes the importance of consistency, even during low points, and advises creators to try new approaches and topics to engage their audience. Sanchez discovers that posts backed by evidence and results gain more traction than mere pontification. He also explores the effectiveness of lead magnets and announces his plan to do a deep dive on the topic, sharing interviews and insights to help others maximize the benefits of lead magnets. Timestamps: [00:01:07] Consistency is key to organic media growth. [00:05:47] Comment signals give content insight and value. [00:08:57] Deep dive, authenticity, lead magnet, insights, success. [00:10:14] I love connecting and hearing from you.

Welcome back to the Attention Podcast, where you'll learn how to gain and retain the attention of your buyers to grow an audience. I'm Dan Sanchez [https://danchez.com] and today I'm talked to Justin Rowe [https://email.m.danchez.com/c/eJxskT1vFDEQQH-N3flkj2ftdeEicFpoiEBKAdXJH2PWyX5cbh0t8OvRIiFdkXb03oz0Jl1q9vX86eu5_ozd8q1ur2-Pj9-nyrM3ASk5Tl4Zh0ob7CynOdTp0n5fye_r7aVM6343O5ZRkSqCVUKBjgJL1sK5EARQD4VIRdPTvbI1uh5eQul071BY0iBQZSMcBicc9kVBCpgx8tFna8Ep1GCoaDQ9WQWqdJBNKlbGjlcPErR0spcKrLanmAyE3KuEsgSdiaGcTzksaaQ_p7TOfPJja9eN6QcGA4Nh3_fTVJcXynU5AAZDXRgMz29bq4u4rTsJlKi1dpHBwKf1X8Uf-mn81cHTZ_lwfv7wZaPX7SO_-RwWhvL-XvOH8S7efFrny7v_aJ7a5X_zvwEAAP__v-iKaA] who is the Founder at Impactable [https://email.m.danchez.com/c/eJxskL2O2zAQBp9G7GiQyxVFFiycGE6aGAngIqkE_iwjJpIlWwycu6c_6IADXLjd_WaKiX1Jrhy-fD-U36G9_Cjr9d_p9HMsLDntkaJl5KS2KJXGtmM0-TL29WUhd59vf_M43x9um4yykAE6ySWowDEnxa31ngMZyEQyaEOPyFpp2biIwipjkXekgKNMmlv0lls0WUL0mDCwwSXVKZuDzFYFQG11MCoa8iKEVlMHrDgQoIQVRkjoVLcLUYNPRkYU2atEDYppl_wlDvS6i_PERjfUuqyN2jdwbOBYpsXH6sNI27uBIxvn906_1Hn438L5q9gf_nz6ttJ1_cxuLvlLg-LRWN1GPJ1XF-epf1q8Oqr9R9W3AAAA___0OIGa] about the power of organic marketing. Timestamps: [00:02:58] Growth audience led to restaurant investor partnership. [00:04:14] Restaurants grew, COVID hit, new venture succeeded. [00:07:37] Organic and paid ads have pros and cons, but diversification is important for marketing success. [00:11:58] Average post: 10 or 20,000, sometimes 60-100,000. [00:13:53] Experimenting with content, going deep on LinkedIn ads. [00:20:16] Consistency and quality are top priorities. [00:24:24] Using lead magnets to identify pain points, build an audience, and generate leads. [00:26:10] Differentiate audience, curate content, improve lead generation. [00:32:05] Consistency, community engagement, building relationships, support. [00:35:54] Cogniz cognism decent, refined labs dropped off, hockey stat doing great with "Can you dashboard it?" [00:37:01] Find me on LinkedIn: Justin Rowe/impactable, impactable.com, & YouTube channel: impactable.

