In this episode my guest, Lysle Wickersham, and I dive into the pivotal role of branding in business performance. We discuss how branding, more than just a logo or slogan, is a strategic foundation that connects emotionally with audiences, significantly impacting a company's value. More value, greater options for an exit down the road. The discussion then shifts to the relationship between branding, business strategy, and market research. It underscores the necessity of aligning the busines...
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