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Slow Flowers Podcast
Debra Prinzing
300 episodes
1 day ago
The Slow Flowers Podcast is the award-winning, long-running show known as the "Voice of the Slow Flowers Movement." Airing weekly for more than 9 years, we focus on the business of flower farming and floral design through the Slow Flowers sustainability ethos. Listen to a new episode each Wednesday, available for free download here at slowflowerspodcast.com or on iTunes, Spotify, and other podcast platforms.
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All content for Slow Flowers Podcast is the property of Debra Prinzing and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Slow Flowers Podcast is the award-winning, long-running show known as the "Voice of the Slow Flowers Movement." Airing weekly for more than 9 years, we focus on the business of flower farming and floral design through the Slow Flowers sustainability ethos. Listen to a new episode each Wednesday, available for free download here at slowflowerspodcast.com or on iTunes, Spotify, and other podcast platforms.
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Home & Garden
Leisure
Episodes (20/300)
Slow Flowers Podcast
Episode 729: Jenny Jonak of Dragon Song Farm on building community, enriching a family’s lifestyle, and encouraging creative expression through flower farming
https://youtu.be/L3ykZ98zqsE?si=uJggIXWspcqsw0mo




Dragon Song Farm is located in Oregon’s Willamette Valley outside Eugene. Founder Jenny Jonak’s mission is to bring a sense of floral magic to her customers and community while promoting sustainable, earth-friendly growing practices. By using regenerative farming techniques, Dragon Song ensures that their flowers are grown in harmony with nature, restoring and enriching the soil for future generations. I recently spend a glorious morning with Jenny, touring Dragon Song’s fields, production areas and greenhouses, and discussing her belief that every bouquet should delight the senses and also contribute to a healthier planet. I’m excited for you to join the conversation.



Celebrating THE FLOWER FARMERS book with (from left) Charles Little, Bethany Little, Debra Prinzing, Erin McMullen, and Aaron Gasky



My summer travels continued last week, as I joined my husband Bruce and friends at the USA Track and Field championships in Eugene, Oregon. In addition to enjoying inspiring athleticism of world-class athletes, I was inspired by world class blooms growing there in Willamette Valley.



Celebrating THE FLOWER FARMERS book with (from left) Charles Little, Bethany Little, Debra Prinzing, Erin McMullen, and Aaron Gasky



On the calendar was a long-planned celebration of The Flower Farmers book with two Oregon farms featured in its pages. Bethany and Charles of Charles Little & Co. in Eugene hosted a festive Sunday morning book party at their Farm Stand, and we were joined by Erin McMullen and Aaron Gaskey of Rain Drop Farms, based in nearby Philomath, Oregon, who are also featured in The Flower Farmers. It was so fun for guests who purchased their own copies of the book to have all five of us sign our pages – what a special memento. So many longtime friends and members came to the event and I really enjoyed meeting new friends, florists, and flower farmers who are inspired by the community we have nurtured. Thank you, Charles & Bethany, for a wonderful visit.



Jenny Jonak at Dragon Song Farm in Oregon's Willamette Valley



Also while I was in Eugene, I visited Jenny Jonak, owner of Dragon Song Farm, today’s guest of the Slow Flowers Podcast. Dragon Song Farm has been a Slow Flowers Society member for a few years, but I had not met Jenny in person, so I invited myself for a visit. The weather and views were absolutely perfect and we recorded a tour of Dragon Song’s growing areas, as well as a sit-down conversation, filmed in the barn-studio.



A custom-made farmstand, complete with dragon heads, inspired by Jenny's children's imaginations and lots of JRR Tolkien stories



Here's a bit more about Jenny Jonak. She has been practicing since 1997, and has extensive experience with commercial litigation and corporate law. Jenny graduated from the University of Virginia School of Law and obtained her undergraduate degree with high honors from the University of Virginia. She has acted as outside general counsel for several companies, ranging from start-ups to international technology conglomerates. 



Dragon Song Farm at the Lane County Farmers' Market in Eugene, Oregon



On her law firm’s website, we learn that when not practicing law, Jenny has contributed her time as a photojournalist to various wildlife and humanitarian projects, including photography for the World Wildlife Fund, Friends of Calakmul, Rainforest2Reef, as well as HIV and famine relief projects in Africa.  She volunteers for a number of non-profits, including serving on the Board of Directors for the Eugene 4J Schools, Board of Directors of the Asian American Council of Oregon, Steering Committee for the Lane County Campaign for Equal Justice ...
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5 days ago
1 hour 1 minute 14 seconds

Slow Flowers Podcast
Episode 728: Building a Successful Floral Tourism Destination, with Lori and Jim Bochner of Bochner Farms in Indianola, Iowa
https://youtu.be/EB6eWif0mio?si=pfsFql-4xDnbwBWN




The Bochner family lived in the Des Moines, Iowa, suburbs for many years, in a house surrounded by a beautiful flower garden. As gardeners with other careers, Lori and Jim never dreamed of packing up everything, moving to rural Iowa, and growing thousands of flowers on a farm. Today, they consider Bochner Farms an "unplanned accident" that emerged from 50 acres of raw land originally intended for weekend camping, fishing, hiking and sitting around the campfire --  you know, an outdoor escape from city life. One year after buying the land, Lori and Jim decided to move there permanently. They built a farmhouse, planted thousands of flowers, and have slowly transitioned the property into a botanical wonderland to share with other flower lovers and for those in search of beauty and a sense of peace. Join me on a walking tour with the Bochners and a conversation that connects the dots between an idea and the reality of being a destination flower farm.



Jim and Lori Bochner of Bochner Farms



If you’re a longtime listener of the Slow Flowers Podcast, you know that I can find great interview guests wherever I travel – and that’s because we have Slow Flowers members in all 50 states and in  most Canadian provinces! I also mange to find slow flowers-minded guests when I travel abroad, like on last year’s visit to France – and hint, hint – as part of my upcoming trip to Japan!



The beloved Cottage Garden at Bochner Farms



Last weekend, when I flew to Des Moines, Iowa, to have a garden-and-art weekend with two of my longtime writer-editor friends, I invited myself to meet Lori and Jim Bochner of Bochner Farms. Friends in tow, I made the 30-minute drive south of Des Moines into the rural, Central Iowa countryside. When we arrived at Bochner Farms, we discovered an oasis of flowers surrounded, it seemed, on all sides by corn stalks and bean fields.



The party pavilion hosts private gatherings for up to 50 guests



There, Lori and Jim Bochner greeted us and led a stroll through their event-focused flower farm and nursery. With distinctive, farm-style architecture (even for the chicken house), a huge covered pavilion for groups up to 50, a charming cottage garden, an enviable she-shed, and displays of dahlias, annuals, and their unique collection of daylilies, there was so much to see!



The Willow Cottage, a charming "she-shed"



By necessity, they have installed air conditioning inside the design studio and the picture-perfect shed, as well as in the event barn, currently being upgraded for larger gatherings beginning in 2026. Climate control ensures that all guests are comfortable and never want to leave!



The ever-expanding daylily collection, on display for guests to learn and shop for their own plants.



We wore our sun hats and let our fascination with Jim and Lori’s flower farming story – and the beauty of their blooms – distract us from the Midwest heat!



I’m so grateful to Lori and Jim and Bochner Farms for their membership in and support of the Slow Flowers Movement. I hope their story inspires you on your floral journey.