Welcome back to the Attention Podcast, where you'll learn how to gain and retain the attention of your buyers to grow an audience. I'm Dan Sanchez [https://danchez.com/] and today I talked to Nick Bennett [https://email.m.danchez.com/c/eJxskT_v0zAQQD-NvTmyz5c_Hjz8oAosVCB1gCly7DMxTZy2MQrw6VGQkDp0Pb13J73zQwo2nT58PqXvY52_pO3-83z-OicebOOQvOFkVWOwBgMtcFpcmofy-0Z2Xx_XOK_70-xYRlGqEVolFOhRYAxaGOOcAOogEqmx6ehZ2QrdDs-jNLozKFrSIFCFRhh0RhjsogLvMODIJ6tNCKEmPbYuemiDUohROgym6xpZG54sSNDSKFCoodaVUa4lBdFH6MirwFAuVXDZT_Sn8uvCZzuVctuYfmPQM-j3fa_mlK8UUj4ABn3KDPqc_DRSzlQKg57P67943_Rl-lXD5aN8O_1492mj-_aeP2xwmaF8PlPsYbzEi_XrMrx8Q7FUhv-p_wYAAP__5SKI3w] who is the Founder at Harness & Hone [https://email.m.danchez.com/c/eJxskD9v4zAMRz9NvMkQKdqWBg13F-BuuaAFMrSTQUtU7dZ_ktiF2376wi0KZMj6I98bXqi76Lv937t999QU4303n18Ph4e-y6IvmSS4TDyUjgp0WGEmA3d9vbyfxK_T5SX103q1bTJJGhqsQAGaRlGKRjnHrFAsJhFoSivXyLzIaeMCaWesI1WJQUUQS-WInXJkE2BgitRkrYcSuDDWsNaAyXJZCmuLQAZIoAhZ51Gj0Q62DQuTO-BKAFNIaCVA3JEe8shjaOUjD9OQ9X5d17zlyyjzzGNsp1G-D9NXnkdzbN8KPP7Tv_bPv__Pcp7_ZBcfedyRvhYtfiNuvi8-TEN9M_TiZal_Yn4GAAD__3xcfzc] about Niche Design. Resources Mentioned: Agency Niche Design Playbook » [https://harnessandhone.notion.site/The-Agency-Niche-Design-Playbook-a73ef80ebcd444cf9cb298bf7f638f05] Timestamps: [00:00:05] Newsletter disputes niche design's effectiveness for differentiation. [00:04:03] Niching down in marketing positioning is key. [00:07:50] Specialized marketing for specific industries is essential. [00:11:18] Summary: Transitioning marketing strategy for higher education. [00:14:59] Conventional marketing is going in the wrong direction. [00:19:38] The focus is on thinking, not doing. Many successful audiences are built by addressing problems and providing insights. Example of Chris Walker's approach. [00:25:56] Customer problem resonance is key for success. [00:28:16] Languaging and point of view create marketing. [00:31:29] Effective communication is essential for problem-solving. Building a POV involves framing and naming the problem, explaining its impact, and providing language to communicate it. This allows individuals to advocate for solutions within their organizations. Marketing's role is to make the problem visible to everyone who experiences it. [00:38:49] Building bridges to the future, providing solutions. [00:41:07] "Niche category design for solopreneurs, consultants, entrepreneurs." [00:46:45] Build audience by adding value, be unique. [00:47:39] Deployment plan and tactics for connecting with audience. [00:51:27] LinkedIn writer helps businesses with strategic thinking.

