https://youtu.be/_tDUwuW3ZGY?si=0gpALTpIPayQcwCG




In early March, Stacey Chapman embarked on a new chapter for Westwind Flowers, opening a design studio and retail space in Gordonsville, Virginia. Adding this beautiful destination for her customers and the public means Westwind can provide more local flowers to their community on a greater scale with everydayflowers, expanded workshop space and events. As Stacey wrote in her announcement post: “We believe in the local and American grown floral industry. We have developed strong relationships with local and regional growers and look forward to working with them as we expand our business.” This was a big step fora small, family-run flower farm. But as you’ll hear in my conversation with Stacey, her background working in flower shops, not to mention her extensive community ties, led to the decision. I’m excited to share that story with you.



Stacey and Tom Chapman of Westwind Flowers Farm & Studio



Last fall, Stacey Chapman sent me a personal note via email – and it immediately made me think, “we have to record a podcast episode about her news!” Here’s what she shared: “The 'great divide' between local growers and 'traditional' shops is astounding in this area of Central Virginia with regard to local flowers. I have been frustrated by this since year one in my growing journey and finally decidedto take the plunge and do something different for my business."



. . . "I love the sign at the beginning of your 'Slow Flowers' book of the definition of a florist…that's what I (many of us) do. The wholesale sales market just doesn't cut it for me though, nor do farmers' markets…so in 2025 I'm opening a retail site. Eeek…”



Love this sign! The original definition of a FLORIST is having a comeback!



The sign to which she refers is one I often include in my slide shows – an aging, somewhat rusty metal sign that I spotted outside a vacant storefront in Chicago – probably back in 2011. It reads like a Webster’s Dictionary entry: FLORIST (-noun), ‘One in the business of raising or selling flowers and ornamental plants.’”



The promise of a beautiful rainbow -- over the fields at Westwind Flowers



Stacey and I had a nice chat over the winter and she updated me on some of the news about her soon-to-open retail space. At Westwind Flowers, Stacey and her husband Tom Chapman are in their sixth season. They lease two acres of land from the Montpelier Foundation, the historic James Madison farm outside of Charlottesville, where they primarily raise field-grown flowers. "We are very aware of sustainability and what that means here," she says. "If we ever leave this land, we want to leave it in better conditions than we received it."



The iconic green barn at Westwind Flowers, with summer dahlias in the foreground.



Prior to Westwind Flowers being established there in 2019, the farmland had been used for horse grazing for nearly a century, and later planted in cover crops to attract natural pollinators. Prior to launching the new Westwind Flowers & Studio, they sold at farmers' markets, through CSA and flower share programs, and via a wholesale flower cooperative. Today, the reimagined business offers daily arrangements, special event florals, seasonal subscriptions, u-picks and workshops at the floral studio.



Farming at the historic property of James Madison



And take note, this interview begins with an engaging video filmed by Lorenzo Dickerson of Maupintown Media, a talented video storyteller who recently filmed a segment that brings Westwind Flowers Farm & Studio to life.



A slice of summer flowers at Westwind Flowers Farm & Studio