Find and follow Bochner Farms on Instagram and FacebookSubscribe to Bochner Farms' newsletter



Digital Download: How to Build a Cottage Garden



More about GIVING COLOR:1 for 6.  Through a collaboration with Meals from the Heartland, Bochner Farms donates a meal that feeds six people for every flower purchase from our Iowa flower farm.  To learn more about Meals from the Heartland, visit their website at www.mealsfromtheheartland.org.
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1 week ago
52 minutes 23 seconds

Slow Flowers Podcast
Episode 727: A tour of La Flor Farm’s dahlia fields, where four generations grow exquisite blooms for the Seattle Wholesale Growers Market and local florists
https://youtu.be/Aa6Q2fWCG1g?si=AuRMPGoLwVJ-ZE_v




Long before I met the women of La Flor Farm, I met their gorgeous flowers. For the past three years, mom Michele and daughter Chantelle have supplied customers (like me) who shop at the Seattle Wholesale Growers Market with a breathtakingly beautiful selection of the highest quality flowers – from tulips in time for Valentine’s Day to spring perennials, summer annuals, and (of course) unique dahlias. When I met Chantelle in person and learned that her family flower compound is located just 12 miles from where I live, I had to visit these Slow Flowers members. La Flor is now in its fourth season, and while Michele and Chantelle are the primary operators, there’s help from Michele’s mother (grammy) and Chantelle’s young adult children, making this a four-generation flower farm. Join me on a video tour and insightful conversation from my recent visit. You’ll be inspired!



Chantelle Korcek and Michelle Jensen of La Flor Farm



It’s dahlia season a La Flor Farm, where the fields are exploding with more than 4,000 plants, as well as annuals, foliages, and perennials. The landscape was once used by neighbors to graze their horses, but once Chantelle Korcek convinced her mother Michele Jensen to convert the acreage into flowers, things changed considerably.



All in the family at La Flor Farm! Left photo: four generations with Doris Beck (Grammy), Michele Jensen, Chantelle Korcek and daugher Ava Korcek; Right photo: Michelle and David Jensen, Doris Beck, Chantelle Korcek and her two children, Ava and Griffin Korcek



As they explain, the idea for La Flor Farm grew slowly. For many years Michele shared her garden flowers for weddings, tea parties, birthdays, and baby showers. Chantelle’s yard was overflowing with hydrangeas and dahlias and she was looking for space to expand her garden. Every spring and summer the women collected new dahlias, peonies, hydrangeas, and more flower seeds, nurturing the blooms to share with family and friends.



Late in the summer of 2021, the women visited a local dahlia farm, took a million pictures, oohed and aahed, talked the whole way home about what they loved and what they might try on their dream farm. They realized it was time. Time to take the leap of faith. Time to give this baby business a name. Time to place all the orders and make connections.



It felt scary to dream that they could turn their love of all things flowers into a fully realized floral enterprise based in Auburn, Washington, southeast of downtown Seattle, but they have done just that. Now in their fourth growing season, Chantelle and Michele take pride in growing high-quality, English garden style, seasonal flowers - harvested at their peak of freshness.



They tell customers that La Flor Farm is part of the Slow Flowers movement; their blooms are hand-snipped at the last possible moment to meet florists’ perfect timing. By using appropriate post-harvest care methods that avoid dangerous chemicals, clients are assured of receiving top quality, safe to breathe and handle blooms.



I know you’ll enjoy my visit, filmed last week on an overcast day when the dahlia bloom color was at its most vivid. We start with a walking tour of La Flor Farm, and that’s followed by a sit-down with Michele and Chantelle.



Find and follow La Flor Farm on Instagram and Facebook.







Thank you to our Sponsors



This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.
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2 weeks ago
58 minutes 38 seconds

Slow Flowers Podcast
Episode 726: Navigating weddings as a farmer-florist with Julie Raymond of Bittersweet Gardens
https://youtu.be/0doEw6lpGz4?si=XdYFY6NZ8r23c5-W




Based in Kingston, Massachusetts, on Boston’s South Shore, farmer-florist Julie Raymond grows cut flowers for her clients’ wedding florals. After an initial career in social service, Julie’s graduate work in horticulture and landscape design now informs her philosophy. She says: “That background in science and design is rooted in everything I do and has inspired my work from the very beginning.” Today, Bittersweet Gardens sources fresh, seasonal and organic flowers to serve those clients with unique, bespoke field-to-vase floral arrangements, tablescapes, wedding bouquets and centerpieces. We recently recorded a conversation about how Julie navigates weddings as a farmer-florist, a topic about which she frequently teaches and writes. Whether you grow cut flowers, design florals for weddings, or do both – this conversation will inspire you!



Julie Raymond of Bittersweet Gardens (left); inside her greenhouse (right)



Join me today in the virtual studio as I visit with Julie Raymond of Bittersweet Gardens, based in Kingston, Massachusetts. With an emphasis on sustainably grown flowers and event design, the studio is known for organic, loose florals inspired by the changing seasons of New England and a lush, ethereal and “just picked” from the garden aesthetic.



Bridal bouquet by Bittersweet Gardens (left); the charming design studio (right)



Since 1998, Julie has farmed land up and down the eastern part of Massachusetts. Outside of growing flowers and designing floral arrangements for weekly corporate clients and couples, she also markets blooms through the Boston Wholesale Flower Exchange. 



Four Flower Shares Collections



The breadth and depth of design ingredients that Julie grows in mind-boggling – she begins the season with early tulips, ranunculus, and anemones and continues through the summer with all the unique, juicy options – annuals, perennials, and ornamental shrubs and vines – and wraps up the season with dahlias and heirloom mums.



A Bittersweet Gardens wedding



Julie edited and narrated a 20-minute bonus video that leads us through a full year at Bittersweet Gardens, including some of her gorgeous design work and evocative, place-setting installations.







Join Bittersweet Gardens' mailing list -- you'll be the first to learn about Julie's upcoming course!



Find and follow Bittersweet Gardens on Instagram and Facebook







Thank you to our Sponsors



This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.







Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.Thank you to Johnny's Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds -- supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.



Thank you to Rooted Farmers.
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3 weeks ago
43 minutes 41 seconds

Slow Flowers Podcast
Episode 725: Slow Flowers returns to Sunny Meadows Flower Farm to celebrate The Flower Farmers with Steve and Gretel Adams
https://youtu.be/RslR3txR91Q?si=yleBkHEYO26z4Ag4




Next year, Gretel and Steve Adams will celebrate the 20th farming season at Sunny Meadows Flower Farm in Columbus, Ohio. Far younger than the average U.S. farmer, these first-generation flower growers have built Sunny Meadows into an impressive floral enterprise encompassing more than 30 acres, employing a crew of few dozen folks, and producing tens of thousands of floral stems each year. I first met this talented couple in 2010 at the ASCFG conference in Tulsa, Oklahoma, which is where I first realized that they were ones to watch. Over the years, they have appeared in articles I’ve written for national magazines, as guests on the Slow Flowers Podcast, and now, in the pages of The Flower Farmers. Last week, I joined Steve and Gretel and 100 of their customers and friends, at a special book signing party at their farm. Today’s episode features highlights of that event.



Gretel and Steve Adams, co-founders of Sunny Meadows Flower Farm in Columbus, Ohio



Turn to page 126 in The Flower Farmers book and you’ll read the story of Sunny Meadows Flower Farm, the Columbus-based family farm started by Gretel and Steve Adams in 2006, on a 10-acre parcel with a small cottage and little more. Their dream of farming together, sharing their mutual love of nature, has blossomed into an impressive source of domestic flowers for regional and national customers.



Ranunculus at Sunny Meadows Flower Farm



Early on, they shifted from a food-and-flower-growing operation to 100% cut flowers, inspired by a market grower who raised sunflowers, zinnias, and cosmos to supplement a teacher salary. “We quickly realized how much money we could earn with our local flowers,” Steve explained. “We found this niche that no one else was really doing in Columbus, and we went for it. What we earn per acre on cut flower production is dramatically different than what we were doing with vegetables alone.”