Today, I had the privilege of interviewing Obaid Durrani [https://www.linkedin.com/in/obaid-khan-durrani/], Head of Content at HockeyStack [https://hockeystack.com/]. We delved into the intricacies of content creation, the importance of having a centralized platform, and the transformative power of data. Join me as we explore these compelling insights from Obaid and learn how you can harness the potential of content creation to captivate your audience, drive engagement, and achieve your marketing goals. Takeaway #1: Harness the Power of Purposeful Content Obaid emphasizes the importance of treating content creation as a purposeful endeavor. Each series, whether it's "Worst Marketer in the World" or "Can You Dashboard It?", has a specific objective, whether it be educating people about the product or tying SEO success to demand generation initiatives. By aligning your content creation efforts with clear goals, you can create content that pushes your narrative forward and helps your audience understand your product or brand. Takeaway #2: Leverage the Right Channels for Maximum Reach Obaid emphasizes the need to share your content on the right channels to reach your target audience. At HockeyStack, LinkedIn and their platform, The Flow [https://hockeystack.com/the-flow], serve as primary channels for content distribution. By strategically repurposing old posts and cataloging new content, HockeyStack maximizes the reach and impact of its creations. Additionally, Obaid discusses the benefits of having a separate streaming platform—a centralized hub where creators can showcase their work, making it easier for users to search, discover, and engage with specific videos. Takeaway #3: Embrace Data-Driven Content Creation Data is the lifeblood of successful content creation, and Obaid highlights the significance of leveraging comprehensive data to optimize your marketing strategy. With platforms like Audience Plus [https://saas.audienceplus.com/], HockeyStack can track various metrics, including podcast mentions, webinar attendees, sales calls, and content viewership. By using insights from this data, HockeyStack can measure the performance of different series, understand the customer journey, and make informed decisions that propel their marketing efforts forward. This data-driven approach brings clarity and measurable results to your content creation process.

Welcome back to another episode of Audience Growth School! I'm your host, Dan Sanchez [https://danchez.com/], and today we have an incredible guest with us. Kacy Maxwell [https://www.linkedin.com/in/maxwellkacy/] is an expert in the art of sketchnoting and visual note-taking, and he has successfully built a strong audience through his captivating content. Today, Kacy shares his journey, strategies, and valuable insights on connecting with your audience and growing your brand. Here are my top three takeaways:  Takeaway #1: Simplify Complex Concepts with Visual Representations One of the key elements that have contributed to Kacy's success is his ability to simplify complex concepts into engaging visual representations. His book, "The Boy with Horns [https://www.amazon.com/Boy-Horns-Kacy-Maxwell/dp/B0C5CJ7C65/ref=sr_1_3?crid=1895Q1NLQYGTG&keywords=boy+with+horns&qid=1693594628&sprefix=boy+with+horns%2Caps%2C95&sr=8-3]," not only addresses the important theme of feeling different and alone but also provides parents with a language to approach these emotions with their children. By transforming complex ideas into visual sketches, Kacy has effectively communicated his message to a wider audience. Think about how you can incorporate visual elements into your content to make it more approachable and understandable to your audience. Takeaway #2: Leverage the Power of LinkedIn for Networking and Growth Networking events may not be everyone's cup of tea, and Kacy agrees. Instead, he turned to LinkedIn as a curated platform for professionals to connect and learn from each other. By building meaningful relationships and expanding his network on LinkedIn, Kacy has discovered a world of valuable insights and opportunities. He advises leveraging the power of LinkedIn to refine ideas, create engaging discussions, and grow your audience through frequent and meaningful interactions. So take the time to build your LinkedIn profile, participate in discussions, and connect with like-minded professionals in your industry for collaboration and growth. Takeaway #3: Engage Multiple Parts of the Brain Through Sketchnoting Kacy's passion for sketchnoting emerged long before he even realized it was a recognized practice. By turning words into pictures and engaging multiple parts of the brain simultaneously, sketchnoting aids in memory and thinking. Kacy has harnessed this technique to not only capture and retain information but also to create visual content that resonates with his audience. Consider incorporating sketchnotes into your content creation process, whether it be for presentations, blog articles, or social media posts. Engaging your audience visually will enhance the impact and effectiveness of your message, leading to better audience growth.