The landscape at Sunny Meadows Flower Farm -- at one of the leased fields



By adding leased parcels in and around Columbus to their original 10 acres, the farm has expanded like a patchwork quilt. The home farm is where woody and herbaceous peonies grow – crops like hydrangeas, viburnum, willows, yarrow, and sea oats. There are more than one dozen greenhouses that produce luxury crops like ranunculus, anemone, freesia, and lisianthus, plus a farm store open to the public. The leased farmland – across the street – is filled with vibrant rows of field-grown annuals (celosia, amaranth, sunflowers, zinnias, and lots and lots of dahlias. I visited both sites while attending our book launch party, and have some video to share with you.



Scenes from Sunny Meadows Flower Farm



The crew at Sunny Meadows Flower Farm with Steve Adams (standing, far left)



You’ll want to check out the video in today’s show notes to see highlights of my visit. On Saturday, I spent time with Gretel as we visited all of the lisianthus trials. You’ll hear us discuss CULTIVATE, which is major horticulture conference that takes place in Columbus each July. In addition to our book event, Cultivate brought me to Columbus. The conference made it possible for Takii Seeds’ flower product development manager Jessica Cudnik to attend and share her insight about lisianthus breeding. The episode concludes with Gretel’s floral design demonstration.



Pinto at Sunny Meadows Flower Farm -- one of the most popular photographs in the pages of The Flower Farmers book.



I’m so grateful to Gretel and Steve Adams for their longtime support of the Slow Flowers Movement as members and collaborators. I know you will be inspired by their story.
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1 month ago
49 minutes 54 seconds

Slow Flowers Podcast
Episode 724: When a flower farmer opens a retail design studio, with Stacey Chapman of Westwind Flowers Farm & Studio
https://youtu.be/_tDUwuW3ZGY?si=0gpALTpIPayQcwCG




In early March, Stacey Chapman embarked on a new chapter for Westwind Flowers, opening a design studio and retail space in Gordonsville, Virginia. Adding this beautiful destination for her customers and the public means Westwind can provide more local flowers to their community on a greater scale with everydayflowers, expanded workshop space and events. As Stacey wrote in her announcement post: “We believe in the local and American grown floral industry. We have developed strong relationships with local and regional growers and look forward to working with them as we expand our business.” This was a big step fora small, family-run flower farm. But as you’ll hear in my conversation with Stacey, her background working in flower shops, not to mention her extensive community ties, led to the decision. I’m excited to share that story with you.



Stacey and Tom Chapman of Westwind Flowers Farm & Studio



Last fall, Stacey Chapman sent me a personal note via email – and it immediately made me think, “we have to record a podcast episode about her news!” Here’s what she shared: “The 'great divide' between local growers and 'traditional' shops is astounding in this area of Central Virginia with regard to local flowers. I have been frustrated by this since year one in my growing journey and finally decidedto take the plunge and do something different for my business."



. . . "I love the sign at the beginning of your 'Slow Flowers' book of the definition of a florist…that's what I (many of us) do. The wholesale sales market just doesn't cut it for me though, nor do farmers' markets…so in 2025 I'm opening a retail site. Eeek…”



Love this sign! The original definition of a FLORIST is having a comeback!



The sign to which she refers is one I often include in my slide shows – an aging, somewhat rusty metal sign that I spotted outside a vacant storefront in Chicago – probably back in 2011. It reads like a Webster’s Dictionary entry: FLORIST (-noun), ‘One in the business of raising or selling flowers and ornamental plants.’”



The promise of a beautiful rainbow -- over the fields at Westwind Flowers



Stacey and I had a nice chat over the winter and she updated me on some of the news about her soon-to-open retail space. At Westwind Flowers, Stacey and her husband Tom Chapman are in their sixth season. They lease two acres of land from the Montpelier Foundation, the historic James Madison farm outside of Charlottesville, where they primarily raise field-grown flowers. "We are very aware of sustainability and what that means here," she says. "If we ever leave this land, we want to leave it in better conditions than we received it."



The iconic green barn at Westwind Flowers, with summer dahlias in the foreground.



Prior to Westwind Flowers being established there in 2019, the farmland had been used for horse grazing for nearly a century, and later planted in cover crops to attract natural pollinators. Prior to launching the new Westwind Flowers & Studio, they sold at farmers' markets, through CSA and flower share programs, and via a wholesale flower cooperative. Today, the reimagined business offers daily arrangements, special event florals, seasonal subscriptions, u-picks and workshops at the floral studio.



Farming at the historic property of James Madison



And take note, this interview begins with an engaging video filmed by Lorenzo Dickerson of Maupintown Media, a talented video storyteller who recently filmed a segment that brings Westwind Flowers Farm & Studio to life.



A slice of summer flowers at Westwind Flowers Farm & Studio


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1 month ago
42 minutes 43 seconds

Slow Flowers Podcast
Episode 723: Drawing from her family’s horticulture roots, Michigan-based farmer-florist Erin Webb of Florista of West Olive shares a farm tour and design demonstration
https://youtu.be/D2d_-D2HVK8?si=VMUallUaLM2SBsum




Erin Webb grew up immersed in plants and horticulture, following three generations of Michigan ornamental nursey owners before her. For as long as she can remember, Erin was immersed in the business of plants. After studying business and Spanish in college, and after an initial career in corporate America, in 2019, Erin returned to the land. She founded Florista of West Olive, since it to farm specialty cut flowers, design weddings and everyday arrangements, teach workshops, manage a CSA, and bring her blooms to the farmers’ market in Holland, Michigan. And now, her six-year-old son is experiencing a childhood much like Erin and her sister had. Listen in and learn how this full-circle journey has given Erin the floral business that fits her family’s lifestyle and beautifies her community.



Erin Webb of Florista of West Olive



Erin Webb calls herself a Chief Flower Organizer, and that’s an appropriate title for the founder of Florista West Olive, a western Michigan-based micro farm and design studio.



Here's the completed floral design demonstration that Erin Webb filmed for our episode



Earlier this week, Erin and I recorded a fun conversation to share with you, as she reflects on the past six years of her foray into cut flower farming and its emphasis on garden-inspired floral design. As a bonus, Erin recorded a tour of Florista’s growing and production areas, followed by a floral design demonstration featuring her signature bowl arrangement. It’s a packed episode, for sure, so I’m going to jump right in and get started.



Grown and designed by Florista of West Olive



Thank you for joining me today! I’m so grateful to Erin for her support of the Slow Flowers Movement as a member, and I hope her story is an inspiring one to you.



Michigan-grown tulips at Florista of West Olive



Find and follow Erin Webb, Florista of West Olive on Instagram and on Facebook







Thank you to our Sponsors



This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.







Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.



Thank you to A-ROO Company, your one-stop shop for in-stock floral packaging. From sleeves and wraps to labels and tags, visit www.a-roo.com for their full selection of eco-friendly items or to start the process of developing a look that is uniquely yours. Learn more at www.a-roo.com.



Thank you to Charles Little & Company for supplying our industry with some of the most beautiful and sustainably-grown design ingredients, available nationwide through their website at charleslittleandcompany.com. Based in Eugene, Oregon, the farmers at Charles Little & Company have been growing and drying flowers since 1986. New products and dried flower collections are added to their website at the first of each month. Check it out at charleslittleandcompany.com.











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1 month ago
40 minutes 41 seconds

Slow Flowers Podcast
Episode 722: Ondrea Kidd of Post Falls, Idaho-based Sowing Joy Farm named Top 10 Florists to Watch in 2025 by MSN
https://youtu.be/EiLxxVb7v9k?si=N590_MIvVkx3Yabg




Ondrea Kidd has been recognized by MSN as one of the “Top 10 Florists to Watch in 2025”, bolstering the farm’s status as a leader in eco-friendly, heirloom floral design. The report highlighted innovators shaping the future of luxury floral design and it came as a complete surprise to this farmer-florist based in Post Falls, Idaho. Through the use of uncommon botanicals and sustainable design practices, as well as Sowing Joy’s many floral-based hospitality projects, the added national attention reflects Ondrea’s desire to creatively express art and experiences with the flowers she grows.



Sunflowers at Sowing Joy Farm



Founded in 2020 by Ondrea and Chad Kidd in Post Falls, Idaho, Sowing Joy Farm began as a family passion project focused on growing heirloom, organic flowers to bring joy to their community. Since then, it has blossomed into a dynamic operation that offers u-pick flower experiences, wreath-making workshops, floral arranging classes, and overnight lodging at The Shepherd’s Hut. The Kidd family, including their six children and a granddaughter, plays an active role in the farm’s daily life, reflecting a deep-rooted dedication to both family and community values.



Floral design by Ondrea Kidd



Ondrea is the heart of Sowing Joy Farm, a passionate farmer-florist with a love for cultivating and designing with healthy, sustainably grown blooms. Her journey into floral design started with a deep connection to gardening and the joy that flowers bring to the lives of her customers and clients.



Hand-tied bouquet



The farm is nestled in the scenic landscapes of Northern Idaho, where Ondrea and her husband Chad live, along with their six amazing children, one beloved granddaughter, and a few farm animals who add to the charm of our farm. From lodging at The Sheperd’s Hut, their farm stay Tiny House, on-farm workshops, and u-pick events to wedding florals or everyday hand-tied bouquets, Ondrea spreads joy through flowers.







Recently, this longtime Slow Flowers Member was featured as a top 10 Florist to Watch in an article featured by MSN.com – and we congratulate Ondrea for this recognition. I invited Ondrea to share her story today – in addition to our interview, please check out the beautiful, 3-minute video tour of Sowing Joy Farm, produced with the folks at Idaho Preferred, a program of the Idaho State Department of Agriculture.



Through Sowing Joy Farm, Ondrea donates flowers to local and national organizations, as well as to individuals in need, as part of the farm’s Petals of Joy program. She says: “I believe flowers carry a special power to bring us closer together, to celebrate love and connection, and to remind us of the deep bonds we share with each other and our creator.” Follow the links in our show notes to learn more about how you can nominate a deserving recipient of a Petals of Joy bouquet.



Find and follow Sowing Joy Farm at these social places: Instagram and FacebookMore about The Shepherd's Hut lodging



Read More:MSN Story herePress Release here







Thank you to our Sponsors



This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.







Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world,
Show more...
1 month ago

Slow Flowers Podcast
Episode 721: Designer-Grower Annika McIntosh of Hazel Designs and a bonus tour of Bellingham’s Field to Floral Market
https://youtu.be/E1exuo5iMOU




A few weeks ago, I journeyed to Bellingham, a beautiful college town located close to the Washington-British Columbia border, where Annika McIntosh of Hazel Designs grows botanicals, designs gardens, and arranges flowers for everyday customers, weddings, and events. During what was a lovely morning in the garden and studio, I spent time with Annika to learn about how she has expanded beyond designing landscapes to fashion a floral-centric career. As she explained, rather than calling herself a "farmer-florist," she likes to say she's a "Designer / Grower." Not a farmer, per se, but a grower of uncommon and unique cut florals -- annuals, bulbs, perennials, shrubs, vines, trees, grasses, and other surprises that are displayed in custom hand-tied bouquets and event installations. We filmed a brief garden tour and then went right in to the backyard studio space where Annika, her husband, and their daughter are living temporarily, while renovating their home that's located at the front of the generously-sized city property. I know you'll enjoy our conversation while watching Annika design with early-summer botanicals.



Floral arrangement by Annika McIntosh, which she designed during our interview (see above), (c) Annika McIntosh



Annika grew up in the gentle, old hills south of the Adirondacks and east of the Hudson River in upstate New York with two artisan parents who built an off-grid home and raised cows and a highly productive vegetable garden. Annika's father is a fine cabinetmaker turned bass luthier (that means "maker of stringed instruments"; he is also a musician and local politician) and her mother is a basket maker and gardener (as well as a musician, educator and organizer), and they are very much rooted there in the small community where Annika was exposed to a lot of amazing gardens, music, art and progressive thinking.



Glorious wedding bouquet by Hazel Designs' Annika McIntosh (c) Lindsey Paradiso



Annika studied dance, environmental studies and studio art at Oberlin College and Landscape Architecture at the University of Washington. She lived in Montreal for a few years before moving to Seattle and has been in Bellingham for the past 6 years. National and global events have definitely shaped her career path, as the 2008 depression dashed hopes that she might join a design firm. Instead, she started Hazel Landscapes, a design/build company. The family's move to Bellingham coincided with the pandemic. At first, that felt like starting over, but it also allowed her to stay small and scrappy and build her business again from the ground up, with word-of-mouth, in a way that she feels good about. 



Front cutting garden at Hazel Designs, Bellingham, Washington (c) Annika McIntosh



Annika's garden at home is a demonstration of what can be grown -- for ornamental and pollinator/bird foraging purposes, as well as for cutting -- with very little tending or water and no protection from deer grazing. She says: "I love to remind people that they can cut widely from their home landscape without making a designated 'cutting garden,' using foliage from shrubs and other plants they might not think of as 'flowers.' Foraging from pruning piles and then testing vase life and aesthetic utility of landscape ornamentals was what got me into cut flowers in the first place, and I still find it more engaging than growing typical field flowers. (I'm also not set up as a farm, so my home landscape is my focus and it's all 'fair game.') It is definitely more of a long game, with slower-growing plants, but that's also where I can find branches or stems with real personality that build a gestural narrative in an arrangement. I find that local, seasonal foliage is a more appealing complement aesthetically than the ubiquitous rus...
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2 months ago
1 hour 26 seconds

Slow Flowers Podcast
Episode 720: Killing Frost Farm’s Jamie Rogers on solo flower farming in western Montana
https://youtu.be/9-oJEifK-u0?si=gW8_eyURbbSIEufO




Growing specialty cut flowers for retail floral shops is a very specific niche and today’s guest, Jamie Rogers of Killing Frost Farm in Helena, Montana, has a lot to share on this topic! Jamie co-founded the business with Carly Jenkins in 2014, the “killing frost” name a tongue-in-cheek reference to extreme drops to freezing temperatures that are brutal for flowers. Today, Jamie farms solo and supplies retailers between Bozeman to the east and Missoula to the west and he has maximized efficiencies to supply quantities of unique perennials and annuals to a core base of floral customers week in and week out throughout the season. We’ll wrap up this conversation with a peek into Jamie’s other passion – music – as he shares a new song from the upcoming album he recorded with Les Duck, the local band he performs with as drummer. It’s a great reminder for all of us to find work-life balance in this demanding world of flower growing and design.



Jamie Rogers of Killing Frost Farm (c) Chasing Light Photography



As we continue to share the inspiring content from the pages of The Flower Farmers, our new book featuring the stories of 29 expert growers across North America, we’re taking a stop today in western Montana, to meet Jamie Rogers of Killing Frost Farm.



Delphiniums at Killing Frost Farm



Jamie is a past guest of this podcast, and I’m so happy that he had a chance to record a new conversation with him last week. After farming in Western Montana for more than a decade, on several locations both urban and rural, Jamie and his former partner Carly Jenkins moved Killing Frost Farm to Helena in 2021. Their two-acre parcel of land in the fertile Prickly Pear Valley is surrounded by rolling hills and views of Mount Helena.There are so many benefits of this new location, including access to well water, distance from fire threats, and proximity to city amenities. The farm pumps out an impressive crop list – including sunflower, strawflower, stock, snapdragon, foxglove, scabiosa, zinnia, gomphrena, amaranth, marigold, cosmos, larkspur, Queen Anne’s lace, sea  holly, and delphinium – the specialty crop we featured in a bonus spread in The Flower Farmers.



Killing Frost Farm



You’ll want to wait until the very end of our interview for a delightful bonus track of a song titled “Head Fell Off” from the upcoming album Jamie and his fellow band members produced – no surprise, inside the Killing Frost barn, which they converted to a recording studio! I loved this conversation and I love the energy and joy Jamie shares about flower farming. It can be brutal and demanding, but his story is a reminder to find balance and quality of life in the journey.