In this episode of Audience Growth School, host Dan Sanchez interviews Stephen Pope, a content creation automation expert that shares his insights on building an engaged audience and optimizing content creation processes. Timestamps: [00:01:38] LinkedIn is more of a networking platform, not a creator platform. TikTok and YouTube are where the user has seen the most success in growing an audience. The user has 45,000 followers on TikTok and 2,5100 subscribers on YouTube. They have also built a growing community of 700 people. [00:03:51] Content automation for efficient content creation. [00:08:04] Automating content creation can dilute uniqueness. [00:10:22] AI writes blog posts from podcast episodes. [00:15:13] Interact, communicate, and grow in online community. [00:18:56] Building cost-effective teams for content creation. [00:21:19] Changing tools and workflows can be challenging. [00:26:03] Starting over, selling company pushes personal growth, storytelling. [00:29:46] People fear cutting off others in pursuit of their goals; wrestling with uncertainty can lead to unexpected opportunities; specializing in a niche is crucial for success. [00:35:07] Improving content distribution, maintaining quality, impactful community. [00:38:49] Seeking more views, growing community, trusted communities. [00:39:55] Focusing on community growth and social media.

In this episode of Audience Growth School, host Dan Sanchez interviews Mason Cosby about his successful podcast, The Marketing Ladder. Mason shares his strategies for connecting people through the podcast, leveraging LinkedIn, and building a loyal audience. He also discusses the value of deep relationships and the impact of the podcast on his career. Timestamps: [00:02:05] Podcast focuses on marketing careers and ABM. [00:04:30] LinkedIn: 16K followers, 80 downloads/episode, 250 dedicated listeners. [00:08:23] Delicate balance on LinkedIn for career professionals. [00:11:49] Podcast host grew audience through engagement and tagging. [00:16:32] Connecting people through podcasts for mutual benefit. [00:21:24] LinkedIn notifies me when guests post, allowing engagement. I focus on building relationships with guests. [00:23:36] Building audience, trust, and achieving business goals. [00:26:31] Personalized engagement deepens connection and retains audience. [00:33:04] Early traction requires unscalable personal messages, handwritten cards. [00:34:31] Taking the next step in marketing consulting. [00:39:55] TV show changed lives, transitioning for audience. [00:43:51] Podcast audience leads to career growth and opportunities. [00:49:32] Takeaways: personalized messaging, staying in touch. [00:50:57] LinkedIn to launch new show on scrappy ABM, adding consultants and developing playbooks. Scrappyabm.com will be main resource hub.

In this episode, Dan Sanchez talks to Jason Widup who is the VP of Marketing at Metadata.io.  We cover: - How others define audience - Jason's definition of audience and community - The future of audience growth and community building in B2B marketing Thank You For Listening to the Attention Podcast! Don't forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/ The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

In this episode, Dan Sanchez talks to Pete Larkin who is the Senior Director of Marketing at Anglepoint. - The definition of thought leadership - His four quadrants of thought leadership - How thought leadership impacts audience growth Thank You For Listening to the Attention Podcast! Don't forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/ The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

In this episode, Dan Sanchez talks to Sheena Badani who is a Senior Director Of Marketing at Gong.  - Creating a culture of creativity - Identifying clear owners for ideas - How they test ideas before fully launching them Thank You For Listening to the Attention Podcast! Don't forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/ The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

In this episode, Dan Sanchez talks to Carey Straetz who is the Head of Demand Generation at Mode Analytics.  They cover: - The podcast she helped launch at her last company - The paid media and creative elements they used to promote it - The proper elements of a marketing plan to execute it Thank You For Listening to the Attention Podcast! Don't forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/ The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

In this episode, Dan Sanchez talks to Micah Zayner, a Senior Marketing Manager at Courier.  They cover: - How to find the right communities. - Micah's early mistakes in integrating into those communities. - The key results he's seen by getting his content accepted.

In this episode, Dan Sanchez talks to Kathleen Booth who is the VP of Marketing Tradeswell.  - How Kathleen is now approaching audience growth. - What it means to be audience-focused. - And the one thing you have to accomplish to build a successful media brand. Thank You For Listening to the Attention Podcast! Don't forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/ The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

In this episode, Dan Sanchez talks to Mark Jung who is the VP of Marketing at Dooly. - Dooly's MVP model for content - How he ranks creative content ideas - And the advice he would give to his past self before building a media empire Thank You For Listening to the Attention Podcast! Don't forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/ The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.