Sunflowers and Nori



Follow Jamie at his new IG account @montanaflowerfarmer, and @les_duck, where details on the album release of “Love is the Dirt,” will be announced later this summer.







Thank you to our Sponsors



This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.







Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect the...
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2 months ago
1 hour 9 minutes 25 seconds

Slow Flowers Podcast
Episode 719: Weddings from the Garden, with urban farmer-florist Eleanor Blackford of Bloomwood Floral
https://youtu.be/BxZ3HiTn0UM?si=BtYeIDuXg2qjrW0n




Visit an urban cutting garden with me today – and meet long-time Slow Flowers member Eleanor Blackford, a wedding florist whose studio produces designs using only what she grows on her 6,000-square-foot city lot in Seattle’s Beacon Hill neighborhood. You’ll learn more about what Eleanor grows, inspired by her English grandmothers and their prolific cottage gardens. After years running Bash & Bloom as a Seattle wedding and event business, Eleanor rebranded as Bloomwood Floral to reflect her shift from producing big “bashes” toward creating personalized, garden-inspired floral commissions for couples. With a desire to be entirely “slow” in her practices, this new model fits Eleanor and her husband Matt’s lifestyle as entrepreneurs and parents of two young children.



Garden-sourced wedding florals by Eleanor Blackford of Bloomwood Floral. All photography by Anna Peters



Ten years ago last month – in May 2015 – I recorded our 96th episode of the Slow Flowers Podcast with Eleanor Blackford of Bash & Bloom, a Seattle-based wedding and event designer and Slow Flowers member who I frequently ran into at the Seattle Wholesale Growers Market. I invited Eleanor to sit down in my living room and chat with me about her decision to go foam-free as part of her design philosophy.



A hand-tied bouquet (left) and Eleanor in her Seattle cutting garden (right)



It's high time to revisit Eleanor’s story and last week I visited her home-based micro-farm in South Seattle, where I filmed our video interview as Eleanor led me through her production and display gardens – all of which provide 100% of her design ingredients these days. We discussed how Bash & Bloom has evolved into Bloomwood Floral, and how Eleanor’s focus has shifted in part because she and her husband are now parents to two young children.



"I feel like 'urban farming' is my calling. Growing food, growing flowers -- It's something we assume can't be done in a city, but it can, and it can be worth it. And there can still be space for a life outside farming, too."Eleanor Blackford, Bloomwood Floral



Eleanor Blackford (left) and wedding florals (right)



Here’s a bit more about Eleanor:Eleanor grew up in gardens and around gardeners. Her vivid memories include exploring her nana’s garden at her North Yorkshire Moors cottage in England where she was born and helping her my mum as a kid in their family vegetable garden in Minnesota, where she earned 5¢ for each potato beetle she squished. The first flowers Eleanor ever grew were zinnias, marigolds, and sunflowers in a tiny patch of dirt that her dad dug for her behind their house next to the big garden. In each apartment she lived in as an adult, Eleanor managed to find a way to grow something—even if it was just herbs in the kitchen window.



After spending her 20s trying to make the 9-to-5 thing work, Eleanor missed being creative and started playing with flowers. In 2010, she launched bash & bloom, now Bloomwood Floral, as a way to scratch that creative itch. After flowering for a dear friend’s wedding, knowing there was no turning back, she left a non-profit career and threw herself into making this life in flowers work.



When Eleanor met her husband in early 2013, he came with a house on a 6,000+ sq ft lot. Which, by Seattle standards, is a giant parcel. There was a big concrete raised bed and within a few months of them dating, Eleanor had commandeered the garden to plant vegetables and start cosmo seeds. Today, the property is devoid of grass, and just about every square foot of space is taken up by Bloomwood Florals’ urban farmlet. As she says, “The growing bug is a real thing, and I have it.”


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2 months ago

Slow Flowers Podcast
Episode 718: The Flower Farmers, with co-authors Robin Avni and Debra Prinzing; plus a bonus interview with Daniel Sparler, the book’s horticulture editor
https://youtu.be/BdnRayT0M2A?si=PQVfp6yMUSJD7n42




The Flower Farmers has been in the works for two years, as my co-author and the book’s creative director Robin Avni and I have poured our storytelling passion into the narratives and imagery that portray 29 North American growers. The book was released on May 6th by Abrams, and we’ve been in major celebration mode ever since. Today’s episode brings you  to the lecture that Robin and I recently presented for the Northwest Horticultural Society, as we introduced the flower farming lifestyle and encouraged the audience to “garden like a flower farmer.” In the second part of this episode, you’ll hear a fabulous conversation I recorded with Daniel Sparler, Seattle-based horticulturalist and expert on botanical Latin, who served as The Flower Farmers’ horticulture consultant.



Debra Prinzing (left) and Robin Avni (right), co-authors of THE FLOWER FARMERS (c) Mary Grace Long



Here’s the pitch for The Flower Farmers book: "Twenty–nine of today’s most inspiring flower farmers present stories, how–to–cultivate expertise, and favorite new varieties in a lushly photographed guide to feed your every floral fantasy.



"Flower farmers are the garden world’s lifestyle influencers these days, with dedicated social media channels and hundreds of thousands of avid fans who dream about having a lush and vibrant cutting garden of their own. Today’s gardeners follow celebrity growers to gather ideas and expert advice regarding planting techniques and the best varieties and seasonal plants to choose. The Flower Farmers book presents a curated group of favorite growers, from industry leaders to pioneering newcomers. Each grower shares their specialty knowledge and seasonal practices, so that readers will be able to create a similar relationship with flowers and discover sustainable techniques for their own gardens. Dedicated sidebars dig deeper, with information on everything from raising a unique cultivar to the best floral varieties for long-lasting arrangements. Gorgeous photography illustrates each farmer’s profile, highlighting the beauty of their farms, floral passions, and the flowers themselves."



Book-signing with Debra and Robin, following their Northwest Horticultural Society lecture May 21, 2025



Regular listeners know all about me, and so I’ll re-introduce Robin Avni, past guest of the Slow Flowers Podcast. Robin is a creative director and experienced designer in the media + high-tech industries. Her specialties include creative management of award-winning teams and content development for high-profile projects. She has produced 18 floral and lifestyle books, including eight in collaboration with me, and together we love showcasing the floral lifestyle of creatives and entrepreneurs.




Order THE FLOWER FARMERS




Click below to view: Robin and Debra's lecture slides



BLOOM_BELLEVUE BOTANICAL 2025 5_21 FINALDownload



Whether you’re a plant geek or a beginning plant parent, you’ll love hearing from Daniel Sparler about botanical Latin and how it has evolved. We are so grateful that Daniel shared his expertise with us to ensure that The Flower Farmers’ plant content is correctly identified, accurate and up to date.Jump to my conversation with Daniel here



Click for more resources from Daniel Sparler







Join us on tour!



The Flower Farmers JUNE Book Tour -- Virginia, Pennsylvania, Connecticut & New YorkSun., June 8th (4-6 p.m.), WATERFORD, VirginiaBook Launch party and signing with Debra Prinzing and Holly Heider Chapple of Hope Flower Farm. Enjoy the afternoon at Hope Flower Farm,
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2 months ago
1 hour 12 seconds

Slow Flowers Podcast
Episode 717: The future of Plant Masters, with legacy growers Leon and Carol Carrier, and their son Lee, next generation flower farmer now leading the family business
https://youtu.be/vw5w4ZwBuZU?si=YZLcTE7pJ5P5-zVP




The Carrier family has been growing cut flowers and plants for more than 40 years, raising their three children with a love for flowers, and keeping the business in the family as it transitions into the hands of the next generation. Plant Masters, the specialty cut flower farm owned by Leon and Carol Carrier, and their son Leon Carrier III, is based in the Maryland suburbs of Washington, D.C. The family floral enterprise supplies numerous farmers’ markets in the area, thanks to a year-round selection of floral design elements and more than 100 varieties, beginning with woody ornamental branches and early flowering bulbs in winter; hellebores, peonies, and perennials in spring; hydrangeas, sunflowers, dahlias, and other annuals in summer; and heirloom mums, winter greenery, and their famous winterberry branches by the year’s end. Join me for a fun conversation with all three, followed by a video tour of Plant Masters.



Leon and Carol Carrier (left) and Leon (Lee) Carrier III (right) (c) Beth Caldwell



Three generations of the Carrier family, including Leon and Carol (left); their son and daughter-in-law, Lee and Jenna (right), with their five children in the foreground. (c) Beth Caldwell



Our celebration of The Flower Farmers publication continues today with a visit to Maryland, where you’ll meet Leon and Carol Carrier and their son Lee Carrier, owners of Plant Masters.



Endless Rows at Plant Masters' expansion farm, with the new barn and two high tunnels (c) Beth Caldwell



With over five acres of cultivated land, four hoop houses, and a greenhouse spread over two home farms, Plant Masters is known for providing sustainable, high-quality flowers to customers and florists in the greater Maryland-District of Columbia market. I first met Leon at a Field to Vase dinner held in Virginia. Around the same time, Slow Flowers member Kelly Shore of Petals by the Shore, approached me with an offer I couldn’t refuse. She had collaborated with Leon and Carol to produce a series of styled photo shoots at their farm using the plants, foliage, and flowers they grew from season to season. Her goal was to showcase the many ways florists could incorporate all-local botanicals into wedding and event design, underscoring the Slow Flowers values that Kelly adopted for her business. The series was my first article for Florists Review, which published a beautiful, 11-page feature called “Four Seasons of Floral Design” in the January 2017 issue. The package included a special one-page “Meet the Farmers” interview with Leon and Carol. READ more here:



four-seasons-of-flowersDownload



Bestselling crops: Ilex verticillata ‘Winter Gold' (left) and 'Winter Red’ (right) (c) Beth Caldwell



When it came time to write The Flower Farmers book, I knew I wanted to include the story of Plant Masters. Today, you’re in for a treat. You’ll meet Leon and Carol, and their son Lee, who’s leading the next generation of Plant Masters. Our interview is followed by a video tour of the farm, filmed by Roy Henry.



Find and follow Plant Masters on Instagram and Facebook




Order your signed copy of The Flower Farmers








Join us at Hope Flower Farm on June 8th (4-6 p.m.)



Celebrate The Flower Farmers and meet host Holly Chapple at Hope Flower Farm in Waterford, Virginia!



Plant Masters' Carol and Leon Carrier will be in attendance and, along with Holly and Debra Prinzing, we’ll all sign your copy of The Flower Farmers book.



We'd love to see you there!



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3 months ago
46 minutes 34 seconds

Slow Flowers Podcast
Episode 716: More than a side hustle, flower farming and floral design with Marly Surena-Llorens of Fenimore & Rutland
https://youtu.be/uGRgC8rjB_U?si=ucehNezGBXce9kuX




Marly Surena-Llorens was born and raised in the U.S., but her Haitian mother’s stories of tropical gardens filled with palms, crotons, and bougainvillea plants inspired her lifelong love of flowers. Yet, Marly says some of her most vivid floral impressions came from the BBC programs of her youth, when she watched period TV dramas in her family’s Brooklyn apartment. Today she gardens and grows cut flowers on two residential lots in Allentown, Pennsylvania, a college town located about one hour north of Philadelphia. Marly describes herself as a “farmer who designs,” and with just a quarter of an acre, her land produces enough flowers for Fenimore & Rutland’s seasonal bouquet subscriptions, wedding florals, and design workshops. I’m so thrilled that Robin Avni and I included Marly’s story in our new book, The Flower Farmers, and today you’ll meet her for our extended interview.



Marly Surena-Llorens of Fenimore & Rutland (c) Petra Somers



We’ve had a great kickoff week for the The Flower Farmers launch and the fun continues today with Marly Surena-Llorens of Fenimore & Rutland, an Allentown, Pennsylvania-based farmer-florist, our special guest.



The English cottage garden style of Marly Surena-Llorens of Fenimore & Rutland (c) Petra Somers



Marly and I met at an ASCFG conference several years back and I knew I wanted to include her floral journey in a chapter of The Flower Farmers. We’re thrilled with the gorgeous photography she shared for the pages, and we’re so happy that her story is getting out into the world.



Marly Surena-Llorens at home and in her cutting garden (c) Petra Somers



Today, join me in a lovely and inspiring conversation with Marly as we discuss her farmer-florist business, Fenimore & Rutland, its origins and inspiration, and the way she has turned a lifelong interest in English gardens into a micro farm serving weddings, events, and everyday customers in her area.



Marly Surena-Llorens of Fenimore and Rutland in her studio (c) Petra Somers



Find and follow Fenimore & Rutland on Instagram and Facebook.



Meet Marly, Debra & Robin on Tuesday, June 10th at Longwood Gardens! Tues., June 10th (6-7:30 pm), KENNETT SQUARE, Pennsylvania. Longwood Gardens hosts Robin Avni and Debra Prinzing for a lecture and book-signing about The Flower Farmers. They'll be joined by Marly Surena-Llorens of Fenimore & Rutland (Allentown, Pennsylvania) will join as their special farmer guest. Tickets: $26-$29; Event Details Here.



Check out the full event calendar for The Flower Farmers book launch (May & June)







Thank you to our Sponsors!



This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.







Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.



Thank you to the Association of Specialty Cut Flowers. The ASCFG is a gathering place for specialty cut flower growers of all levels of experience. It is a hub of knowledge,
Show more...
3 months ago
47 minutes 3 seconds

Slow Flowers Podcast
Episode 715: From Farmers’ Market to Elevated Retail, with Abby Matson of Diddle and Zen and Julie Rémy of Fleuris Orchard and Blooms
https://youtu.be/P3SoClolo0g?si=_2euyh84isd_Ina4




It's a Red-Letter Week here at Slow Flowers, as my longtime collaborator, Robin Avni, and I celebrate the May 6th publication of The Flower Farmers, our beautiful and informative new book featuring 29 growers across North America. You’ve heard a bit from some of the experts profiled in The Flower Farmers, and you’ll continue to meet and be inspired by them in the coming weeks and months.



Pages from The Flower Farmers, featuring Diddle & Zen's Abby Matson



Pages from The Flower Farmers, featuring Julie Rémy of Fleuris Orchard & Blooms



Today’s episode centers around the stories of two of the book’s many floral entrepreneurs, as Abby Matson of Vermont-based Diddle and Zen, and Julie Rémy of Victoria, British Columbia-based Fleuris Orchard and Blooms share their experience with retail channels to sell the flowers they grow. We recently hosted Julie and Abby during the May Slow Flowers Meet-Up, and today’s episode is the replay recording of that session. There are countless takeaways from this special focus on retail channels for locally-grown flowers and I’m excited to dive right in and introduce you to these gifted women who are shaping floral enterprises to fit their lives.



Find and follow Julie and Abby’s at these social places:



Diddle and Zen on Instagram and Facebook



Fleuris Orchard & Blooms on Instagram and Facebook







THE FLOWER FARMER - We've Published!







Meet Debra & Robin on The Flower Farmers Book Tour (May and June) Calendar of Events here. We’ll be at other locations throughout the summer and we’ll be adding new events to promote The Flower Farmers book, so check out our Instagram feed @slowflowerssociety to stay up to date.







Thank you to our Sponsors!



This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.







Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.Thank you to A-ROO Company, your one-stop shop for in-stock floral packaging. From sleeves and wraps to labels and tags, A-Roo offers a full selection of eco-friendly items for your business or to start the process of developing a look that is uniquely yours. Visit them at a-roo.com.



Thank you to Charles Little & Company for supplying our industry with some of the most beautiful and sustainably-grown design ingredients, available nationwide through their website at charleslittleandcompany.com. Based in Eugene, Oregon, the farmers at Charles Little & Company have been growing and drying flowers since 1986. New products and dried flower collections are added to their website at the first of each month. Check it out at charleslittleandcompany.com.











Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much.
Show more...
3 months ago
1 hour 3 minutes 14 seconds

Slow Flowers Podcast
Episode 714: An inspiring conversation with Frances Palmer, ceramic artist, photographer, flower gardener, and author of Life With Flowers
https://youtu.be/2G-OjAkuVJY?si=lijpFSK8vvnkJW6L




Renowned potter Frances Palmer has spent decades creating art that has enchanted designers and artists around the world. But there is another vibrant side of her creative life that she’s equally passionate about and devoted to – flower gardening and arranging. Today, join me in an engaging conversation with artist and passionate gardener Frances Palmer as we discuss her world and her new book: Life with Flowers: Inspiration and Lessons from the Garden. This practical and gorgeous guide to growing and arranging flowers is unlike any other flower-growing or design book, because it is steeped in Frances’s love of art history, influenced by early photographers and painters, and by gardens from her travels. You’ll delight in the fascinating behind-the-scenes stories of how Frances chooses and grows specific varieties, and how pieces from her wheel and kiln pay tribute to each stem, which she documents with exquisitely photographed still-life studio portraits.



Life With Flowers by Frances Palmer. Portrait (c) Weston Wells



The 2022 Slow Flowers Summit theme, “Flowers as Artist’s Muse,” was a sentiment that perfectly expressed the art of potter Frances Palmer, one of our featured speakers. Personally, I have been drawn to Frances Palmer's pottery for many years. In fact, I own two of her vases, which I absolutely cherish and love for displaying my flowers. We invited Frances to share her story and introduce our Slow Flowers Summit attendees to the way she views flowers as part of her art, specifically the flowers she grows in her Connecticut cutting garden.



Frances Palmer in her round garden - filled with dahlias at the peak of summer.



If you missed that year’s Slow Flowers Summit, perhaps you met Frances when she appeared as a guest of the Slow Flowers Podcast in May 2022. We previewed her Summit presentation and discussed her first book, Life In the Studio, Inspiration and Lessons on Creativity.







This book is as beautiful and unexpected as Palmer’s pottery, as breathtakingly colorful as her celebrated dahlias, and as intimate as the dinners she hosts in her studio for friends and family. 



And now, the companion to that title is called Life With Flowers, out May 13th. I’m delighted to welcome Frances’s return appearance to the Slow Flowers Podcast – and to share a preview of her beautiful new book with you.



I know you begin to see your flowers in a new way after learning from Frances. Her studio approach elevates both the vessel and the botanicals that they contain -- and informs floral design as an art form. Order a signed copy of Life With Flowers Life with Flowers book events



Find and follow: Instagram @francespalmer | Facebook: Frances Palmer | Pinterest: Frances Palmer Pottery







Thank you to our Sponsors



This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.







Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.



Show more...
3 months ago
51 minutes 1 second

Slow Flowers Podcast
Episode 713: Sydney Fee of Fee, Fi, Fo Farm on how her sustainable hospitality and tourism background supports her farmer-florist enterprise
https://youtu.be/ILIsMQVb0xs?si=apa9xNGFjmMBb6gq




I’m always so inspired by the paths taken by our Slow Flowers Members to create their floral endeavors and today’s guest has a fabulous back-story, which we’ll share with you today. Sydney Fee of Fee, Fi, Fo Farm is based in New York’s Finger Lakes Region, home to nearly 150 wineries and many destination wedding venues. Sydney is entering her fifth year as a farmer-florist, growing intensively in a 1,500-square-foot cutting garden and borrowing planting space at a nearby bed-and-breakfast to serve local CSA customers and more than a dozen weddings this season. She does this while also working full-time as an event planner at a sustainable winery – and you can only imagine how these varied chapters add up to a beautiful story. I’m excited for you to meet Sydney Fee and learn more.



Sydney Fee of Fee, Fi, Fo Farm



Fee, Fi, Fo Farm



We have a bonus interview that will begin today’s episode, as I am joined by past guest of the Slow Flowers Podcast Katie Lila of Flowers for People and "Follow the Blooms," who returns to tell us about her television series’ upcoming second season with details on how to submit your idea for an episode featuring you, your farm or floral design work, or your community connections. We are also celebrating the news that “Follow the Blooms” season one has a new home on public television – and you’ll be able to watch the replay of the fun episode about the 2023 Slow Flowers Summit in Bellevue, Washington. The bonus interview includes a video highlight from that episode.



Sydney inside her 25-by-60-foot micro farm (left) and Sydney with a floral installation (right)



The micro farm at peak season



Next, you’ll meet our featured guest, Sydney Fee of Fee, Fi, Fo Farm, who I recently interviewed for the Slow Flowers Podcast. I first met Sydney Fee in 2022 when she attended the Slow Flowers Summit in New York (followed by her attendance at the Bellevue Summit in 2023 and the Banff Summit in 2024). It’s a joy to welcome her to the Podcast today. Owner and operator of Fee Fi Fo Farm based in Montour Falls, New York, Sydney is a lover of sustainability, nature, planning, flowers, and weddings.



Seasonal Harvest for the Fee, Fi, Fo Farm CSA



Fee Fi Fo Farm strives to sustainably cultivate lovely flowers to share with the community, while also educating the public and shining a light on the importance of supporting domestic flower farms. On her own tiny plot of land, Sydney is dedicated to producing beautiful blooms in the most sustainable manner.It began in 2020 when she planted a few seeds with help from a brother armed with a degree in horticulture. That led to her passion for cut flowers as Sydney realized the importance of spreading the message of how crucial supporting domestic flower farms is.Let’s jump right in and meet both Katie and Sydney – as we all discuss the joys of locally-grown blooms.Sydney has shared lots of beautiful floral photos to illustrate today’s interview about Fee, Fi, Fo Farm, and you’ll find those, as well as her social places, so you can gain more appreciation for her entrepreneurial and sustainable floral projects. Find and follow Sydney Fee and Fee, Fi, Fo Farm on Instagram and Facebook







Slow Flowers Summit 2024 with Katie Lila of Follow the Blooms. From left: Gina Lett-Shrewsberry, Katie Lila, Debra Prinzing & Olivia Yates O'Donnell



Follow the Blooms details: Katie Lila is on the hunt for flower-obsessed creatives, growers, artists, and event visionaries who want to take their creativity beyond the vase and onto the screen. If you've ever asked yourself, "What else can I do with flowers?
Show more...
3 months ago
55 minutes 27 seconds

Slow Flowers Podcast
Episode 712: Growing and Designing with Hellebores. Meet our Hellebore Experts, Diane Szukovathy and Dennis Westphall of Jello Mold Farm and Rizaniño “Riz” Reyes of RHR Horticulture
https://youtu.be/02kn4dOI2tg?si=M1TUm5AjdtUwbr_z




Just in time for gardening and farming season, I’m thrilled to introduce you to The Flower Farmers, my new book co-authored with longtime collaborator Robin Avni. The Flower Farmers delivers a visually compelling collection of stories and flower-growing wisdom to inspire gardeners and flower lovers alike. Immerse yourself in the stories of 29 flower farms, including the people and places where flowers are planted, harvested, arranged and brought to market. Join me in a conversation about HELLEBORES -- Best Practices and Best Varieties to Grow and Design. Three of the talented Slow Flowers members featured in The Flower Farmers book -- Diane Szukovathy and Dennis Westphall of Jello Mold Farm, and Rizaniño "Riz" Reyes of RHR Horticulture -- pay homage to the hellebore -- the "it" flower of the season. It’s only fitting, because a beautiful portrait of the luxury perennial graces the cover of The Flower Farmers -- straight from Jello Mold Farm.



Helleborus HGC Ice N' Roses 'Rosado' (left) and Diane Szukovathy and Dennis Westphall (right) (c) Mary Grace Long



Rizanino "Riz" Reyes, owner of Seattle-based RHR Horticulture (left) (c) Amber Fouts and a garden-foraged spring posy, designed and photographed by Riz (right)







Today’s episode is excerpted from our monthly Slow Flowers member meet-up for April, which took place last week. We invited Diane Szukovathy and Dennis Westphall to share their expert hellebore growing advice and Riz Reyes, an accomplished plantsman, to discuss gardening and designing with hellebores. You’ll learn more about their work with hellebore crops and floral and design with hellebores and companion blooms, and get inspired for the season's best blooms.



All three are featured in the pages of The Flower Farmers: Inspiration and Advice from Expert Growers. Robin Avni and I spent the past 18 months gathering images and interviews with 29 floral experts across North American – Slow Flowers members whose passion and know-how fill 272 pages of this gorgeous book – which will be published on May 6th.



In the hellebore high tunnel at Jello Mold Farm (c) Mary Grace Long



Find and follow Jello Mold Farm on Instagram and at Seattle Wholesale Growers Market



Find and follow Riz Reyes on Instagram and at Heronswood Garden







Thank you to our Sponsors



This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.







Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.



Thank you to Red Twig Farms. Based in New Albany, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.



Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwe...
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4 months ago
58 minutes 31 seconds

Slow Flowers Podcast
Episode 711: Flower farming as a second career with environmental educator Amy Brodbeck Linhart of Humming Harvest Farm
https://youtu.be/AMujMVQSGkM?si=2ZjthEzgpVZzdUH_




It’s early in the season, but Amy Linhart already has been harvesting from her crop of 13,000 daffodils to supply her main wholesale customer, an upscale regional grocery chain in the Seattle-Tacoma region. I visited Humming Harvest Farm in late March for a tour of the fields and new high tunnel, both of which allowed me to envision the bountiful year to come, Amy’s sixth farming season. She started farming flowers as a side venture to her full-time position as an environmental educator at Pierce College, and I’m so inspired by the ways this young flower entrepreneur is building a meaningful and sustainable lifestyle involving teaching and farming.



Amy Linhart of Humming Harvest Farm (c) Rylea Foehl photography



Today’s episode was so much fun to record because I was able to get away from the computer and visit my guest in person. It’s early in the season, but the drive was worth it. Amy Linhart of Humming Harvest Farm isn’t too far from my home – about 45 minutes to the Key Peninsula, near the shores of Puget Sound.



Casey and Amy (left), (c) Katelin McDermott Photography; outdoor production studio (right)



Fortunately, Amy’s daffodil season has begun, so we walked the fields to see those crops, and toured the future growing areas where cover crops are now thriving. We also visited the new high tunnel that Amy’s husband Casey Linhart recently constructed with the help of friends. They have set themselves up for a successful expansion to add more early season crops with the new structure.



Humming Harvest Farm



Amy Linhart is an environmental educator turned flower farmer who has spent the majority of her professional career learning from and sharing inspiration from the natural world. From working as a national park ranger in Glacier Bay National Park, Alaska, to her current position working as an environmental educator at Pierce College, Amy has a deep respect for the ecosystems that she calls home.



Dried and fresh florals (left) and Grocery Bouquets (right)



She and Casey met in Alaska, where they fell in love with exploring wild spaces… and with each other. They moved to Washington so that Amy could pursue a Master’s in Marine Affairs at the University of Washington. Soon after graduation, they moved out of the city to purchase land and dig in the dirt. Much of this land was covered in thick, invasive blackberries and now, after a lot of sweat equity, houses an abundance of flowers and vegetables.



The annual fields at Humming Harvest Farm



With big dreams and inspired by the local farming movement, Amy continually researches new ways to treat the earth more gently through her sustainable farming practices. You’ll hear us discuss some of these endeavors during my visit and our subsequent sit-down interview. I know you’ll be inspired.



Find and follow Humming Harvest Farm on Instagram and Facebook



Amy is a member of Slow Flowers Society, but her farm is also affiliated with:Gig Harbor Flower Farmers Guild and she distributes flowers through West Sound Floral Exchange, operated by Slow Flowers member Jodi Logue of Moss & Madder Farm, past guest of this podcast.



Amy holds a signature mixed bouquet from Humming Harvest Farm



And I can’t end this episode without sharing a little update on Amy and Casey, and yes, the news that their baby Alder Kay Linhart arrived on April 1st. I have Amy’s permission to share this wonderful news. She recently texted me to say: “Our world has just changed for the better. She’s just the sweetest. She’s met the cows from afar and has explored the daffo...
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4 months ago
47 minutes 40 seconds

Slow Flowers Podcast
Episode 710: Celebrating 100 years of California flower farming with Mike A. Mellano of Mellano & Co.
https://youtu.be/00GygVX1-oY?si=RNAkJecm0tqTCNyR




The Southern California farm synonymous with breathtaking blooms and gorgeous flowers and foliage is celebrating its 100th year in business this year. Founded by Giovanni Mellano in 1925, Mellano & Company is embarking on “Blooming into a New Era,” a year-long celebration highlighting the generations of families and faces who have played an integral role in the company’s success throughout the years, while also looking ahead to its next century of leadership in the floral industry. I sat down with 3rd generation flower farmer Mike A. Mellano to reflect on this huge accomplishment and to discuss both memories and highlights of this influential, family-owned American floral enterprise.



Mellano & Co. is a Certified American Grown flower farm.



We all know that successful flower farming requires passion, grit, and endurance. It’s so rare that any U.S. flower farm can sustain those traits for a century, but Mellano & Co., is one of the few.



Early days at the Los Angeles Flower Market. The Mellano family has been involved for more than 90 years.



From their humble beginnings in the bustling Los Angeles Flower Market to becoming a trusted name in the floral industry, Mellano & Co.’s flowers and foliage are present in every niche of the floral marketplace. They are based in Southern California, but their botanicals can be found in all 50 states, from wholesale to mass market outlets.



Mike A. Mellano, photographed at The Flower Fields in Carlsbad, California



Today, I’m sharing a wonderful conversation with Mike A. Mellano, a third-generation family farmer, longtime CEO, and new Chief Science Officer. We’ll reflect on the past and look to the future of domestic floral agriculture.




https://youtu.be/9s3VxbOMgp8?si=68mNhXErwK6CmXzM




ABOVE: Watch the inspiring 15-minute documentary that Mellano & Co. produced to celebrate their centennial.



LISTEN: Mike Mellano’s first appearance on the Slow Flowers Podcast, when he was a guest on Episode 244 in 2016. I know you’ll enjoy learning more about the company whose flowers and foliage is widely used and loved.







Thank you to our Sponsors



This show is brought to you by slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.







Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.



Thank you to The Gardener's Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important than ever, and you'll want to check out the course offerings at thegardenersworkshop.com.



Thank you to A-ROO Company, your one-stop shop for in-stock floral packaging. From sleeves and wraps to labels and tags, visit www.a-roo.com for their full selection of eco-friendly items or to start the process of developing a look that is uniquely yours. Learn more at www.a-roo.com.











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4 months ago
55 minutes 7 seconds

Slow Flowers Podcast
The Slow Flowers Podcast is the award-winning, long-running show known as the "Voice of the Slow Flowers Movement." Airing weekly for more than 9 years, we focus on the business of flower farming and floral design through the Slow Flowers sustainability ethos. Listen to a new episode each Wednesday, available for free download here at slowflowerspodcast.com or on iTunes, Spotify, and other podcast platforms.